SET EXPO 2025

Luiz Gustavo is a journalist, strategist, and educator with a dynamic presence across multiple fronts of communication. Named in Meio & Mensagem’s 30 Under 30 list, his strength lies in his versatility—he makes complex topics accessible with clarity and intention, engaging different generations in meaningful conversation. As Community Manager at LinkedIn, he leads initiatives that elevate expert voices and spark impactful dialogue. At ESPM, he heads an original course on communication and personal branding, and on his social platforms, he shares thought-provoking insights on the future of work, purposeful influence, and the evolving role of communities.  

In his 26-year career, he has worked in the areas of projects, operations and support, carrying out highly relevant deliveries, such as connectivity solutions for 4 World Cups and 2 Olympics. He is currently responsible for the teams that develop and implement projects in the areas of local networks, WAN and in the cloud, security and telecom solutions for broadcast.

Marcio Pilotto is a telecommunications engineer who graduated from the Fluminense Federal University in Rio de Janeiro. He has been active in the technology market for the past 30 years, working at companies such as Cisco Systems and, for the last 18 years, at Juniper Networks (recently acquired by HPE). Marcio holds several industry certifications, including Cisco’s CCIE and Juniper Networks’ JNCIP, among others.

Luciano Leonel Mendes holds a Bachelor's degree in Electrical Engineering and a Master's degree in Telecommunications from the National Institute of Telecommunications (Inatel), earned in 2001 and 2003, respectively. He completed his Ph.D. in Electrical Engineering at the State University of Campinas (Unicamp) in 2007. Since 2001, he has been a professor at Inatel, teaching undergraduate and graduate courses, and has served as the technical manager of the Hardware Development Laboratory and as the coordinator of the Master's program in Telecommunications. He currently leads research activities at the Radiocommunication Reference Center (CRR), overseeing studies in 5G and 6G technologies. He also serves as the research coordinator for the Brazil 6G Project and general coordinator of xGMobile – the Embrapii-Inatel Competence Center for 5G and 6G Networks. Additionally, he represents Inatel in the One6G Association. His main areas of expertise include mobile communications and multicarrier modulation techniques.

With over 30 years of experience in the telecommunications industry, Alberto Boaventura has a solid academic background and extensive technical and strategic expertise. He holds a Master’s degree in Electrical Engineering (PUC-Rio) and an MBA in Corporate Finance (IBMEC). His career spans service providers, equipment manufacturers, and more recently, consulting, where he has gained broad experience in strategy, innovation, and the implementation of new technologies in leading organizations. He served as Coordinator of the Frequency Thematic Group for the Brazil 5G Project and as Deputy Chair of the technical group at GSMA Latam, promoting regulatory alignment and technological advancement across the region. His career is distinguished by strong technical leadership, ecosystem engagement, and active contributions to the progress of digital connectivity.

Igor leads the engineering, product management and operations of Globo's Digital Products - Globoplay, Premiere, G1, GE, Gshow & BBB, just to name a few. Over the past few years, he has managed deliveries that brought millions of users to Globo's Internet platforms, such as Big Brother Brasil, the Olympics, and the World Cup, deliveries that have made Globo internationally recognized for its technical excellence and record digital audiences.

Electronic engineer graduated from UFRJ, master's degree in computational optimization from Coppe, MBA in finance from Coppead and with 19 years of experience developed in various areas at Globo. He led teams and implementations in areas such as Research & Development, Technology Projects, Governance & Strategy, globoplay and is now responsible for the Digital Streaming and TV 3.0 teams within the Digital Hub. Its main focus currently is to transform the audio/video consumption of Globo's digital products, leading to a ubiquitous, unique and differentiated experience, and on the design of the new application environment under construction for broadcast and broadband TV 3.0.es in construction of a technically viable solution for the delivery of DAI in the open TV environment, within the current digital terrestrial TV standard and the prospects for this delivery already in the TV 3.0 environment.  

Simone Ferrara is an engineer and European patent attorney with two decades of experience spanning wireless communications, intellectual property, and video technology. Beginning his career as a researcher in signal processing and telecoms, he went on to lead IP strategy at Vodafone and serve in multiple leadership roles at the Chartered Institute of Patent Attorneys. Since 2015, Simone has shaped V‑Nova’s legal, operational, and technology direction, currently serving as SVP of Technology and IP Strategy. He drives the company’s innovation and standardization efforts — including MPEG-5 LCEVC — ensuring technical excellence is matched by commercial readiness.

Marco Lopes is the CEO of Mediastream Brazil, a mediatech company specializing in streaming, audio, video, and OTT solutions. He is also a partner at Innovideas, a consulting firm focused on technology and innovation. With a solid career in telecommunications, technology, internet, marketing, and sales, he has served as CMO of TIM Brazil, Executive Vice President at GVT (now Vivo), and at Positivo Tecnologia. He also held the role of General Director for Latin America at the Mobile Marketing Association (MMA), and was a member of Unilever’s Global Digital Advisory Board for eight years.

Director of Technology for Media Solutions at Globo and SET Board Member, Fábio Ferraz has been supporting the media industry's digital transformation through innovation, experimentation, and acceleration among manufacturers, developers, and other stakeholders across the Media Supply Chain ecosystem. At Globo, he leads a team responsible for the architecture, projects, development, and 24/7 operation of all solutions and applications in the Content Production Chain. Currently, alongside his peers, he is spearheading the creation of the so-called “Architecture of the Future” for the Media Supply Chain—redefining platforms for pre-production, production, post-production, media preparation, and broadcasting. Fábio has been with Globo for 13 years, in addition to 12 years of prior experience in the industry, including at TV Educativa and EBC.

Adonias is Head of Innovation for the media supply chain and content, and leads key structural initiatives and the Center of Excellence in Media Architecture. With 17 years of experience in the Media & Entertainment industry, his work has focused on accelerating and enhancing the adoption of artificial intelligence across all stages of the media production chain, as well as driving the industry's shift toward a software-centric approach.

With over 20 years of experience in the media industry, working on large-scale digitization and digital transformation projects, he has worked for companies like Harris (Imagine), leading modernization projects for various media groups in Brazil. Later on, he led technology teams at the Disney Group, and currently, he is involved in Google Cloud activities related to adopting the Cloud as a transformative tool for traditional Media Supply Chain workflows, with a focus on improving efficiency, scalability, culture, and innovation.

Director of Architecture, Partnerships, Data/AI Stragey, Globo

He leads the Technology Operations for News, Sports, and Entertainment content. With 17 years at Globo, he began his journey in Technology Projects and has since held key roles in News Operations in São Paulo, Drama Production at Globo Studios, and at Globo Minas. Recently, he has driven major cultural and technological transformations within the organization. His core focus areas include Centralized Production, Cloud-based Operations, New Operational Models, and enhancing team performance in adopting cutting-edge technologies.

Bachelor's degree in Computer Science and Accounting, with a specialization in IT Auditing and certified as a Certified Information Systems Auditor (CISA), Certified Information Security Manager (CISM), and Certified in Risk and Information Systems Control (CRISC) by ISACA, Certified Chief Information Security Officer (CCISO) by EC-Council, and Certified Business Continuity Professional (CBCP) by DRI International. Vinícius has 20 years of experience in the areas of information security, governance, risk, and compliance. He is currently the Coordinator of the Information Security Working Group at SET, Vice President of ISACA Chapter Rio de Janeiro, guest lecturer at PUC-PR, and leads the Security Strategy and Risk area at Globo.

Executive MBA from COPPEAD - UFRJ and a Bachelor's degree in Computer Science from UFMG, he has over 20 years of experience in Information Security and Infrastructure. He has worked in companies across a wide range of industries and currently leads the Information Security team at Globo.

Adriano Ornellas has nearly 35 years of experience in the technology sector and currently serves as the Information Technology Manager at SBT.Throughout his career, he has held leadership roles at companies such as School360° Inteligência Educacional, Cognita Schools, Saint Francis College, Whirlpool, HP, Sadia, and financial institutions including Chase Manhattan Bank, ING Baring, ABN Amro Bank, Conductor, and Validata. He has led IT departments, managed on-premises, cloud, and SaaS infrastructures, and overseen deployment and migration projects for systems and platforms such as CRM and ERP. Adriano has built support and information security teams and restructured entire technology departments. With strong expertise in IT governance and frameworks like ITIL, COBIT, and ISO 27000, he excels in managing digital transformation projects. His work includes modernizing processes and infrastructure, adopting agile methodologies, integrating educational platforms, ensuring LGPD compliance, and training teams. Adriano helps companies align technology with business strategy, driving innovation, resource optimization, and the implementation of cutting-edge enterprise systems.

Engineer and Master in Digital Transmission Systems, has been working for over 10 years in the area of content production and distribution. She is currently responsible for Globo’s telecommunications area.

With 20 years of experience in the broadcast market, he is a development manager at SBT, leading the +SBT streaming platform and the digital portals of SBT and Grupo Silvio Santos. He has a degree in Audiovisual, Digital Design and Computer Engineering, and an MBA in Cloud Engineering and Architecture. During his professional career, he has worked for renowned companies such as ESPN and Rede Record, participating in special coverage such as the Wacken Open Air Festival (2008), the Pan American Games in Guadalajara (2011) and the London Olympic Games (2012). Passionate about innovation, he combines technology and creativity to deliver unique digital solutions.

Robin Hérin is a Director of Standardization within the CTO Office at Ateme, where he helps the Research & Innovation team develop future technologies for video processing and delivery, and drive partnership projects and standardization. Now in his ninth year at Ateme and his career, Robin has previously worked in both South & North America as a Solutions Architect before moving to NY and focusing on expanding Ateme’s footprint in the North-East, including the first Ateme POCs & deployments in both ATSC 1.0 & 3.0. Robin holds a master’s degree in mechanical engineering from the Université de Technologie de Compiègne (France).

Alexandre Hotz is an Electrical Engineer with a specialization in Digital TV and Satellites from Inatel, and holds a Master’s degree from USP in the fields of electromagnetism and power systems. As Director of Engineering at DIRECTV Latin America, he is responsible for DTH transmission systems, satellite fleet, network infrastructure, mission-critical infrastructure, and the development of CPE and ODU for DTH. He also oversees the distribution infrastructure for the SKY+ and DGO streaming platforms. Alexandre has been with SKY/DIRECTV for 25 years and has over 32 years of experience in the technology industry.

Fernando José Garcia Moreira is a consultant in audiovisual technology with extensive experience in developing projects for studios and audiovisual production centers. He holds a Ph.D. in Social Communication with research focused on communicational processes and interactivity of Digital TV. He also has a Master's degree in Social Communication with research in Information and Communication Technologies applied to Education, as well as a degree in Pedagogy. As a professor of production and audiovisual technology courses, he was the creator and director of TV Univap from 1997 to 2020, and served as the coordinator of the Radio and TV program at Univap from 2017 to 2020. He is also an author with contributions to 12 books and articles published in national and international journals. He has been a speaker at events in Brazil, Argentina, Mexico, Peru, Chile, the Dominican Republic, the United States, and Spain. He previously served as the President of the Brazilian Association of University Television (ABTU) and was a member of the Board of Directors of the Association of Educational and Cultural Ibero-American Television (ATEI). He is a member of the Brazilian Society of Television Engineering (SET).

