PROGRAMAÇÃO

 SET EXPO 2022

Congress of Technology and Business of Media and Entertainment

# Schedule subject to adjustments #

Monday – August 22

9h | Room 1
Innovation
Future of Coding and Immersive Standards
Hugo Nascimento
9h | Room 2
Connectivity
IP Infrastructure – Will my new array be 2110 or will it be in the cloud?
Roberto Hoffmann

11h | Room 1
Media Consumption
Opportunities and challenges of FAST Channels
Marcelo Souza
11h | Room 2
Content Production
Asset Management – The future of MAM and PAM platforms
Adilson Dolci

14h | Room 1
Business
A transformation of advertising – Innovative business formats with advertising integrated into the business
Marcos Cabrera
14h | Room 2
Connectivity
5G – beyond Infrastructure – how 5G Applications will expand Media Possibilities
Fernando Gomes de Oliveira

16h | Room 1
Business
Far Beyond the Linear Grid: Digital Strategies that Boost Business for Radio and TV
Carlos Aros
16h | Room 2
Security
Deepfake
Diego Piffaretti

Monday – August 22

Schedule Lecture
Schedule Lecture

9h | Room 1

 

 

Innovation | Room 1

Future of Coding and Immersive Standards

In this session consisting of three lectures, we will cover coding applications in the near future. Speakers share their approaches and impressive results for coding using state-of-the-art standards and protocols.

Bitmovin presents a brief history and history of AV1 development and adoption, comparing the performance of AV1 vs VP9, ​​HEVC/H.265 and AVC/H.264. It also brings AV1 implementation/support cases in the LATAM region and around the world.

The growing popularity of XR applications is leading the media industry to seek encoding and transmission technologies capable of supporting the immense volumes of data generated by immersive experiences. In this second lecture we will present the Visual Volumetric Video-based Coding (V3C) standard developed by the MPEG group for volumetric videos.

We will also provide an overview of the MPEG-H audio system and the TV 3.0 project requirements for the audio component. With broad industry support, the MPEG-H audio system brings immersive sound, advanced interactivity, and accessibility options, as well as advanced features such as hybrid delivery, consistent sound after user interaction, connectivity options for external sound devices, and changes settings transparently.

Hugo Nascimento

Chair: Hugo Nacimento - CTO of AD Digital | Coordinator of the Working Group “Industry 4.0 at SET”

Graduated in engineering, he has more than 15 years working in Broadcast and PayTV projects in various fields such as IPTV, DTH and production and post-production environments. In his career, he has worked in companies and clients that are reference in the market, such as Cisco, Google, Telefonica, etc, as well as in projects involving multidisciplinary teams in different countries for Telefônica, Megacable, Claro, NET and his experience includes projects in pre and after-sales service with deep technical knowledge in this market. He has worked in the most demanding markets such as Germany, the United States, Mexico, Colombia, Argentina, Spain, among others.

Quando o AV1 estará pronto para adoção na América Latina? Já?!

How efficient is AV1 compared to other codecs? Which browsers and devices support AV1 playback? Is AV1 ready for deployment in the LATAM region?

Join Manfred Runkel, Senior Solutions Architect at Bitmovin, as he answers these questions and more around encoding, testing and the potential ROI of adding AV1 to your multi-codec streaming strategy.

Brief history and background of AV1 development and adoption.
Benchmarking the performance of AV1 vs VP9, HEVC/H.265, and AVC/H.264.
AV1 deployment/support in the LATAM region & worldwide.

____________________________________________________________

Speaker: Manfred Runkel - Senior Solutions Architect at Bitmovin

Senior Solutions Architect at Bitmovin, enabling Customers/Developers to achieve great results on the OTT Streaming Platforms. Postgraduate Software Architect/Data Science & Microsoft Azure Solutions Architect Expert with 15 years of tech experience acting as a Developer, Cloud Architect and Software Manager.

Overview of the MPEG V3C standard for immersive video coding

A volumetric video consists of a sequence of frames, where each frame is a static 3D representation of a real-world object or scene capture at a different point in time.

However, such contents can consume significant bandwidth. Compression of volumetric video is required to obtain data rates and files sizes that are economically viable in the industry. Standardization is required to ensure interoperability.

The Visual Volumetric Video-based Coding (V3C) standard specified by the MPEG group defines a generic mechanism for coding volumetric video and can be used by applications targeting different types of volumetric content, such as point clouds, immersive video with depth or transparency of visual volumetric frames.

 

Speaker: Celine Guede - Architect in Research & Innovation - InterDigital

Celine Guede graduated in engineering in 1998 from Polytech Orleans School, France. The following year, she joined Technicolor as an R&D engineer, where she first specialized in real-time software development, and in 2013 she joined the Advanced Television Systems activities, where she dedicated her expertise to contributions to the ATSC 3.0 television transmission standards.
In late 2016, Celine joined the Point Cloud Compression project and made contributions to the emerging MPEG Point Cloud Compression standard called V-PCC (Video-Based Point Cloud Compression).
In 2019, she moved to InterDigital as an architect, where she contributed to finalizing the MPEG V-PCC standard. Since 2022, her work is dedicated to volumetric video transmission, and she is heavily involved in the dissemination of V-PCC and MIV (MPEG Immersive Video) developing a real-time codec for these technologies and preparing standard contributions.

MPEG-H Audio selected for the next generation TV 3.0 broadcast system in Brazil

Under the name “TV 3.0 Project”, the Brazilian Terrestrial Television System Forum (SBTVD) has issued the Call for Proposals (CfP) for a next generation Brazilian digital TV system, in July 2020.

After a very strict testing and evaluation phase conducted by independent laboratories, and considering market and intellectual property aspects of all the candidate technologies, the SBTVD Forum. has selected the VVC video codec and the MPEG-H Audio system, for the next generation TV 3.0 broadcast system in Brazil.

This lecture provides an overview of the MPEG-H Audio system and the TV 3.0 Project requirements for the audio component.

Speaker: Adrian Murtaza - Senior Manager, Technology and Standards - Fraunhofer IIS

Adrian Murtaza received his M.Sc. degree in Communication Systems from the École Polytechnique Fédérale de Lausanne, Switzerland in 2012 with a thesis on “Backward Compatible Smart and Interactive Audio Transmission”. Upon graduation he joined Fraunhofer IIS, where he works as a Senior Research Engineer.
Adrian Murtaza joined MPEG in 2013 and since then contributed to development of various audio technical standards in MPEG-D and MPEG-H. He serves as Fraunhofer’s Senior Standards Manager in a number of industry standards bodies, including DVB, ATSC, SBTVD, CTA and SCTE, and is the co-author of multiple specifications in those groups.
More recently he focused on specification of Next Generation Audio delivery and transport in ATSC 3.0 systems and MPEG-2 Transport Stream based DVB systems, as well as on enabling of MPEG-H Audio services in different broadcast and streaming ecosystems.

Versatile Video Coding (VVC) – The next generation video codec

The video coding standard named Versatile Video Codec (VVC), jointly developed by MPEG (ISO/IEC) and VCEG (ITU-T) in the JVET (Joint Video Expert Team) has been published respectively by ISO and ITU-T and end of 2021 VVC has been adopted by SBTVD as the main video codec for TV3.0.
VVC can be considered as the state-of-the-art next generation video codec, succeeding HEVC (High Efficiency Video Coding), with an estimated bitrate gain of 40% versus HEVC for HD and 4K formats. VVC can be seen as an incremental design on top of HEVC, with enhancements of existing coding tools, along with introducing multiple new coding tools in all components of the codec architecture.

This presentation aims at providing an overview of the VVC development phases, VVC use cases & requirements and of major new coding tools.

Speaker: Ralf Schaefer - Vice President Standards – InterDigital Research & Innovation - InterDigital

Ralf received his engineering degree (Dipl.–Ing.) from the Technical University Kaiserslautern/Germany and joined InterDigital in June 2019. As full time standard professional, Ralf chairs the MPEG WG7 AhG on Video-based Graphics Coding, is vice-chair of the DVB Commercial Module and is elected member of the DVB Steering Board. Furthermore, Ralf is an active contributor to standards working groups in DVB, ETSI, SBTVD Brazil, NorDiG and FAVN France. Previously he chaired the MPEG 3DG AhG on Point Cloud Compression, which advanced the work on Video-based Point Cloud Compression (V-PCC) between MPEG meetings and led to the publication of ISO/IEC 23090-5:2021.
Before moving to Interdigital, Ralf occupied a similar position in Technicolor, where he contributed to ATSC3.0 and NGBF South Korea. Earlier he held R&D positions at various levels in Thomson and chaired working groups in DVB related to IPTV, Home Networking and Companion Screens.

9h | Room 2

 

 

Connectivity | Room 2

IP Infrastructure – Will my new array be 2110 or will it be in the cloud?

How should I face the video transport infrastructure at my station? Is SDI history and should I only look at the IP? The worst is over and it is already the best choice? And cloud, did it really come to dominate or will it be another variable in this equation? In this panel we will discuss the evolution of the infrastructure and try to answer, with renowned experts, some of these questions.

Moderator: Roberto Hoffmann Netto, Technology and regulatory project manager at RBS TV Porto Alegre

Electrical engineer, with an emphasis on automation, graduated from Unisinos. He has been working for over 15 years in broadcast and telecommunications companies, with extensive experience in management systems projects, multiservice networks and in IT and Broadcast platforms. He has worked on deployments in Brazil and Latin America, having worked at Claro, Deutsche Telekom and Smartcom PCS. He is currently manager of technology projects and regulatory at RBS TV Porto Alegre.

Speaker: Boris Kauffmann - Senior Specialist Solutions Architect - AWS

Graduated in Electrical and Electronic Engineering with emphasis in Telecommunications from Universidade Presbiteriana Mackenzie, he is currently a Solution Architect Specialist in Broadcast at Amazon Web Services (AWS).
He has over 15 years of experience in the audiovisual industry providing solutions for broadcast and post-production companies using cutting-edge technologies for the transport and processing of sound and image. He has developed several on-premises video over IP infrastructure projects based on the SMPTE 2110 and SMPTE 2022-6 standards, and is currently responsible for designing cloud architectures for AWS’s media and entertainment customers in Latin America.

Felipe Domingues

Speaker: Felipe Domingues - Pre-Sales Manager - CIS Group

Electrical engineer with over 18 years of experience in the Broadcast market, always working in technical areas. During this period, he worked at companies such as Snell Advanced Media (SAM), Imagine Communications and Grass Valley. For 4 years he has been working as Pre-Sales Manager for CIS Group helping clients to find the best solution for their needs.

Speaker: Eduardo Lopes - Technology Director of Rede Amazônica

Eduardo Lopes holds a degree in Electrical and Telecommunications Engineering from Inatel. He has specializations in Systems (Center for Higher Education in Management, Technology and Education – FAI), Project Management (Fundação Getúlio Vargas – FGV), Digital TV and IPTV (Inatel), Business Administration (Postgraduate and Graduation Institute – IPOG) and Digital Strategies for Media Companies (ISE Business School). Currently, he is the Director of Technology at Rede Amazônica, an affiliate of TV Globo in the North Region.

Speaker: Marcelo Minami - Solutions Architect | AD-Digital

Graduated in Systems Analysis, he has over 28 years of experience in the Broadcast market.
In his professional journey he has led technical projects, project management, support and deployments. He has worked intensively on relevant digitization projects with major manufacturers and integrators in Brazil and Latin America.

11h | Room 1

 

 

Media Consumption | Room 1

Opportunities and challenges of FAST Channels

Moderator: Marcelo Souza - Technology Director for Digital Products at Globo | SET advisor

Technology leader for Globo’s digital products including Globoplay, Globosat Play, Premiere Play, Combate Play, Sites Globo.com, G1, Globoesporte, GShow, Cartola. Graduated in electronic engineering and computing at UFRJ, master’s degree in image processing at COPPE/UFRJ, MBA in business management at IBMEC-RJ and specialization course in Leading Product Innovation at Harvard Business School. For 21 years in the media industry, he has worked on digital video transmission projects, implementation of Digital TV in Brazil, TV channel distribution operations and Content Post Production, Strategic Planning, Advertising Technology (ADTECH) and Technology Strategy in Digital Media

Monetization of FAST Channels and the rise of Connected TV

Leveraging Cloud technologies, Amagi has built the next-gen Broadcast infrastructure including scalable DAI for the future.
Learn why Amagi believes that all Broadcast is set to migrate to the Cloud and why Amagi believes that FAST channels will dominate the broadcast industry over the next 20 years.
Speaker: Paul Finster - VP, Global Business Development - Amagi

Paul Finster is an accomplished technology executive with expertise and history in Solution Selling, Service Delivery and Operations, Product Development and Software Engineering across diverse business sectors, working now with a focus on the Media and Entertainment market. At Amagi, he’s responsible for Streaming Innovation & Business Development.

Speaker: Rita Mesquita - Director - Xandr, a Microsoft Company

Rita Mesquita is director of Xandr in Brazil. With over 10 years of experience in the digital marketing industry, Rita is responsible for the commercial and client services areas, with in-depth knowledge of digital media and technology platforms, having worked with different clients throughout Latin America, both in buy-side, with agencies and trading desks, as well as on the sell-side, with vehicles and publishers from all over the region.

Revolutionizing the TV advertising landscape and connecting content, brands and consumers”

Unveiling Samsung’s new TV advertising platform ecosystem – Samsung Ads – and all the possible connecting opportunities supported by our holistic knowledge on content consumption habits powered by proprietary data and insights. Know more about our key role in revolutionizing the Latin American advertising landscape with our Smart TV Advertising model and impactful formats.

Speaker: Essio Floridi - Sales and Operations Director Latin America – Samsung Ads

Essio Floridi is an executive with over 20 years of experience in the advertising industry. He holds a degree in economics from USP, an MBA in Services Marketing from ESPM and Strategic and Economic Business Management from FGV.
He started his career in Milan (Italy) in 1998 and, back in Brazil in 2000, he worked as Digital Media Director for 2 years both at JWT and at AgênciaClick.
As a vehicle professional he was Sales Manager at Yahoo! Brazil from 2004 to 2009 and Director of Digital Media Advertising at Globosat for 6 years.
In 2016, he assumed the position of Country Manager at Tradelab (French programmatic media startup) where he stayed until 2020, when he assumed – within Samsung Electronics – the position of Sales and Operations Director Latin America, of the new Samsung Ads business unit. (Samsung’s omnichannel advertising solution) implemented with its arrival.

