SET EXPO 2019

31º Congresso de Tecnologia e Negócios de Mídia e Entretenimento

Schedule Lecture
Schedule Lecture

9h20 - 10h40



Aug.26, 2019
Audiovisual Contribution and Infrastructure | Room 12

IP – Standards Update / Network Monitoring and Control

José Antônio Garcia

Increased complexity in IP-based systems and the growth in the number of audio, video, data, control and synchronism signals, often traveling on the same physical channel, make it imperative to use measurement and monitoring tools that assure compliance of these signals.This panel has experts on this topic, which involves standardizations of IP signals and their controls.

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Chair: José Antônio S. Garcia - SET Deliberative Council / IP Study Group Coordinator

Technician in Electronics by ETE in Sta. Rita do Sapucaí in 1975 and Engineer in Telecommunications by Universidade São Judas in 1982. He has worked in television companies since 1975. Member of SET Deliberative Council - Technology Board, SBTVD Forum - Technical Module, UHD Brazil Project - Distribution Group and IP Study Group of SET - Coordinator.

SMPTE Standards enabling the live IP Transition

SMPTE IP standards for live TV production are maturing and are being adopted by equipment manufactures. What are the different SMPTE standards which are driving the media industries IP transition? How do they play together and what are they areas they apply to? Get an overview on SMPTE IP standards and how they play into a full stack implementation of IP infrastructure.

Thomas Bause Mason​ - Director of Standards Development -SMPTE

Thomas Bause Mason is the Director of Standards Development for the Society of Motion Picture and Television Engineers (SMPTE). At SMPTE he is responsible for maintaining the technical infrastructure for both the standards community and SMPTE home office. Bause Mason, formerly owner of Open Media Consulting, began his career in Cologne, Germany, as a computer programmer for automation software in the nuclear and automobile industries. Before his move to Los Angeles, Bause Mason worked at West German Television (WDR) and Cologne Broadcasting Center, where he led the quality control department. In Los Angeles, he became a postproduction consultant and then built and managed the encoding operations for Ascent Media. Joining NBCUniversal in 2005, he focused on emerging technology, spending two years in London to support the company's international business. Throughout his career, Bause Mason has assisted industry organizations in the development of standards, technical recommendations, and study group reports. He holds several patents and is a SMPTE Fellow.

Media Datacenter Orchestration and Management

Now that IP has firmly established itself as the new means of transportation for all types of media, broadcasters are facing the challenges of the change from SDI to IP, as well as the virtualization of infrastructure and the cloud, embarking on a new concept of Media Datacenter, something that makes it possible to provide a range of services and lots of flexibility, but increases the complexity with an infinity of flows, IP addresses, multicast and PTP. How can one have a complete overview of all the services and flows transiting through this datacenter, guaranteeing quality while avoiding package losses and bottlenecks? How does one orchestrate these services, extracting maximum functionality from this new structure and simplifying the operation? Come and give some thought to this, discussing it and more on our panel!

Fábio Acquati - Technology Director – NGN Telecom

Fábio began his career at Tektronix and has accompanied the evolution and transitions of video systems, participating in the early Digital TV tests in Brazil. He is currently a managing partner at NGN Telecom and works with network monitoring and management solutions, including video transportation. He is a member of the SET GEIP group, provides training and consultancy in the area, and continues to study technology with his partners, participating in implementations and proofs of concept, experiencing the challenges of the world of video.

In-depth view of LAWO’s System Monitoring & Realtime Telemetry; SMART

The unification of IP networks and broadcasting flows present a set of challenges to ensure that the media is generated, processed and delivered within the standards. IP flow can frequently experience packet loss, jitter, degradation from encoding and violations during transportation, to mention the bare minimum. For the success of the operation, it is imperative to use the correct monitoring and viewing tools to pro-actively identify the degradations and disruptions to the services.
Join us for an in-depth discussion of the Lawo Smart system.

Tony Zare - Product Manager - LAWO

Tony Zare is responsible for the technical and commercial success of LAWO’s SMART product range. He manages the component life cycle of the SMART product family, specializing in monitoring and telemetry of media infrastructure. Passionate about “big data”, correlations and now machine learning can be applied to current operations. Tony has over 20 years of experience in the broadcast industry, where he began as a project engineer for ASIC high-sped integrated circuits, followed by 15 years in the development of onboard software and broadcast and network products. He holds a degree from the McMaster University in Computer Science and Mathematics, and is directing the strategy of the SMART (System Monitoring and Real-time Telemetry) family which he is positioning as the eyes and ears of broadcast networks, focusing on communication networks and media big data analysis.

IP Measurements

Monitoring of Equipment and Signal Flows on IP networks without compression, and Main Audio and Video Measurements on 2110-20 and 2110-30.