Luis Bechtold works in Adobe's Enterprise strategic team as a Senior Field Specialist in the area of professional video and post-production, with a focus on broadcast, film, advertising, social media and emerging technologies. With more than 20 years of experience in the Digital Media Industry, Luis works in business development with companies and partners in the audiovisual sector, driving innovation through the use of AI in technologies for the creation and management of digital content.

Director of Technology for Media Solutions at Globo and SET Board Member, Fábio Ferraz has been supporting the media industry's digital transformation through innovation, experimentation, and acceleration among manufacturers, developers, and other stakeholders across the Media Supply Chain ecosystem. At Globo, he leads a team responsible for the architecture, projects, development, and 24/7 operation of all solutions and applications in the Content Production Chain. Currently, alongside his peers, he is spearheading the creation of the so-called “Architecture of the Future” for the Media Supply Chain—redefining platforms for pre-production, production, post-production, media preparation, and broadcasting. Fábio has been with Globo for 13 years, in addition to 12 years of prior experience in the industry, including at TV Educativa and EBC.

Electrical engineer, with an emphasis on automation, graduated from Unisinos. He has been working for over 15 years in broadcast and telecommunications companies, with extensive experience in management systems projects, multiservice networks and in IT and Broadcast platforms. He has worked on deployments in Brazil and Latin America, having worked at Claro, Deutsche Telekom and Smartcom PCS. He is currently manager of technology projects and regulatory at RBS TV Porto Alegre.

Head of Technology Solutions for Media Supply Chain and Content at Globo, with 20 years of experience in the Media & Entertainment industry. Currently focused on transforming the sector through the application of artificial intelligence across products, platforms, and projects involving developers, creators, and other players in the content creation and production ecosystem.

Host of the CineMasters Podcast, involved in projects spanning advertising, agribusiness, cinema, fashion films, manifestos, content creation, music videos, DVDs, and distance learning (EAD) training programs. Has worked in various states across Brazil, Latin America, the United States, and Europe. In addition to work on set, shares expertise through workshops and consulting services for companies and professionals in the audiovisual industry.

With 25 years of experience in the audiovisual market, has served as a technical video editing consultant, demonstrator, and instructor for Pinnacle Systems, as well as a sales engineer for NewTek and Matrox in Brazil. Currently holds the position of Commercial Director at the Pinnacle Group and serves as a Brand Ambassador for Blackmagic Design in Brazil.

Technology professional with nearly 10 years of experience, including the last 5 years focused on Information Security and application security.I have strong expertise in analyzing, identifying, and mitigating vulnerabilities in web and mobile applications, applying security best practices from the early stages of development through testing and validation in production environments.

He is currently the Executive Manager of Research, Development, and Innovation (PDI) at the Inatel Competence Center (ICC), focusing on embedded solutions and connectivity. With over 15 years of experience in developing digital technologies and applying them across sectors such as agribusiness, healthcare, industry, and telecommunications, he brings deep expertise in analog and digital hardware, embedded and edge computing, IoT, mobile connectivity, broadcasting, and software-defined radios (SDR). His work also spans applications in Artificial Intelligence and Machine Learning. He integrates applied research with technology transfer to the market, driving digital transformation across diverse production chains.

Over 20-year experience in the main media and entertainment companies with Research, Data & Analytics, Business Intelligence, CRM, Digital, Sales Strategy and Insights.

I am a technology and digital products executive. Over the past few years, I have worked on digital transformation projects, leading initiatives focused on operational efficiency, improving customer experience, creating new revenue streams through digital products, and building partner ecosystems. I have built my career over 30 years in national and international media and telecommunications companies such as Telecine, Globosat, British Telecom, NET, and Vicom. Throughout this journey, I participated in three company merger processes, actively involved in both the sale and integration phases. I specialize in product development and management, complex project management, and client relationship management. I hold a degree in Telecommunications Engineering from IME, and MBAs in Marketing and Finance from FGV. I have completed specialization courses in project and process management at PUC and in pricing strategy at IBMEC. I am currently pursuing an MBA in Big Data and Artificial Intelligence at PUC.

Specialist in Telecommunications Engineering from "Escola Politécnica da USP, Brasil" with 32 years of experience in the Broadband and Pay TV markets, with emphasis in Business development (Pre-Sales), Sales and Support. - Relevant experience as an operator, deploying and supervising cable TV solutions in the city of São Paulo at Claro (NET). - Core experience as a supplier, designing, selling, deploying and supporting dozens of analog and digital headends throughout Latin America at GI/Motorola/Google/ARRIS and Edgeware, being responsible for emerging technology solutions such as IP Video Set-Top Boxes and VoIP/WiFi DOCSIS Gateways, multi-screen video, HTML-5 cloud based user interface, systems integration for IPTV/OTT, VOD, Time-Shift TV, Start-Over, Catch-Up TV, cloud-DVR, Origin and TV CDN. - Now focusing on business development for broadband networks and CPE´s including 5G, FTTH, DOCSIS and Satellite solutions as well as Wi-Fi and OTT streaming devices.

Robson Tavares, Electronics Technician, Broadcaster and Electrical Engineer with emphasis in Telecommunications from UFPR (Federal University of Paraná). He has been working in broadcasting since 1981, with experience in all areas of Television Stations, from studio and external capture, production, post-production, archiving, distribution, exhibition and transmission. He began his career as a broadcaster at TV Cultura in São Paulo, with stints at SBT, video producers and currently at REDE CNT, in the Technical Direction, with maintenance work, projects, training, as well as implementation of Broadcasters and Retransmitters throughout Brazil.

Solutions engineer at Synamedia, graduated in Information Systems by FIAP, having specialization in Operations Management by POLI-USP and Innovation/Digital Transformation by FIAP. He has worked for more than 20 years in the technology business and 11 years in the digital TV business. Industry speaker about technology, ad-tech, broadcast & streaming and combat the piracy in audiovisual business. Guitar play and barbecue maker on occasion.

Mare Leal leads the Business and Customer Service department for Endemol Shine Brasil’s Branded Content projects. Responsible for the customer service team and management of tailor-made projects and commercial deliveries of broadcast formats, her mission is to present content solutions to brands, agencies and partners. With a degree in Social Communication – Radio and TV, she has experience in Entertainment Production operations for TV and Digital.

Responsible for implementing new solutions for digital transmission systems, ISDBT, TV3.0, IPTV, DVBS and OTT. Business Development Manager at YOUCAST. In addition to developing online courses and technical scientific papers. Founding member of the ISDBT Forum (Since 2007). Technical reviewer for SET Magazine. Master's degree in Digital TV, MBA in Data Science and Postgraduate degree in Project Management. Contact: [email protected]

Armenio Lobato holds a degree in Computer Science from UFMG, an MBA from Coppead/UFRJ, and executive specialization from Harvard Business School. He's been at the forefront of innovation and digital transformation since the early days of the internet in Brazil, back in 1995—building a 25+ year career as a technical and strategic leader in the technology ecosystem. Throughout his journey, he's played key roles in milestone moments for Brazil's internet, contributing to pioneering companies and projects such as UOL, BOL, Globo.com, and Fundep/RNP. Today, Armenio serves as Director of Technology Infrastructure at Globo, where he leads the modernization of infrastructure platforms with a focus on cloud computing, automation, AI, and large-scale continuous delivery.

Celso de Melo holds a degree in Information Technology Management and is a certified Project Management Professional (PMP®) by the PMI. He works as a Specialist Product Owner on the Digital Hub’s Infrastructure Projects team at Globo, where he is responsible for the projects related to the content delivery platform, Globo CDN.

Graduated from CEFET/RJ in Telecommunications Engineering and Computer Science. Holds a postgraduate degree in Telecommunications from UFF/RJ. Currently pursuing a postgraduate degree in Fullstack Systems Development. Interned and worked as an RF Project Engineer at Globo Comunicação e Participações for 4 years. Worked as a Satellite Communications Engineer at Embratel/Star One for 8 years, being responsible for the design of the communication payloads of the Star One D1 and Star One D2 satellites, as well as conducting various link budget studies in Ka, Ku, and C bands for clients across Claro’s satellite fleet. For the past 3 years, has been the Engineering Project Coordinator for Pre-Sales in the Media segment, working on Claro projects for clients, such as TV channel uplink chain projects in C and Ku bands, and various projects in the M&E segment (on-premises and in AWS cloud). Notable projects include MAM systems, playout systems, content distribution streaming projects with CDN, signal transcoding, and contribution signal delivery for broadcasters.

Flávio Amaral has been active in the Internet industry since 1996, when he launched the point of presence (PoP) for Brazil’s National Research Network (RNP) in Natal, connecting public and private institutions to the Internet. From 2000 to 2012, he led Yahoo!’s expansion across Latin America, also overseeing live event broadcasts for the Yahoo! Broadcast product. In 2012, he joined Netflix to lead the first phase of its international expansion in Latin America, becoming the company’s first employee in the region. He headed the strategy and interconnection team for Latin America and the Caribbean, linking Netflix’s network to multiple ISPs and Internet exchange points across several countries. This distribution significantly improved user experience in the region, enabling high-resolution content delivery and live event streaming. In 2024, Flávio joined Meta as an interconnection strategist for the Southern Cone. He has already contributed to key projects, including the activation of Meta’s points of presence in Brasília and Porto Alegre.

Silas has more than 38 years of experience in Broadcasting, passing through public companies and commercial TV stations. He worked for many years in the support and maintenance of transmitters, from valve equipment to solid state transmitters, reaching the revolution of Digital TV, which allows the operation with SFN  (Single Frequency Network).

João Vitor de Castro is a partner and Director of Channels and Partnerships at Zedia, a company that supports major networks and media groups in Brazil in their digital transformation processes. Developed as a platform focused on broadcasters, Zedia leverages data and intelligence to tackle the main challenges of modern television — from delivering personalized content and advertising experiences to the digital restructuring of business models. Currently, João works directly with several TV stations, helping to build digital products and train commercial teams for the new distribution and monetization models that define the future of the industry.

He has PhD in Electrical and Computer Engineering from Mackenzie, Master's degree in Electrical and Computer Engineering Mackenzie, specialization in Digital Television Systems Engineering from Inatel, specialization in Telecommunications Network Engineering from Inatel, MBA in Project Management from FGV and degree in Electrical Engineering from UNIP. He has worked as a broadcasting project engineer since 2002 and currently works at LM Telecom.  

Graduated in engineering, he has 17 years of experience working on PAY TV projects across various segments such as IPTV, DTH, and cable TV in some of the most demanding markets, including Germany, the United States, Mexico, and Denmark, among others. He has also worked for industry-leading companies such as Cisco and Irdeto. Throughout his career, he has led projects involving multidisciplinary teams across different countries for clients like Telefonica, Megacable, Claro, and NET. His experience spans both pre-sales and post-sales phases, with deep technical expertise in this field. Since 2015, Hugo Nascimento has been responsible for the entire technical area at AD Digital, managing specialized teams and leading the product development front.