11h | Room 2

 

 

Content Production | Room 2

Asset Management – The future of MAM and PAM platforms

In this panel, we will show how companies are dealing with the topic of asset management, from the point of view of those who produce content. We will have a vision of how to control and share, in view of the need for process optimization, reformatting and monetization. We will also see the testimony of a company that uses these services, pointing out their challenges in using and integrating the various formats. Participate with us!

Moderator: Adilson Dolci - General Director of Technology - CNN Brasil

Adilson Dolci is currently CTO at CNN Brasil. Graduated in Systems Analysis, he is also a Master in Information Technology, specialist in Financial Management and Entrepreneurial Business Management.
He was a university professor and worked for more than 20 years at the affiliate Globo TV TEM, where he was responsible for the strategic management of the Technology and Broadcast areas.

Asset management in the cloud creating new income

The cloud technology is revolutionizing the speed and process of content creation, management, distribution and monetization allowing high scale in a short time to make the content available to the market through different segments such as Broadcast, Cable and Streaming.

 

Speaker: Ronaldo Dias - Director of Sales Americas - Amagi

Ronaldo Dias is Director of Sales at Amagi, where he is responsible for Hispanic and Faith & Family segments across the Americas. With over 15 years of experience in the media & entertainment market, Ronaldo is involved in all business stages supporting the broadcast journey to the cloud and, on FAST opportunities from content creation, distribution and monetization. Prior to this role, Ronaldo held the positions of Director of Sales and Business Development at Ericsson/MediaKind, and Director of Strategy & Business Development at SondaIT, and Director of Broadcast and Cable Solutions at Harmonic. Ronaldo has a degree in Electrical Engineering from the Faculdade de Engenharia Industrial (FEI), Brazil, and a postgraduate degree in finance and marketing (MBA/CEAG) from Fundação Getúlio Vargas (FGV), Brazil.

The role of MAM and PAM platforms in a “cloud-ified” world

This presentation will address how the evolution and adoption of modern technologies in the media and entertainment industry, along with the convergence of the broadcast and IT worlds, has been influencing and shaping the role of MAM and PAM platforms in the content creation chain over the last few years.

Speaker: Matt Silva - CEO of CIS Group Corp

Matt Silva earned a B.S. Business, Finance and Economics from the Stern School of Business – New York University. He has worked as an investment analyst at financial institutions such as CitI and Credit Suisse in N.Y. At CIS Group he served as Director of Corporate Development , COO and currently CEO.

Speaker: Rafael M. Duzzi Oliveira - Director of Engineering and Technology - CNN Brasil

Graduated in Telecommunications Engineering with a postgraduate degree in project management from SENAC, Rafael Duzzi has been working in the M&E and Technology market for over 20 years.
With stints at NET, RedeTV, AD-Digital, LM Telecomunicações and Adstream, he managed and executed Technology and Broadcast projects in several TV stations.
At the moment, he works as director of engineering and technology at CNN Brasil and his daily challenge is to manage the areas of Engineering, IT, IS and technology projects in general.

Speaker: Carol Alberto Correia Garcia - Engineering Manager - Bandeirantes Radio and Television

Electrical Engineer and Production Engineer from FEI, he has been working for 18 years in the television and content production market, managing and conducting implementation, integration and operation processes of integrated systems such as MAM, automation, video servers, graphics, among others.
He participated in events such as the World Cup and the Olympics with the usability and applicability of these solutions.
He works as engineering manager at RTV Bandeirantes, leading the technical areas of systems, implementation, media center and exhibition center, operating and guiding the broadcaster’s workflow, between the areas of journalism, sports and entertainment for a better flow of production and delivery of content.

12h45 - 13h45 | Room 1

 

 

| Room 1

SET Express | Production

  • Cloud-Based Workflow: A new modern way to create, edit, share, and stream
  • “Who Killed Sara?” – a successful case using remote editing
  • Unreal: revolutionizing the way of producing and telling stories

Chair: Raimundo Lima - Executive Director of PRODUPIX / Member of the Board of SET

With stints on the main Brazilian television networks, he collaborated in the Production, Engineering, Broadcasting, Operations and Technology sectors, working in the areas of Entertainment, Journalism, Dramaturgy and Sports. He is an active member of the main associations in the sector and an active participant in fairs and conferences in the media market.

Cloud Production – revolutionizing content creation for Live News and Sports

Outside Broadcaster Truck or VANs (DSNG) were synonymous of good services and quality. However, year by year, with advanced of technology and cost pressure , it is pushing for more inovative solutions, cutting expensive hardware and replacing with state of art technology for remote production. The presentation explores new modern way to create, edit, share and transmit, by using the Live U new concept called Cloud Based Workflow, building a flexible, scalable and cost efficiency production for Live News and Sports Broadcasts.

Speaker: Jose Luis Reyes - Vice President for Latin America - Live U

Broadcast industry since 1985. Sales Manager for Cine Materiales – 2003. Broadcast Project Manager and then sales manager at Inviso in Miami (Miranda – ADC-Belden – 2005 to 2007), Vice president Sales & Operations at Inviso (Miranda – ADC-Belden – 2007 to 2013), Regional Sales Manager LaTam South (Grass Valley – 2013 to 2016). VP Latin America at LiveU since 2016 to the present. In charge of direction of business operation in the Latin American region for Mexico, Central America, South America (Including Brazil) and the Caribbean.

Virtual production in Unreal

We are experiencing a revolution in media production in the world, and this movement is being led by the Epic game engine called Unreal. The beginning of this movement begins mainly with Disney productions in Hollywood, among them Mandalorian, which made everything we had learned in virtual production to be rethought.

The projection that in the next 6 years until 2028 virtual production will grow 15% per year and this tends to continue with a demand that was repressed due to not having access to this technology.

We will show case studies, research and how to prepare for this process that puts virtual production at the center of content production discussions and changes how we tell our stories.

Speaker: André Dias Arnaut - Virtual Production Manager - RecordTV

Specialist in virtual production and leading a team of 42 people at Recordtv.
With 19 years of experience in various platforms and participating in the main deployments of graphic platforms and virtual productions in broadcasters and content producers participating in more than 40 projects of virtual studios.
With works and passage through SBT, Rede Bandeirantes, Tv Cultura, Espn, Fox, Globo São Paulo, Rede Tv, Rede Vida, Rede Amazonia, Maze, TsMusic, Ministry of Health Tv Sus, Pixit among others.

Netflix Case “Who Killed Sara” – Collaborative Remote Editing

The Spanish language series “Who Killed Sara?” became one of the surprises Netflix hits of 2021, earning a spot as the streaming service’s most popular non-English language title a month after its launch.

The Post-production team achieve a smooth remote editing workflow and set up an efficient, collaborative, and reliable workflow using Productions in Adobe Premiere Pro and LucidLink.

Simultaneous editing using Productions in Premiere Pro meant that multiple editors could attack the same episode. It made the edit more collaborative because everyone was working together. If someone was getting stuck on a scene, I could have another editor take a look at it with fresh eyes.

Speaker: : Luis Bechtold - Strategic Manager at Adobe

I am currently driving Strategic Business Development across Adobe’s Creative Cloud Enterprise SaaS business with Adobe’s Latin America Enterprise Customers & Industry Partners to accelerate Business growth & Product Innovation.
Customer focus leader with 20+ years of experience in the Digital Media and Entertainment Industry.

12h45 - 13h45 | Room 2

 

 

| Room 2

SET Express | Connectivity

This panel will address the technical aspects of connectivity in support of TV production, reach and audience expansion, hybrid and multi-orbit network communications.

Chair: Valderez de Almeida Donzelli - Technical Director of ADTHEC | SET Counselor

Graduated from FEI in electronic, electrotechnical and production engineering. Master in electrical engineering. Postgraduate in Neuroscience from Instituto Israelita Abert Einstein. Specialization in IT by FESP, ICT management and Project Management by FGV, Data Science by Awari, Advanced Digital TV System by INATEL and DMC – Decoding Mente Corpo with Dr Carlos Alberto Ribeiro. She develops research projects in connectivity, digital media and application of neuroscience concepts in engineering and human development.
Director of Engineering, Technology and Regulatory at the engineering company ADTHEC (www.adthec.com.br), working in the areas of consultancy, advisory, planning, projects, training, research and solution analysis for radio, television and telecommunications stations from the public and private sectors, with an emphasis on the design and implementation of transmission systems. She participates in several work groups coordinated by Anatel, Ministry of Communications, Universities, Associations and Research Centers. The company is a member of the SBTVD Forum.
Member of the deliberative council of SET (Sociedade de Engenharia de Televisão), of the technical committee of AESP (Association of Radio and Television Broadcasters of the State of São Paulo)

Intelsat: Past, Present and Future – Innovation and Investment in Global Connectivity

A discussion of Intelsat’s history as the foundational architects of satellite technology; a look a recent investment in Latin America, and around the globe, that empower our media customers to expand their reach and viewership; and a preview of our plans to build the future of global communications with world’s first hybrid, multi-orbit, software-defined 5G network.

Speaker: Marcelo Amoedo - Senior Sales Director - Intelsat Broadcast Services, Brazil

Professional in the business area with more than 20 years of experience in the Broadcast market and with knowledge in video transmission and compression systems, digital television and satellite communication services. At intelsat, is responsible for the commercialization of space segment for permanent and occasional use broadcast services, as well as managed media services. Technologist in Computer Networks, Bachelor’s in business administration and Post-Graduating in the MBA of Digital TV, Broadcasting and New Media.

Video Transport over 5G: The Potential of Technology in Support of TV Production

A tecnologia 5G irá apoiar os radiodifusores em processos de produção e de distribuição de conteúdo. A apresentação irá focar na utilização do 5G nos processos de produção de jornalismo, eventos e também em estúdios. Serão discutidos alguns casos de teste e apresentaremos recomendações para o uso do 5G no curto prazo.

Speaker: Glaucia Mattioli - Executive Sales Manager - Embratel

Graduated in Telecommunications Engineering from UFF, with an MBA in business management from IBMEC-RJ.
She works at Embratel as a sales manager for the Media segment.
She has more than 20 years of experience in the Telecommunications market, having worked in the pre-sales, post-sales and sales areas.
She participated in tests with 5G technology to serve media customers.

The Importance of Monitoring in an OTT Workflow

OTT platforms continue to multiply and offer diverse content and experiences to the growing subscriber base. Providing a quality of service of excellence is crucial for the success of the streaming service, in addition to being an immense challenge due to the ecosystem being extremely complex, especially when compared to traditional linear services. In this presentation we will address the importance of monitoring in an OTT platform and ways to implement it.

Speaker: Guilherme Castelo Branco - Director - Phase Engenharia

Graduated in Electronic Engineering at UFRJ, with MBA at FGV-SP, has been working with broadcast solutions since 2004. He is currently a partner at Phase Engenharia and based in São Paulo.

14h | Room 1

 

 

Business | Room 1

A transformation of advertising – Innovative business formats with advertising integrated into the business

The Advertising Market is much more competitive than it was ten years ago. Consumer habits are changing, driven by new technologies.
Many advertisers are adopting the D2C (Direct to Consumer) strategy so that they can have more and more knowledge about their consumers in order to add value to them.
Media companies will evolve in partnership with advertisers, participating in the journey of building their brands, supporting them in achieving their KPIs, seeking to connect with their target audience, forming new business models through innovative advertising products through creativity and technology and that generate effective value for these advertisers.

Moderator: Marcos Cabrera - Director of New Advertising Formats and Future - Globo

With a degree in engineering from USP and an MBA in Economic and Strategic Business Management from FGV, Marcos Cabrera is director of New Formats and Future at Globo. He started at the company in 2013, as Director of Market Intelligence in the Digital Media Marketing area, working in several areas within Globo such as Commercial Operations, Digital Products and Projects, Merchandising and Content Project Planning. Previously, he worked in the advertising market at agencies such as Havas (MediaContacts), Ogilvy, AgenciaClick and X%

Leonardo Pontes - Digital Product Manager - Globo

Digital Product Manager at Globo, where he started his journey in 2014 as a trainee and went through areas such as Business Research & Development, Digital Creation, Account Manager, Commercial Development. HE has experience in topics such as innovation, agile methodology, product management, commercial strategies focused on advertising and marketing, business development, management of multidisciplinary teams. Leonardo has worked in companies such as Itaú, Colgate, Walt Disney Company and Mercedes-Benz.

Speaker: Gabriela Amarante - Media Manager - L’oreal  

I am a multi-platform media professional with solid experience in large advertising agencies and in the industry. I currently work at L’Oréal. Digital enthusiast, data driven and always focused on business results, I believe in good ideas and execution excellence.

14h | Room 2

 

 

Connectivity | Room 2

5G – beyond Infrastructure – how 5G Applications will expand Media Possibilities

The 5G connectivity infrastructure is under construction, this year all capitals plus the Federal District will have access to 5G SA networks and new possibilities and opportunities will be created, but applications for the full use of this new technology are essential. Brazil, known for its creativity, will be able to play a leading role in the development of 5G software and applications in the media and entertainment market. For that, a lot of collaboration and cooperation between all the actors involved in the communication ecosystem is necessary.

Moderator: Fernando Gomes de Oliveira - Director - Future Maker -

Fernando Gomes de Oliveira studied Computer Engineering at POLI-USP, Governance/Compliance analyst, specialist in broadcast, mobile services (4G/LTE, 5G and WiFi 6), optical fiber, angel investor at Poli Angels, mentor in startups, co-founder of Roboyell, an AI startup focused on computer vision, and KYtron, a Deep Tech focused on robotics.
Member of the Innovation, Machine Learning and ESG committees at I2AI – International Association for Artificial Intelligence, innovation committee at ABOTTs – Brazilian Association of OTTs, columnist at SET Magazine, OLA-CCI Advisor and coordinator of the 5G Working Group at ACATE – Santa Catarina Technology Association.
He talks about the digital world, innovation, disruptive technologies, futurism, startups, people, diversity, education, environment, 5G, IoT, smart cities and society.