Eliésio Silva Júnior - Sales Manager – SEAL Broadcast and Content

With 26 years of experience in the fields of free–to-air and closed television, telecommunications and new media in (projects / monitoring of complex systems/ special events/ operations/ multidisciplinary/ sales team leadership) developed in major Brazilian and multinational companies, such as 17 years at Globosat –TV System and Operations Supervisor, 3 years at TV Globo –TV System Operator, 7 years at Tektronix – sales manager, 2 years at Seal – sales manager; Eliesio has a Technological Specialization in Digital TV, Signal Compression and Quality - INATEL, MBA in Digital TV & New Media – UFF, a Graduate Degree in Logistics (Energy Supply/ Distribution Planning) – FGV, MBA in Business Management– UVA, an Undergraduate Degree in Electronics – FABES / Rio de Janeiro, and Specialization in Satellite-based Transmission – PUC Rio. He is also a Telecommunications Technician – ETRR / Rio de Janeiro and an Electronics Technician – ETRR / Rio de Janeiro

9h20 - 10h40



Aug.26, 2019
Audiovisual Contribution and Infrastructure | Room 13

MAM: Digital Storage Challenges and New Business Opportunities

Juliana Ferrari

The exponential increase in content has raised the need for the deployment of new technologies for shared and high-performance storage, where the biggest challenge lies in combining workflows that promote more efficiency, security and availability.
While in the hitherto consolidated content preservation environment, we are encouraged to rethink cataloging concepts in the face of the advent of Artificial Intelligence.
When we look at the horizon the possibilities seem innumerable. But what will be the best technology for your business?

Chair: Juliana Ferrari - Media Manager - SBT

Professional with leadership in a Media Center environment coordinating operational workflows with security and efficiency in the movement and storage of digital assets. MBA in Project Management with PMI Practices - FIAP Graduation in Social Communication - Radio and TV - Faculdade Oswaldo Cruz

PRESERVATION and ARCHIVES CURATOR: THE DIGITAL TRANSFORMATION and the BUSINESS OPPORTUNITIES

The bug did not happen, the machines did not stop. But the arrival of the millennium set a turning point for the audiovisual industry and the preservation of its contents in the digital age.
In the case of archive digital workflow we realized that the definitive change should be integrating the archive curator to the beginning of the production chain instead of keeping this role the traditional way in the end.
More than ever we need to enhance tools in technology systems and workflow to have access to the best results and preserve quality content to create new business opportunities.
The automation turned information quite “abstract”. The craft to the digital archive must keep the authenticity information concrete, continuing the storytelling of history and memory.


Rita Marques - Consultant - Director Owner of Garimpo

I am journalist by background, I have been working for 30 years in content management and audiovisual research. From trainee to manager of Documentation Center – GLOBO TV CEDOC – I have learned to organize, preserve and retrieve relevant information and I have fallen in love with the transformation of memories in assets of audience. In 1996 GloboNews premiere, our team has produced “ARCHIVE N”, a weekly program, which for 23 years informs and enchants the audience. At the TV digital revolution timeline, I have managed together with the engineer’s team, the real time indexation project with on-line retrieve content distribution. An innovative workflow processing, perfomed with success and approval at “Football World Cup”, “Olympic Games” and “Rio de Janeiro’s Samba Parade”. Nowadays I have opened and I am the director of Garimpo proper, a company with focus in audiovisual preservation and archives curator. I am part-time consultant to TV CULTURA, a company which I represent at International Federation of Television Archives FIAT /IFTA Executive Council.

The Rise & Impact of MAM: A Global Perspective

The concept of Asset Management has evolved quite a bit over the past few decades, but one thing has remained constant: content always was, continues to be, and always will be king. As a result of this notion, over the years content producers have looked for ways to innovate their methods of monetizing assets. The rise of MAM and its different applications, along with the broader trends of Big Data and Artificial Intelligence, enables content producers to both drive revenue growth and optimize costs by providing them with a platform that not only manages the information and content that is so crucial for monetization (driving revenue), but also presents the opportunity for streamlined and efficient operations (cost optimization).

Matt Silva - CEO of CIS Group Corp

Matt Silva earned a B.S. Business, Finance and Economics from the Stern School of Business - New York University. He has worked as an investment analyst at financial institutions such as CitI and Credit Suisse in N.Y. At CIS Group he served as Director of Corporate Development , COO and currently CEO.

Sony’s Enterprise Library Solution (ELS) System

This presentation will describe the technologies, features and capabilities of Sony’s Enterprise Library Solution (ELS) system.  This is an enterprise class, scalable, high capacity data center storage solution, built on Sony’s Generation-3 Optical Disc Archive (ODA) Technology.
 The latest Generation-3 ODA was designed to retain the well-known advantages of optical media storage while bringing performance, capacity and cost to very competitive levels. The use of multiple ODA media in a cartridge provides additional security and protection in library environments.
Details will be provided of the architecture of Sony’s ELS solution integrating advanced library robotics, WORM optical disc media cartridges and drives with seamless connectivity and management software, providing a highly secure platform for data preservation and archive of valuable digital assets.
To conclude the talk will address Sony’s Connectivity and System Management software platform for the ELS which provides an S3 data and RESTful API interface optimized for this new generation of Optical Libraries and Media, and to specifically address Cold Archive requirements. This full featured and standardized interface provides seamless integration with existing applications and infrastructure including Cloud and Hybrid configurations.