Aguinaldo Rangel Boquimpani has over 35 years of experience in the IT field, recognized as a successful leader in building development teams focused on emerging and innovative technologies. He has been a pioneer in the adoption of new platforms at organizations such as SENAI-RJ, Bozzano, Globosat, Cetip, TIM, Quality Software, TOTVS, and Mirakulo. He managed the Digital TV Products division at TOTVS, where he led the first commercial implementation of Ginga in televisions for the Brazilian market. Since 2008, he has played an active role in the SBTVD Forum as a representative of the software industry within the Technical Module, contributing to the standardization of the Ginga interactivity platform and serving as editor of the IBB (Integrated Broadcast and Broadband) standards at the ITU — the United Nations agency for international broadcasting and telecommunications standards. He is currently one of the editors of the TV 3.0 standards.

Journalist, specialist in Public Management and Digital TV, with additional training in Social Media and Public Sector Communication. Holds professional experience in managing communication teams, content management and production, journalism, and television programming. Has held various positions within the Communications Department of the Brazilian Chamber of Deputies, including multimedia production management, hosting and directing audiovisual programs, and coordinating content for the Chamber’s communication platforms. Currently serves as Director of TV Câmara..

Marcelo leads the innovation front in UX and interface design for digital TV (2.5 and 3.0) at Mirakulo. With over 20 years of experience developing solutions for embedded systems, video applications, and interactive experiences for major media, broadcasting, and telecommunications companies, his work blends strategic vision with technical expertise to transform how audiences engage with connected content and services—focusing on hybrid broadcasting.

Over 25 years of experience in creating digital products, with a focus on Design, Product and Strategy. Today he is Director of User Experience at Globo, leading Design and UX Research teams, which work on all of the company's digital products and platforms, including Globoplay, G1, Ge, Home, and also on the design of the experience for the new TV3.0. He has a degree in Social Communication, a specialization in Psychology and a Master's in Design.

With over 20 years of experience in software development, Marcos Petry leads and is responsible for the evolution, roadmap and quality of the delivery of Globo's Video Platform for the Group's various digital products. He has a degree in Computer Science from UCS-RS, is currently pursuing a Master's degree in Data Science from PUC Rio, and holds an MBA in executive management with a focus on strategy from COPPEAD/UFRJ.

Eduardo Mune is a Telecommunications Engineer with nearly 20 years of experience in the media and broadcast industry. He stands out for his work in live transmissions and remote production, playing a key role in the growth of TVU Networks in Brazil. He has been involved in pioneering projects such as 5G transmission with Globo and cloud-based remote productions for major sports events, including the Sertões Rally, Formula 1, World Cup, and the Olympics.

With over 12 years of experience in telecommunications and digital media, he has solid expertise in networks, data center infrastructure, live and on-demand streaming (VOD), dynamic ad insertion (DAI), and content delivery networks (CDN). Throughout his career, he has developed strong skills in managing complex projects and products, working alongside multidisciplinary teams in technology and business. He currently serves as Group Product Manager at Globo, overseeing the video platform for digital products such as Globoplay, G1, and GE, leading strategic initiatives focused on innovation and delivering an outstanding user experience. He holds certifications as a cloud architect (AWS, Azure, and Google), Product Owner, and Scrum Master, along with training in high-performance team leadership, data privacy (LGPD), and project and product management.

Gustavo holds a degree in Electrical/Telecom Engineering from UERJ, a postgraduate degree in Video over IP from UFRJ and an MBA in Commercial Management from PUC. He has over 20 years of experience in the video and telecommunications industry. Throughout his career, he has worked for companies such as Claro, Globo, Ateme, Oracle and other multinational technology and infrastructure companies, holding technical and business positions. He is currently the Strategy Leader for the Media Entertainment, Games & Sports segment at AWS.

Technology leader for Globo’s digital products including Globoplay, Globosat Play, Premiere Play, Combate Play, Sites Globo.com, G1, Globoesporte, GShow, Cartola. Graduated in electronic engineering and computing at UFRJ, master’s degree in image processing at COPPE/UFRJ, MBA in business management at IBMEC-RJ and specialization course in Leading Product Innovation at Harvard Business School. For 22 years in the media industry, he has worked on digital video transmission projects, implementation of Digital TV in Brazil, TV channel distribution operations and Content Post Production, Strategic Planning, Advertising Technology (ADTECH) and Technology Strategy in Digital Media

Software Engineer with over 20 years of experience, working in the Ad Tech industry since 2008. As Vice President at Magnite, Sal is responsible for developing and implementing solutions for clients across Latin America.

10+ years of experience with Programmatic Media and Adtech. Performance on the sell side and the buy side, operating and creating strategies in the platforms and business. Manager of seven senior analysts, including programmatic media planners, campaign and open auction managers, and adtech specialists. Great enthusiast of innovation and technology.

Wallace Souza is responsible for monitoring, detecting, and responding to security incidents across both traditional systems and media solutions. He also leads efforts to protect the company’s digital intellectual property. He brings extensive experience in the Media and Entertainment industry, having led teams focused on media solutions, networks, servers, and storage. Wallace holds a degree in Systems Analysis, a specialization in Networks from PUC-Rio, and an MBA in Business Management from IBMEC.

Adriano Ornellas has nearly 35 years of experience in the technology sector and currently serves as the Information Technology Manager at SBT.Throughout his career, he has held leadership roles at companies such as School360° Inteligência Educacional, Cognita Schools, Saint Francis College, Whirlpool, HP, Sadia, and financial institutions including Chase Manhattan Bank, ING Baring, ABN Amro Bank, Conductor, and Validata. He has led IT departments, managed on-premises, cloud, and SaaS infrastructures, and overseen deployment and migration projects for systems and platforms such as CRM and ERP. Adriano has built support and information security teams and restructured entire technology departments. With strong expertise in IT governance and frameworks like ITIL, COBIT, and ISO 27000, he excels in managing digital transformation projects. His work includes modernizing processes and infrastructure, adopting agile methodologies, integrating educational platforms, ensuring LGPD compliance, and training teams. Adriano helps companies align technology with business strategy, driving innovation, resource optimization, and the implementation of cutting-edge enterprise systems.

With 23 years of experience in cybersecurity, he is a successful visionary entrepreneur in the field and currently serves as Partner and CEO of Stefanini Cyber Brazil. He is recognized for turning complex challenges into innovative and practical solutions.

Willy has 10 years of experience in protecting audiovisual content. Works to defend intellectual property assets, leading anti-piracy and anti-fraud projects across multiple countries, where develops strategies to safeguard sensitive content. An engineer with a postgraduate degree in networks and systems and an MBA from the Universidad Politécnica de Madrid, with 18 years of experience in the telecommunications sector.  

Leonardo has 20 years of experience in the media and entertainment market and has worked on different projects related to content production and distribution, with a focus on new formats and transmission technologies. In recent years, he has dedicated himself to developing the next generation of TV and new media consumption experiences. He is passionate about the innovation process and seeks to accelerate the adoption of disruptive solutions through the external ecosystem, counting on startups, innovation hubs, centers of excellence and universities. He graduated from the Federal University of Rio de Janeiro, where he also completed a master's degree in Electrical Engineering in 2013. He has an MBA in business management from PUC-Rio and between 2017 and 2020 he was the coordinator of the Technical Module of the Brazilian Digital TV Forum. He is an associate member of SET and IEEE.

Mauricio Felix is ​​the Chief Technology Officer at Globo. He is responsible for the areas of Technology Infrastructure, Information Security, Telecom, Broadcast, Media Solutions and Corporate Technology Support for Internal Employees. An executive with extensive experience in the media and entertainment sector. He holds a degree in Engineering, an MBA in Marketing and Business Management, and an executive management certificate from MIT Sloan Management School and Columbia Business School.

He has over 15 years of experience in the media industry, working in technology roles across broadcast, post-production, and digital media preservation. Before joining AWS, he was responsible for the design and architecture of various IP-based video routing systems as a Solutions Engineer at Imagine Communications. He implemented multiple playout, master control, and routing systems for broadcasters across Latin America. He holds a Bachelor's degree in Electrical Engineering with an emphasis in Telecommunications from Universidade Presbiteriana Mackenzie in Brazil, and a Master's degree from the same university’s Graduate Program in Electrical and Computer Engineering. His research focused on the virtualization of the ATSC 3.0 and DTV+ air-chain.

Started his career at Tektronix, as Video System Engineer for South America and, over this period, watched the evolution and transition of video systems, following DTV tests in Brazil from the very beginning. Nowadays, he is Director at NGN Telecom, company he founded to work with monitoring, quality assurance and process automation for Telecom and Video Networks, improving his knowledge in IP networks. He is part of GEIP SET group, video industry training instructor and has studied, along its partners, the technology and the challenges IP video, cloud, workflow orchestration and process automation.

Igor leads the engineering, product management and operations of Globo's Digital Products - Globoplay, Premiere, G1, GE, Gshow & BBB, just to name a few. Over the past few years, he has managed deliveries that brought millions of users to Globo's Internet platforms, such as Big Brother Brasil, the Olympics, and the World Cup, deliveries that have made Globo internationally recognized for its technical excellence and record digital audiences.

Manuel has over 20 years of experience in the industry, including the design and development of end-to-end streaming and broadcast solutions. As a senior technology leader at MediaKind, with a focus on the Latin American market, he creates business, product, and architecture opportunities to support clients in evolving their media strategies in line with their technological, operational, and consumer-base needs. He brings a customer-centric mindset to the creation, adaptation, architecture, implementation, and integration of broadcast and streaming media workflows across various business models, including SaaS, cloud, on-premises, and hybrid infrastructures. Manuel drives integration solutions, identifies product gaps, and fosters innovation through collaboration with product management and R&D teams. He delivers trusted innovation to clients, with a deep understanding of their current and future needs in technology, business, and market dynamics.

Soumonos Mukherjee leads the Analytics & AI team at Mediagenix. With a Computer Science background specializing in Data Science, he brings years of experience in building and scaling Data intensive AI products across consumer intelligence, behavioral analytics, personalization, search and discovery engines.

Ion de Pinedo brings over 15 years of hands-on experience in the OTT and IPTV industry, working across Europe, Latin America, and the Middle East. He has held leadership roles at key sector players including Setplex, SeaChange, Metrological, and NTT Docomo, contributing to the deployment and evolution of end-to-end video delivery platforms, cloud-based app stores, and content discovery solutions. His work spans operator onboarding, partner ecosystems, UI/UX strategies, and innovation in user engagement. Currently, Ion is supporting Sensara in expanding its AI-powered metadata platform, which enhances content presentation through automated trailer and poster generation.

Electrical Engineer and Production Engineer from FEI, he has been working for 20 years in the television and content production market, managing and conducting implementation, integration and operation processes of integrated systems such as MAM, automation, video servers, graphics, among others. He participated in events such as the World Cup and the Olympics with the usability and applicability of these solutions. He works as engineering manager at RTV Bandeirantes, leading the technical areas of systems, implementation, media center and exhibition center, operating and guiding the broadcaster’s workflow, between the areas of journalism, sports and entertainment for a better flow of production and delivery of content.