Speaker: Hermano Pinto - Director - Informa Markets

Hermano Pinto is an electrical engineer, graduated from Escola Politécnica da USP (EPUSP) and a BA in Economics from FEA-USP, with a professional master’s degree in business management from Duke University, North Carolina (USA).
He worked for 30 years in companies of the Siemens Group, in the areas of telecommunications and technology, where he held several positions in Brazil, Latin America and Europe. He was Worldwide President of the Wireless Access Business Unit at Siemens AG in Munich.
Advisor to several trade associations, in addition to holding the position of Director of the Telecommunications Division of the Department of Infrastructure (DEINFRA) at FIESP.
He is currently General Director of the Infra & Tech Nucleus (Infrastructure & Technology) for Brazil at the British group Informa.

Speaker: Alexandre Britto - President of Abott's – Brazilian OTT Association

Graduated from the Federal University of Rio de Janeiro in Engineering, he has over 20 years in the technology, telecommunications, TV, streaming, digital content and media industry. Specialized in Business Development, Planning and Implementation, Marketing and Commercial Strategy Formulation, and Go-to-Market Strategy and Execution.

Speaker: Guilherme Saraiva - Sales Director - Embratel

Guilherme Saraiva is the commercial director for the Media and Satellite segments at EMBRATEL, where he supports clients in the development of their business in the physical and digital worlds. In Grupo Globo he acted as CTO of Telecine, where he launched the streaming platform Telecine Play. He was technology planning manager at Globosat during the migration of channels to HD and the launch of OTT digital products.
He led NET’s marketing and corporate products area, participating in the launch of broadband internet services. He coordinated British Telecom’s expansion plan in Latin America, collaborating on digital inclusion projects in several countries.
Telecommunications engineer from IME, with an MBA in marketing from FGV, Master in Finance from FGV and an MBA in Data Science from PUC-RJ.

Speaker: Uirá Moreno Rosário e Barros - Telecom Analyst – Strategy and Technology | Globo

Graduated in Electrical Engineering and also in Radio and TV, with a Masters in Electrical Engineering from Universidade Mackenzie, he works as Senior Telecom Analyst in Strategy and Technology at Globo.
In the Telecom area, it focuses on the study and implementation of new technologies at the station. He was responsible for the First Live Stream in Dolby Atmos on ISDB-T, in 2020, and currently implements immersive audio on Digital TV in São Paulo. In the last year, he has as one of his fronts the study of applications of innovation with 5G in Globo products, having already carried out the São Paulo Carnival 2022 with the technology.
In addition to Globo, he is also a university professor at Faculdade Cásper Líbero, teaching in the Radio, TV and Internet Course, leading the subjects of “Technology” and “Audio Capture and Editing”.

16h | Room 1

 

 

Business | Room 1

Far Beyond the Linear Grid: Digital Strategies that Boost Business for Radio and TV

Audiovisual productions are increasingly going beyond the limits of radio and TV. Social networks and digital platforms have become high-engagement environments and compete for the attention of the viewer and the listener. What are the success cases? How can digital leverage the offline business? What are the trends and challenges for the industry? How to develop a truly multiplatform business environment?

Chair: Carlos Aros - Content Director | Rede Jovem Pan News

Content Director of Rede Jovem Pan News, journalist specialized in Technology and Innovation, executive editor of MIT Technology Review Brazil.

Speaker: Roberto Araújo - CEO - Grupo Jovem Pan

CEO of Jovem Pan Group with MBA in FIA with specialization in Cambridge, Lion and Beijing. His career is based on the structuring of companies in multiple segments. He is an enthusiast about the future and how technology will transform human relationships.

Speaker: Felipe Aranha (Jimmy) - Planning and Performance Coordinator at Viu Hub - Globo

He has been working on the development of branded content projects for 11 years and currently coordinates the planning at the VIU Hub business unit, where multiplatform commercial models are implemented that unite Globo channels with social networks and influencers in integrated strategies.

Speaker: Izabela Ianelli - Digital Director na Endemol Shine Brasil

Izabela Ianelli leads the digital department at Endemol Shine Brasil, which creates, produces and distributes cross-platform content and strategies and won the Rising Star of Development award. The executive has a degree in Radio and TV at Universidade Metodista and has worked at UOL and Record.

Speaker: Antonio Abibe - Head of Content Growth- Kwai Brasil

16h | Room 2

 

 

Security | Room 2

Deepfake

In this panel, we will show how deepfake has developed, the security implications and threat scenarios it can bring to our media context. We will also demonstrate the potential use of this type of technology. Additionally, we will talk about the elections and how these themes are related.

Chair: Diego Piffaretti - Red Team Lead | CyberSecurity - Globo

Piffaretti has a degree in Computing and is currently studying for a master’s degree in computing at the Instituto Militar de Engenharia (IME). He has 17 years of experience in IT, with 10 years of experience in information security, with an emphasis on offensive security, acting as an ethical hacker in several clients and segments, experience with intrusion tests in ATM (ATM), networks, infrastructure and applications.
He has been developing personal deepfake research since 2019, when he used a Chinese app ZAO for his first experiments.
At Globo, he acts as the technical leader of the offensive security team, a team formed by “hackers for good”, working with penetration tests and supporting other areas as a technical reference in the cybersecurity theme.

Speaker: Fernando Ribeiro - Technology and Innovation Specialist - Globo

Fernando has 11 years of experience working in game development, education and as a generalist in national and international companies. His professional experience includes mobile and VR game development, 3d modeling, animation, motion capture, photogrammetry techniques, composition and motion graphics for companies and educational institutes.
With extensive experience in creating VR experiences in his work for OculusVR/Facebook and previously as a consultant for Unity Technologies developing UMA – Unity Multipurpose Avatar, Fernando also runs the Goblin Workshop, where he is involved in the research, creation and customization of avatars, consulting for UMA users and high quality content for Unity AssetStore.
Currently Fernando works at Globo as a specialist at the MediaTech Lab focusing on synthetic humans and virtual scenarios, leading research lines using DeepLearning, developing new methodologies for generating virtual characters and creating dynamic virtual scenarios.

Bruno Sartori - Journalist and Deepfaker | CEO - FaceFactory.AI

Bruno Sartori, also known by the name of Bruxo dos Vídeos (Video Wizard), is a Brazilian journalist, comedian and digital influencer considered one of the pioneers in creating satire through the deepfake technique in Brazil. Sartori gained notoriety with videos that satirize public entities such as Jair Bolsonaro, Sérgio Moro and Lula.
Some of his most famous works using the technique of synthesizing human images or sounds with artificial intelligence involve rendering videos from famous series such as Chaves and Chapolin Colorado; classic scenes from telenovelas such as Tieta and Avenida Brasil; and of music clips contained in the works of Whitney Houston and those of Mariah Carey in the making of satire.


Tuesday – 23 August

9 am – Opening Ceremony
Carlos Fini
11h | Room 1
Business
Streaming: the tectonic plates continue to move
Daniela Souza
11h | Room 2
Regulatory
New Parabolic: The Migration to the Ku Band
Ana Eliza Faria e Silva
11h | Room 3
Content Production
From Production to Cloud Display and Distribution
Carlos César Abrahão

14h | Room 1
Business
Business Management
Patrícia Rego
14h | Room 2
Regulatory
Regulatory Update: Mcom and Anatel / Digitize Brazil Program
Francisco Peres
14h | Room 3
TV 3.0
How the TV 3.0 will impact the User Experience and the Media Supply Chain?
Luiz Fausto de Souza Brito
16h | Room 1
Business
Businesses in advertising: new opportunities, data and performance
Clarissa Gaiatto
16h | Room 2
Content Production
The Use of AI / ML as a Solution for Enrichment and Optimization of the Content production chain
Fabio Ferraz
16h | Room 3
TV 3.0
How TV 3.0 will impact the TV market?
Sérgio Santoro

Tuesday – 23 August

Schedule Lecture
Schedule Lecture

9h | Room 1

 

 

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Opening | Room 1

Opening

Carlos Fini, President of SET

Madeleine Noland, President of ATSC

Masayuki Takada, Executive Director of DiBEG

Luiz Claudio Costa, Presidente do Fórum SBTVD

Hiroshi Yoshida, Vice-Minister of the MIC of Japan

Evolution of Audiovisual Entertainment

Keynote: Eco Moliterno

Fabio Faria, Minister of Communications

11h | Room 1

 

 

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Business | Room 1

Streaming: the tectonic plates continue to move

In the world of advertising and D2C, a model that has been gaining ground is FAST (Free ad – supported streaming TV). Several of the new formats were designed for the consumption of these platforms on Connected TV sets in conjunction with activations on the cell phone, as a second screen. FAST companies indicate that they will strengthen their offerings and ways to improve their monetization, with better integration of TV streaming in marketing mix models and digital advertising solutions in linear distribution (DAI), in addition to meeting the needs of consumers who are fatigued with the number of current subscriptions. We also have the need for many content producers and/or distributors to create new business opportunities in new windows. Is this the new future for TV? What is TV? In this panel, we will approach the topic with the discussion between professionals who represent the entire value chain, from the content owner, platforms, metrics and consumer behavior.

Moderator: Daniela Souza - Advisor at SET and SVP AD Digital

Daniela Souza is the founder of AD Digital, where she currently works as SVP, SET Advisor and Co-curator of SET Experience. She entered the Media and Entertainment business in 1994. She is a guest speaker at major events related to content creation, management and distribution, where she shares her vision on market and future trends for the industry. He has been participating in major projects at Grupo Globo, YoutubeSpace, Grupo Jovem Pan, CNNBrasil, Afya, Google, among many other communication groups, both national and regional.
She also participates in WIN (WIN is a women’s space for everyone, where experiences and challenges are exchanged on topics related to innovation.)

Melissa Vogel - CEO - Kantar IBOPE Media - Brazil

She has more than 26 years’ experience in the media research and intelligence market, having held positions at Kantar IBOPE Media in Brazil and Panama, as well as global experience at Kantar Media. Melissa has held leadership positions in different areas of the company, such as Sales, Customer Service, Development of New Business, Operations, Marketing and Products. Within the scope of the remit in Brazil and LatAm, she has an in-depth understanding of clients’ needs, collaborating with the industry in developing metrics, products business encompassing the company’s complete portfolio and range of services. Before heading up Kantar IBOPE Media in Brazil, she was Global Director for agencies at Kantar Media, as well Executive Director, Multimedia for two years, for the Target Group Index Radio measuring business. Melissa has a degree in Radio & TV from the University of São Paulo – USP, and has a graduate degree in Communication with the Market from the ESPM and in Administration from Fundação Getúlio Vargas. She was professor on the ESPM Market Intelligence graduate course.

Roberto Araújo - CEO - Grupo Jovem Pan

CEO of Jovem Pan Group with MBA in FIA with specialization in Cambridge, Lion and Beijing. His career is based on the structuring of companies in multiple segments. He is an enthusiast about the future and how technology will transform human relationships.

Aline Jabbour - Director | Business Development and Content Acquisition Latin America - Samsung

Aline heads LATAM content acquisition strategy for Samsung TV Plus, Samsung’s owned and operated streaming service available in 23 countries and over 100 million devices across TV globally. She brings more than 20 years’ experience in product, marketing and content acquisition for multinational and national companies such as SKY and Claro.

Luis Camargo - Media & Entertainment Business Developer Lead – Brazil Google

Seasoned professional with +13 years of experience in the technology and digital marketing industry, working in major tech and media companies such as Predicta, Globo Group and Google. Talks about Google TV, Media & Entertainment, Video, Cloud for Media, Media Supply Chain, MarTech and AdTech fluently.
Nowadays I’m supporting Media, Entertainment & Telecom companies to better understand their digital transformation strategies and how technology can work on their behalf, reducing costs, improving performance and generating insights to high-level decision making.
I’m leading Google TV conversation in Brazil, bringing local content and new direct to consumer apps into Google’s m&e ecosystem.

11h | Room 2

 

 

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Regulatory | Room 2

New Parabolic: The Migration to the Ku Band

The migration of domestic satellite receptions from C Band to Ku Band will be partly funded with funds raised by the 5G Auction. About 18 million Brazilian families have free open satellite TV as their main source of information and entertainment. Of this total, about 10 million families that are part of the federal government’s social programs (CadÚnico) will be able to receive the kit with the new equipment free of charge. We will understand all the details of this process with representatives of ANATEL, MCOM and the entity created to manage this process and promote a debate with the participation of broadcasting associations.

Moderator: Ana Eliza Faria e Silva, Senior Manager of Technology Regulatory, Globo

Ana Eliza is a senior regulatory manager for Globo’s strategy and technology area. In nearly 25 years of her career, she has already led numerous innovative projects for digital content distribution and played a prominent role in the various stages of the analogue-digital transition for Globo and the sector. She works in several technical media organizations, such as the Brazilian Society of Television Engineering, the Brazilian Digital TV System Forum and the International Telecommunications Union. Graduated in Electrical Engineering from UNICAMP, she has a Masters in Telecommunications and an MBA in Management.

Speaker: Maximiliano Salvadori Martinhão - Secretary of Broadcasting at the Ministry of Communications – MCom

Telecommunications Engineer graduated from the National Institute of Telecommunications – INATEL, in Santa Rita do Sapucaí – MG, Master in Telecommunications Management from the University of Strathclyde in the United Kingdom, Lawyer graduated from the Higher Education Institute of Brasília – IESB.
From 1993 to 1998 he was Planning Engineer for the Telebrás System. From 1998 to 2005 he was a Systems Engineer at Telebrás, assigned to Anatel. Since 2005 he has been a Specialist in Regulation of Public Telecommunications Services at ANATEL.
From 2003 to 2007 he was the Spectrum Engineering Manager at Anatel. From 2007 to 2010 he was General Manager of Certification and Spectrum Engineering at Anatel. From 2011 to 2016 he was National Secretary of Telecommunications at the Ministry of Communications – MC.
From 2016 to 2017 he was the National Secretary for Information Technology Policies at the Ministry of Science, Technology, Innovation and Communications – MCTIC. From 2017 to 2018 he was President of Telecomunicações Brasileiras S.A – Telebrás.
From 2018 to 2019 he was National Secretary for Technological Development and Innovation at the Ministry of Science, Technology, Innovations and Communications – MCTIC.
From 2019 to 2020 he was Special Advisor to the Minister for Science, Technology, Innovations and Communications. He is currently Secretary of Broadcasting at the Ministry of Communications – MC.

