SET Radio


SET Radio is part of the program schedule of the 31st Congress of Technology and Business for Media and Entertainment of 2019 SET EXPO.


SET Radio is a set of four panels that will take place in Room 16 on August 28th, 2019. 

How to participate?

  • Participants may purchase these four panels, and only these, on an individual basis. This credential does not entitle you to attend other lectures taking place in other rooms on August 28.
  • Participants who have acquired credentials for Wednesday’s programming, in general, can watch the panels of SET Radio at no extra cost.

SET Radio Schedule

Schedule Lecture
Schedule Lecture

9h20 - 10h40



Aug.28, 2019

SET Radio | Room 16

Transformation of Radio ( Metamorphosis)

Radio and its audio content remain as desire of consumption.
The various alternatives of access, from the traditional radio receiver, from the vehicular to the platform of the internet with app and hybrid.
Broadcasters and the success stories with the new format.

Radio does not perish, it remains.

Chair: Eduardo Cappia - EMC Director / Deliberative Board SET

1979 Graduation from the University of Mogi das Cruzes. Electrical Engineer with qualification in: Electronics and Electrotechnology. Technical Advisor propagation - FM Antenna Systems Shively Labs. Director of SET Radio; Technical Leadership AESP - since 2011 and Director of the EMC Company - SOLUTION IN TELECOMMUNICATIONS from 1991. Active participation in Regulatory Groups and Discussion Standardization Sector, working in the Radio AM to FM migration process since 2009.

Technological Drivers of Radio Transformation

The permanence of RADIO in the US advertising market.
Indexes and research show the ranking of access to radio content for different age brackets.
Trend towards substitution of access to the vehicle via terrestrial broadcasting with “on-line” and “on-demand consumption – Podcasting” , Digital HD Radio and the hybrid model.
The smart speakers phenomenon.
The influence of connection via smartphones and activation of the radio chip set in cellphone equipment.

Skip Pizzi - Vice President, Technology Education and Outreach at NAB

Skip Pizzi is Vice President, Technology Education and Outreach, at the National Association of Broadcasters (NAB) in Washington, DC, USA. His career has spanned the broadcast and digital media industries, working in audio engineering at NPR, and in audio production, media standards and technical policy at Microsoft. He was also an editor at Broadcast Engineeringmagazine, and a columnist for several other international industry publications. He remains a technology journalist, editor, author and trainer today. His most recent book is A Broadcast Engineering Tutorial for Non-Engineers, 4th edition, published by Focal Press. He is currently Associate Editor on the NAB Engineering Handbook, 11th edition, which will be published later this year. Skip serves as Vice-Chair of the Advanced Television Standards Committee (ATSC) Technology Group 3 (TG3), which is developing the ATSC 3.0 standard. He is also a member of the Board of Directors of the Ultra HD Forum. Skip is a graduate of Georgetown University, where he studied Electrical Engineering, International Economics and Fine Arts.

360º RADIO

Radio lives one of his best moments for broadcasters who have transformed their stations in real communication and media companies, without limiting themselves to the natural and technical constraints of our environment.
Rádio 360º is the creation and commercialization of content with distribution on various platforms.

Marco Moretto - Director of Hot107 FM Radio

Marco Moretto began his radio activities as a teenager. Integrated in the area, he professionalized and specialized in administration focused on the communication vehicle. He is one of the youngest radio administrators in the state of São Paulo. Director of Hot107 FM Radio. He graduated from the Bauru University Center and specialized in FGV - School of Business Administration of São Paulo. Member of the AESP Executive Board - 2019-2021.

What is the future vision of radio with image?


Carlos Aros – Director at Rede Jovem Pan News

A journalist from the Cásper Líbero School, CARLOS AROS has worked in the editorial offices of Rádio Jovem Pan and Rádio CBN, where he was editor-in-chief. At the Jovem Pan Group, he was portal editor, reporter and anchor on the Jornal da Manhã, Morning Show and Radioatividade programs. He is currently content director at Jovem Pan News Network. He has specialized in covering technology, a field he works in as a commentator and consultant. He won the 2017 Specialists Award in the Information Technology category and was a three-time nominee for the Comunique-se Award in the Technology category in 2015, 2016 (finalist) and 2017.

