At this edition of the event, Fujifilm will display the new Fujinon lenses from the UA UHD 4K 2/3”, MK and Cabrio cinema ranges. Another highlight will be the lineup of the X Series, professional lenses and cameras to be relaunched in Brazil, with special attention for the X-H1 model with a range of resources for video production.

Those visiting the Fujifilm booth will be able to test the resources of the UA24x7.8BERD lens and familiarize themselves with the X-H1 of the X Series, which will be presented for the first time to the cinema and broadcast public.

This year is very important for Fujifilm Brasil, as it marks 60 years of operations in Brazil. As part of the celebrations to mark this company milestone, the X Series range of professional lenses and cameras will be relaunched to provide the broadcast and cinema market with more options in terms of quality.