Speaker: Moisés Queiroz Moreira - Anatel's Board Member - Anatel - National Telecommunications Agency

Public administrator. Over the last 15 years I have held public office in the federal government, as well as at state and local level in the State of São Paulo. I coordinated the technical advisory activities at the Consumer Protection Agency – PROCON SP and was special advisor to the Metropolitan Housing Company of São Paulo – COHAB and the São Paulo State Legislature between 2003 and 2006. In 2006, I became chief of staff at the Municipal Health Department of São Paulo. Member of the Board of Directors of SPTURIS – São Paulo Turismo S.A. from April /2008 to March /2009. Since 2015, I have worked for the Brazilian government as special advisor to the Minister for Cities, Head of Parliamentary Advisory and Special Advisor to the Minister at the Ministry of Science, Technology, Innovations and Communications. Currently as Secretary for Broadcasting at the Ministry of Science, Technology, Innovations and Communications,
I currently hold the presidency of GIRED – Implementation Group for the Redistribution and Digitization Process of TV and RTV Channels and member of ANATEL’s Board of Directors.

Speaker: Leandro Guerra - CEO - Entidade Administradora da Faixa

Leandro Enrique Lobo Guerra has a degree in Electrical Engineering from the Federal University of Paraná (UFPR) and in Law from the Tuiuti University of Paraná (UTP). He has a postgraduate degree in Executive MBA from the COPPEAD Institute of Administration at the Federal University of Rio de Janeiro (UFRJ).
He has been working in telecommunications for over 35 years in the areas of Engineering, Regulatory Affairs and Institutional Relations as an executive of the TIM Groups, BCI / TIW (currently Claro), Global Telecom (merged by Vivo), Telepar and Telepar Celular.

Luiz Carlos Abrahão - Director of Technology at ABERT

He is a Telecommunications engineer with specialization in the areas of TV Engineering and Business Management.
He worked for more than 42 years at Rede Globo de Televisão, where he held several positions. He worked on projects such as, for example, the implementation of Estúdios Globo in Rio de Janeiro, coverage of major national and international events (Olympics, World Cup, Formula 1) and the implementation of the digital TV Tower in DF. He joined ABERT in 2018, where he holds the position of Director of Technology.

Samir Nobre - General Director of Abratel

Lawyer, with a specialization in Public Law from the Fundação Escola Superior do Ministério Público do Distrito Federal. He began his career in the broadcasting sector in 2008 and spent more than ten years in the public sector, holding some of the top positions in the Ministry of Communications. He currently holds the position of General Director of Abratel.

11h | Room 3

 

 

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Content Production | Room 3

From Production to Cloud Display and Distribution

More than a technological change, an opportunity for business.

Chair: Carlos Cesar Abrahão – Director of the Content Production Platform – Globo

Graduated in electronic engineering from Universidade Gama Filho and MBA in project management from IBMEC, he has worked at Globo since he started his professional activities. He participated in the largest projects covering national and international events such as World Cups, Olympics, Rock in Rio, among others, in addition to being part of the company’s large media solutions technology projects.
For several years, he led the Media Solutions Support area and is currently the Director of the Capture and Production Platform where he is responsible for defining technologies and capture and production processes, in addition to the entire operation for all different genres (Entertainment, Sports and Journalism).

Introduction and Conceptualization

Paulo Rabello – Executive Director of the Operations and Content Distribution Hub – Globo

Paulo Rabello holds a degree in electronic and telecommunications engineering from the Federal University of Rio de Janeiro, with a postgraduate degree and an MBA in project management from Fundação Getúlio Vargas, a certified member by the PMI (Project Management Institute) since January 2003. He works at Globo since 1994 and has led the Projects and Support areas, being responsible for the implementation of several important projects, such as the new studios for soap operas, shows and the post production center at Estúdios Globo.
He currently holds the position of Technology Director at the Content Distribution and Operations Hub, whose responsibility is in the definition of technologies, technological processes, operations for the production of Entertainment, Sports and Journalism content and their respective distributions.

Cloud Live Production

Threats and Opportunities of this Path for Solution Providers and Content Providers – Use Cases

Dr James Westland Cain - Chief Software Architect at Grass Valley

Dr James Westland Cain is Chief Software Architect at Grass Valley, where he develops innovative software to support collaborative workflows in News and Sports Television Production. Responsible for software architecture across the whole of Grass Valley, James is leading the transition to developing microservice based applications. His work research interests include file systems innovation and browser based video production. He was granted a PhD in Advanced Software Engineering by Reading University and is a Visiting Research Fellow at Brunel University. He has over twenty international patents granted, has published dozens of refereed academic papers and regularly speaks at conferences.

Cloud Playout & Distribution

Threats and Opportunities of this Path for Solution Providers and Content Distributors – Use Cases

Diego Scillamá - Vice President, Video Sales and Services, Latin America at Harmonic

Diego Scillamá lives in Buenos Aires and has been working in the field of telecommunications and video for more than 25 years. He is currently the Vice President of Harmonic for the video business in Latin America, where he works on video solutions both on prem and in the public cloud for streaming, distribution, dynamic ad insertion, broadcast or personalized playout, among others.

More than an abstracted Infrastructure, the role of Cloud Providers in the Media Supply Chain journey to the cloud – GCP (Google)

Anshul Kapoor - Head of Media Broadcast Solutions - Google Cloud

Anshul is a media and entertainment executive who helps media companies launch differentiated video services in the market. Anshul heads Broadcast solutions for Google Cloud globally and additionally heads Media Business Development in EMEA.

Our mission at Google Cloud is to empower media organizations to transform audience experiences through innovation in content production and distribution.

Previously, Anshul had various leadership roles in Ericsson, including Head of product for Online Video and Media Management.

12h45 - 13h45 | Room 2

 

 

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| Room 2

SET Express | Infrastructure

In this panel, the technical aspects of the infrastructure of a broadcasting station will be discussed: Project digitizes Brasil -PDB from the project to the situations under implementation and already installed; a methodology to predict lightning strikes and thus protect stations and equipment and the importance of maintenance of stations by city halls in the PDB.

Chair: Valderez de Almeida Donzelli - Technical Director of ADTHEC | SET Counselor

Graduated from FEI in electronic, electrotechnical and production engineering. Master in electrical engineering. Postgraduate in Neuroscience from Instituto Israelita Abert Einstein. Specialization in IT by FESP, ICT management and Project Management by FGV, Data Science by Awari, Advanced Digital TV System by INATEL and DMC – Decoding Mente Corpo with Dr Carlos Alberto Ribeiro. She develops research projects in connectivity, digital media and application of neuroscience concepts in engineering and human development.
Director of Engineering, Technology and Regulatory at the engineering company ADTHEC (www.adthec.com.br), working in the areas of consultancy, advisory, planning, projects, training, research and solution analysis for radio, television and telecommunications stations from the public and private sectors, with an emphasis on the design and implementation of transmission systems. She participates in several work groups coordinated by Anatel, Ministry of Communications, Universities, Associations and Research Centers. The company is a member of the SBTVD Forum.
Member of the deliberative council of SET (Sociedade de Engenharia de Televisão), of the technical committee of AESP (Association of Radio and Television Broadcasters of the State of São Paulo)

Shared Infrastructure Concept used in the Digitaliza Brasil Program

The biggest program to build stations in the history of Brazilian Broadcasting got off the ground with a project that houses up to 8 stations in a single tower and in a simple and versatile structure.

Speaker: Francisco Peres - Coordinator of the Infrastructure Sharing WG at SET

Graduated in Telecommunications Engineering from Universidade Federal Fluminense, Master’s Degree in Electromagnetism from PUC-Rio and MBA from FGV. He is currently Manager of the Projects and Licensing area of Globo’s Telecommunications Systems.

Lightning Alerts

We will talk about atmospheric electrical discharges in general and present a summary of the damage caused by lightning strikes in broadcast transmission facilities.
We will present the YANSA computational platform that detects lightning strikes, in real time, 10 to 20 minutes in advance.
In conclusion, we will present the possibilities of using the YANSA platform to increase the security and uninterruption of broadcast transmission systems as well as the elaboration of a product in the meteorological area for journalistic dissemination.

Speaker: Dr Moacir Lacerda - CEO of EPL Informática

Graduated in Physics from the Federal University of Pernambuco (1988). Master in Physics from the Physics Institute of the University of São Paulo (1993). PhD at the National Institute for Space Research (INPE) (1998), Post-Doctorate in Meteorology at the Institute of Astronomy and Geophysics of the University of São Paulo (2012-2014).
Over the last 30 years he has been dedicated to the study of atmospheric electricity and its implications for the application of existing technologies and the development of new technologies.
I am currently CEO of EPL Informática developing and implementing impactful technological innovations that generate information for decision making in real time.

How the maintenance of the Digitaliza Brasil Project stations will be carried out: an analysis of the scenario and possibilities for optimizing costs and results.

The Digitaliza Brasil Project is providing Digital TV to cities that would not be covered by investments, at least in the short term, and collaborating with the increase of the population served with TV network programming, offering a considerable increase in audience at a minimum cost for the broadcasters.
However, after the implementation and delivery of the stations, it is necessary to keep the systems operating, an obligation that is of the city halls, according to the public notice that defines the project.
There is a concern about the issue and broadcasters are looking for solutions so that the stations are actually kept in operation.
This presentation seeks to analyze the scenario that involves the situations of city halls, the financial viability of the operation, the risks of blackout and the risks that lack of maintenance bring to broadcasters. We will also seek to discuss the different formats for contracting maintenance services based on our field experiences in the area and throughout Brazil.

Speaker: Sérgio Martines - Executive Director - SM Facilities

32 years of professional experience in television, especially in the area of maintenance and implementation of transmission systems.
Executive Director of SM Facilities, a television engineering services company.
Professional in Project Management, PMP®, with experience as a consultant in several areas, such as IT, finance, legal, industry and third sector.
Degree in Civil Engineering – UFPR and Electronic Technician – Cefet-PR (currently UTFPR).
MBA in Project Management – FGV, and Post-Graduation in Construction Management – Cefet-PR.
Vice-president of the Project Management Institute – Chapter Paraná (PMI-PR).
MBA professor in project management at several institutions.

12h45 - 13h45 | Room 3

 

 

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| Room 3

SET Express | IP

In this panel we will address new technologies involving IP workflows, the importance of interoperability and examples of using the technology for transmissions.

Chair: Caio Klein - General Director of TVE-RS

Electrical Engineer graduated from UFRGS, with a postgraduate degree in Strategic Leadership in Business and People from ESPM-RS. He started his career at RBS, passing through various roles within the group. Then, for 10 years, he was the Technical Director of TVE-RS. He returned to RBS to be the Technical Manager of the Group’s Radios and then the Executive Manager of TV Operations, where he participated in the coverage of the 2006, 2010, 2014 and 2018 World Cups, 2008 and 2012 Olympics and Interclub World Cup in 2006. , 2010 and 2017, coordinating the logistics of Grupo RBS in these events. Currently he is the General Director of TVE / RS

State-of-the-art AI-powered IP broadcast ecosystem Infusing machine and deep learning approaches into AV over IP

With the rapid development of the Internet, network-based real-
time video transmission systems have been widely used in various fields such
as live streaming of sporting events, mission-critical applications like
telemedicine, and video communication tools. The convergence of Information
Technology (IT) and Audio/Video (AV) has allowed the industry to move
towards a faster, more cost-effective and advanced content delivery method.
Compared to traditional methods, AV over IP is not only cheaper, but also offers
better signal quality and functionality.
While convergence has introduced many benefits, IP transmission is known to
have packet loss, delay, and other limitations that affect transmission
performance.
In this session, the audience will learn about traditional IP transport protocols
and how their limitations have brought about a range of transmission protocols
and next-generation distribution platforms. With high-quality (4K) content and
real-time low-latency delivery slowly becoming the standard, these next-gen
ecosystems are slowly falling behind, resulting in a pressing need for more
advanced technologies. Audiences will learn about how data science can be
applied to next-generation broadcast ecosystems to meet tomorrow’s demand.
Speaker: John Lau - Director, Solution & Service Architecture, Caton Technology

Heading the Global Caton Solution & Services Architecture Team, John leverage innovative & new cutting-edge technologies & product to offer future proof solution and services for different business. With over two decades of leadership experience in the technology, network, Telco & broadcasts industries, John has successfully directed teams to develop some of the most revolutionary innovations, propelling organizations to greater heights. Prior to joining Caton, John led teams at Vodafone, BT & former Alcatel Lucent and become a bridge amongst the network, telco and broadcast industries providing architectural framework for the industries.

Leveraging Interoperability in an IP World

Vinicius will provide an overview of what it means to connect devices within an IP workflow and the importance of leveraging interoperability especially as interoperable workflows allow broadcasters to take advantage of the best features of each manufacturer’s technologies. He’ll explain how it’s possible in an ideal world to combine different technologies from different vendors into one seamless, highly customisable and adaptable workflow and why interoperability provides the highest levels of flexibility and scalability that organisations require to accommodate future growth.

Speaker: Vinicius Val de Casas - Solution Architect / Project Manager at Pebble.

Vinicius Val de Casas has been working in the broadcast industry for over 20 years with extensive experience in supporting solutions for integrated networks, video and data systems.
He held a variety of senior roles for renowned and highly respected organisations such as TV RECORD, BAND, SBT and ESPN Brasil, as well as major systems integrators. His experience spans across business development and sales functions, as well as in technical and operation roles. Over the last 5 years he focused his career in the fields of playout automation delivering leading broadcast solutions across Brazilian and global markets.

IP contribution when 3G/4G/5G fails (or is not available)

We cannot always rely on terrestrial (cellular) network availability for IP journalism. Congestion, shady areas or even areas without permanent – (remote places) or temporary (after storm) coverage mean that alternatives may be necessary.
During the lecture, some cases will be discussed where of satellite IP contribution will complement to cellular connectivity:
– Solar Power Punch desert race
– Cellular + satellite combination for Royal Wedding in England
– Contribution of traveling sporting events (Tour de France)

Speaker: Bart Van Utterbeeck -VP Business Development - ST Engineering

Acting for 15 years in the Latin American satellite market, Bart started the regional office for Newtec in Brazil in 2006. Under his leadership as GM/VP Sales Latam he grew the business in the region, transitioning Newtec from being a broadcast oriented player towards a key player in the telco, offshore and enterprise markets. After the acquisition of Newtec by ST Engineering in 2019 he continued his role as General Manager of the regional office where he now focusses on Business Development in Latin America for ST Engineering iDirect.
Prior to moving to Brazil he worked as Project Manager for commercial and R&D projects at Newtec in Belgium.
Bart Van Utterbeeck holds a degree of Electromechanical Engineering from KIH De Nayer/Thomas More and a Master of Biomedical Engineering from the Catholic University Leuven.