11h - 12h20



Aug.28, 2019

SET Radio | Room 16

Fewer Interferences and More Channels in the Air

Conflict in Radio Dial Reception

Do the changes in Radio Broadcast Regulations as proposed by Anatel Public Consultation N. 24 from 2019, threaten Radio’s business model? How to reconcile the increase of airwave channels, with less interference, while maintaining the economic viability of broadcasters?

If on one hand we can accommodate many more broadcasters, on the other hand how not to “bother” the currently existing ones? Rural areas and regions more distant from urban centers may become a reception conflict area .



Chair: Claudio Lorini - Director of Lorini Engenharia

Electronic Engineer with specialization in Telecommunications and Information Networks from the Pontifical Catholic University of Rio Grande do Sul - PUC. Lawyer with specialization in Telecommunications Law also by PUC. Worked at Rádio e TV Gaúcha / Stemac - Generator Sets / Indelsul - Telecommunications Industry He is managing partner of Lorini Engenharia Ltda./Loriservice - Broadcasting and Telecommunications - Founded in 1981 - Porto Alegre / RS.


Based on this year's CPqD tests, specially contracted by ABERT, the current situation of the receivers was evaluated, proposing to update the FM Technical Regulation in its latest 2010 version, originally generated in 1998. (Resolution 67/1998 - ANATEL).
An objective approach on the evolutionary theme of FM service.

Marcus Aurélio Ribeiro Manhães - CPqD Researcher

He has been a telecommunications researcher since 1984. He has been researching and developing topics involving technology, education and society. His works include the Internet, digital cities, fixed and mobile telecommunications, digital inclusion, optical systems, radio, digital TV, interactivity channel, radio frequency channel plans and propagation models. Has experience in channel coding, optical transmission, modulation, radio frequency spectrum optimization and channel planning. Graduated from the Methodist University of Piracicaba and master in Education from the State University of Campinas. His research in the field of education and psychology culminated in obtaining the master's degree. In May 2019 - by CPqD - concludes receiver evaluation report, FM channel protection relationships to motivate proposal for amendment of Technical Regulation.


Anatel is undertaking a preliminary evaluation of the contributions received during Public Consultation N. 24, published on June 17, 2019, their technical arguments and the trends towards the New FM Technical Regulations (highlighted here.
It is taking into account the public hearings and submissions from the representatives of broadcasters, with the aim of using the extended band to accommodate the Migration and to govern the use of of all modalities of services on the band. Above all, it seeks to protect the public interest in the provision of the best services, which has always been the final objective of providers and users.
His presentation will give an overview of the deadlines involved in developing the Regulations, the intermediate phases and their actual coming into force and effect.

Paulo Eduardo dos Reis Cardoso - Coordinator of Administration of Basic Broadcasting Plans / Spectrum, Orbit and Broadcasting Management - ORER

He holds a doctorate from DECOM-FEEC-Unicamp (2018), researching the Broadcasting Regulation with the emphasis on Digital TV; a master’s in electrical (Electronic) Engineering from DEMIC-FEEC-Unicamp (2005); and an undergraduate degree in Electrical Engineering from FEEC-Unicamp (2002). He holds the position of Regulation Specialist at the National Telecommunications Agency - Anatel, where he coordinates the Administration of Basic Broadcasting Plans within the Spectrum, Orbit and Broadcasting Department; and is leader of the GRR6 Reporting Group (Broadcasting) of the CBC2. Prior to this, he had worked at the Regional Management office of Anatel in São Paulo, working with Licensing and Amendments to the Technical Characteristics of broadcasting stations; Technical Supervision of broadcasting entities; and in solving radio interference problems in any telecommunication system. He was technically responsible for the proposed modification to the Technical Regulations for Frequency Modulation Sound Broadcasting and for analyzing the technical feasibility processes for including or altering the Basic Distribution Plan for Frequency Modulated Sound Broadcasting. He was a Brazilian government observer at the Digital Sound Broadcasting tests, both in the tests of the US standard - HD Radio, in 2008 and 2012, and the tests of the European standard - DRM, in 2010. He worked as a Telecommunications Researcher at the Fundação Centro de Pesquisa e Desenvolvimento em Telecomunicações (Telecommunications Research and Development Center Foundation) - CPqD.


