
The Content Arena, will be set up inside the exhibition pavilion. In these spaces, lectures given by exhibitors and partners themselves will be offered free of charge to visitors.

19th, 20st and 21nd August
From 12pm
Visitors to the Fair will have the opportunity to see first-hand news and trends that companies in the national and international markets are making available. These are topics that cover the entire production chain of the audiovisual sector.
Among the companies already confirmed for the Arena are:
To participate is simple: just show your visitor badge and settle in.
The Content Arenas program is taking shape! Inside the exhibition hall, exhibitors and partners will be presenting free lectures for visitors. We’ll be adding speakers as they become available, ensuring you have access to the latest news.
19 AUG |
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| 12pm | |
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| 1pm | Raquel Peixoto, Product owner – Globo / Roberta Mesquita, Product Owner – Globo / Thiago Kelly, Desenvolvedor Pleno – Globo Edmundo Hoyle, Especialista Soluções Mídias II – Globo |
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| 2pm | LIGHTING AS A NARRATIVE TOOL – HOW TO USE LIGHT AND COLOR PSYCHOLOGY TO CREATE EMOTION IN CINEMATIC PROJECTS Well Naves (Filmmaker) |
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| 3pm | Diego Cortinhas | |
| 4pm | ||
| 5pm | GAUSSIAN SPLATTING: A NEW LOOK AT VIRTUAL PRODUCTION WITH UNREAL ENGINE AND AI eand find out why it is revolutionary for Virtual Production and video/photo conversion by AIs André Dias Arnaut, Legado Tecnologia Henrique Andrade, especialista Unreal Engine
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| 6pm | Fernanda Jolo |
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20 AUG |
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| 12pm | Creators e Gamers Overview of the Creators & Games Industry in Latin America Analyzes the accelerated growth of the Creators & Games industry in Latin America Moderator: Silvio Pinto – CEO @ Time Consultoria Guests: Maria Marques – Marketing Manager, Brazil and LATAM – Hype Auditor (Online), Pedro Derbli – Gaming Director na Cheil Brasil (Grupo Samsung) and Thiago Bueno – CSO & Founder @ Engage |
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| 1pm |
AI Podcast
Marco Santiago, Especialista em Tecnologia com foco em Inteligência Artificial, Globo AI Accessibility
Louise Macedo, Product Owner – Globo REAL-TIME TRANSPARENCY: AUTOMATION OF LEGISLATIVE TRANSMISSIONS
Anderson Fér Ribeiro Silva, Líder técnico – TV Câmara dos Deputados Daniela Guerson André, Diretora da TV Câmara dos Deputados |
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| 2pm | EVERYWHERE: FROM CONTENT TO EXPERIENCE, IN DIFFERENT BUSINESS MODELS Daniel Martins, Dolby Laboratories Business Manager for South America Cláudio Borgo, Director of Video Engineering at Claro Vander Fantoni, Globo’s audio producer Níkolas Corbacho, TV and Soundbar Product Manager at TCL SEMP Carlos Mesquita, Production Technology & Operations LATAM for Netflix |
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| 3pm | ![]() |
Generative AI for Media & Entertainment with AWS Bedrock João Seike – M&E Solution Architect |
| 4pm | Fernanda Jolo |
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| 5pm | Adobe Pro Video News The latest innovations in Artificial Intelligence for video and audio post-production will be presented, as well as the new tools in Premiere Pro 2025 and Adobe Firefly, Adobe’s Generative AI and the partnership with CIS Group. Felipe Andrade, VP Sales – CIS Group Luis Bechtold, Strategic Manager, Adobe Pro Video |
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| 6pm | ||
21 AUG |
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| 12pm | |
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| 1pm | Thiago Andrade, especialista Product Owner II – Globo Antônio Victor, Especialista Product owner II – Globo |
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| 2pm | LIGHTING THE BIG SHOWS: MY WORKFLOW WITH NANLUX FIXTURES Alvaro Brito (Gaffer) |
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| 3pm | Clécio Roberto, Professional Products Account Executive, Canon Brazil | |
| 4pm | ||
| 5pm | ||