14h | Room 1

 

 

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Business | Room 1

Business Management

It is imperative that media companies have internal business governance.

The structuring and cleaning of databases, determination of business KPIs, construction of dashboards for internal stakeholders, among others, will support the projection and monitoring of revenues and indicators, as well as decision-making and the strategic and operational planning of Business.

In addition, the existence of a CRM is essential. This system must contain features that facilitate the monitoring and supervision of the different stages of sales, from prospecting to conversion, in order to obtain a view of the sales pipeline that can leverage the generation of commercial opportunities.

Moderator: Patrícia Rego - Planning and Contracts Director - Globo

Graduated in Engineering at PUC Rio, with Executive MBAs at the IAG Master at PUC RJ, IBMEC RJ and FDC Minas, in addition to a POST MBA at Kellogg Executive Education, she is currently director of Planning and Contracts in the Affiliates area at Globo, responsible for negotiations between Globo and its Affiliates, for the formation and monitoring of business models and the implementation of multidisciplinary projects, collaborating with inputs for the management and distribution strategy of the Network. She worked in different areas of Globo, including Globo of NY, benchmarking American business models and was responsible for the implementation of an indoor theme park. She is trained as a board member by IBGC and GONew.

Cadu Ventura - Business Management Director for Advertising - Globo

Speaker: Tais Costa - Communications Solution Management & Strategy Director, LATAM - Salesforce

Tais has been with Salesforce for 4 years and 1 year ago took over as director of Salesforce’s Communications, Media and Technology industries for Latin America. In this position, Tais is responsible for leveraging the successful transformation of companies through his knowledge of businesses and industries, Salesforce solutions, and client projects around the world.

Speaker: Anna Vidal - Head of expansion and growth - iFood

Graduated in Marketing from USP and Postgraduate in Financial Engineering from Fia, in the last 13 years she worked for renowned multinationals, such as Ambev and Whirlpool, the technology Startup. She currently holds the position of Head of expansion and growth with the challenge of leading the Customer Success, Expansion and commercial digitization and automation projects.”

14h | Room 2

 

 

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Regulatory | Room 2

Regulatory Update: Mcom and Anatel / Digitize Brazil Program

Brazilian Broadcasting has never had so many stations installed and licensed in such a short time. The Digitaliza Brasil Program made the sector take a huge leap in the digitalization of terrestrial TV in deep Brazil. Along with it, we clearly see evolutions in the regulatory environment and in the digital transformation process of the Ministry of Communications and Anatel.

Let’s discuss what happened in the last year and find out what’s to come in the broadcasting regulatory environment.

Moderator: Francisco Peres - Coordinator of the Infrastructure Sharing WG at SET

Graduated in Telecommunications Engineering from Universidade Federal Fluminense, Master’s Degree in Electromagnetism from PUC-Rio and MBA from FGV. He is currently Manager of the Projects and Licensing area of Globo’s Telecommunications Systems.

Speaker: Geraldo Cardoso de Melo - Representative of the SET Southeast Regional and member of the SET Spectrum Working Group

Geraldo Cardoso de Melo is a Telecommunications engineer with a degree and specialization from the Pontifical Catholic University of Minas Gerais (PUC-Minas). Consultant engineer in broadcasting services, Professor at PUC-Minas, member of the SET Spectrum Working Group and coordinator of SET Sudeste.

Speaker: Vinícius Caram - Superintendent of Granting and Resources for Provision - Anatel

Superintendent of Granting and Resources for the Provision of Anatel. Master in Telecommunications Engineering and postgraduate in Telecommunications Management from the University of Brasília (UnB). Specialist in Governance and Control of Regulation by the National School of Public Administration (ENAP). Telecommunications Network Consultant between 1998 and 2011. Professor in Electrical Engineering courses at private universities in Brasília. Agency employee since 2011, having worked in the regulatory area, in the area of Critical Infrastructure Management and manager of Quality Obligations Control.

Speaker: Otavio Caixeta - Director of Innovation, Regulation and Inspection - Ministry of Communications

Otávio Viegas Caixeta is an Electrical Engineer graduated from UnB and is currently studying for a Masters in Public Administration at FGV.
Public servant of the infrastructure career, he has been at the Ministry of Communications since 2009.
He has worked on policy for telecommunications and innovation, with a focus on startups.
He currently holds the position of Director of Innovation, Regulation and Inspection at the Broadcasting Secretariat.

14h | Room 3

 

 

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TV 3.0 | Room 3

How the TV 3.0 will impact the User Experience and the Media Supply Chain?

The next generation of Digital Terrestrial TV in Brazil (under development through the TV 3.0 Project of the SBTVD Forum) will bring a series of new technological features. We will discuss how these features will impact the user experience and the broadcasters’ audiovisual production and distribution chains.

 

Moderator: Luiz Fausto de Souza Brito, Chair – Technical Module, SBTVD Forum  

Professional Master’s Degree in Applied Computing (UECE – 2015), Executive MBA on IT (UFRJ – 2011), extension course in Networks and Video over IP (UFRJ – 2009), Bachelor’s Degree in Electrical Engineering with emphasis in Electronics (UFRJ/USU – 2005). Currently working as Technology & Regulatory Specialist for Globo, SBTVD Forum Technical Module Coordinator, chairman of SWG 6B-2 (Multimedia) of ITU-R WP 6B (Broadcast service assembly and access), member of the Delegation of Brazil in ITU-R (SG 6 – Broadcasting Service​) and CITEL (PCC.II – Radiocommunications).

TV 3.0 Application Coding: New User Experiences and Business Opportunities

This talk presents the application coding layer proposal for the TV 3.0 Project. We discuss new facilities for application development, including application-oriented TV, advanced user interfaces, immersive TV with sensory effects and VR/AR/XR content. New use cases and business opportunities are also highlighted.
Speaker: Débora Christina Muchaluat-Saade - Full Professor - Universidade Federal Fluminense (UFF); Member of the TV 3.0 Application Coding Technical Group – SBTVD Forum)

Débora Christina Muchaluat-Saade holds a degree in Computer Engineering (1992), a Master’s in Informatics (1996) and a PhD in Informatics from the Pontifical Catholic University of Rio de Janeiro (2003). She is a full professor at the Institute of Computing of the Fluminense Federal University (UFF). She has a DT level 1D productivity scholarship from CNPq and Scientist of Our State (CNE) from FAPERJ. She was Young Scientist of Our State (JCNE) from 2009-2011 by FAPERJ. She was vice-coordinator of the Graduate Program in Computing at UFF, evaluated with grade 6 by CAPES, from 2017 to 2021, and was also coordinator of the Technology in Computer Systems Undergraduate Course at UFF from 2014 to 2019. She founded the MídiaCom Lab at UFF in 2003 focusing on research in computer networks and multimedia (www.midiacom.uff.br) and since then she has been one of the lab deans She is a member of the Technical Module of the SBTVD Forum. Her areas of interest are multimedia, mulsemedia, computer networks, wireless networks, smart grids, Internet of Things, interactive digital TV and digital health. She has participated in the development of the NCL – Nested Context Language – adopted as the ABNT NBR 15606-2 standard in the GINGA middleware of the Brazilian Digital TV System and as an international recommendation by ITU-T H.761 for IPTV services.

TV 3.0: Captions and audio and video coding

An overview of the captions layer and audio and video coding layer of the future TV 3.0 in Brazil.
Speaker: Carlos Cosme - MediaTech Lab - Globo

Carlos Cosme holds a degree in Electrical Engineering from Universidade Estácio de Sá (2007), a postgraduate degree in Control and Automation Engineering from Universidade Gama Filho (2011) and a specialization in Computer Networks from PUC Rio (2013). He has been with Globo since 1998, where he worked in the areas of operation, support and currently works at the MediaTech Lab – Globo’s research and innovation area. He is a member of the Technical Module of the Brazilian Terrestrial Digital TV System Forum (SBTVD), where he coordinates the Audio, Captions and Video for TV 3.0 working groups.

TV 3.0 Physical and Transport Layer: New Features and Applications 

Frequency Reuse-1, MIMO 2×2, Channel Bonding, Reception with negative C/N in Rayleigh channel, Targeted Advertising, and Internet/CB Enhancement Layer are some new features present in the TV 3.0 Physical and Transport Layer. This presentation aims to explain and exemplify these concepts that will be present in TV 3.0.

 

Speaker: Cristiano Akamine - Researcher at the Digital TV Laboratory at Universidade Presbiteriana Mackenzie

Received the B.Sc.degree from Mackenzie Presbyterian University, Sao Paulo, Brazil, in 1999, and the M.Sc. and Ph.D. degrees from the State University of Campinas, Sao Paulo, in 2004 and 2011, respectively,all in electrical engineering. He is a Professor of Embedded Systems, Software Defined Radio, and Advanced Communication Systems, Mackenzie Presbyterian University. Since 1998, he has been a Researcher with the Digital TV Research Laboratory, Mackenzie Presbyterian University, where he had the opportunity to work with several digital TV systems. His research interests are in SoC for broadcast TV and software defined radio.

16h | Room 1

 

 

e

Business | Room 1

Businesses in advertising: new opportunities, data and performance

Success in this new world of advertising will depend on data and proof of performance for customers. Crossing audience and consumer engagement data with content and advertising campaigns, where, how and when engagement takes place, insights, recommendations and optimization will be generated that will equip advertisers so that they can obtain better performance in campaigns and, consequently, greater return about your media investment. Performance table is an example of how this can occur.

The Art of the Possible in Performance Advertising

Introduction and Moderation: Clarissa Gaiatto – Director of AI & Data | Digital Transformation | Media & Payments - Deloitte

Clarissa Gaiatto, has been in the market for 25 years, has been in the roles of executive, entrepreneur, and is currently a consultant at Deloitte in AI&Data.
She has worked in media and payments companies such as Visa, Terra, Turner, América Online and Grupo WPP, passing through agencies, vehicles and advertisers.
She currently leads digital transformation projects connecting and developing solutions with cutting-edge data and technologies.
She believes in the power of the Cloud and collaboration to innovate and generate more value for organizations.
She holds a degree in Advertising, a degree in Business from FGV and extensions from ESPM and Stanford University.

Speaker: Arthur Rebeque - Data Intelligence Manager - Globo

More than 12 years of experience in technology. He leads the Data Intelligence team at Globo and is passionate about solving problems using technological solutions. Specialist in behavioral studies for large brands and portals, with experience in data intelligence companies such as Predicta and Tail.

Speaker: Bruno Moreli - Performance Manager - Globo

Graduated in Advertising from Cásper Libero, he has more than 10 years of experience in the advertising market, working for large agencies in São Paulo. 4 years ago he joined Globo, with the challenge of supporting the construction of the Performance team. Today he is one of the Area Managers, leading his team’s performance in the management of digital and linear TV campaigns.

16h | Room 2

 

 

e

Content Production | Room 2

The Use of AI / ML as a Solution for Enrichment and Optimization of the Content production chain

Introduction and Moderation

Fábio Ferraz - Director of Media Solutions – Globo

Specialist in Project Management, Business and IT at FGV-RJ (Post-MBA and MBA) and in Software Project Management at PUC-RJ, Fabio Viviani Ferraz completed 22 years working as a Technology Business Executive in the Media Industry ( Television and Radio), being in recent years in charge of the management of Globo’s Media Solutions Technology Projects portfolio, aimed at the Content Value Chain (Capture, Production, Post-Production, Media Preparation, Exhibition and Distribution ).

Where are ideas born?

Where are Ideas born? From ideation to applied development of solutions based on audio and video standards (AI & ML), generating value for Content and User Experience.

Paulo Henrique Castro – Director of Mediatech Lab - Globo

Componentization

Componentization – it is not just infrastructure that is sought in the Cloud Provider: Set of Google engines and APIs to support companies and developers in the ideation and construction of artifacts

Gabriel Carvalho - Key Account Executive - Google Cloud

Real applications based on AI & ML for Media Supply Chain

Real applications based on AI & ML for Media Supply Chain – Automation and Process optimization, possibility of monetization and helping content to tell new stories

Fernando Alonso - Director of the Post Production Platform - Globo

Messages from Silicon Valley:

Messages from Silicon Valley: What the Innovation Ecosystem Brings of Future Trends and Opportunities with AI & ML for Media Supply Chain

Luiz Gabriel Vasconcelos - Specialist of Ecosystem & Partnerships - Globo

Graduated in Electronic and Computer Engineering from UFRJ, with a Masters in AI/ML and Signal Processing from COPPE, he has more than 15 years of experience in innovation, technology and product development. Today he is based in Globo’s Silicon Valley, California office, from where he connects with the international innovation ecosystem to establish partnerships that accelerate the company’s growth. He is a Stanford alum and won a Silver Lion at Cannes in the Technological Innovation category.

16h | Room 3

 

 

e

TV 3.0 | Room 3

How TV 3.0 will impact the TV market?

With the future advent of TV 3.0 in Brazil,  and with the deployment of new generations of Digital TV in other regions of the world,  what are the challenges, benefits and adaptations that this change will bring to the TV market?

Chair: Sergio Eduardo Di Santoro Bruzetti - Engineering Planning Advisor - RecordTV

Graduated in Electrical Engineering and Post-Graduate in Accounting and Financial Administration, and in Software Engineering, he has been working in the broadcasting market since 1977, had occupied several positions in the engineering areas of TV Gazeta de SP, SBT and CNT. Currently on Record TV Network, he coordinated the implementation of the terrestrial digital broadcasting systems of its main broadcasting stations and currently coordinates the broadcasting of international sporting events such as the London Olympics 2012, the Sochi Winter Games 2014, the Toronto Pan American Games in 2015, Rio Olympics 2016 and Lima Pan American Games 2019. Now a days, works as an Engineering Planning Advisor.
Acts as a coordinator of the Market Module of the Brazilian Terrestrial Digital TV Forum – SBTVD and advisor to the Television Engineering Society – SET.

Speaker: Carlos Fini - President of SET

Consultant and advisor for technological renewal, innovation and adaptation, with a career in the media and communication segment and experience in the main technological innovations and business transformations of the last decades. He worked at TV Globo and affiliates, participated in the implementation of Digital TV in Brazil and served as Technology Director of Grupo RBS.
He currently has an active participation in the sector as a member of the Board of Directors of SET (President of the CD), Board of the FSBTVD (Brazilian Digital TV Forum), Member of the IBC Council and owner of CF Tecnologia e Assessoria LTDA (www.cftecnologia.com) , and great know-how about organizational and corporate demands, being able to create and implement the technological direction in line with the business premises.

Status of ATSC 3.0 deployment in the U.S.

A television technology transition is sometimes characterized as a “chicken & egg” challenge, i.e., considering only station launches and consumer receivers. While these two elements are important, there are other key pieces that also need to fall into place for a successful transition, be it mandatory or voluntary. This presentation will explore the ATSC 3.0 transition underway in the U.S. considering station launches, available services and content, consumer devices, looking beyond television services, business drivers, consumer messaging and more.
Speaker: Madeleine Noland - President of the Advanced Television Systems Committee Inc

Widely respected for her consensus-building leadership style, she chaired the ATSC technology group that oversees the ATSC 3.0 next-generation broadcast standard before being named ATSC President in May 2019. Previously, she chaired various ATSC 3.0-related specialist groups, ad hoc groups and implementation teams since 2012.
A 15-year industry veteran, Noland held key technology management and standards roles at Backchannelmedia Inc., Telvue Corp. and LG Electronics. She received TV NewsCheck’s “2019 Futurist” Women in Technology Award and was named one of 2018’s “Powerful Women in Consumer Technology” by Dealerscope magazine. In 2016, she received the ATSC’s highest technical honor, the Bernard J. Lechner Outstanding Contributor Award. She graduated cum laude from the University of Massachusetts.

5G Broadcast – Unleashing new Business Atmosphere

As part of 5G ecosystem, 5G Broadcast offers broadcasters and network operators opportunities to create exciting consumer experiences across a range of new and existing business areas – all while enabling high spectral efficiency and reduced costs. Broadcast over 5G is not restricted to linear and live content distribution. For media content providers and network operators it offers a completely new range of business models for delivering content or data to unlimited numbers of consumers and without affecting the regular cellular 5G mobile network. Venue and automotive sectors are particularly suitable for new consumer applications while the high power, high tower free-to-air/no-SIM offers emergency services and national authorities more secure ways to deliver public messages during natural disasters or emergencies.

Speaker: Fiore Mangone - Sales & Business Development - Qualcomm Latin America

Fiore Mangone works at Qualcomm Latin America as Senior Director – Sales & Business Development Director. With +30 years’ experience on Telecom / IT areas, he has worked at Product Marketing, Business Development and Sales at multinational companies such as Microsoft, Apple, Nokia, Nortel Networks and NEC. Fiore is graduated in Electronic Engineering at FEI –Faculdade de Engenharia Industrial, with MBA at FGV – Fundação Getúlio Vargas.


Wednesday – 24 August

9h | Room 1
Content Production
Virtual Production/Immersive Technologies
Carlos Cauvilla
9h | Room 2
Futurecom
Are we already a connected country?

11h | Room 1
Media Consumption
Trends: the future of media
Roberto Franco
11h | Room 2
Connectivity
How to Support an Audience of Millions on the Internet
Carolina Duca
11h | Room 3
Digital Midia
Full Connect

14h | Room 1
Media Consumption
How the transformation of media consumption has impacted business: is it necessary to insist or reinvent?
Marcelo Torres
14h | Room 2
Connectivity
Remote Production: How to connect both Sides
Caue Franzon
14h | Room 3
Innovation
Digital products: experiences that generate direct business with the consumer
Daniel Monteiro
16h | Room 1
Business
Future of Gaming: The Entry of the Gaming Ecosystem into the Metaverse and Web 3.0
Gui Barbosa
16h | Room 2
Workshop
Technical Feasibility Analysis – Basic Broadcasting Plans / Mosaico – ANATEL
Geraldo Cardoso de Melo
16h | Room 3
Innovation
Open Innovation: Fostering Growth through the Ecosystem
Luiz Gabriel Vasconcelos

Wednesday – 24 August

Schedule Lecture
Schedule Lecture

9h | Room 1

 

 

Content Production | Room 1

Virtual Production/Immersive Technologies

Companies with great expertise in using and providing solutions for these demands will show their vision and ability to deliver the flexibility and scalability so needed today. The panel will bring examples of productions already carried out, showing the enormous gain when using these resources. Come participate and be inspired by the exhibitions of our panelists.

Carlos Cauvilla - Operations Technology Director - SBT

Director of Technology and Operations at SBT, Engineer with an MBA in Business and Information Technology. Cycling close to the mountains is my way of freeing up space to absorb new .

Virtual and Immersive Technologies applied in Broadcast Productions

Presenting our technology for live production to provide visual producers with unlimited possibilities to easily tell stories that engage audiences in any size studio using advanced, interactive, 3D virtual sets, augmented reality graphics, and mixed reality presentations for any production. AI (Artificial Intelligence) technology for Object Tracker application, that tracks multiple objects in a video in real-time to add graphics and enhance the viewer’s experience.

Speaker: Paula Brecci - Latam Director of Sales Operation - Vizrt

Paula Brecci works in Vizrt as Latam Director of Sales Operation based in Santiago de Chile. Has more than 10 years of experience working closely with broadcasters in the region expanding Vizrt usage on live productions.

Virtual Production using cloud computing

Understand through a reference architecture, where and how to use the cloud to increase collaboration, reduce complexity and cost of your project.

Speaker: Marlon Campos - Specialist SA M&E – Content Production - Amazon Web Services

Marlon Campos has a degree in Telecommunications Networks from the Federal University of Minas Gerais, and currently works as a Specialist Architect in Content Production at AWS in London, UK. With over 8 years of experience in the industry, Marlon is passionate about production and post-production. In his current role, he has guided global customers to innovate through cloud computing adoption. In his spare time, he enjoys playing FIFA 2022 against his wife, as well as traveling the world to experience new cultures.

Graphics in Storytelling

Virtual reality, augmented reality.

Rendering in real time as a tool for creating language integrated into the content to help tell stories on TV.

That’s our topic at SET Expo 2022.

Cases will be presented where these technologies were tools to generate audience engagement.

Work carried out to cover the 2018 World Cup, the Olympics and Globo variety shows, among others, will be shown and explained.

Alexandre Arrabal - Director Globo Design

For several years at Globo, he had a remarkable participation in several innovations in Brazilian television.
The first virtual scenario (with tracking and cropping of cameras) to air, in 1996, the presentation of local television news from panoramic studios, showing the city (the subject of the program) were some of these. Then came the transfer of Jornal Nacional to the newsroom in 2000 and all the evolution in its graphic/scenographic experience until reaching the current model, where the real and the virtual merge.
At the Rio Olympics, leading a group of designers, he defended the implementation of a building in the Olympic Park to house the Globo group. The studio and the building were integrated with virtual complements, related to the events of the event in a design in favor of the storytelling of the transmission. The studio became a postcard, in harmony with the beautiful arenas.
In the coverage of the Russian Cup in 2018, he led the creation of the “magic box”, a design project that “transformed” the 20 square meter studio into a spacious area with 180 degrees of vision. . The project was developed, in fact, like all the others, with intense integration between all areas of technology and content.
More recently, along the same lines of collaborative action, came the “magic box 2.0”, an evolution of the Russian version, which transported Tokyo to Globo studios.
With the creation of the Globo Design Center, which brought together almost all of Globo’s graphic production areas, it started to lead around 300 designers, who seek, every day, to surprise and delight our audience. From then on, he also began to participate in contributions to entertainment, with emphasis on Big Brother, rich in design, virtual insertion and engaging situations such as the dispute “Tadeu X RoBBB mau” and Metaverso BBB. During this period, several awards were won, also in the area of ​​visual effects, highlighting Passaporte para Liberdade and Falas da terra, which joined the various international acknowledgments given to the group at the Design Center.

9h | Room 2

 

 

Futurecom | Room 2

Are we already a connected country?

In this panel, a partnership between SET and Futurecom, we will explore and debate:

  • Overview of infrastructure and capillarity in Brazil
  • End consumer situation
  • Capacity and robustness in large centers to support cloud migrations
  • Ratio of small operators x large operators
  • Expected investments

.

Chair: Hermano Pinto - General Director of the Infra&Tech Nucleus (Infrastructure & Technology) for Brazil - Informa (UK)

Hermano Pinto is an electrical engineer, graduated from Escola Politécnica da USP (EPUSP) and a BA in Economics from FEA-USP, with a professional master’s degree in business management from Duke University, North Carolina (USA).
He worked for 30 years in companies of the Siemens Group, in the areas of telecommunications and technology, where he held several positions in Brazil, Latin America and Europe. He was Worldwide President of the Wireless Access Business Unit at Siemens AG in Munich.
Advisor to several trade associations, in addition to holding the position of Director of the Telecommunications Division of the Department of Infrastructure (DEINFRA) at FIESP.
He is currently General Director of the Infra & Tech Nucleus (Infrastructure & Technology) for Brazil at the British group Informa.

Speaker: Eduardo Tude - President | Teleco Consultoria

President and partner of the consulting firm Teleco, he has been working since 2002 as an analyst in the Telecom market, coordinating consulting projects, publishing weekly articles, preparing sector reports and presenting workshops.
Telecom Engineer (IME 78) and Master in Telecom (INPE 81) is a member of the Judging Committee of the Global Mobile Awards of the Mobile World Congress in Barcelona and served as a visiting specialist professor at Unicamp (2013).
He has held several management positions in Telecom companies in areas such as Cellular Systems (Ericsson), Optical Networks (Pegasus Telecom) and Satellites (INPE).

Vitor Menezes - Director of Institutional Relations - Ligga Telecom

Lawyer, with a postgraduate degree in Administrative Law, Public Management and Advanced Regulation of Public Telecommunications Services, he was Superintendent of Grants and Resources for Provision of Anatel, as well as Secretary of Telecommunications both at the Ministry of Science, Technology, Innovations and Communications and at the Ministry of Communications. He was also Executive Secretary of the Ministry of Communications, Chairman of the Board of Directors of Telebras and member of the Board of Directors of Correios. He is currently Director of Institutional Relations at the Copel Telecom Group.

Diogo Della Torres - Infrastructure Coordinator at Conexis Brasil.Digital

Telecommunications Engineer graduated from the University of Brasília (UnB), with extensive experience in the telecommunications sector in manufacturers and operators in the area of mobile network operation: voice core, data core and 2G/3G/4G/5G access. Currently, he works as Infrastructure Coordinator at Conexis Brasil.Digital (entity that represents the operators) dealing with regulatory issues and institutional relationship following topics of interest in the sector.

Mauricio Almeida - CEO of Watch Brazil

Maurício Almeida holds a degree in Electrical Engineering from Mackenzie and studied Marketing at São Paulo Business School. He has over 25 years of experience in IT projects, infrastructure and hardware and software development support. He led the development of one of the first e-commerce sites in Brazil in the 2000s and spent the last 10 years in the technology convergence industry, where he developed new solutions for TVIP and Digital TV, ISDBT. He was co-founder of ISP Nova Telecom, co-founder and current CEO of Watch Brasil, a streaming content hub.

André Bedin Alves - Network Evolution, AI & 5G Executive for Latin America at IBM Consulting

André Bedin Alves started at IBM in early 2021, with the responsibility of developing the Telecommunications industry in the Latin America region by promoting open network solutions, Artificial Intelligence and Telco Cloud. Previously, he was responsible for Huawei’s Marketing and Sales area for the same region, working directly with several operators in several countries in the preparation of their networks for 5G. He also worked at Vivo in several areas related to Network Planning. He is a telecommunications engineer, graduated from the National Institute of Telecommunications (INATEL), with an MBA in Business Management from Fundação Getúlio Vargas (FGV-SP).

11h | Room 1

 

 

Media Consumption | Room 1

Trends: the future of media

The transformation of consumption habits and, consequently, of business is a latent agenda nowadays, although it has been a tracking of the SET congress for about 20 years. In this panel, we will understand from the point of view of experts what the current scenario is, what to expect from the future and especially what is necessary to succeed in this transformation that is being designed.

Moderator: Roberto Dias Lima Franco, SET Advisor and Director of Institutional and Regulatory Affairs at SBT

Graduated in electrical engineering with focus in electronics and telecommunications by the Federal University of Bahia and Post in Marketing and Business Management by FGV and ESPM. During the course of his career, he was responsible for the design and implementation of several radio and television companies in Brazil. He was President of SET – Brazilian Society of Television Engineering – from 2002 to 2008 and President of the Brazilian Digital TV System Forum from 2005 to 2008 and from 2015 to 2017. After this period he joined the Council of both Entities . In 2009 He was a member of ANATEL’s Advisory Board. In August 2012 took office in the Social Communication Council until 2017 and is currently Head of Institutional and Regulatory Affairs of SBT.

Speaker: Melissa Vogel - CEO - Kantar IBOPE Media - Brazil

She has more than 26 years’ experience in the media research and intelligence market, having held positions at Kantar IBOPE Media in Brazil and Panama, as well as global experience at Kantar Media. Melissa has held leadership positions in different areas of the company, such as Sales, Customer Service, Development of New Business, Operations, Marketing and Products. Within the scope of the remit in Brazil and LatAm, she has an in-depth understanding of clients’ needs, collaborating with the industry in developing metrics, products business encompassing the company’s complete portfolio and range of services. Before heading up Kantar IBOPE Media in Brazil, she was Global Director for agencies at Kantar Media, as well Executive Director, Multimedia for two years, for the Target Group Index Radio measuring business. Melissa has a degree in Radio & TV from the University of São Paulo – USP, and has a graduate degree in Communication with the Market from the ESPM and in Administration from Fundação Getúlio Vargas. She was professor on the ESPM Market Intelligence graduate course.

Speaker: Luis Mauricio Chopard Bonilauri - Managing Director – Media & Entertainment Industry Lead for Latam - ACCENTURE

Experienced consultant with a demonstrated history of working in the professional services industry, leading the media and entertainment industry practice in Latin America for Accenture.
Specialist in Digital Transformation, Corporate Turnaround, Mergers and Acquisitions, he had the opportunity to lead several transformations of companies in the sector in recent years. Graduated in Electronic Engineering from UFRJ, he has a postgraduate degree in Systems Analysis from PUC and an MBA from Coppead/Ufrj
Married with 3 children, his hobbies are music and sports, and he has participated in several blues and jazz festivals as a musician in Brazil. He is currently dedicated to sports, where he plans to complete his 3rd marathon in Chicago this October.