Aaron is the CRO of Cuez, the next-gen newsroom & control room automator. He championed the award-winning IBC Accelerator, focusing on how AI will change the way we make news.    

Rodrigo is a Principal Architect at Google Cloud, responsible for designing cloud and AI solutions that address clients’ business challenges. Prior to joining Google, he held architecture and development roles at Microsoft and IBM. He holds a degree from the Federal University of Santa Catarina and completed executive education at Stanford Graduate School of Business.    

Advisor at UNINTER, Netskope, GoChange, Nutra Líder, BeePhish, and Dfense. He has over 20 years of experience in Business, IT & Cybersecurity, with a career that includes companies such as Microsoft, Cisco, ZScaler, FireEye, Nozomi, and ForeScout.

Fernando is a cybersecurity professional with over 25 years of experience, having worked at companies such as Banco Safra, Porto Seguro, B3, Natura, and currently serving as Cybersecurity Superintendent at Bradesco. In addition, he is passionate about cybersecurity awareness and digital law. He is the coauthor of two books on data protection and information security, and has participated in podcasts, panels, and technical events as a speaker.

Alexandre Sieira is a successful global cybersecurity entrepreneur with a career spanning since 2003. He began as Co-founder and CTO of Cipher, a Brazilian cybersecurity consulting and MSSP firm with international operations, which was later acquired by the Prosegur Group. In 2015, he became Co-founder and CTO of Niddel, a cloud-native SaaS startup focused on security analytics. Niddel was recognized as a Gartner Cool Vendor in 2016. Following its acquisition by Verizon, Sieira led the Product Management team responsible for all detection products. He is currently the CTO and Co-founder of Tenchi Security, a company specializing in third-party cyber risk management.

Ticiano has extensive experience in cybersecurity and management. Throughout his career, he has led cybersecurity departments at major companies in the Brazilian market, including EMS and Porto Seguro. He also worked at HPE, providing services to organizations across Latin America.

Graduated in Electrical Engineering and Post-Graduate in Accounting and Financial Administration, and in Software Engineering, he has been working in the broadcasting market since 1977, had occupied several positions in the engineering areas of TV Gazeta de SP, SBT and CNT. Currently on Record TV Network, he coordinated the implementation of the terrestrial digital broadcasting systems of its main broadcasting stations and currently coordinates the broadcasting of international sporting events such as the London Olympics 2012, the Sochi Winter Games 2014, the Toronto Pan American Games in 2015, Rio Olympics 2016 and Lima Pan American Games 2019. Now a days, works as an Engineering Planning Advisor. Acts as a coordinator of the Market Module of the Brazilian Terrestrial Digital TV Forum – SBTVD and advisor to the Television Engineering Society – SET.

A 20-year industry veteran who is widely respected for her consensus-building leadership style, she chaired the technology group that oversees the ATSC 3.0 next-generation broadcast standard before being named ATSC President in May 2019. Previously, she chaired various ATSC 3.0-related specialist groups, ad hoc groups and implementation teams since 2012. Noland began her career in the television industry in 2004 with Backchannelmedia Inc., an interactive television technology developer. It was during her work there that she first became involved in ATSC projects. In 2012, she moved on to product and project management roles at Telvue Corp. before joining LG Electronics CTO’s office in 2013. Noland represented LG in a variety of industry organizations for over six years. Most recently, Madeleine was awarded the prestigious 2022 David Sarnoff Medal by the Society of Motion Picture & Television Engineers (SMPTE) in a ceremony held in Hollywood, California. She has also received TV NewsCheck’s “2019 Futurist” Women in Technology Award and was named one of 2018’s “Powerful Women in Consumer Technology” by Dealerscope magazine. In 2016, while the Chair of TG-3, she received the ATSC’s highest technical honor, the Bernard J. Lechner Outstanding Contributor Award recognizing her leadership related to the development of ATSC 3.0 Next Gen TV. Credited on three U.S. patents for television technology, Noland is a member of the Society of Motion Picture and Television Engineers, the Society of Cable Telecommunications Engineers, and the Institute of Electrical and Electronics Engineers – Broadcast Technology Society. Noland graduated cum laude from the University of Massachusetts. She enjoys travel, and she plays keyboards in a band called “Brave Pursuit.”

Executive Director of Technology Strategy at Globo, Raymundo Barros is at the forefront of the areas of corporate strategy, partnerships and ecosystems in addition to technology. At the company, the executive led initiatives of great relevance to the media industry, such as the Project to expand the digitalization of the analogue signal in Brazil, the implementation of IP infrastructure, 4K in the production and distribution of content, Globoplay and the integration of technology areas of Grupo Globo companies. He is currently responsible for the implementation of Globo’s D2C, Adtech and Data Monetization strategy. Raymundo has been at Globo for 40 years. Before taking over as CTO / CSO of the company, Raymundo served as a technician, engineer, operations manager and, subsequently, director of Engineering in SP. He also held the position of Director of Entertainment Technology, where he led projects for soap operas, series and variety shows.

Member of the Board of Directors of CAPER and of the Executive Committee of CAPER Show. Electronics Engineer from the University of Buenos Aires, with over 40 years of experience in the Broadcast and Audiovisual industry as a provider of technological solutions. In this role, I have been part of every major industry transition: from analog to digital, from linear to non-linear editing, from tube cameras to CCDs, from uncompressed to compressed video and audio, from SDI interfaces to IP, and from PAL N to ISDB-Tb, among many other technological revolutions over the past 40 years! Always working with the industry's leading manufacturers to deliver optimal solutions tailored to the needs of the Broadcast market.

Electrical Engineer graduated at UFRGS, post-graduated in Business and People Strategic Leadership at ESPM-RS. Initiated his career at RBS, where he worked in many technical functions. Then, for 10 years, Caio was the Technical Director of TVE-RS. In 2005, he returned to RBS to be the Technical Manager of the Group’s radio stations and then being the Operations Executive Manager of RBSTV, where he participated on the coverage of the 2006, 2010, 2014 and 2018 FIFA World Cups, the 2008 and 2012 Summer Olympic Games and the 2006, 2010 and 2017 FIFA World Cup Clubs, events where he was responsible for the RBS Group’s logistic. Nowadays, he is the General Director of TVE RS.

Director of Technology for Media Solutions at Globo and SET Board Member, Fábio Ferraz has been supporting the media industry's digital transformation through innovation, experimentation, and acceleration among manufacturers, developers, and other stakeholders across the Media Supply Chain ecosystem. At Globo, he leads a team responsible for the architecture, projects, development, and 24/7 operation of all solutions and applications in the Content Production Chain. Currently, alongside his peers, he is spearheading the creation of the so-called “Architecture of the Future” for the Media Supply Chain—redefining platforms for pre-production, production, post-production, media preparation, and broadcasting. Fábio has been with Globo for 13 years, in addition to 12 years of prior experience in the industry, including at TV Educativa and EBC.

Head of Strategic Partnerships & Transformation and Co-founder of Vibra, a technology spin-off and digital strategy arm of Grupo Bandeirantes. A journalist with 25 years of experience in digital transformation, he also leads Vibra’s Artificial Intelligence Lab. He coordinated, on behalf of ABERT, the programs “Accelerating Digital Transformation” and “Accelerating Digital Business”, which supported over 200 TV and radio stations across Brazil.

Bruno Barros is from Rio de Janeiro, 34 years old, and passionate about television. As the general director of Sem Censura, he played a key role in revamping the format, which now has a strong presence on social media. At TV Brasil, Bruno has hosted programs, contributed to format redesigns, and currently serves as the production manager for the public broadcaster’s variety division.  

Luis Camargo leads content and distribution partnerships for Media & Entertainment in Latin America at Google Play and Google TV. Over his 11-year journey at Google, he has driven digital transformation in the Media and Telecom sectors via Google Cloud, and spent four years spearheading strategic partnerships in monetization and programmatic media across Latin America and Portugal. Prior to that, he managed digital media at Globo and worked at Predicta, a pioneering AdTech and MarTech company in Brazil. He chaired the Video Committee at IAB, serves as a board advisor at SET, and is a member of the SBTVD Forum.    

An executive with over 13 years of experience in ad tech and digital marketing, offering a unique perspective that spans both the sell side and the buy side of the ecosystem. For the past eight years at Google, he has led product strategy for Display & Video 360 in Brazil, driving ad tech enablement and development for the country’s leading advertisers and agencies. Reinforcing his commitment to market growth, he currently serves as Chair of the Video Committee at IAB Brazil, having also chaired the Programmatic Media and Automation Committee in 2023.

eresa Penna is the Head of Distribution at CazéTV, where she leads content distribution strategies, strengthening the channel’s multiplatform presence and driving its expansion. With an impressive career, Teresa has made her mark as a key figure in Brazilian media. She was formerly the Director of Globoplay, playing a pivotal role in the creation and expansion of the streaming platform. As one of the co-founders of Globoplay, she spearheaded innovative, customer-focused solutions that fueled its exponential growth in Brazil. A recognized leader in management, Teresa also served as Director of DTC Sales Solutions, developing a consumer-centric culture focused on maximizing acquisition and monetization of the D2C base, while actively contributing to Grupo Globo’s digital transformation. She previously held positions such as Marketing Manager at Som Livre and Marketing Director at GEO Eventos, where she led campaigns for major festivals including Lollapalooza and Expomoney.

With an MBA in Business Management from FGV and certifications in CSPO (Certified Scrum Product Owner) and Product Management Leadership, she currently holds the position of Group Product Manager at Globoplay. In this role, she focuses on product strategy development and communication, driving evolution by bridging business and technology and orchestrating multidisciplinary teams. Passionate about people, strategy, and digital products, she also has specializations in Social Media, Reputation and Branding, and a Postgraduate degree in People Management, career, leadership, and coaching.

With a M.Sc. in Electrical Engineering (Telecommunications) and extensive experience in developing media solutions, Thiago dedicated approximately 12 years to the R&D department at TV Globo, where he led innovative projects that significantly impacted the delivery of audiovisual content. He subsequently served as Coordinator of the team responsible for Smart TV applications at Globoplay for three years. Currently, he has taken over the Development Coordination of Globoplay's Web and Backend team.  

Leading one of Ambev’s most strategic divisions, Luiza Sangalli is a seasoned leader known for tackling complex challenges in technology and automation. With an approach that blends deep analytical thinking and striking clarity, she is on a mission to prove that innovation doesn’t have to be intimidating. Luiza is a passionate advocate for demystifying technology, inspiring teams to embrace continuous learning and build a future where automation and human potential coexist in perfect harmony.

An engineer and executive with over 30 years of experience in the media and technology sector, Paulo Henrique Castro is President of SET—a technical-scientific entity that serves as a hub for innovation, business, and technology for the Brazilian audiovisual market—and CEO and Founder of Mediatech Lab, a startup specializing in emerging technologies and innovation consulting. With 27 years at Globo, where he was Director of Technology and R&D, Paulo played a decisive role in the implementation of Digital TV in Brazil and currently leads strategic projects such as the official pilot of TV 3.0 in the country. He is a member of the IBC, IEEE, and SMPTE, and has been a SET advisor since 1997.

