Trade show presents the most advanced audiovisual technology equipment

Opening Ceremony SET EXPO 2018

Imagine being able to get a close-up look at the latest launches in products and services for the media and entertainment market totally for free? The 2019 SET EXPO Trade Show offers visitors this opportunity between August 27 and 29 at the Red Pavilion of the Expo Center Norte in São Paulo. At the event, the largest in Latin America’s technology, media and entertainment business sector, more than 150 exhibitor companies representing over 400 Brazilian and international brands will be present.

Besides getting to know the latest attractions in this market and being behind the scenes in opportunities for new services and business, the 15,000-plus attendees expected for the trade show will also be able to get a closer look at the items on display, participating in the trials with the equipment showcased by the brands.

 “The SET EXPO Trade Show brings together the leading representatives of the electronic media industry. During SET EXPO, the leading brands will showcase to the Brazilian market their launches, while users will have the opportunity to become familiar with the new technologies and try out many of these novelties.” In this setting of innovation, the major investments of the market come together once a year at SET EXPO, which is this industry’s most important business hub” says Cláudio Younis, vice president of SET.

The Trade Show attracts the leading manufacturers on the domestic and international markets who represent the entire production chain of the audiovisual sector. Among those already confirmed are Canon, Fujifilm, Hitachi, Panasonic, Sony, Verizon Media, Datalink, Avicom, Embratel and Zoom. As has happened ever since the earliest editions, the Japanese Pavilion will also make room to demonstrate all the leading-edge equipment developed by Asian manufacturers and which are the new-boy-in-town in these parts.

For the third time, SET EXPO has received official certification from the United States Department of Commerce as an excellent business opportunity, the Trade Fair Certification (TFC). The certification strengthens the support received from over 30 Brazilian and international institutions. Based on 2018 data, the 2019 edition of the Trade Show expects a turnover of US$ 20 million.


SET EXPO attendees range from students to specialists in the field, as well as entrepreneurs, business leaders and start-ups from around the world.  The Conference offers more than 56 panels and 200 talks on topics that are trending in the market, such as production; distribution; technology; broadcasting; new media and services, even innovations such as new business opportunities that may arise from 5G technology, the evolution of media consumption screens and reliability protocols (blockchains).

Notwithstanding the general theme of technology and business, there will be subdivisions discussing topics such as radio and audio; the contribution of AV, and infrastructure; innovation and disruptive technologies; content production; audiovisual distribution and regulatory and standardization issues.  Registrants at the Conference can check out panels such as “The Future of Satellite-based Distribution”, “Evolution of the Subscriber TV Market in Brazil”, “Cyber Security”, “TV 3.0 New Business Models”, “Combatting Audiovisual Piracy”, “Audience/Social Media Measuring’, “Big Data, Analytics and New AV Business”, “Chatbots” and “e-Sports”. 


Those interested in participating at SET EXPO can now register. Conference passes are on sale and there is a progressive discount depending on the number of days purchased. Those registering by the end of July will enjoy the same table of prices charged in June, with a 10% discount. Entrance to the Trade Show is free. Those registering by July 22 will enter a draw for a full pass that gives access to the four days of the Conference. In all two passes will be raffled.

About SET

Founded in 1988, The Brazilian Association for Television Engineering (SET) is a not-for-profit association consisting of businesses, professionals and academics whose main objective is to develop technical and scientific knowledge across the entire audiovisual media chain, from creation to delivery. It represents the largest discussion forum on standards and trends for electronic content creation, management and distribution market in Brazil.



Date: Trade Show: August 27 thru 29| Conference: August 26 thru 29

Time: Trade Show: 12 noon to 8 pm| Conference: 9 am to 6 pm
Venue: Expo Center Norte – Red Pavilion and Convention Center.

Address: Rua José Bernardo Pinto, 333 – Vila Guilherme District – São Paulo – SP

Information and registration: