SET EXPO 2019

Cristiano Akamine received the Ph.D. degree in electrical engineering from the State University of Campinas, Brazil, in 2011. He is a Professor with Mackenzie Presbyterian University, where he is a Coordinator of Digital TV Research Laboratory. He is a member of the Board of the Brazilian Digital Terrestrial Television Forum and Society of Brazilian Broadcast Engineers (SET). He works in the ISDB-TB broadcasting standardization and holds several patents, licensing of intellectual property, numerous articles published and has a Brazilian scientific grant of Productivity and Technological Development and Innovative Extension—Level 2 from the National Council of Technological and Scientific Development. He has also served as a reviewer for several periodicals and conferences and has participated as a Guest Editor in the Special Issue Point-to-Multipoint Communications and Broadcasting in 5G of IEEE Communications Magazine and the Special Issue on 5G for Broadband Multimedia Systems and Broadcasting of IEEE Transactions on Broadcasting. He currently serves as an Associate Editor of IEEE Transactions on Broadcasting. His research currently focuses on digital terrestrial broadcasting, software-defined radio, channel codes, embedded systems, and 5G.

Joao Vandoros is in charge of Eurovision Services in Brazil, the operational company of EBU. He is post-graduated in Telecommunications by Unicamp and got his bachelor degree as Electrical Engineering at Mackenzie University. Since 2000, has been working in Broadcasting Engineering, focusing his carrier in the content contribution and distribution segment.

José Marcos C. Brito received the B. S. degree in electronic and telecommunications engineering from National Institute of Telecommunications (Inatel), Brasil, in 1986 and the M. Sc. and Ph.D. degrees from Campinas University (Unicamp), Brasil, in 1998 and 2003, respectively, both in electrical engineering. He has worked as a professor at Inatel since 1986, since 1990 as a full professor. He has occupied several management positions at Inatel: General Manager of Research & Development Center, Post-Graduation Coordinator, Research & Post-Graduation Director, and General Vice-Director. Currently, he is the Research & Post-Graduation Director at Inatel, the General Coordinator of Radiocommunication Reference Center at Inatel, the Secretary General of 5G Brasil Project at Telebrasil and the Coordinator of the courses Master’s and Doctorate in Telecommunications at Inatel. His research & development interests include 5G networks, telecommunications systems, digital communications, and performance analysis of telecommunications networks.

Professional Experience Master Degree in Computer Networks & Telecommunication 2015 National Institute of Applied Science & Technology, Tunisia Mobile Core Network Specialist & Technical Trainer 2015 Nokia Networks, Worldwide Product Manager for LTE/5G Broadcast & Transmitter Systems Since September 2018 Rohde & Schwarz GmbH & Co.KG, München Technical Expertise EPC & IMS Networks/ VoLTE / VoWIFI / FeMBMS / LTE & 5G Broadcast xSRVCC / SDM / NFV

Manager of the Pre Sales department at ZTE since 2011; responsible for products and solutions of all telecom tecnologies. Specialist in 5G and Access Networks Work in Telecommunications for 25 years, always working for world liders like Siemens, Nokia and nowadays ZTE Graduated in Electrical Engineering by FEI and Master Degree in Telecom Networks by Mackenzie University

Chief Technology Expert at Huawei Brazil, has extensive experience in deploying mobile and fixed networks in national and international carriers. Master in Business Administration from INSPER and telecommunications training specialized in the development and implementation of innovation projects and new connectivity technologies.

Currently, I am the Transmission Technologies Manager at TV Globo and coordinator of Technical Module in Forum SBTVD. I had the BSc in Electronic and Computing Engineering at Federal University of Rio de Janeiro (UFRJ), and MSc. of Electrical Engineering at the same university. I've got the MBA Management in Catholic University in Rio de Janeiro (PUC-Rio).

With a degree in Mathematics from FAHUPE-RJ, a graduate degree in Information System from PUC-RJ and FGV-SP and an MBA in Information Technology from USP-SP, José Marcelo do Amaral has made an extensive contribution to the broadcasting sector. He joined Record TV in 1991 and is today the director for Engineering and Operations. At the television station he has developed systems for the radio and TV commercial operations area; implemented a system for producing news; managed the integrated management system (ERP) project and created a system for monitoring audiences from mobile devices, among other tasks. As technology director he has participated in initiatives for implementing non-linear editing, digital archiving and tapeless work flow systems. During this period, he has also become involved with issues referring to digital video and video transmission using internet protocols (IP). He was Director of the Free-To-Air TV Segment at SET (the Brazilian Society for Television Engineering), his principal challenge being to develop digital television technology for Brazil, and he is responsible for its implementation and expansion throughout the entire Record group. Amaral’s role also involves the Brazilian Digital TV System Forum, where he currently holds the position of President of this institution founded in 2006. One of his most challenging projects was the launch of the R7 portal, which is now the second-largest internet portal in Brazil. During his career he has also had the opportunity to head up the technical and operational planning and coordination of major sporting events broadcast by Record TV, the Guadalajara Pan-American Games (2011) Toronto (2015), the London Olympics (2012), Sochi (2014) and Rio (2016).