Daniela  Beyruti lived in the United States, where she earned a degree in Mass Communication from Regent University, located in the state of Virginia, and also completed her postgraduate studies there. It was during that time, in 2005, that she began working in television, producing a music program for a local TV station. Until April 2023, Daniela was a member of the Board of Directors of Grupo Silvio Santos, before being appointed Vice President of SBT. Now serving as CEO of SBT, she is making an impact by introducing new talent and formats to the network. Daniela is the eldest daughter of Silvio Santos and Íris Abravanel, and the mother of three children: Gabriel, Manuela, and Lucas.

Paulo Marinho is the CEO of Globo, the world’s largest producer of premium audiovisual content in Portuguese. He has been with Grupo Globo since 1998, with a long-standing commitment to the media business. Marinho brings a well-established track record, leading a company that creates, produces, and distributes high-quality content across broadcast TV, pay TV, streaming, and digital properties. Globo’s news, sports, and entertainment programs reach 99% of Brazil’s population, with its linear channels connecting directly with over 70 million people in the country every day. Deeply inspired by Brazil, the company relentlessly pursues excellence in everything it does to inform, entertain, and educate. Globo also owns one of the most extensive databases of Brazilian consumers, with over 140 million identities. By combining this vast consumer knowledge with the relevance and quality of its content, the company continues to explore new business opportunities across multiple platforms.

Claudio Giordani has built a solid career within Grupo Bandeirantes, holding various leadership positions, including Network Controller, General Director in both Vale do Paraíba and Rio de Janeiro, and Regional Director for the Interior of São Paulo. Originally from Porto Alegre, in the state of Rio Grande do Sul, he holds a degree in Accounting from the Federal University of Rio Grande do Sul and an MBA in Business Management and Marketing from Fundação Getúlio Vargas (FGV). Giordani was appointed CEO in January 2024, marking a new chapter for Grupo Bandeirantes.

CEO of the RECORD Group since 2015, Marcus Vinícius Vieira leads one of the largest media groups in Latin America, focusing on innovation, expansion, and digital transformation. With over 30 years of experience in administration, investments, and market intelligence, he was the creator of new strategic areas such as: Engage Go (social media); R7 Hub (brand licensing); ACLR (content development); Record Filmes; and Record Entretenimento. In 2018, he launched PlayPlus, the first Brazilian streaming marketplace with its own content, national, and international channels. Starting in August 2025, the service will be renamed RecordPlus, strengthening the connection with the audience and clearly reflecting the platform's role as RECORD's official streaming service. He was responsible for implementing governance policies within the company. He led a restructuring of all the broadcaster's functions, resulting in greater efficiency and savings. Under his leadership, the broadcaster strengthened its presence in the sports market with the rights to the Campeonato Paulista (São Paulo State Championship) through 2029, the 2025 Campeonato Brasileiro (Brazilian Championship), and is leading the transition to TV 3.0, focusing on interactivity and cutting-edge technology. Prior to his current position, he served as Executive Vice President of RECORD, responsible for partnerships with more than 20 content producers and several national and international technology companies.

An engineer and executive with over 30 years of experience in the media and technology sector, Paulo Henrique Castro is President of SET—a technical-scientific entity that serves as a hub for innovation, business, and technology for the Brazilian audiovisual market—and CEO and Founder of Mediatech Lab, a startup specializing in emerging technologies and innovation consulting. With 27 years at Globo, where he was Director of Technology and R&D, Paulo played a decisive role in the implementation of Digital TV in Brazil and currently leads strategic projects such as the official pilot of TV 3.0 in the country. He is a member of the IBC, IEEE, and SMPTE, and has been a SET advisor since 1997.

Master in Telecommunications Engineering and postgraduate in Telecommunications Management from the University of Brasília (UnB). Specialist in Governance and Control of Regulation by the National School of Public Administration (ENAP). Telecommunications Network Consultant between 1998 and 2011. Professor in Electrical Engineering courses at private universities in Brasília. Agency employee since 2011, having worked in the regulatory area, in the area of Critical Infrastructure Management and manager of Quality Obligations Control.

Telecommunications Engineer with a bachelor's and master's degree from the University of Brasília (UnB), he has been a career civil servant at the National Telecommunications Agency (Anatel) since 2011, where he served as Superintendent of Concessions and Resources for Service Provision, Superintendent of Inspection, and also as Interim President. At the Ministry of Communications, he was Director of the Department of Digital Inclusion, Director of the Department of Public Telecommunications Policies, and Undersecretary of Telecommunications. Currently, he holds the position of Secretary of Broadcasting Services at the Ministry of Communications.

A native of Belo Horizonte, Flávio Lara Resende is a lawyer and journalist, with a postgraduate degree in Financial Administration and an MBA in Finance. Vice-president of Institutional Affairs and general director of Grupo Bandeirantes de Comunicação, he also holds the positions of general director of TV Bandeirantes and Rádio Bandnews. Upon assuming the presidency of ABERT, in August 2020, he resigned from the presidency of the Association of Communication Vehicles of the Federal District (AVEC / DF), an entity he had directed since 2010. In August 2022, Flávio Lara Resende was reappointed as president of ABERT for a new period of two years. At the International Broadcasting Association (AIR), an entity that brings together 17 thousand radio and television stations from the Three Americas, he holds the position of vice-president. He is also a member of GIRED (Redistribution and Digitalization Process Implementation Group) of the National Telecommunications Agency (Anatel); GAISPI (Group for Monitoring the Implementation of Solutions for Interference Problems in the 3.5 GHz band) from Anatel; of the Superior Council of CONAR (National Council for Advertising Self-Regulation), of the Superior Council of CENP (Executive Council of Standard Norms), full member of the Social Communication Council of the National Congress and Anatel Advisory Council Flávio Lara Resende held positions in the federal and Minas Gerais governments, in addition to being Cultural and Information Attaché at the Brazilian Embassy in London, England.

Lawyer, Specialist in Public Law from the Escola Superior do Ministerio Publico do Distrito Federal, has worked in the Broadcasting Sector for over 15 years, having held some of the most strategic positions in the Broadcasting Secretariat. He was Director of the Department of Commercial Broadcasting, Director of the Department of Public Broadcasting, Acting Secretary of Broadcasting. Full member of Gired and Gaispi. Advisor to the Social Communication Council of the National Congress. Since 2019 he joined Abratel and currently holds the position of General Director of the institution.

Gerson Inácio de Castro, 61 years old, born in Tangará-RN, is a journalist graduated from the Federal University of Rio Grande do Norte (UFRN). With 40 years of experience, Gerson de Castro claims to have a calling for journalism, which he began practicing even before finishing college. Gerson built his career in print journalism, having worked in several editorial departments – from police to politics, with stints at the newspapers Diário de Natal and Tribuna do Norte and as a correspondent for Agência Estado and the newspapers O Estado de São Paulo and Jornal da Tarde. In journalism, De Castro has also worked in radio, television and the internet, also accumulating experience in press relations in the public sector (state governments and city halls) and private sectors, as well as in electoral campaigns – as a reporter, editor, advisor and coordinator. Since 2015, he has served as Head of the Radio and TV Division of TV Assembleia do Rio Grande do Norte. In 2017, he was elected to the position of financial director of the Brazilian Association of Legislative Television and Radio Stations (Astral), a position to which he was reelected twice. In December 2023, he was elected president of Astral for the 2024/2026 biennium.

Camilla Cintra is a Telecommunications Engineer with an MBA in Project Management.She brings over 20 years of professional experience in Brazil’s Telecom and Broadcasting sectors, having worked with leading companies such as Globo, Embratel, and Oi. Her expertise spans the management of multidisciplinary teams and strategic projects. Currently, she leads teams responsible for the infrastructure that enables Globo’s content delivery to B2B and B2C clients, providing channel distribution and connectivity solutions for content contribution and production. She also plays a key role in identifying opportunities that drive operational efficiency and foster new business for the organization.    

Foccus Digital is a national systems and technology integrator operating across Brazil. Ervikton brings 20 years of experience in the telecommunications and broadcasting industries. He has led strategic projects involving IP networks, video transmission, and advanced connectivity solutions for Brazilian broadcasters. As a specialist in technological integration, he offers a practical, executive perspective on innovation, digital transformation, and the impact of 5G on business models.

Taissa Cristine holds a technical degree in Telecommunications from FAETEC and a degree in Electrical Engineering from UFRJ. With nearly 15 years of experience at Globo, she rose to an executive position, leading teams in Signal Traffic and the Media Center. She has played key roles in major journalistic and sports coverage, including the World Cup, Olympic Games, Carnival, the Oscars, the Papal Conclave, and significant news events such as the Chapecoense plane crash, the Brumadinho disaster, and recent floods in southern Brazil. Currently serving as a Technology Producer, she oversees Technology operations in Journalism and manages the entire budgeting cycle—from planning to execution. She works directly with Globo’s newscasts and national and international coverage, designing and implementing technical solutions for events such as elections and international conferences (G20, BRICS, COP30), as well as breaking news. She was directly involved in the special broadcasts of Jornal Nacional during Globo’s 60th anniversary celebration.

Marcelo Amoedo has over 25 years of experience in the Broadcast market and specializes in content transmission networks and systems, video compression, Digital TV, and satellite communication solutions. He currently serves as Senior Sales Director at SES, where he is responsible for the commercialization of space segments for media and broadcast services, as well as managed media solutions and services for video content distribution in Brazil. He holds a Bachelor's degree in Business Administration, a Technology degree in Computer Networks, a postgraduate degree in Digital TV, Broadcasting, and New Media, and is currently pursuing an Executive MBA in Strategic and Economic Business Management.    

I have over 18 years of experience in marketing and digital transformation, currently working as Brazil Director, Media and Ad Tech Solutions at Microsoft. Throughout my career, I have driven operational excellence and innovation, leading high-performing teams and managing strategic partnerships with major advertisers, agencies, and media partners across Latin America. My expertise spans digital strategy, platform technologies, and large-scale commercial growth. Bridging technology and advertising, I have successfully led go-to-market strategies for industry leaders, fostered significant revenue growth, and guided integration during major mergers.

Gabriela Sicito has served as a director at Globo since 2021. With over 20 years of professional experience, she has held leadership roles at companies such as BNP Paribas, Serasa Experian, and TIM. She holds a degree in Production Engineering and MBAs in Marketing (ESPM), Finance (Insper), and Business Strategy (Wharton School). Currently, she leads the Market Intelligence & Adservices division, overseeing strategic, analytical, and consultative insights across multiple facets of the media ecosystem.

She brings over 25 years of experience in the media and communications industry, having held leadership positions at major players. She served as Media Director at leading agencies, including DPZ, where she worked with prominent brands. A long-standing advocate of the technical side of the industry, she served as Vice President of the Technical Committee of the Grupo de Mídia SP, President of the Abap-Networks Committee, and Member of the Technical Committee at CENP. In addition to her role at Kantar IBOPE Media, she currently serves on the IAB board and actively contributes to key cross-media discussions within the communications market.