Hugo Gaggioni – Chief Technology Officer – Sony Professional Solutions Americas

Joined Sony in 1988. With research interests ranging from digital video and image processing and information theory to video/audio compression and multidimensional signal processing, Mr. Gaggioni has served as session-chairman of 13 international conferences in the areas of HDTV and bandwidth compression systems. He was a member of the Advanced Television Advisory group to the U.S. Federal Communications Commission (1987 to 1994). He is a Fellow of SMPTE and the recipient of the 2004 Leitch Gold Medal award for technology leadership. Mr. Gaggioni was chairman of the SMPTE technical groups on Digital Representation of the 1125/60 High Definition TV Standard (SMPTE 260M, 88-92) and Digital HDTV Serial Interfaces (SMPTE 292M, 93-96). He was also chairman for a SMPTE group on Editing of MPEG bit-streams for TV studio usage. Mr. Gaggioni represented Sony Corporation of America to the ANSI X3-L3 committee and the ISO/IEC MPEG coding group from 1988 to 1996. He has also given numerous presentations and tutorial courses on signal processing and advanced video technologies at international events sponsored by SMPTE, IEEE, and Eurasip organizations. He holds six patents and has authored 32 technical publications in the areas of video compression, digital filter banks and HDTV devices and systems. Mr. Gaggioni holds degrees in telecommunications, systems engineering, and electronic engineering from the University of Essex in Colchester, England; University of Pennsylvania, and Columbia University, respectively.

11h - 12h20



Aug.26, 2019
Audiovisual Contribution and Infrastructure | Room 12

IP Infrastructure – Early Adopters’ Challenges (Case Studies)

Carlos Capellão

Outstanding Engineers from four leading TV companies present their experiences in cases of IP infrastructure – based deployment in their institutions.

We select cases with different types of applications such as: HD Baseband /4K Baseband / Video Compressed in H264.

The speakers will address various aspects of their projects, such as:

  • Types of applications that deployed with IP Infrastructure;
  • Factors that led to the choice of IP technology;
  • Type of IP solution adopted;
  • Critical points in the design and definition of the solution architecture;
  • Pros and cons of the IP solution over a conventional solution;
  • Critical points in the implementation and setup;
  • Adaptation of operational and professional routines;
  • Results obtained;
  • Macro project evaluation in technical, operational and cost terms.

Chair: Carlos E. O. Capellão - PHASE Engenharia

Electronic Engineer graduated from UFRJ in 1974. MBA from FGV-RJ. Since 1973, he has worked in the television and telecommunications sector, working in main TV Networks and at Embratel. In 1980 he founded PHASE Engenharia, a company he has been directing since then, working on the design and implementation of Television Equipment and Systems and Telecommunications. In Phase, he is constantly improving a wide range of Solutions for TV projects through partnerships with manufacturers leaders in their segments. Founding partner of SET - Sociedade Brasileira de Engenharia de Televisão, occupied the positions of President and Director for many years.

Sky - TS-H264 at Jaguariuna

Alexandre Hotz - Director of Engineering at Sky Brasil

Electronic Technician from Fundação Bradesco, Technologist in Electricity from Universidade Presbiteriana Mackenzie, Electrical Engineer from Pontifícia Universidade Católica de São Paulo, post-graduate in Digital Satellite TV System from INATEL and master in Electrical Engineering from USP. He has 25 years of experience in various areas of Electrical Engineering, Information Technology, Telecommunications Systems, Television Engineering and Technical Education at the intermediate level. He works as a Director of Engineering at Sky Brasil where he is responsible for the development of RF and satellite projects, Critical Mission Infrastructure, Set-top box and ODU development, and IP Network Infrastructure within the Engineering Department of SKY.

Globosat - Band Base in Rio headquarters

Alexandre Torres - Manager of Technology Development at Globosat

Electrical Engineer - Emphasis in Electronics.Graduated from the UGF, postgraduate in Communication Networks by PUC-RJ and Training in Executive Management by COPPEAD.He has been working for 30 years in the Media and Entertainment area, started his career in TV Manchete, currently holds the position of Technology Manager at Globosat, responsible for projects related to Playout and Content Production.

TV Globo - HD and 4K Baseband in Rio and Recife

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Wilson Almeida - Executive Supervisor of TV Systems Support at TV Globo

Telecommunications Engineer with an MBA in Network Management and Internet Technology at the Electronic Computing Unit of the UFRJ. He has been active in the Television segment since 1994 and is currently the Support Executive Supervisor, coordinating 4 specialist sectors: Video Systems, Audio Systems, Graphics and Editing Systems and Mechatronic and Lighting Systems. He has taken part in highly relevant events, always focusing on innovation like coverage of the World Cup, the Olympic Games and Carnaval; besides major projects like the new set for Jornal Nacional, the Mobile Unit 7 – the world’s first 4K IP Mobile Unit and Globo’s new shooting module, the MG-4, completely in IP.

11h - 12h20



Aug.26, 2019
Audiovisual Contribution and Infrastructure | Room 13

Content Playout: Case Study, Technological News, Multisite and Multiplatform

Carlos Cauvilla

This panel will deal with issues involving Technology for content delivery on different platforms: Linear and Non-Linear  TV and the evolution of the models that can be applied. IP, 4K, Virtualization and the Cloud will all be on the menu, indicating the status and roadmap. Solutions already implemented will be presented using relevant case studies. Some of the issues to be covered:

  1. What have clients adopted on a global scenario? On the Linear and/or Non-linear TV scenario.
  2. What are the challenges in operating the new technologies?
  3. What is the menu of solutions available, conceptually speaking, from IP, 4K, virtualization and the Cloud, and which is worthwhile in each case?
  4. What are the new solutions capable of delivering?
  5. When is it worth migrating/updating display infrastructure?