Engineer by the Pontifical Catholic University of Rio de Janeiro in 1996 (PUC-Rio). Working with Globo since 1996, where started on an internship program. Responsible for the standardization of the Digitial TV in Brazil. -Coordinator of the Audio and Video Coding Working Group of the SBTVD Forum. -Chairman of the ABNTCommitee for Digital TV (Associação Brasileira de Normas Técnicas, Brazilian ISO Branch). -Contact point for Subgroup A – Specifications, on the Brazil-Japan Joint Work Group for Digital Television iniciative -Member of SET (Sociedade Brasileira de Engenharia de Televisão) since 1996. Also a member of many societies of IEEE(CommSoc, BTS, MTT, CE) and SMPTE

Pat Griffis is President of the Society of Motion Pictures and Television Engineers (SMPTE) as well as Vice President Technology at Dolby. He is also Board member on the Ultra HD Alliance and Vice President of the UHD Forum. He past President of the IEEE Consumer Electronics Society.  He holds 10 patents

Adrian Murtaza serves as Fraunhofer’s Standards Manager in a number of industry standards bodies, including DVB, ATSC, CTA HbbTV and SCTE, and is the co-author of multiple specifications in those groups. Adrian Murtaza joined MPEG in 2013 and since then contributed to development of various audio technical standards in MPEG-D and MPEG-H. More recently he focused on specification of Next Generation Audio delivery and transport in ATSC 3.0 systems and MPEG-2 Transport Stream based DVB systems, as well as on enabling of MPEG-H Audio services in different broadcast and streaming ecosystems. With a strong interest in VR/AR media solutions he is actively involved in MPEG-I efforts targeting future immersive applications.

Marcelo F. Moreno is an Associate Professor at Federal University of Juiz de Fora (UFJF), where he is a permanent member of the Computer Science Postgraduate Program. He holds Master and Doctorate degrees on Informatics from PUC-Rio. He holds leadership roles in the International Telecommunication Union (ITU), including the rapporteurship of ITU-T Question 13/16 (Multimedia application platforms and end systems for IPTV), the co-chairmanship of IRG-IBB (Intersector Group on Integrated Broadcast-Broadband), the vice-chairmanship of ITU-T Study Group 16 (Multimedia) and the editorship of many ITU-T Recommendations and technical papers. He is also a coordinator of the Middleware Working Group at the Brazilian Digital TV System Forum (SBTVD). He has a solid history of publications and presentations in both Academia and Industry events.

Electronic Engineer by UFRJ and M.Sc in Digital Signal Processing by Coppe / UFRJ, having the area of ​​video compression as a research topic. He has been working in the Research and Development / Innovation area of ​​TV Globo's technology since 2000, where he currently serves as the sector manager. In 2002 he worked in the research center of Japanese TV NHK conducting research with the H.264 compression standard, in the occasion in the stage of standardization. Passionate about new technologies and innovation management, with many years of experience in software development, today leads a creative team that conducts research and projects mainly in the areas of signal processing, artificial intelligence, virtual reality, computing, electronics and IoT

Cássius R. D. Estrada was born in Rio de Janeiro, Brazil. He received the Electronic and Computer Engineering degree from Federal University of Rio de Janeiro (URFJ), Brazil, in 2008, and the M.Sc. degree in Electrical Engineering from the Federal University of Rio de Janeiro (COPPE/UFRJ) in 2011. He was a TV Systems Researcher at Rede Globo between 2006 and 2015. He is currently Executive Supervisor of Exploratory Research at Rede Globo. He has experience in Electronic Engineering and Computer Science, with emphasis on Signal Processing, working mainly on the following topics: image processing, video coding, digital TV and video quality evaluation.

Nadine Krefetz is a streaming media consultant and industry journalist. She works with companies to strategically plan how vendors and media companies can compete. She is originally from NYC, lived in Canada for 25 years and is now in Seattle, the city of two clouds (soon to be three, based on the title of the new Google building). Please reach out via Linkedin (https://www.linkedin.com/in/ nadinekrefetz) or read her articles on StreamingMedia.com (http://www.streamingmedia.com/ Authors/6837-Nadine-Krefetz.htm)

Over 12 years working with technology for financial market, Paulo was responsible for creating mathematical models for managed portfolio analyzes and processing of investment fund quotas. Today, works on innovation, artificial intelligence and digital media performance for clients such as Heineken, Santander, Spotify, Catho, among others.