The analysis of ABERT's Radio Director will show how the possible amendment of the FM Technical Regulation could contribute to allocate all Migrant AM stations to FM.
The balance of the Basic Plan and its planning with the unfeasible in the conventional FM range (88 to 108 MHz) accommodated in the extended range (76 to 88 MHz) would not reach a hundred stations. Thus the viralization of FMs would not pose a threat to the existing ones and would have their coverage area preserved. How far?
Learn about the decisive fate of FM broadcasting in Brazil, combining a business model with the preserved reception of radio content on the ground.

Andre Ulhoa Cintra - Radio Director - ABERT

Communications Engineer - Consultant specialized in the planning of broadcasting channels. Director of Radio Abert and currently working on the FM Channel, by ABERT to accommodate the migrant channels. Developed by SET work to accommodate the TV channeling in the process of planning the TV Digital TV channeling.

14h - 15h20



Aug.28, 2019

SET Radio | Room 16

The podcast has viralized

Podcasts are definitely on the lives of people , on the radar of content producers and on the marketing executives’ agenda. The growth of this market is exponential. It is a global phenomenon and, more recently, has gained great prominence in Brazil in the discussions about new developments and opportunities in the media.
This panel will provide an overview of podcasting market both from the radio perspective as from the perspective of the producers of the other segments of the media. Monetization models will also be discussed and its technologies.

Chair: Marco Túlio Nascimento - Diretor da ZYDigital

Telecommunications Engineer graduated from Fluminense Federal University and Member of the Deliberative Council of SET. With a career in broadcasting, he worked at Sistema Globo de Rádio where he held the position of General Manager of Technology and was responsible for Engineering, IT and Operations. He is currently director of ZYDIGITAL, a company he founded in 2015 that operates in the technology and media market with the proposal to contribute to the reinvention of radio, creating a new form of audio consumption, a new listening experience. ZYDIGITAL develops studies and solutions in the areas of radio, streaming, smartphone apps, voice apps and podcasting.

Ricardo Gandour

Part 1 - The Podcasting Market (Case 1)

Ricardo Gandour - Journalism Executive Director of CBN Network

Ricardo Gandour is executive director of journalism at the CBN Network and member of the editorial committee of the Globo Group. He holds a master’s in Communication Sciences (ECA-USP), civil engineering (USP-São Carlos) and journalism (Cásper Líbero). He was Visiting Scholar at the Columbia Journalism School (2016). He is a member of the boards of the Columbia Global Center Brazil, the Instituto Palavra Aberta, the startup ImpactMania (California) and WAN-IFRA News Publishers Association Latin America. He holds specializations in Publishing (Stanford University), Advanced Management (Insead) and Administration (FGV). He was content director at Grupo Estado (2006-2015), executive director of the “Diário de S.Paulo” newspaper (2002-2006), director for publications of publishers Editora Globo (2000-2002), founding director of publishers Editora Publifolha (1995-2000) and reporter and editor at the “Folha de S.Paulo” newspaper (1990-1995).

Part 2 - The Podcasting Market (Case 2)

Magê Flores - Folha's journalist and host of the Café da Manhã podcast

Born in São Paulo, Magê Flores has been a journalist with Folha newspaper for six years. She also worked for Globo News and Radio CBN, where she began her career as a journalist. She specialized in gastronomy journalism and, at Folha, she was a reporter for the Comida (Food) supplement of the magazine “São Paulo” and editor of “Primeira Página” newspaper. Since January she presents the daily news podcast Café da Manhã (Breakfast), alongside Rodrigo Vizeu.

Part 3 - Podcast Monetization Technologies

Rodrigo Tigre - Country Manager na RedMas /

Rodrigo Tigre has over 25 years’ experience in the digital market and is a partner at RedMas /, the first digital advertising audio solutions company in Latin America, and is currently chairman of the digital audio committee at IAB Brasil. Tigre created his first company in 1994, a publisher and distributor of CD-ROMs, and in 1996 he began developing projects for the internet, including GamesMania, a games portal in 5 languages, and Netbyte, an e-commerce company dedicated to Games. In 2006, he created a portal dedicated to the female public (Feminice), later acquired by Bolsa de Mulher, where he worked as new business director. Prior to taking up this new position, he was the local shareholder of Populis, a premium content network acquired in 2016 by RedMas / Headquartered in Argentina , and having opened an office in São Paulo in 2016, locally it has over 100 clients, including Nestlé, LG, and Coca-Cola. Besides Brasil, RedMas / has offices in over 15 countries in Latin America and in the USA, and with a staff of over 200. Since 2011 it has been part of the Cisneros Group, one of the world’s largest private media, entertainment, telecommunications and mass communication products group.