Aga Porada is a passionate innovation leader with a solid career in digital media, marketing, and digital transformation. Currently serving as President of PMX (Publicis Groupe), she has previously held key roles at leading agencies such as Africa, Wieden+Kennedy, and DPZ&T, consistently delivering strategic vision and creativity to major brands. Since 2019, she has also been a faculty member at Miami Ad School, sharing her expertise with the next generation of creative professionals. She holds a degree in Marketing and Management from Kozminski University and a Master’s in Media and Communication from Goldsmiths, University of London. Her academic background includes international experiences at institutions such as Middlesex University, Grenoble Ecole de Management, and Escuela Bancaria y Comercial. Originally from Poland, Aga is based in São Paulo. Outside of work, she trades boardrooms for show jumping arenas — she is an avid equestrian and passionate about horses.

A national reference in the practical application of AI and 5G/6G networks to the media and entertainment ecosystem, Fernando Gomes de Oliveira brings 35 years of frontline technology experience to SET Expo 2025, where he will be one of the leading voices shaping the future of content creation and distribution. A Computer Engineer from Poli-USP, Fernando led Brazil’s analog TV signal switch-off through Seja Digital, a landmark project that connected over 90 million Brazilians to the digital world. Prior to that, he held key roles at Irdeto, Skysystem, and Intellicast, deploying content security solutions for major networks across Latin America. Currently serving as CIO of Intellinet Conectividade Inteligente and VP of Technological Ecosystems at the Smart City Business America Institute, Fernando integrates generative AI, 5G/6G, and cybersecurity to transform audiovisual production chains, OTT platforms, and TV 3.0. He also collaborates with zero1educa, an initiative that trains creators in AI-powered video production, and chairs the Applied AI for Business Committee at I2AI. As a board member of AI Brasil, he advocates for ethical and scalable innovation. A speaker and moderator at events such as Futurecom, Quantum Week, and Summit Cidades, Fernando bridges traditional broadcast engineering with the new frontiers of intelligent storytelling. In his talks, he demonstrates how generative AI, cloud computing, and 5G Broadcast — one of SET Expo’s central themes — can unlock new revenue streams, personalize user experiences, and enhance content security. His mission: to turn technology into real value for the industry and meaningful experiences for audiences.

Senior executive with an extensive track record in the technology and services sector, recognized for transformative leadership in data projects, generative artificial intelligence, and digital transformation. Currently leads the Data & AI practice at IBM Consulting for Latin America, overseeing strategy, implementation, and the expansion of innovative AI-driven solutions across the region. He plays a key role in structuring offerings, managing complex operations, and leading multidisciplinary teams. A frequent speaker and published author, he contributes thought leadership on digital transformation and the strategic role of AI in business.

Leonardo is a passionate advocate for technology, creativity, and innovation as drivers of human potential and business growth. An engineer with an MBA and currently pursuing a master's degree in Strategy, he leads Globo's AI program, where he is focused on advancing the company's strategic use of artificial intelligence.

Gustavo holds a degree in Electrical/Telecom Engineering from UERJ, a postgraduate degree in Video over IP from UFRJ and an MBA in Commercial Management from PUC. He has over 20 years of experience in the video and telecommunications industry. Throughout his career, he has worked for companies such as Claro, Globo, Ateme, Oracle and other multinational technology and infrastructure companies, holding technical and business positions. He is currently the Strategy Leader for the Media Entertainment, Games & Sports segment at AWS.

Graduated in Law from the State University of Maringá (UEM), with a postgraduate degree in Civil and Business Law from the Pontifical Catholic University of Paraná (PUC-PR), and an MBA in Strategic Management from the University of São Paulo (FEA-USP). Member of the National Labor Council at the Ministry of Labor, representing the National Confederation of Social Communication (CNCOM); member of the Superior Council of Cinema at the Ministry of Culture; and of the National Observatory on Violence Against Journalists and Communicators at the Ministry of Justice.

Lawyer specializing in competition, regulatory, technology & privacy law. She has worked in the private sector for over 20 years, having worked at the largest law firms in the country and served as an international associate at Cleary Gotlieb Steen and Hamilton LLP in Washington, DC, USA. She is Legal Director and DPO of Grupo Globo. Bachelor of Law from the State University of Rio de Janeiro (UERJ) and LL.M. in Trade Regulation – Antitrust & Competition Law from New York University School of Law (NYU). Speaker and author of publications on topics of antitrust law, artificial intelligence and personal data protection.

Diogo Cortiz holds a PhD in Intelligence Technologies from PUC-SP, with a PhD fellowship from Université Paris-Sorbonne. He earned an MBA in International Economics from USP, completed a specialization in Neuroscience, and was a visiting researcher at Queen Mary University of London.    

She is a Master's student in Power and Communication Processes in the Graduate Program in Communication at the University of Brasília. She holds a Bachelor's degree in Social Communication – Journalism from the Pontifical Catholic University of São Paulo (2007). She is currently pursuing a postgraduate degree in Digital Law at the Institute for Technology and Society (ITS) in partnership with the State University of Rio de Janeiro (UERJ). She is a member of Intervozes – Brazilian Collective for Social Communication and an associate researcher at Observacom – Latin American Observatory on Media Regulation and Convergence.

Started his career at Tektronix, as Video System Engineer for South America and, over this period, watched the evolution and transition of video systems, following DTV tests in Brazil from the very beginning. Nowadays, he is Director at NGN Telecom, company he founded to work with monitoring, quality assurance and process automation for Telecom and Video Networks, improving his knowledge in IP networks. He is part of GEIP SET group, video industry training instructor and has studied, along its partners, the technology and the challenges IP video, cloud, workflow orchestration and process automation.

 Steve Reynolds is the Chief Executive Officer and former President of Imagine Communications, a leading global provider of multiscreen video and ad management solutions. With over 25 years of technology leadership experience in the cable industry, Steve brings a wealth of expertise to Imagine Communications. - Senior Vice President of Premises Technology at Comcast - Senior Vice President of Technology at OpenTV Incorporated - Executive positions at ACTV Incorporated and Intellocity USA - Technical team member at TV Guide, developing the industry's first interactive program guide - Master of Science in Computer Engineering from Widener University - Bachelor of Science in Computer Science from West Chester University - Member of SCTE and participant in various standards-making bodies - Holder of over two dozen patents in digital video, interactive television, and digital devices

Tim Banks is a seasoned executive with over 25 years in the media and entertainment industry. As Chief Revenue Officer (CRO) at Grass Valley, he leads global commercial strategy, revenue growth, and strategic partnerships. His career spans leadership roles in companies like Snell & Wilcox, Quantel, and Snell Advanced Media, with experience across the UK, US, and France.

Mauricio Felix is ​​the Chief Technology Officer at Globo. He is responsible for the areas of Technology Infrastructure, Information Security, Telecom, Broadcast, Media Solutions and Corporate Technology Support for Internal Employees. An executive with extensive experience in the media and entertainment sector. He holds a degree in Engineering, an MBA in Marketing and Business Management, and an executive management certificate from MIT Sloan Management School and Columbia Business School.

Daniela Souza is the founder of AD Digital, where she currently works as SVP, SET Advisor and Co-curator of SET Experience. She entered the Media and Entertainment business in 1994. She is a guest speaker at major events related to content creation, management and distribution, where she shares her vision on market and future trends for the industry. He has been participating in major projects at Grupo Globo, YoutubeSpace, Grupo Jovem Pan, CNNBrasil, Afya, Google, among many other communication groups, both national and regional. She also participates in WIN (WIN is a women’s space for everyone, where experiences and challenges are exchanged on topics related to innovation.)

With over fifteen years of experience in Marketing, Sales, Strategic Planning, Business Development, and Analysis, Mario Meirelles is the Senior Director of Mercado Ads in Brazil. He previously held leadership roles at companies such as Amazon—both in Brazil and Spain—where he led retail categories and served as the first General Manager of Amazon Advertising in Brazil. He also worked at Google, Accenture, and Iguatemi, and served on the board of Ripley Corp in Chile and Peru, as well as Etiqueta Única and Repassa. Mario holds a degree in Business Administration from the Federal University of Rio de Janeiro and an MBA from Esade Business School in Spain. He is recognized for his deep expertise in Digital Media and advertising strategy, which continues to gain traction and relevance in Brazil and globally.

With a career alongside over 25 years, Ana Karina Bortoni Dias is CEO of Grupo Silvio Santos. Bachelor's degree in Chemical Sciences, with a master's degree in the same area from UNB. Worked at the consulting giant McKinsey & Company for 19 years, nine of which as a partner. Worked at Banco BMG for 4 years, initially as Chairman of the Board and then as CEO. Worked for 2 years as a board member of Grupo Silvio Santos, Chairman of the Board at Biolab Sanus Farmacêutica and as independent member of the audit committee of Banco Carrefour. It is also an independent board member of Grupo Iguatemi.

Experienced Managing Director with a demonstrated history of working in the professional services industry leading comms&media industry consulting business serving major clients in Latin America. Skilled in Digital Transformation, Corporate turnaround, pre and post merge & integration, operating model design, technology strategy, Business planning and Enterprise Architecture. Strong business development professional graduated from Coppead UFRJ.

Fernando José Garcia Moreira is a consultant in audiovisual technology with extensive experience in developing projects for studios and audiovisual production centers. He holds a Ph.D. in Social Communication with research focused on communicational processes and interactivity of Digital TV. He also has a Master's degree in Social Communication with research in Information and Communication Technologies applied to Education, as well as a degree in Pedagogy. As a professor of production and audiovisual technology courses, he was the creator and director of TV Univap from 1997 to 2020, and served as the coordinator of the Radio and TV program at Univap from 2017 to 2020. He is also an author with contributions to 12 books and articles published in national and international journals. He has been a speaker at events in Brazil, Argentina, Mexico, Peru, Chile, the Dominican Republic, the United States, and Spain. He previously served as the President of the Brazilian Association of University Television (ABTU) and was a member of the Board of Directors of the Association of Educational and Cultural Ibero-American Television (ATEI). He is a member of the Brazilian Society of Television Engineering (SET).

With over 20 years of experience in the media industry, working on large-scale digitization and digital transformation projects, he has worked for companies like Harris (Imagine), leading modernization projects for various media groups in Brazil. Later on, he led technology teams at the Disney Group, and currently, he is involved in Google Cloud activities related to adopting the Cloud as a transformative tool for traditional Media Supply Chain workflows, with a focus on improving efficiency, scalability, culture, and innovation.