Come and join us, clear up your doubts, we will have panelists who are experts in the subject at your disposal.

Carlos Cauvilla

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Chair: Carlos Cauvilla - Director of TV Technology at Anhanguera Network

Engineer with an MBA in Business Management and Technology Management. Currently holds the position of Director of TV Technology at Anhanguera Network, where he is responsible for the operation, projects and implementation of technologies aimed at the Media TV business.

Broadcast Playout - The New Master Control Migration

Master Control has always been an integral function for a successful Television Broadcast. Since it's origins it has been in a state of flux and evolution. As the industry has matured, Master Control has evolved and grown to take on and manage the ever increasing complexities needed to composite the image and make it consistently air ready. Continuity within this last “gate post” is highly important because it is the last opportunity in the broadcast chain which guard the cash register. I remember the days of missed event reports, make good reports and lost content reports. We all hope these uncomfortable followup meetings have become a thing of the past, that the Cash Flow is protected and actual viewership numbers can be collected to support advertising rates. This paper is about the migrating master control utilizing IP and other technologies to move forward.

David Russin - VP Sales for the Americas, Pebble Beach Systems

David Russin is Pebble Beach Systems’ VP of Sales for the Americas region. Having previously held positions at Grass Valley, Harris Broadcast, Omnibus and Masstech, Russin brings over 35 years of experience selling automation, automated workflow and infrastructure solutions. Highly customer focused, he is committed to helping broadcasters to solve their challenges and find the right solution for their evolving playout needs. As a second-generation broadcast technology professional, Russin has television technology in his DNA. David holds a University Degree in Communications from the State University of NY at New Paltz, NY.

Playout: what are the challenges and evolution

What are the playout and distribution areas on a TV station? What are the challenges and the evolution for the traditional distributions and on the new platform (OTT and VOD)? How those items were dressed on the new playout area at TV Globo installations.

Filipe Fernandes Forte - Operational Manager of Exhibition and Distribution of TV Globo (RJ)

Filipe Fernandes Forte holds a degree in Electrical Engineering, specializing in Electronics, from the PUC/RJ, an MBA from UERJ and a graduate degree from Coppead. He currently holds the position of operations manager at Rede Globo (RJ). Positions held at the company: From 2004 to 2013, he worked in the projects area of TV Globo, having gone from intern, Projects Engineer I, Projects Engineer II, and Projects Engineer III to Projects Coordinator. These positions gave him the opportunity to work on across-the-board projects in the company: Entertainment, Journalism, Sport and events. Beginning 2013, he worked as Operations Manager at Globo Internacional and, in 2014 he took over the Transmission and Distribution Department at Globo in Rio. Here, he was responsible for managing the entire Globo transmission hub, with signals from the Globo network, delivering content and commercials to the 122 affiliates, Globo Rio, the company’s second-biggest market, and Globo Internacional with its 6 channels for the overseas market.

14h - 15h20



Aug.26, 2019
Audiovisual Contribution and Infrastructure | Room 12

IP – Integration of Technologies for Traffic of the Signals in Different Areas

Leonel da Luz

Today’s IP technologies for traffic of broadcast quality content must provide the means to meet needs and to leverage the creativity. Creativity and need are pushing new developments, but individually the current solutions are not giving all the answers and hybrid solutions are starting to take up space. This panel presents the possibilities of integrating current IP technologies in different areas, in search of better and more efficient uses for each case.

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Chair: Leonel da Luz - President, Media and Content Dynamics

Leonel da Luz is the president of media and content-dynamics that serves the Brazilian and Latin American markets, offering consulting, projects, products and professional services. With a solid background in engineering and business management from Mauá, INATEL, FGV and MIT, Leonel has accumulated success stories in several national and international companies such as TV Cultura-SP, Ampex, Philips, TV Anhanguera, Harris and Grass Valley, among others.

Could you produce it faster and cheaper? (My boss asked)

The world is changing rapidly. The way we collaborate between one Department to another is challenging everyone to get it done faster and cheaper. The IP hasn’t only changed Phones System or Voice, it’s also changed the way we distribute the video from one point to another, by fiber, by satellite or even by WIFI. I’ll explain how we changed the way that an entire TV Network, in a small Country named El Salvador, distributed video to the entire world.

Raul Dominguez Martin - CEO, PR Media

Raul Dominguez, executive producer, born 35 ago in Spain. He started as a television presenter with only 12 years old. He studied at LACC and UCLA in Hollywood, California. Raul has been responsible for the creation of innovative digital platforms with mostly impacting Central America, producing dozens of programs endorsed by NBC Universal, Sony or Endemol Shine. He is a frequent panelist on the Future of Television in NexTV CEO in Miami and judge of the PRODU AWARDS at the NAB in Las Vegas.