Hands-on IT/Broadcast executive, as Digital Media Technology Manager leading multidisciplinary team for digital media transformation program, composed of teams from Technology Architecture, Big Data, BI, Projects, R&D, Support, Applications, Telecommunications, Innovation, Media Operations and Platforms, through WBS construction, delivery plans, follow-up meetings, documentation, integration points, risk analysis and conflict resolution. Working on the TV and digital media market since 2005, experienced in partnerships, project management and processes, with national and international awards.

José Nilo Cruz Martins currently works at Amazon's Brazil office as Country Manager for Alexa Skills & AVS. From 2011 to 2018 he was Country Manager of AWS's operations in Brazil. At Google, from 2007 contributed to the launch of the operation "Google Enterprise" in Brazil. He was the general manager in Brazil of the software company Ariba in 2001. He is Brazilian, native of São Paulo.

UX Designer at Take, with experience of designing smart contacts for well known brands such as Globo, Caixa Seguradora, Heineken and Porto Seguro. Also, winner of the first Chatbot hackathon in Brazil

He is currently Digital Media Coordinator at Globo TV. He has been managing projects for voice assistants, such as Google Assistant, since 2018.

Fernando Bittencourt is a Former President of SET and a Former General Manager for Engineering at TV Globo. Graduated in Electronic Engineering from the Federal University of Rio de Janeiro (UFRJ) Beginning in 1994, he was Coordinator of the SET/ABERT group created by the ABERT and SET to study and plan the implementation of Digital TV in Brazil. He was a full member of the Council for Social Communication in the Brazilian Senate, as an engineer with renowned knowledge in the field of social communication. Participates in the Deliberative Council of the Forum on the Brazilian Digital TV System. He is also a member of the IEEE, IBC and the SMPTE.

Cristiano Akamine received the Ph.D. degree in electrical engineering from the State University of Campinas, Brazil, in 2011. He is a Professor with Mackenzie Presbyterian University, where he is a Coordinator of Digital TV Research Laboratory. He is a member of the Board of the Brazilian Digital Terrestrial Television Forum and Society of Brazilian Broadcast Engineers (SET). He works in the ISDB-TB broadcasting standardization and holds several patents, licensing of intellectual property, numerous articles published and has a Brazilian scientific grant of Productivity and Technological Development and Innovative Extension—Level 2 from the National Council of Technological and Scientific Development. He has also served as a reviewer for several periodicals and conferences and has participated as a Guest Editor in the Special Issue Point-to-Multipoint Communications and Broadcasting in 5G of IEEE Communications Magazine and the Special Issue on 5G for Broadband Multimedia Systems and Broadcasting of IEEE Transactions on Broadcasting. He currently serves as an Associate Editor of IEEE Transactions on Broadcasting. His research currently focuses on digital terrestrial broadcasting, software-defined radio, channel codes, embedded systems, and 5G.

Kohei Kambara started working as an engineer of NHK in 2001. Since then, he has been engaged in the research works of ISDB-T system at NHK’s Science & Technology Research Laboratories (STRL). From 2009-2019, he worked at several NHK’s regional broadcast stations to construct local terrestrial transmitting station sites. In between those works, he has participated in ITU-R SG6 meetings and contributed his technical knowledge and experiment to the related ITU-R Recommendations or Reports. He is now working on next generation terrestrial broadcasting system at STRL as a senior researcher engineer of the advanced transmission systems research division.

Dr. Jian Song received his B. Eng. and PhD degrees from Electronic Engineering Department, Tsinghua University, China, and conducted Postdoctoral research work in Hong Kong and Canada in 1996 and 1997, respectively. He worked in USA for seven years, and joined Tsinghua University in 2005 as a full professor. He is now Director of DTV Technology R&D Center, one of major technical contributors for Chinese DTV standard. He is vice chairman of WP6A of International Telecommunication Union (ITU) and the founding Editor-in-Chief of ITU academic Journal, ICT Discoveries. He is the Associate Editor of IEEE Transaction on Broadcasting. Dr. Song’s current research interest includes digital broadcasting, network convergence, and integration of visible light and powerline communications. He is the recipient of the Best Paper Award of IEEE Transactions on Broadcasting in 2015, and also the recipient of several national and provincial/ministry level awards. Dr. Song has published over 260 peer-reviewed journal and conference papers with good citations. Dr. Song is the Fellow of IEEE, IET, and Chinese Institute of Electronics.

Carlos Eduardo has a degree in Electrical Engineering Enf. Telecom, UNESA. He has a postgraduate degree in Control and Automation Engineering, UGF and in Computer Network Specialization, PUC Rio. He has been in Globo network since 1999. He is currently Specialist in the area of Transmission Technologies. Among its main activities are the planning and control of preventive, predictive and corrective maintenance in RF (terrestrial and satellite) and optical fiber audio, video and data transport systems. Developer and responsible for Network Management System (NMS) for monitoring transport systems.audio, video and data.