15h40 - 17h



Aug.28, 2019

SET Radio | Room 16

Expansion of Radio Revenue

Traditional media and the internet have different technologies and business models. However, in the convergence scenario in which we work, it is necessary to integrate both worlds to offer commercial actions that are comprehensive, coordinated and compatible with current market expectations.
This panel will address advertising and monetization for audio content in their different formats, from current challenges to new opportunities that technology is creating every day.


Chair: RODRIGO NEVES – General Director, Rede Bandeirantes / President of AESP

Rodrigo Neves, journalist with a specialization in radio journalism.The son of broadcasters, at the age of 12, he began his life in radio, having the opportunity to go through all areas of a broadcaster.Since 1978 he has been with Grupo Bandeirantes. Participated in the project, launch and development of satellite for radio networks. He has worked in various companies of the group and currently holds the position of Managing Director of Grupo Bandeirantes.Between 2005 and 2006, he was president of APP - Association of Advertising Professionals of Campinas.He is Regional President of Amcham Campinas, Member of the Council of SERTESP - Union of Radio and Television Companies of the State of São Paulo and of Centro Corsini.On May 22, 2019, he was elected to the Presidency of AESP - Association of Radio and Television Broadcasters of the State of São Paulo, the first association of the sector in Brazil and the most important regional, for the 2019-2021 biennium, a position he has already held at July 2011-July 2015 period.Rodrigo is a man determined in everything he does and is passionate about broadcasting. Has experience and knows the difficulties faced by large and small broadcasters.

Selling the radio without search


Robson Jefferson - Commercial Manager at Band Group - Campinas Radios

Robson Jefferson began his professional career as an account executive at the extinct Rede Manchete television network. From there, he spent time at important communication companies like TV Bandeirantes, O Estado de São Paulo newspaper, and customer service at major advertising agencies. For 10 years he has been managing and training high-performance teams. He currently manages the commercial operations of the 4 radio stations of the Bandeirantes Group in Campinas: Educadora FM, Band FM, Nativa FM and RB. Robson has a degree in Administration from USF and a graduate degree in Business Management from ESAMC.

Creativity and Proactivity - Expanding the Frontiers of Radio


Robson Ferri - Director at RF Agency

38 years’ old. Radio broadcaster, Advertising Executive, Writer, Speaker, Businessman. 22 years’ experience in the communication area. He has worked for radio stations that include , Metropolitana FM 98.5 São Paulo, Rede Transamérica, and Radio Mix FM 106.3 São Paulo. The standard voice in over 25 radio stations across Brazil and 2 others overseas. He is currently one of the voices and responsible for creating institutional and promotional pieces at TV Globo Rio de Janeiro for the Globo Radio System. Founder and executive director of RF Media, a digital content agency serving various segments looking for strategic content to strengthen their brands in communication on digital platforms. RF Media provides the structure for brand creation and management, web sites, applications and content for social media. It generates content for over 200 stations in Brazil, more than 20 daily attractions for its subscriber base. It also provides special projects – coverage of the London Olympic Games 2012, the FIFA World Cup Finals Brazil 2014, Rio 2016, the Russian World Cup 2018 – with dedicated delivery for TV channels, Radio and companies seeking to strengthen their audience contact channels. Nowadays, Robson Ferri has been participating at congresses and trade shows as an exhibitor and speaker, sharing the RF vision, always emphasizing the importance for any company in any segment to pay attention not only to having audience contact channels but also to have content that results in their business being presented in the correct way, so as to meet the expectations of an increasingly demanding market.

Video as an opportunity for radio

Josimar Machado - Director at JMV Technology

Founded JMV Technology at age 18, today serves as a software architect specializing in web platforms for Audio and Video Streaming, Live VOD and OTT. For the past 6 years he has specialized in marketing, seeking to unite the best of both worlds, audio and video technology with powerful marketing strategies focused on results and revenue generation.