Ensuring video delivery quality in an IP world

There are big challenges when dealing with video delivery that goes over third party IP networks and CDNs. The best scenario for an operator is to have a platform that monitors the video delivery content from the head end till the last mile, with a centralized management system that can correlate all alarms and can quickly pinpoint the location and cause of the failure. These solutions ensure the end user’s satisfaction and also make sure that 3rd party companies that are being paid to store, prepare and deliver such valuable content are doing their job well

Bruno Bellantuono, Director of Sales and Business Development - South Cone, Telestream

Computer engineer graduated with 14 years of experience in Digital TV, OTT and IT projects within leading technology providers. Implementation / sale of turn-key and specific projects encompassing headends, conditional access (CAS), middleware, set-top boxes and video quality monitoring (QoE / QoS) solutions.

Orchestrators for Video over IP Infrastructures

The IP infrastructures for video are based on very reliable routers. Routing can be fully controlled by an external software layer called Orchestrator, in the Software Defined Video Network concept, which manages signal routing, port configuration, redundancy mechanisms, bandwidth, faults, and auto discovery of devices, such as gateways with the SDI legacy. A good orchestrator is critical to the smooth, simple and reliable operation of an IP video installation.

Guilherme Castelo Branco - Partner Director / Phase Engenharia

Bachelor in Electronic Engineering from UFRJ, with specialization in business management from Fundação Getúlio Vargas - SP, has worked in the area of solutions for television systems since 2004. He is currently the director of Phase Engenharia in São Paulo.

The largest IP project of the world. And lo, the new facility came to challenge

There is no question about it, our industry is moving to IP. Around the world the majority of new projects are IP based.
It is not hard to find one to talk about but CBC/Radio-Canada is deploying the largest IP project in the world.
From when the construction started 2 years ago all the way to the on air date, this case study will be showing the chosen architecture and some of the challenges that they encountered.
Welcome to the CBC/Radio-Canada case study.

Denis Paré - VP Sales / Embrionix Design

Denis Paré is Vice President of Sales of Embrionix Design, responsible for all direct sales and reseller channels worldwide. He is also entrusted to grow strategic customer accounts and partner relationships in the broadcast market. Denis brings a broad range of experience to the Embrionix sales team, including executive sales positions at Miranda Technologies and Grass Valley, where he worked as Director of Sales, Americas and Director of Strategic Accounts. Prior to joining Embrionix, Denis spent over 20 years in video broadcast industry.

15h40 - 17h



Aug.26, 2019
Audiovisual Contribution and Infrastructure | Room 11

Cloud Technologies: Componentization in the Service of Ideation, Productization and Innovation to the Content Value Chain

Fabio Ferraz

To share with the public the change in the strategic positioning of Cloud Providers and the scenario for offerings of new services in the cloud supporting “Ideation” and “Productization” for the Media Industry, emphasizing innovation of Broadcast and Digital value chain processes.
The intention is to counterargue the out-of-date view of Cloud Providers as merely just another offering of physical infrastructure and their interest in getting closer to the Media Industry, now becoming part of a strategy for transforming the business from a multi-cloud approach based on components and services offered by the Cloud through AI solutions (Machine Learning, etc.).
The panel will also provide an overview as to how Media Companies and other players in this industry have been experimenting with this new trend and contributing (the exchange) as Cloud Providers in the evolution of these same components based on the notorious know-how in Media.

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Chair: Fabio Viviani Ferraz - Manager of Technology Projects Management at TV Globo

Head of Technology Project Management at TV Globo Specialist in project management, Business and IT from the FGV-RJ (Post-MBA and MBA) and in Software Project Management from PUC-RJ, Fabio Viviani Ferraz has completed 19 years as a technology business executive in the Media Industry (Television and Radio), the last seven of them as manager responsible for the Technology Projects portfolio TV Globo focused on Infrastructure (Data Networks, Information Security, Datacenter, Cloud Computing and End-users) and Digital Media (GloboPlay Back Office).

Case Study - Cloud Effects Rendering Journey

In this case study, Globo's journey together with AWS will be shared in the development and implementation of the hybrid visual effects rendering architecture for Globo.

Thiago Abreu - Project Manager TV Globo

Thiago Abreu holds a degree in Electrical and Electronic Engineering from UERJ, postgraduate in Network and Video over IP by UFRJ, holds an MBA in Business from COPPEAD, an MBA in Responsible Management Audencia Nantes and a PMI-PMP certification. Enthusiast in the Filebased Archive and MAM system for production content and solid experience in project management, broadcast systems, file-based workflows, archiving, and cloud solutions. 13 years of experience in Television and Broadcast Systems, and currently working in the Technology area as Project Manager of the Project Team that manages the Portfolio of Entertainment, Post-Production , new Entertainment IP Studios and recently implemented the New Broadcast Center IP in Recife.

Cloud computing leveraging innovation through AI components

Cloud computing in recent years has been leveraging agility in software development, promoting business innovation and the emergence of new and breakthrough innovative services in the industry. In the age of data and artificial intelligence, AI technologies made available as cloud services have been democratizing and popularizing the use of AI and causing transformations in business processes and new business. In this panel we'll look at how the AI ​​components available in the cloud can leverage innovation and discuss practical use cases.