Speaker: Jefferson Lopes Denti - Deloitte Partner in Artificial Intelligence & Data

Jefferson is the leader of Deloitte’s Artificial Intelligence & Data practice in Brazil. His mission is to help companies become Insight Driven Organizations. Graduated in Business Administration (UAM) and MBAs in Finance (FGV), Marketing & Data Mining (ESPN) and Strategy (FAAP). He has more than 25 years of professional experience, serving clients from different sectors, with initiatives in information management, digital transformation, IoT, Analytics, Big Data and artificial intelligence, including the implementation of intelligence centers and training programs.
He believes in the combination of emerging technologies, customer experience and data monetization. It fosters the connection and development of media ecosystems, betting on digital transformation with the collaboration of traditional companies, startups, bigtechs, regulators and associations.
Jefferson participated in several forums as a speaker and teaches support classes at the main universities in Brazil, in addition to developing programs for young talent and diversity in data and technology skills.

11h | Room 2

 

 

Connectivity | Room 2

How to Support an Audience of Millions on the Internet

The transmission of major events over the internet is a reality, and how is it possible to guarantee an audience of millions of viewers that was previously only possible through open TV? In this panel we will discuss the various aspects that guide this discussion and what are the challenges to meet this demand that only grows!

Moderator: Carolina Duca

Engineer and Master in Digital Transmission Systems, has been working for over 10 years in the area of content production and distribution. She is currently responsible for Globo’s telecommunications area.

Speaker: Erike Souza - CE Manager Telco & Media Brazil

Engineering Manager at Google Cloud for Telecom and Media Industry. He has participated in different projects focusing on connectivity, resilience and scalability in cloud and on-premise environments.

Speaker: Elisangela Bottino - Product Owner of Infra CDN - Globo

Graduated in Telecommunications Engineering from CEFET-RJ and MBA in Business Management from IBMEC.
Certified in CSPO, LSS Black Belt, CBPP and ITIL. More than 15 years of experience in end-to-end technology projects and processes for production, post-production, quality control and broadcasting and digital distribution. It works in the strategy for expanding the points of presence of CDN of Globo.

Speaker: Rogerio Mariano - Global Head, Network Edge Strategy at Azion

Rogerio Mariano is Global Head, Network Edge Strategy at Azion. Graduated from the UGF and founder of the Brasil Peering Forum – BPF, he was president of LACNOG (Latin America and the Caribbean Network Operators Group) between 2014-2018, at ICANN (Internet Corporation for Assigned Names and Numbers), was a fellow of the ICANN 54 program in Ireland. He was a student at the Brazilian School of Internet Governance (EGI.br) and at the South School on Internet Governance (SSIG) at the OAS in Washington, DC, a graduate and alumni of the OSA Submarine Cable School (Polvijärvi, Finland) and a member of the Subsea OFC. He is currently also a member of the Global Peering Forum-GPF program committee and a student at the London School of Economics and Political Science. He has 20 years of experience in Network-Scale, Submarine Cables, Interconnection and Edge Networks.”

Speaker: Antonio M. Moreiras - Manager - NIC.br

Antonio M. Moreiras is an engineer and works as a manager at NIC.br, working on several initiatives to improve the technical quality of the Internet and promote its use, such as the Internet Exchanges at IX.br and the shared infrastructure project called OpenCDN.
Previously, he worked at Agência Estado, in various technical roles, and was a professor at faculties such as Unicid, Radial and Tancredo Neves, as well as in technical courses and free courses. By training, Moreiras is an electrical engineer, with an emphasis on computing, from Escola Politécnica da USP, and a master’s degree in engineering from the same institution. With an MBA from UFRJ and specializations in Internet Governance from SSIG and Diplo Foundation.

11h | Room 3

 

 

Digital Midia | Room 3

Full Connect

Moderator: Wagner Kojo, SET Advisor and SET eXPerience Full Connect Curator

With consistent experience in business, marketing, innovation and technology over the last 10 years, he has assumed leadership positions in reference companies in the Technology and Communication sectors. Advisor, Consultant, Angel Investor, Curator and Speaker, Kojo, also has great proximity to the startup and digital business ecosystem and collaborates with strategic initiatives involving business, management and leadership schools, such as, Inova Business School, FDC, HSM, MIT and INSEAD.
Graduated in Marketing and Communication from Universidade Paulista, MBA from Business School São Paulo, specialization in International Business at UPC Barcelona Tech, post-MBA in TrendsInnovation and Advisor TrendsInnovation from Inova Business School and Member of ACTIB – Association of TrendsInnovation Advisors in Brazil.

Web3 the ongoing revolution that you are not seeing

Speaker: Robson Harada - MB Guild CMO

Specialist in innovation and digital transformation in complex organizations and digital native companies. Currently as CMO of MB Guild – the largest crypto exchange in Latin America, responsible for branding, content, experience and growth. Ambassador and Web 3.0 enthusiast, on a mission to accelerate adoption and provide access to the benefits of blockchain technology. Active marketing professional and investor in the e-sports games segment. Catalyst member of Alma DAO and member of the boards of the Mobile Marketing Association, Grupo de Mídia de São Paulo and Dux Cripto. He has worked in technology companies and large corporations such as Facebook, Uber, Google and Itaú Unibanco, developing businesses and methodologies to integrate marketing, growth and technology. Bachelor in Marketing and Information Systems.

Exploiting retail media opportunities on connected TV

What are your company’s strategies and priorities for developing a retail media business?
The best first step is to consider building your media services, products, and go-to-market strategy around what matters most to your business.
But how can the new reality of TV and its networks help to generate assertive and accurate results?
Is it true that today we can have more results from such an explored and known medium?
What are the strategies that advertisers can use to take advantage of the more traditional medium with layers of intelligence to carry out their actions.

Speaker: Marcelo Mattar - Manager Director- LiveRamp

Marcelo has over 18 years of experience in data-driven ad sales, business development and digital marketing in leading national and global companies. Its role is to help increase demand among brands and agencies for data-driven solutions provided by LiveRamp’s partner Carrefour Links, which enable the analysis of customer data and activation of high-value audiences within the Carrefour retail platform.
In his role, he also drives the adoption of Retail Media Networks in Brazil, which allow advertisers to buy advertising space in the retailer’s stores. He specializes in leveraging consumer data on digital platforms such as Microsoft AD Expert, Terra/Telefônica, Samsung TV Plus, Samsung Pay and Mastercard Database for Latin America. Prior to LiveRamp, he was Regional Director of Client Partnerships in the Brazilian office of Teads, the world’s leading video advertising marketplace. He also worked at Mastercard Advisors, Samsung, Microsoft, Globo, Terra Networks and Jovem Pan.

Past, present and future of OOH

Before the pandemic, the OOH (Out-of-Home) advertising sector was the fastest growing medium in relation to the others. With the restriction on circulation, the sector had a sudden drop in performance. Today, when people return to the streets, is there a revival? On what level?

With the evolution of digital display technologies and the possibilities of production and remote control of content, OOH evolves into DOOH (Digital Out-of-Home). Real-time displays, geo-located ads, consumer-display interaction, open new avenues for advertisers.

Fábio Palma and Aga Porada, two renowned publicists, will take us to the future of OOH.

Speakers: Aga Porada and Fábio Palma - Co - presidents of Rua.Africa

Aga Porada is a professional with over 15 years of experience and a solid international career in the media market. Polish based in Brazil for almost 9 years, the Africa executive has been vice president and leader of the entire media, data and performance area for over a year, and is co-president of Rua. Africa, division specializing in OOH.
In his career, Aga has worked at agencies such as Zenith Optimedia, i-Level and Isobar Global, all in London, and AKQA and RGA, DPZ&T and Wieden+Kennedy in São Paulo, serving renowned clients such as Itaú, Vivo, Natura, Coca-Cola, Uber, Facebook, Nike, Reckitt Benckiser, JP Morgan, Google, Toyota, Netflix, TIM, Samsung, Mastercard and Red Bull.
——————————————————————————
Fabio Palma is CTO for Africa and Co-President of Rua.Africa. It has more than 50 Lions in Cannes, being a Grand Prix, of these awards, 18 are in OOH. Graduated in Electronic Engineering, he has been working in the advertising market for over 15 years. A reference in innovation and special interactive OOH projects, he has worked with companies such as Eletromídia, JCDecaux, Ótima, Clear Channel, among others, on projects for numerous clients in OOH. In addition to the advertising market, he is a serial investor and co-founder of Distrito, the largest open innovation hub in Latin America.

12h45 - 13h45 | Room 2

 

 

| Room 2

SET Express | Cloud

Chair: Luiz Vinicius Febronio - Technology Project Coordinator - SBT

With an MBA in Project Management from the University of São Paulo and Business Management from Rio Branco, graduated in Telecommunications Technology from Faculdades Oswaldo Cruz and Law from Rio Branco, he has been working in the broadcast segment for 22 years. He currently coordinates the Technology Projects department at SBT, working with research and study of technologies, management and implementation of important projects of different natures and areas such as production, post-production, infrastructure, connectivity, delivery, archive, among others. In addition, he worked at ESPN Brasil in the area of reception and transmission of signals, participating in important events such as the World Cup and the Olympics.

Optimizing use of new technologies in hybrid architectures

– Collaborative video workflow in the cloud

– Cloud Playout and hybrid architecture alternatives

– Video and Television App Ecosystems

– Centralization of TV Infrastructures with Interoperability in the IP & Cloud Transition

– Implementation of DAI (Dynamic Ad Insertion) systems with successful CASES.

Speaker: Marcelo Blum - Architecture and Technology Manager - Videodata

Electronic Engineering by UFRJ, with 30 years of experience in the Television Engineering market, Architecture and Technology Manager of Videodata, specialized in Business Development and partnerships, Project Management and Video Technologies with emphasis on mission-critical systems including playout, media asset management, cloud, streaming and OTT. Partner of Set for more than 26 years, has contributed by presenting numerous lectures at its events.

Signal Distribution Systems in the Cloud

With the use of new technologies such as SRT and Zixi, the signal distribution without using dedicated links (e.g. using a regular public internet) has become a reality in the broadcast market as an alternative to traditional signal distribution forms such as satellite and IP links.
In this context, the cloud has proved to be a very efficient means for different kind of media processing, including the distribution part. From the “simple” SRT routing to the ease and agility of generating different formats and/or the possibility of generating variant channels with regionalized commercialization have attracted the market in the search for this type of solution. The presentation will cover the advantages and important aspects to consider in the process of distributing signals in the cloud.

Speaker: Danillo Ono -Technical Support Manager - Phase Engenharia

Bachelor degree in Electrical Engineering and Master Degree in Digital Communications Systems from Mackenzie University. Worked at Mackenzie’s Digital TV laboratory, performing comparative tests between the three Digital TV standards and as a consultant in the development of SBTVD. For 6 years worked as a R&D engineer and RF supervisor at Globo SP. Currently is a partner at Phase Engenharia based in São Paulo, where since 2014 has been working in the design of solutions for television systems.

The move of A/V media applications within multi-layer hybrid cloud deployments

As the media migration to cloud-native functions accelerates, the challenge for engineering and operations teams is twofold. They must first consider software/application vendor functional differences and how they integrate and interoperate. Second, they must review the differences related to how each is deployed into a multi-layer cloud-fog-edge architecture.

Through this lecture, we have considered some of the current cloud deployment models, how the multi-layer cloud concept applies, and explored the advantages and challenges surrounding them.

Speaker: Manuel Martinez Serruys - Head of sales engineering LATAM

Principal Solution Architect with 20 years experience in the media and entertainement industry leading design, integration activities of end to end streaming/broadcast solution in MVPD / broadcasters / D2C
Leading the sales engineering group in LATAM for MediaKind to help customers on their media path evolution as per their technology, operational business and consumer base needs.
Customer oriented mindset with architecting, implementing and integrating E2E media flows (A/V pipe) following a cloud distributed architecture between on premise and public cloud with aaS solutions.
Working with customers on the overarching E2E with bringing backend and client together with streaming media flows
Pushing for integration solutions/product gaps and evolution with product management, R&D organizations.

12h45 - 13h45 | Room 3

 

 

| Room 3

SET Express | Mcom

Digital Transformation of the Ministry of Communications

In this session, the Ministry of Communications will present the evolution of its computerized systems, which are being developed within the scope of the Digital Transformation Program, established in 2021. In particular, the new systems for requesting grants for Digital RTV and the Digital Protocol will be presented, GOV.BR platform system that will replace the petitions currently made via CADSEI.

Presenter: Thiago Aguiar Soares - Head of Innovation & Regulation of Broadcasting Services - Ministry of Communications (MCom)

Thiago Aguiar Soares is graduated in electrical engineering from the University of Brasília (UnB), Brazil, post-graduated in telecommunications regulation from the National Institute of Telecommunications (INATEL), and currently pursuing a master’s degree in electrical engineering at UnB. He worked for 12 years with the National Agency of Telecommunications (Anatel), coordinating projects on digital television, digital radio, broadcasting technical regulation, IT systems implementation, among others. Since 2020, he is Head of Innovation & Regulation of Broadcasting Services in the Brazilian Ministry of Communications. He is Vice-Chairman of the Study Group 6 (Broadcasting) of the Radiocommunication Sector of the International Telecommunications Union (ITU-R).

14h | Room 1

 

 

Media Consumption | Room 1

How the transformation of media consumption has impacted business: is it necessary to insist or reinvent?

Continuing with tracking, where the point of discussion, for more than 20 years at SET, is the transformation of media consumption and, consequently, the transformation of the market. We invited leading executives from the main media markets to a debate in which the central point is to map out what is happening and where the market should go.

Moderator: Marcelo Torres - Journalist, presenter of SBT Brasil

Graduated in journalism from Unesp, with a master’s degree in International Journalism from the University of Wesminster (London). He worked at Globo, the BBC World Service and has been with SBT for 17 years, starting as a correspondent in London. He has been the main presenter of SBT Brasil for two years. As a reporter he covered the wars in Iraq, Afghanistan and the Arab Spring, as well as two World Cups and two Olympics. He has also participated in the coverage of every election in the country since 1998.