Holds a PhD from DECOM-FEEC-Unicamp (2018) in Digital TV Regulation; Master’s degree in Electrical Engineering (Electronics) from DEMIC-FEEC-Unicamp (2005); and degree in Electrical Engineering from FEEC-Unicamp (2002). He is currently Regulation Expert of the National Telecommunications Agency – Anatel, where he works as Coordinator of Systems and Models of Broadcasting Management, in the Spectrum, Orbit and Broadcasting Management, being responsible for studying, improving and elaborating the Technical Regulation of Broadcasting. , including its technical and operational requirements acts; for accompanying the development of new broadcasting technologies and prospecting the future of broadcasting, including the definitions of its needs; in addition to accompanying the development of the broadcasting modules of the Mosaic System. He is the leader of the Reporting Group of GRR6: Broadcasting, of the Brazilian Communication Commission – CBC2: Radiocommunications, coordinating the group’s international activities, including the coordination of broadcasting service stations in border areas; working mainly in Study Group 6 – SG6 of the International Telecommunication Union – ITU.

Engineer with experience in electronics and telecommunications. A public servant at Anatel since 2015, working in spectrum management and contributing to the activities of the Brazilian Communications Commission 2 – Radiocommunications (CBC2). She has also served as advisor to the Superintendence of Granting and Provisioning Resources. Currently, she holds the position of Manager of Spectrum, Orbit, and Broadcasting.

Gunnar Bedicks is a professor, researcher, and telecommunications professional with over 30 years of experience in devices, technologies, and systems for analog and digital communication. In 2013, he received the Order of Rio Branco commendation from the Ministry of Foreign Affairs for his contribution to the expansion of the Brazilian Digital TV System to countries in South America, Central America, and Africa. Since 2015, he has held the position of CTO at Seja:Digital, an entity responsible for the release of the 700 MHz frequency band for 4G. Currently, he is leading the implementation of the Digitaliza Brasil Program in 1,650 municipalities, the deployment of the underwater optical cable of Infovia 01, and the Norte Conectado Program between Santarém and Manaus.

Ana Eliza is a senior regulatory manager in the strategy and technology department at Globo. With 25 years of career experience, she has led numerous innovative projects in digital content distribution and played a prominent role in various stages of Globo's analog-to-digital transition and the industry as a whole. She is actively involved in various technical media organizations, such as the Brazilian Society of Television Engineering and the Brazilian Digital TV System Forum. Ana Eliza has held various management positions in the telecommunications field, has been contributing to ITU activities for two decades, and has been actively participating in World Radiocommunication Conferences since 2007. She holds a master's degree in Video Compression from UNICAMP, an MBA in Management, and an MBA in Telecommunications.

Specialist in virtual production in Unreal and motion graphics with 25 years of experience in large national and international projects from broadcasters to large virtual productions, XR LedWall and Augmented Reality, Partner at Begin Play official authorized training center of Unreal by Epic Games in Brazil, Aximmetry authorized and certified agent, Educator and lecturer in virtual production.

Electronic Engineer specializing in Pre-Sales and Technical Support for professional video solutions at Panasonic do Brasil, with over 20 years of experience.

Tor has won six Emmy’s for directing and producing, and one as a photographer in the Los Angeles market.  Before joining Blackmagic Design in Los Angeles as the Lead Cinematography Specialist Tor ran an independent commercial production company - clients included The Beverly Hilton Hotel, Pinkberry, CJ Jeans, GWP, Neiman Marcus, InStyle Magazine, The Discovery Channel, KCET, ESPN, MTV, The Magic Johnson Foundation, cars.com, CJ Jeans, Autism Speaks, and The Gas Company. Tor has written columns, technological reviews and features for POST Magazine, Post Perspective and TV TECHNOLOGY. He’s an ASC Associate, and a member of the Academy of Television Arts & Sciences, NATOA, and SMPTE.  He received his BFA from Ithaca College for film and photography.  And more recently received his MFA in Cinema Studies at Art Center College of Design in Pasadena, California.  

Responsible for the strategy and execution of content productization across Globo’s multiplatform ecosystem. Holds a degree in Law, with executive education in Marketing from FGV and Business Management from Fundação Dom Cabral. With over 30 years of experience in the advertising industry—including more than 25 years at Globo—Paim has worked across regional markets throughout Brazil. Today, he leads with an integrated business vision across Globo’s platforms.

She has led the Brand and Communications department at Amazon for the past four years, focusing on strengthening the brand’s connection with Brazilian consumers. Her career was built in prominent multinational companies, including strategic roles at Kimberly-Clark, where she led the Feminine Care category for Latin America, and at PepsiCo, where she managed iconic brands such as Doritos, Ruffles, and Pepsi.    

Thiago Giamarino has over 18 years of experience in digital marketing, e-commerce, media, and branding, with international expertise gained through roles at companies such as Nestlé Nespresso (Brazil and Portugal), Leroy Merlin, and currently, the Electrolux Group. He joined Electrolux Group in 2022, where he led Direct-to-Consumer (D2C) digital activation in Latin America. Today, he serves as Global Media & Activation Senior Manager, overseeing global strategies for media and performance, as well as social media and public relations. His leadership is defined by managing multidisciplinary teams, integrating digital channels (SEO, SEA, CRM, Paid Media, Programmatic), working closely with Adtech/Martech partners, and optimizing the consumer journey.

Journalist (UFMA), with an MBA in Marketing (ISAN-FGV/RIO). Holds a Master’s degree in Communication (UAM) and a Doctorate in Intelligence Technologies and Digital Design from PUC-SP. Currently a professor in the Department of Social Communication at UFMA, specializing in Journalism in Digital Networks. Serves as the coordinator of LABCOM - Media Convergence Laboratory and NID - Data Intelligence Nucleus within LABCOM. Also coordinates the Postgraduate Program in Professional Communication at UFMA and leads the AI Working Group at SET. Author of the book: “Generative Artificial Intelligence” and various courses and articles on IAG, including “Customized Artificial Intelligence and Process Automation: Why ChatGPT is not suitable for organizations?

Guilherme Machado, currently Partnerships and Media Manager at Gamers Club and Siprocal, brings over 10 years of experience in the advertising industry and 5 years in the global gaming market, having served as Business Manager for Level Up LATAM, a Tencent company. He also held the position of Country Manager at MTR7, where he developed sports projects in partnership with Barcelona and Real Madrid Legends. Since 2021, he has mentored young game developers focused on social impact through Instituto Claro, and has delivered numerous lectures and workshops on gaming, marketing, and business for institutions and companies such as ESPM, The360, Fatec, Estácio, O Futuro das Coisas, Ambev, Samsung, Heineken, Globo, AlmapBBDO, BFerraz, among others. As of 2025, he serves as Head of Gaming on the board of ABOTTS — the Brazilian Association of OOT and Streaming.

João “Biggie” is the CEO and co-founder of HB&CO, a gaming ecosystem composed of Hero Base, Level8, and Arcode—companies that operate across digital content creation, game development, and education.

Diego leads the teams responsible for the core technologies behind Globo's digital solutions, including Streaming (Webmedia), Players, CMS (Backstage), Identity (Globo ID), and DTV+ Applications. With over 25 years of experience in the Media and Entertainment sector, he currently also serves as coordinator of the Technical Module of the SBTVD Forum.

Engineer and Master in Digital Transmission Systems, has been working for over 10 years in the area of content production and distribution. She is currently responsible for Globo’s telecommunications area.

Aguinaldo Rangel Boquimpani has over 35 years of experience in the IT field, recognized as a successful leader in building development teams focused on emerging and innovative technologies. He has been a pioneer in the adoption of new platforms at organizations such as SENAI-RJ, Bozzano, Globosat, Cetip, TIM, Quality Software, TOTVS, and Mirakulo. He managed the Digital TV Products division at TOTVS, where he led the first commercial implementation of Ginga in televisions for the Brazilian market. Since 2008, he has played an active role in the SBTVD Forum as a representative of the software industry within the Technical Module, contributing to the standardization of the Ginga interactivity platform and serving as editor of the IBB (Integrated Broadcast and Broadband) standards at the ITU — the United Nations agency for international broadcasting and telecommunications standards. He is currently one of the editors of the TV 3.0 standards.

Holds a degree in Electronic Engineering from UFRJ and an M.Sc. in Video Compression. After more than two decades in research and innovation at Globo — including time at NHK’s research center in Japan — has been leading Product and Technology development at Globoplay since 2021. Currently heads the teams responsible for designing, developing, and scaling Globoplay’s digital experiences across multiple platforms, merging product strategy with engineering to deliver real impact for users.

At Google since February 2020, I've been immersed in the transformative world of Cloud AI, advocating for cutting-edge applications of Generative AI. My role as a Developer Advocate combines deep technical expertise with a passion for empowering the developer community. By leveraging Google AI, I facilitate the adoption of AI technologies that drive innovation and efficiency.

A "Carioca" (native of Rio de Janeiro) with over 15 years of experience in digital products. I've led global product strategy at companies like AB InBev (Zé Delivery, TaDa Delivery), always focused on creating solutions that genuinely impact people's lives. Today, my work involves diving deep into the world of AI and machine learning in a practical and ethical way, as well as mentoring the next generation of product leaders. I believe in technology as a bridge to create positive impact and solve complex problems.

With a passion for technology, performance, and gaming, he has dedicated nearly two decades to driving change and maximizing the potential of the Brazilian games market.

He has successfully led his team in managing over 120 projects, from gaming content to major esports events.

Extensive experience in strategic planning focused on Gaming, Technology, and Artificial Intelligence. Led projects for global brands such as Ubisoft, EA Games, Tencent, Epic Games, Garena, Riot, The Pokémon Company, Samsung, and VISA. He was behind some of Brazil’s largest gaming activations, including the Samsung Gaming House in Fortnite and the proprietary game G•Run, which reached over 30 million players. A specialist in connecting brands to the gaming universe, he has also contributed to major international eSports initiatives and on-site activations at events like BGS, CCXP, and Gamescom. His career includes strategic roles at companies such as BBL Esports, Dream Factory, and Westcon, with operations across LATAM, Europe, and Asia.

With 15 years of professional experience in agencies (GEO, Bullet, E+) and media outlets (MTV, Rádio Jovem Pan), he specializes in strategic a business planning, client relationship management, and effective communication with both clients and agencies. Known for his versatility in business and interpersonal relations, he brings a dynamic and adaptable approach to every project. He holds a postgraduate degree in Marketing from ESPM (Escola Superior de Propaganda e Marketing) and a bachelor's degree in Business Administration from UNIP (Universidade Paulista).

With over five years of professional experience, I currently serve as the Gaming Partnerships Manager for the Samsung Galaxy Store in its new Latin America office, where I lead collaborations with game developers to enrich the Samsung ecosystem. Previously, I worked as a Business Developer at Gameloft and as Product Owner for Claro Gaming at Claro Brasil. My core competencies include Business Development, Marketing, and Product Management—skills I apply to drive innovative strategies that expand the gaming market.

Broadcast industry professional with over 20 years of experience. Holds a technical degree in Electronics from ETEP (São José dos Campos/SP), and an Electrical/Telecom Engineering degree from Fundação Educacional de Barretos/SP. Completed an MBA in Project Management at Mackenzie/SP. Has worked across various segments of the telecommunications industry, including telephony, NET Cable TV, SKY DTH, radio, and television. Played a pivotal role in launching the first private broadcast station in Angola/Africa, serving as Director of Technical and Operational Resources at TV ZIMBO in Luanda.