Daniel Monteiro - R&D Manager - TV Globo

Electronic Engineer by UFRJ and M.Sc in Digital Signal Processing by Coppe / UFRJ, having the area of ​​video compression as a research topic. He has been working in the Research and Development / Innovation area of ​​TV Globo's technology since 2000, where he currently serves as the sector manager. In 2002 he worked in the research center of Japanese TV NHK conducting research with the H.264 compression standard, in the occasion in the stage of standardization. Passionate about new technologies and innovation management, with many years of experience in software development, today leads a creative team that conducts research and projects mainly in the areas of signal processing, artificial intelligence, virtual reality, computing, electronics and IoT

Amazon Culture of Innovation

This talk will address the culture of innovation at Amazon and how AWS (Amazon Web Services) promotes this model to other companies.

Marcelo Pinto - Edge Services Principal Sales Rep / Amazon AWS | LATAM

Marcelo has been with Amazon Web Services for four years and is Sales Head for Edges Services in Latin America. Working for over 20 years in the IT and Telecom segment, he has held executive positions in IT and Telecommunications infrastructure service providers. Graduated in Electrical Engineering from the Federal University of Parana and Executive MBA at Dom Cabral Foundation.

How a OSS can the run the digital assets' infrastructure of the largest media group in Latin America

The Digital Branch of Globo crafts digital products, internet services and operations for the largest media group in Latin America. The digital assets' infrastructure supports more than 100 million internet users and this huge engineering problem is solved using cutting edge Open Source Software.

Armenio Vitor Lobato - Director of Infrastructure and Operations | Technology Globo.com

Working for fourteen years at Globo.com, Armenio is responsible for Grupo Globo's digital infrastructure. Working for the last 25 years in the Internet and telecom segment, he has been in technical and leadership roles in media, Internet and telecom companies, participating in the Brazilian Internet market since the beginning in the academic world. Graduated in computer science from UFMG, holds an Executive MBA from COPPEAD/UFRJ and PLD from HBS.

11h - 12h20



Aug.27, 2019
Audiovisual Contribution and Infrastructure | Room 13

Cyber Security: I’ve been invaded, now What?

Vinicius Brasileiro

Cybernetic attacks are becoming more frequent, leading to a halt in operations, data leak, reputation damage and financial loss. Since the occurrence of an incident is inevitable, it’s up to the companies to prepare themselves to respond in a fast and effective way.

On this panel we will present the main aspects to be observed in monitoring activities and event detection, response processes to incidents, crisis management and resilience.

Vinícius Brasileiro

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Chair: Vinícius Brasileiro - Executive Supervisor of Information Security / TV Globo

Vinícius has degrees in Computing and Accounting from Estácio de Sá University and a master’s degree in IT Audit also from Estácio de Sá University. With more than 15 years of experience in data security, governance, risk and compliance, he earned the Certified Information Systems Auditor (CISA), Certified Information Security Manager (CISM) and Certified in Risk and Information System Control (CRISC) from ISACA; Certified Chief Information Security Officer (C|CISO) from EC-Council; Certified Business Continuity Professional (CBCP) from DRII; Lead Auditor in Information Security Management System (ISO 27001:2005 LA) from BSI. He is also Director of Associates at ISACA – Rio de Janeiro Chapter and member of the Risk Management Special Study Commission and the Information Technology Study Commission – Security Techniques of the Brazilian Committee of Computers and Data Processing at ABNT.

Incident Response - Stages to Minimize Impacts and Discover What Failed

In this brief lecture, Bruno Cesar M. de Souza will explain in a practical and brief way how an incident response process must be in its stages, focusing on possible real breach incidents. The order in which action must be taken will be explained using a methodology accepted internationally. It will be demonstrated how specialists respond in an effective way to a breach incident, containing the breach, investigating to discover how compromised the system is, exploited the vulnerabilities exploited and possibly those responsible, how to treat the incident minimizing damage, preventing new incidents and improving the response process.

Bruno Cesar M. Souza - Partner and Technical Director of Able Security

Bruno Cesar M. Souza, CISSP, OSCP, GPEN, GCFE, GCFA, GCIH – Partner and Technical Director at Able Security, with more than 17 years of experience in data security projects, specialist in penetration testing and data security incident investigation. He has worked on several vulnerability assessment projects, penetration tests, investigations and responses to data security incidents, computer forensics, security solution specifications and implementation for large companies from the following segments: aviation, digital commerce, financial, media, insurance, governmental, oil and gas, transportation and telecommunications in Brazil and the United Kingdom. He has worked in Manchester, UK, as a consultant for a penetration test team of a multinational company, leader of this segment in Europe. He held penetration test projects for security consultancy in Melbourne, Australia, in one of the major Australian banks. He has a degree in Computer Information Systems from PUC-Rio, certifications CISSP (Certified Information Systems Security Professional) since 2007, OSCP (Offensive Security Certified Professional) since 2010, SANS GCFE (GIAC Certified Forensics Examiner) since 2012, SANS GCFA (GIAC Certified Forensics Analyst), SANS GCIH (GIAC Certified Incident Handler) and certification SANS GPEN (GIAC Penetration Tester).

Crisis Management During a Cyber Attack

In this talk we will present how to take a Crisis Management approach derived from ill-treated critical cyber incidents, including the steps of Declaration crisis, opening the Crisis Rooms, Crisis Response and its closure

Silvio Pezzo - Professional of Cyber Security & Resilience, Audit, Risk, Crisis & BCP

He is currently Senior Executive in Crisis Management & Cyber Security for Latin America with 20 years of experience in Cyber Security and Resilience consulting. He has authored over 50 Continuity Plans, Crisis Management Plans, IT Disaster Recovery Plans, Pandemic and Emergency Response, including testing and simulations involving C-Levels and tactical / operational teams in companies across the most diverse segments of Brazil , Latin America and the Caribbean, including the financial industry, communications, telecommunications, oil, government, energy, retail, consumer goods and health.He is MBCP / CBCP certified by DRII-USA and official instructor of DRII (Disaster Recovery International Institute) for South America since 2014 and certified since 2006. He is a Professor of the Graduate Course in Crisis Management and Business Continuity at Presbyterian University. Mackenzie

Incident Detection

In this talk, incident cases will be presented and how the detection time factor is proportional to the impact on business . We will also present the evolution of the detection process since log review, through SIEM and now using big data and machine learning and how these technologies help reduce detection time and thereby restrict business impact.

Rodrigo Almeida Gonçalves - Internet Security Manager / Globo.com

Rodrigo holds a Bachelor of Computer Science degree from the Federal University of Minas Gerais. He has over 18 years of experience in TCP / IP networking, Internet Services and Web Application Security. He currently holds the position of Internet Security Manager at Globo.com, being responsible for the product security architecture and the defense strategy that ensures portals integrity and availability. In addition, he heads CSIRT.globo, which is responsible for managing incidents involving Grupo Globo's ASN.

15h40 - 17h



Aug.27, 2019
Audiovisual Contribution and Infrastructure | Room 13

Fight against Audiovisual Piracy

André Felipe Teixeira

An overview of the problem and its challenges from the perspective of professionals who work in a dedicated way in the fight against content piracy. Several aspects of the theme will be addressed, from the most illegal models and the most effective protection tools, to the distribution strategy and infrastructures used, as well as the impacts on the legislation and public entities.

Chair: André Felipe Teixeira - Content Security Executive - Globosat

Content Security Executive at Globosat, member of the NAFTA (ABTA Anti-Fraud Group), the Alianza (Alliance Against Piracy of Pay Television), the National Council to Combat Piracy (Ministry of Justice) and the ANCINE Technical Assembly to Combat Piracy. Computer Engineer and MBA in Business Management, acting in the media industry for 24 years, Andre has worked in several areas such as IT, Digital Design and VOD Distribution.

Fighting the Disruptive Pay-TV Piracy - Tools & Technology

Understanding the evolution of pay-tv piracy, the tools to prevent it and the technologies available to fight against it.

Anderson Torres - Gerente de Operações de Segurança (LATAM) - NAGRA

Experienced IT Security Manager currently leading the research and investigation security laboratory that supports Pay-TV companies and related associations. With the lab we achieve great things by discovering the hidden secrets of piracy using Artificial Intelligence, Machine Learning, Open Source, Security & Compliance, GDPR and IOT. Anderson Torres is an expert at using Python, PHP, Android, Machine Learning, OpenCV, OCR, Fingerprinting, Watermarking, Networking tools, Virtual Machines and other magics to achieve the results and success. Not too long ago, he was an working in security platforms such as IDS, IPS, HIDS, Firewalls and SIEMS

Legal matters related the fight against piracy

How regulation and public authorities have lately adapted to improve the fight against piracy in Brazil and abroad.

Ygor Valerio, CEO, LTAHUB

Attorney licensed to practice in Brazil, with a J.D. degree from the University of São Paulo and a Postgraduate degree in Intellectual Property Law by FGV-SP, with more than 15 years in the areas of Copyright, Technology and Entertainment, has occupied leadership positions for the Latin American region in industries of Cinema, Software and Technology. Counselor of the National Council Against Piracy in the Ministry of Justice, member of ANCINE's Anti-Piracy Technical Chamber, and a co-coordinator of the ABPI Copyright Study Commission.

Pirate content provisioning with abusive interlacing in legal Hosts and CDNs

Illegal ecosystem for distribution of TV and Video content through dynamic legal infrastructures of storage and CDNs, but unreachable by static court orders.
How to compensate for the loss of copyright infringement?

Antonio Salles Teixeira Neto, ABTA, Senior Consultant - Anti-fraud Intelligence Technical Coordinator

Pioneer in the cable TV industry in Brazil, former technical director and operations in groups such as NET, TVA, United Globalcom and Adelphia Brasil. Technical coordinator of ABTA anti-fraud intelligence.

9h20 - 10h40



Aug.28, 2019
Audiovisual Contribution and Infrastructure | Room 13

Contribution Platforms / Advanced Newsgathering / Sports

Caio Klein

It is undeniable that technological changes are impacting our way of capturing, transmitting and producing. This holds true for both journalism and sporting events. In this panel we will address these changes and their impacts in the planning of journalistic and sports coverage and show real cases of how technology has influenced the choice of simpler platforms but with advanced features.

Chair: Caio Klein - Director at TVE-RS

Electrical Engineer graduated at UFRGS, post-graduated in Business and People Strategic Leadership at ESPM-RS. Initiated his career at RBS, where he worked in many technical functions. Then, for 10 years, Caio was the Technical Director of TVE-RS. In 2005, he returned to RBS to be the Technical Manager of the Group's radio stations and then being the Operations Executive Manager of RBSTV, where he participated on the coverage of the 2006, 2010, 2014 and 2018 FIFA World Cups, the 2008 and 2012 Summer Olympic Games and the 2006, 2010 and 2017 FIFA World Cup Clubs, events where he was responsible for the RBS Group's logistic. Nowadays, he is the CEO of TVE-RS.