I am a technology and digital products executive. Over the past few years, I have worked on digital transformation projects, leading initiatives focused on operational efficiency, improving customer experience, creating new revenue streams through digital products, and building partner ecosystems. I have built my career over 30 years in national and international media and telecommunications companies such as Telecine, Globosat, British Telecom, NET, and Vicom. Throughout this journey, I participated in three company merger processes, actively involved in both the sale and integration phases. I specialize in product development and management, complex project management, and client relationship management. I hold a degree in Telecommunications Engineering from IME, and MBAs in Marketing and Finance from FGV. I have completed specialization courses in project and process management at PUC and in pricing strategy at IBMEC. I am currently pursuing an MBA in Big Data and Artificial Intelligence at PUC.

In the last 12 years, I have been responsible for managing IT infrastructure projects and programs, ranging from updating solutions and renewing the technological park to integration movements generated by the unification of TV Globo, Globo.com, and Globosat's IT structures, including change management processes involved. In the last 5 years, a significant portion of the portfolio under my management has been linked to the conception, management, and value measurement in migration programs to Globo's public cloud. More recently, I have taken on the responsibility for initiatives involving the adoption of Finops and SRE at Globo, leveraging AIOps solutions. I hold a degree in Electrical Engineering with a focus on Electronics from FESP-SP and an MBA in Business Management from FGV. I have certifications in cloud computing as a Google Cloud Digital Leader, FinOps as a FinOps Practitioner from Finops.org, and Agility as an A-CSPO from Scrum Alliance and PSM I from Scrum.org.

Electrical Engineer from Mackenzie University, with a postgraduate degree in Business Management from ESPM. He has worked in the telecommunications industry, specializing in SHF systems, satellites, and tower infrastructure. He also served as Transmission Manager at SBT. Currently, he is part of Speedcast’s technical and commercial team.

Ana Eliza is a senior regulatory manager in the strategy and technology department at Globo. With 25 years of career experience, she has led numerous innovative projects in digital content distribution and played a prominent role in various stages of Globo's analog-to-digital transition and the industry as a whole. She is actively involved in various technical media organizations, such as the Brazilian Society of Television Engineering and the Brazilian Digital TV System Forum. Ana Eliza has held various management positions in the telecommunications field, has been contributing to ITU activities for two decades, and has been actively participating in World Radiocommunication Conferences since 2007. She holds a master's degree in Video Compression from UNICAMP, an MBA in Management, and an MBA in Telecommunications.

I am a technology and digital products executive. Over the past few years, I have worked on digital transformation projects, leading initiatives focused on operational efficiency, improving customer experience, creating new revenue streams through digital products, and building partner ecosystems. I have built my career over 30 years in national and international media and telecommunications companies such as Telecine, Globosat, British Telecom, NET, and Vicom. Throughout this journey, I participated in three company merger processes, actively involved in both the sale and integration phases. I specialize in product development and management, complex project management, and client relationship management. I hold a degree in Telecommunications Engineering from IME, and MBAs in Marketing and Finance from FGV. I have completed specialization courses in project and process management at PUC and in pricing strategy at IBMEC. I am currently pursuing an MBA in Big Data and Artificial Intelligence at PUC.

Thiago has been working in Broadcast industry for over 16 years and has accumulated significant experience acquired in technical and business area, he joined R&S team in 2011. Actually, he is responsible for developing new business in TV, FM transmitter and media products solution in Brazilian market. Thiago Nakagawa is an Electrical Engineer and full member of SBTVD Forum board.

PhD in Communication from the Federal University of Pernambuco (UFPE) with a doctoral internship at Pompeu Fabra University, in Barcelona, ​​Spain. Researcher at the Digital Applications Laboratory Research Center - LAVID, at the Informatics Center, at UFPB. Researcher at GP Television and Televisual Studies at Intercom. Master’s in Digital Television at State University of São Paulo Júlio de Mesquita Filho (2010), studying in the line of Information and Communication Management for Digital TV. Graduated in Radio and TV (2007) and Journalism at UFPB (2009). Author of the book Active Sources: collaboration of active audiences on television news in Brazil and Spain.

Communication professional with extensive experience in television, radio, and press relations. Currently serves as the General Director of the Paulo Jackson Foundation, the institution responsible for managing TV ALBA and Rádio ALBA. Since taking on the role in February 2021, Michele has been committed to bringing the broadcasters’ programming closer to the public, championing a “TV of the people, for the people.” Under her leadership, TV ALBA has significantly expanded its reach—from 13 municipalities in the Salvador Metropolitan Region in early 2021 to 132 municipalities across Bahia by July 2025. This growth reflects her dedication to decentralizing and democratizing access to legislative information. She holds a degree in Social Communication with a specialization in Advertising and Publicity from UNIFACS.

Associate Professor of the Department of Film, Radio and Television and Researcher of the Program of Postgraduate Studies in Media and Audiovisual Processes; General Coordinator of the Research Group LabArteMídia and Obted Observatory of ECA/University of São Paulo. PhD in Communication and Semiotics. Filmmaker/Videoartist/VJ; Artist of the Cobaia Art Collective. Member of the Board of the Brazilian Society of Television Engineering (SET). Member of the Brazilian Digital Terrestrial Television System Forum (FORUM SBTVD). Author of Televisão digital terrestre: sistemas, padrões e modelos (Digital terrestrial television: systems, standards and models), among other books and articles.

Electronic Engineer with over 45 years of experience at Brazil’s leading public and private broadcasters. Renowned for spearheading pioneering television engineering projects, implementing digital technologies, automating production systems, developing transmission infrastructure, and integrating artificial intelligence into media workflows. With a distinguished career at TV Globo (1976–2014) and currently working at TV Cultura, he continues to drive innovation in free-to-air television, focusing on TV 3.0, workflow modernization, and cutting-edge technical solutions for the future of broadcasting.

Senior executive in adtech management and sales with over 25 years of experience in advertising and digital media in Latin America. Currently, I serve as Country Manager at EXTE, leading business expansion in Brazil and integrating technological and creative solutions to maximize advertisers' results.

Rafa Dias graduated in Television and Cinema in Canada and had a career in program directing at MTV. Twelve years ago, with the creation of the channel "Programa de 1 Cara Só," he began his digital journey, understanding the workings and behind-the-scenes of YouTube. Two years later, he officially and professionally transitioned his experience in the audiovisual market to the internet. Embracing pioneering ideas, he created Dia Estúdio, a YouTube-certified network that specializes in channel management, digital influencer representation, and the production of major projects for all social media platforms. Currently, in addition to being the CEO of Dia Estúdio, he is also the general director of DiaTV, the first TV channel made by content creators, featuring 24-hour daily programming exclusively broadcasted on the internet.

Broadcast professional graduated from UNESP with an MBA in Project Management from USP. She has worked in television for over 22 years, with experience at networks such as Record, Cultura, and Bandeirantes. For nine years, she led the acquisitions and incentivized projects area for the pay-TV channels of Grupo Band, where she was responsible for developing and implementing content and business strategies to comply with the Pay-TV Law. Passionate about new technologies, she currently manages the local strategy for FAST channels from LG.

With over 20 years of experience in media, advertising, and entertainment, Daniel leads the media and data operations of Omnicom Media Group in Brazil. He previously served as Media and Performance Marketing Director at Warner Bros. Discovery for Latin America, where he played a key role in launching HBO Max in the region. A passionate advocate for the entertainment industry, Daniel actively engages in conversations about evolving audience behaviors and how to create value for both consumers and brands in an ever-changing landscape.

Ricardo Esturaro holds a Master's degree in Business (MBA) from Thunderbird, United States, with postgraduate and undergraduate degrees in Business Administration from Fundação Getúlio Vargas (FGV) and executive education from Stanford University. He has worked for large companies in Brazil and abroad, with solid experience in the television, entertainment, communications and business industries. His last executive position was CMO (Chief Marketing Office) at Rede Globo. He has entrepreneurial experience in the environment of startups and businesses in sustainability. CEO of IkiGaia, a company that works in the Eco-Care of Biomes and water resources. In the third sector, he works with Social Entrepreneurship and Education. CEO of the NGO Polinizar Educação. Writer, professor and speaker. Columnist for the PropMark newspaper. Published the book Consumo Verde: a construção de um mercado de massasustentabilidade. Semifinalist for the Jabuti Acadêmico award.

Manoel Lisboa da Silva Neto has over 30 years of experience in management and innovation within the plastics sector, with a strong focus on business, products, processes, sustainability, and circular economy. He currently serves as Business Director at Tangho Green Holding and CEO of Citymining. As an advisor and consultant to the plastics, polymers, and recycling industries, he brings strategic insight and technical expertise. Manoel is the founder of PlasticXperience and the Brazilian Circular Economy Association (ABRECIR). He holds a degree in Materials Engineering (UFSCar), a Master's in Nanocomposites (University of Waterloo, Canada), and is a PhD candidate in Waste Reuse and Circularity (USP). He also completed MBAs in Marketing (FEA – USP) and Business Administration (UNESC).

Green4T is a company specialized in managing critical infrastructure. Roberta leads ESG strategies with a focus on innovation and climate transition. She represents the company in international forums such as the UN Leaders Summit and COPs, serves as Vice President of the Sustainable Development Committee at UITP, contributes to Neo Mondo as a columnist, and was selected for the executive Chief Sustainability Officer program at MIT Professional Education.

A lawyer with an MBA in Finance, she is Director of the Infrastructure Department at FIESP. With 11 years at Greenpeace, she has been recognized as one of the most influential figures in Brazil’s energy sector over the past decade. She works on public policy development and has led renewable energy projects totaling over R$2.5 billion nationwide.

Graduated from FEI in electronic, electrotechnical and production engineering. Master in electrical engineering. Postgraduate in Neuroscience from Instituto Israelita Abert Einstein. Specialization in IT by FESP, ICT management and Project Management by FGV, Data Science by Awari, Advanced Digital TV System by INATEL and DMC – Decoding Mente Corpo with Dr Carlos Alberto Ribeiro. She develops research projects in connectivity, digital media and application of neuroscience concepts in engineering and human development. Director of Engineering, Technology and Regulatory at the engineering company ADTHEC (www.adthec.com.br), working in the areas of consultancy, advisory, planning, projects, training, research and solution analysis for radio, television and telecommunications stations from the public and private sectors, with an emphasis on the design and implementation of transmission systems. She participates in several work groups coordinated by Anatel, Ministry of Communications, Universities, Associations and Research Centers. The company is a member of the SBTVD Forum. Member of the deliberative council of SET (Sociedade de Engenharia de Televisão), of the technical committee of AESP (Association of Radio and Television Broadcasters of the State of São Paulo)

Marcio Malmegrin is a serial Entrepeneur and a C-Level Executive with a demonstrated history of working in the media, marketing and advertising industry. As a founding partner of Macuco Tech Ventures. Marcio acts as advisor and investor on startups such as Orbit DataScience, Zedia and Mantis.Ai, among others, and is currently the CEO of Latitude Data Services.