Technology for Live ENG - Televisa Case

The presentation will explain IP technology applied direct inside the news cameras and the workflows that will be possible using this technology. As a real case we will explain how Televisa is using this technology at national level in Mexico.

Pedro Luiz Mees - General Manager Latin America Operations JVC

Graduated in Engineering from UDESC - Brazil 2015 to Present - Latin America Operations General Manager - USA 2007 to 2015 - Latin America Sales Manager JVC - USA 2000 to 2007 - General Manager Media Trading Inc. - USA 1998 to 1999 - National Sales Manager Tecnovideo - Brazil 1997 to 1998 - National Sales Manager Floripa Tecnologia - Brazil 1995 to 1997 - Regional Sales Manager Tecnovideo - Brazil 1993 to 1994 - Regional Representative Linear - Brazil

Transforming Broadcast ENG/EFP applications:  XDCAM Air  

The presentation will describe details of the features, technologies and workflows in use in Sony’s XDCAM Air ENG/EFP production system.

XDCAM Air is the combination of multiple advances in acquisition and transmission technologies that enables secure and seamless wireless workflows from acquisition to studio utilizing a Cloud-based Content Management System (CMS) for sharing and managing content. 

The talk will provide information on how XDCAM Air enables: sharing of planning metadata to field cameras for field tagging; browse and pull clips directly from field cameras (full or partial retrieve in either proxy or high bitrates); integration with studio NLEs and Newsroom Computer and Production systems; Post files and/or live stream to social media. 

The presentation will conclude with a brief explanation of NavX – Sony’s content management system with A.I. features, which works in conjunction with the XDCAM Air and Cloud Ci services for automatic tagging of clips/events in sports applications.

Hugo Gaggioni – Chief Technology Officer – Sony Professional Solutions Americas

Joined Sony in 1988. With research interests ranging from digital video and image processing and information theory to video/audio compression and multidimensional signal processing, Mr. Gaggioni has served as session-chairman of 13 international conferences in the areas of HDTV and bandwidth compression systems. He was a member of the Advanced Television Advisory group to the U.S. Federal Communications Commission (1987 to 1994). He is a Fellow of SMPTE and the recipient of the 2004 Leitch Gold Medal award for technology leadership. Mr. Gaggioni was chairman of the SMPTE technical groups on Digital Representation of the 1125/60 High Definition TV Standard (SMPTE 260M, 88-92) and Digital HDTV Serial Interfaces (SMPTE 292M, 93-96). He was also chairman for a SMPTE group on Editing of MPEG bit-streams for TV studio usage. Mr. Gaggioni represented Sony Corporation of America to the ANSI X3-L3 committee and the ISO/IEC MPEG coding group from 1988 to 1996. He has also given numerous presentations and tutorial courses on signal processing and advanced video technologies at international events sponsored by SMPTE, IEEE, and Eurasip organizations. He holds six patents and has authored 32 technical publications in the areas of video compression, digital filter banks and HDTV devices and systems. Mr. Gaggioni holds degrees in telecommunications, systems engineering, and electronic engineering from the University of Essex in Colchester, England; University of Pennsylvania, and Columbia University, respectively.

NEWS FORMATS OF PRODUCTION AND CONTRIBUTION OF CONTENT IN EVENTS AND ENG PRODUCTION

This presentation will address new concepts of contribution and production of ENG events / funding that Globo Group has been adopting over the last years and the respective impacts on the productions / channels. We will also point out how the internet has contributed to the dissemination of these technologies, favoring a perfect integration of all resources.

Henrique Lopes - Coordinator of Operations and Events at Globosat

Coordinator of Operations and Events at Globosat with 22 years of experience in the External Production area, working directly in the production of Mobile Units, ENG, National and International Events, meeting the various demands of Globosat Channels. Throughout these years it was possible to participate in the formatting, planning and implementation of several large projects (events / recordings) for Globosat channels. From 2005, I started a new cycle in the company, leading the technical and operational teams of the area.

Journalism and sports via IP: the revolution continues

A brief summary based on real live production experiences with IP technology. Image selection and post production via remote master in real time. Automated artificial intelligence cameras for arenas and training centers. Cases: Northeast Cup, Paranaense Championship, Sao Paulo Junior Football Cup, Brazilian Rugby Championship, Super Drift Brazil, Palmeiras, Grêmio.

Fábio Eitelberg - Director of 2Live and Ablink

Fabio Eitelberg is the director of 2Live and Ablink, responsible for over 400 productions and live broadcasts of corporate, sporting, entertainment and branded events. With LiveU technology, he has developed new production formats, including cutting and remote finishing via IP. Journalist and documentarist, he worked at SBT, Record, TV Cultura and Univesp TV, creating, producing, presenting and editing numerous programs in the areas of Science, Culture and Education. Former Esso Journalism Award finalist and winner of the Aberje and Biodiversity SOS Mata Atlântica awards.