Speaker: Roberto Dias Lima Franco, SET Advisor and Director of Institutional and Regulatory Affairs at SBT

Graduated in electrical engineering with focus in electronics and telecommunications by the Federal University of Bahia and Post in Marketing and Business Management by FGV and ESPM. During the course of his career, he was responsible for the design and implementation of several radio and television companies in Brazil. He was President of SET – Brazilian Society of Television Engineering – from 2002 to 2008 and President of the Brazilian Digital TV System Forum from 2005 to 2008 and from 2015 to 2017. After this period he joined the Council of both Entities . In 2009 He was a member of ANATEL’s Advisory Board. In August 2012 took office in the Social Communication Council until 2017 and is currently Head of Institutional and Regulatory Affairs of SBT.

Speaker: Raymundo Barros - SET Advisor and CTO, Globo

As Executive Director of Technology Strategy at Globo, Raymundo Barros is at the forefront of the areas of corporate strategy, partnerships and ecosystems in addition to technology. At the company, the executive led initiatives of great relevance to the media industry, such as the Project to expand the digitalization of the analogue signal in Brazil, the implementation of IP infrastructure, 4K in the production and distribution of content, Globoplay and the integration of technology areas of Grupo Globo companies. He is currently responsible for the implementation of Globo’s D2C, Adtech and Data Monetization strategy. Raymundo has been at Globo for 39 years. Before taking over as CTO / CSO of the company, Raymundo served as a technician, engineer, operations manager and, subsequently, director of Engineering in SP. He also held the position of Director of Entertainment Technology, where he led projects for soap operas, series and variety shows. Raymundo is also an active director in entities such as SET.

Speaker: José Marcelo Amaral - Director of Engineering and Operations - RecordTV

With a degree in Mathematics from FAHUPE-RJ, a graduate degree in Information System from PUC-RJ and FGV-SP and an MBA in Information Technology from USP-SP, José Marcelo do Amaral has made an extensive contribution to the broadcasting sector. He joined Record TV in 1991 and is today the director for Engineering and Operations. At the television station he has developed systems for the radio and TV commercial operations area; implemented a system for producing news; managed the integrated management system (ERP) project and created a system for monitoring audiences from mobile devices, among other tasks. As technology director he has participated in initiatives for implementing non-linear editing, digital archiving and tapeless work flow systems. During this period, he has also become involved with issues referring to digital video and video transmission using internet protocols (IP). He was Director of the Free-To-Air TV Segment at SET (the Brazilian Society for Television Engineering), his principal challenge being to develop digital television technology for Brazil, and he is responsible for its implementation and expansion throughout the entire Record group. Amaral’s work also extends to the Forum of the Brazilian Digital TV System, where he served as President of the institution for several terms. One of his most challenging projects was the launch of the R7 portal, which is now the second-largest internet portal in Brazil. During his career he has also had the opportunity to head up the technical and operational planning and coordination of major sporting events broadcast by Record TV,

Speaker: André Luiz Costa - CEO of Vibra Digital

André Luiz Costa is CEO of Vibra Digital, an innovation and technology company of Grupo Bandeirantes de Comunicação. Journalist graduated from ECA / USP, he worked 25 years in Journalism, as a reporter, editor and newsroom director. He led the creation and implementation of the BandNews FM Network, of which he was director for 9 years until he moved to TV, where in 2013 he took over the executive direction of Journalism at Band. In 2020, he stepped down to deploy and lead startup Vibra.

14h | Room 2

 

 

Connectivity | Room 2

Remote Production: How to connect both Sides

Remote content production is already a reality. Different approaches have been adopted, from the most traditional model to Cloud production. It is known that these models enable greater capillarity and cost reduction, but how is it possible to guarantee a quality of connection between the structure of capture and that of production? In this panel, our participants will share and discuss about their experiences in using these technologies and about the connection between these two universes.

Moderator: Cauê Franzon, Executive Manager of TV and Radio Technology, RBSTV

Graduated in Engineering, Master in Production Engineering, Federal University of Rio Grande do Sul, with an MBA in Project Management, FGV. He started his career in TV in 1996. He worked for over 10 years as a technician and support engineer for audio and video systems, coordinated a research group for television products and solutions for 3 years, served as infrastructure and project manager for TV and Radios and currently manages the technology area of RBSTV. He was the leader of several projects such as the remodeling of Rádio Gaúcha, implementation of virtual scenography, modernization and restructuring of productions and exhibitions of the group’s stations in the interior of the state, implementation of IP infrastructure (2110) in the station in Porto Alegre, among others.

Home-Editing: Remote Editing – Approaches, pros and cons.

Never has so much video been produced as in this age of more cameras and screens than people. The pandemic stopped the world, but made the wheel of digital history spin faster. What was already a trend became a necessity and work became remote for most of us. It’s been no different with video editing.

Learn about the different ways to edit video remotely, their techniques, equipment, software and workflows, and understand the advantages and disadvantages of each approach.

Speaker: João Paulo Quérette - Founder and CEO | ALFRED

João Paulo Quérette is the founder and CEO of ALFRED, a developer of digital media management software. With a background in physics and computing, and a history of more than 25 years dedicated to digital video, he led the implementation of dozens of projects in companies and institutions across the country, in addition to being at the forefront of research and development projects. João Paulo has already presented at events such as SET, NAB, IBC, IFTA and TNW.

Connectivity for Event Production in the Cloud

In this presentation, connectivity possibilities for the production of events in the cloud will be discussed. Aspects that should be taken into consideration when deciding between occasional or permanent hiring and when to employ wired or wireless technologies will be discussed.

Speaker: Fernando Wiktor - Telecom Solutions Manager in the Infrastructure and Security area at Globo

In his 26-year career, he has worked in the areas of projects, operations and support, carrying out highly relevant deliveries, such as connectivity solutions for 4 World Cups and 2 Olympics. He is currently responsible for the teams that develop and implement projects in the areas of local networks, WAN and in the cloud, security and telecom solutions for broadcast.

Connectivity Challenges for Remote Production

Practical and updated approach about connectivity for remote production. Classification and qualification of needs and integrated management of the operation. Practical examples of IP and proprietary technologies.

 

Speaker: Mauricio Belonio - Director - Alliance

Graduated in Electronic Engineering and Post-Graduation in Telecommunications from University São Judas Tadeu. He has worked for 26 years in the broadcast and content production markets as a Project Engineer, Engineering Manager and Technical Director. He is a Founding Partner of Alliançe Technologies, Riedel and Coralbay, Reseller for Ross Video, EVS, Aviwest e Quantum for the Brazilian market.

14h | Room 3

 

 

Innovation | Room 3

Digital products: experiences that generate direct business with the consumer

Digital products have provided a way for companies to be able to speak directly to their consumers and thereby boost and expand their busines. In this panel, we will address the strategies, techniques and processes used in product development, with an innovative look at user-centric experiences and the intensive use of data in the construction and optimization of the user journeys.

Moderator: Daniel Monteiro - Head of Product Development and Technology - Globoplay

Graduated in Electronic Engineering from UFRJ and passionate about new technologies, he joined Globo as an intern in 1998, working for 20 years in R&D and innovation areas. Since the beginning of 2021, he has been at the forefront of Globoplay’s product and technology development, leading the teams that create and develop Globoplay’s applications for all platforms.

Strategic Product Management as a Lever for Innovation

Innovation can be defined as the process by which new ideas are developed, tested and brought to market. However, the cost of failure has always been high, so avoiding it was and still is key. It is in this context that we will address the importance of Product Management in a strategic way, going through the skills, knowledge and processes adopted by Product Managers that are at the heart of creating successful innovative products.

Speaker: Roberta Luzio - Product Manager – Globoplay

With an MBA in Business Management from FGV and CSPO and Product Management Leadership certificates, he currently holds the position of Product Manager at Globoplay, working in the construction and communication of the product strategy, leading the evolution through the union between business and technology and the orchestration of multidisciplinary teams. Passionate about people, strategy and digital products, she also has specializations in Social Media, Reputation and Branding and a postgraduate degree in People Management, career, leadership and coaching.

Growth: the testing methodology to give traction to the business

Speaker: Efrain Corleto - Chief Growth Officer (CGO)  & Partner- Vidia

Technology challenges in new product launches

Speaker: Bruno Bulso - Director of Operations and Co-Founder of Kobe – Creative Software House

Graduated in Information Systems, with an MBA in Digital Project Management, Marketing and Management, he leads teams in the creation of a SaaS mobile application to enhance sales and user experience, applying techniques used by the most successful companies and startups in the market.
As director of operations at Kobe, a reference startup in mobile commerce technology in Brazil with more than 40 million people impacted around the world, he participated in the construction of high performance products and reference in the market, for brands such as Tok&Stok, Decathlon, Mobly, Grendene and Multilaser.

16h | Room 1

 

 

Business | Room 1

Future of Gaming: The Entry of the Gaming Ecosystem into the Metaverse and Web 3.0

With the construction and constant evolution of Web 3.0, games and users are already preparing for new possibilities and game formats. What are the biggest difficulties faced in adapting to web3? How does the metaverse work? In this panel, market experts discuss these and other issues related to the future of gaming.

Moderator: Gui Barbosa - General Director - BAYZ

Gui Barbosa recently led gaming partnerships on TikTok and ByteDance for Latin America. Previously, he was responsible for regional business development at Krafton (PUBG Corp), also holding executive positions at nøline, BBL and ESL Brasil. Prior to working in the games industry, Gui spent over a decade in finance at companies including Cerner, Universal Music Publishing Group and Deloitte.

Speaker: Ronaldo da Silva Marques - TikTok Brazil Entertainment Partnership Leader

Leader of the TikTok Brasil content partnerships team, Ronaldo Marques is 33 years old, holds a degree in journalism from the Universidade Metodista de São Paulo and brings the experience of ten years of content production and audience in newsrooms and digital sectors of traditional communication vehicles – such as Band, UOL and SBT – to the short video application.

The Power of Communities in Web 3.0 Projects

How strong are communities within blockchain projects? Why are the dynamics of communication and engagement so important within Web 3.0? In this new decentralized environment, co-creation and construction with users is what makes all the difference, and it is within this theme that we will be doing the discussions in this panel.

Speaker: Heloisa Passos de Sousa - CEO Sp4ce Games and Creator of Boom Boogers

Heloísa Passos is CEO of SP4CE Games, one of the main companies in the blockchain games sector in Brazil, creator of the game Boom Boogers and founder of one of the largest Instagram communities in Latin America of NFT Games. Graduated in Animation Design and Postgraduate in Management in Creative Economy, she worked on the development of creative projects for startups and companies such as Stone, Magalu, ABIPAG, Disney, Honda, Rabobank, among others.

16h | Room 2

 

 

Workshop | Room 2

Technical Feasibility Analysis – Basic Broadcasting Plans / Mosaico – ANATEL

Chair: Geraldo Cardoso de Melo - Representative of the SET Southeast Regional and member of the SET Spectrum Working Group

Geraldo Cardoso de Melo is a Telecommunications engineer with a degree and specialization from the Pontifical Catholic University of Minas Gerais (PUC-Minas). Consultant engineer in broadcasting services, Professor at PUC-Minas, member of the SET Spectrum Working Group and coordinator of SET Sudeste.

Paulo Eduardo dos Reis Cardoso - CCoordinator of Systems and Models of Broadcasting Management -Anatel

Holds a PhD from DECOM-FEEC-Unicamp (2018) in Digital TV Regulation; Master’s degree in Electrical Engineering (Electronics) from DEMIC-FEEC-Unicamp (2005); and degree in Electrical Engineering from FEEC-Unicamp (2002). He is currently Regulation Expert of the National Telecommunications Agency – Anatel, where he works as Coordinator of Systems and Models of Broadcasting Management, in the Spectrum, Orbit and Broadcasting Management, being responsible for studying, improving and elaborating the Technical Regulation of Broadcasting. , including its technical and operational requirements acts; for accompanying the development of new broadcasting technologies and prospecting the future of broadcasting, including the definitions of its needs; in addition to accompanying the development of the broadcasting modules of the Mosaic System. He is the leader of the Reporting Group of GRR6: Broadcasting, of the Brazilian Communication Commission – CBC2: Radiocommunications, coordinating the group’s international activities, including the coordination of broadcasting service stations in border areas; working mainly in Study Group 6 – SG6 of the International Telecommunication Union – ITU.

16h | Room 3

 

 

Innovation | Room 3

Open Innovation: Fostering Growth through the Ecosystem

In a scenario of increasing global competitiveness and accelerated growth, it is paramount that companies whether entrants or incumbents recognize that the time of building the future alone is behind us. McKinsey found that 51% of Brazilian corporations already have the Corporate Venture Capital topic in their agendas, which underlines the belief that collaboration is key to drive change. In this panel, we will discuss the benefits of being an active player in the Innovation Ecosystem from the perspectives of startups, corporations, accelerators, and investors.

 

Corporations as Players of the Innovation Ecosystem

Corporations have realized that being part of the Innovation Ecosystem not only speeds up the pace of innovation in the company, but also acts as launchpads to fuel new technologies, products, and ventures across the industry. In this talk, we will discuss how collaboration models can be used as a lever for corporations that wish to achieve their goals even faster.

 

Moderation and Introduction: Luiz Gabriel Vasconcelos - Specialist of Ecosystem & Partnerships - Globo

Graduated in Electronic and Computer Engineering from UFRJ, with a Masters in AI/ML and Signal Processing from COPPE, he has more than 15 years of experience in innovation, technology and product development. Today he is based in Globo’s Silicon Valley, California office, from where he connects with the international innovation ecosystem to establish partnerships that accelerate the company’s growth. He is a Stanford alum and won a Silver Lion at Cannes in the Technological Innovation category.

What Israel can teach us about fostering innovation ecosystems?

Israel has been long known as the Startup Nation, given its incredible track-record producing innovation and successful entrepreneurs. But what makes Israel such a successful ecosystem? What are the main characteristics that allow for this ecosystem to thrive and produce so many great companies? The lecture will explore some elements and lessons learned from the Israeli ecosystem and how this can be applied as best practices in other developing ecosystems around the world.

 

Speaker: Daniel Ibri - Managing Partner | Mindset Ventures

Daniel is Managing Partner and Co-Founder of Mindset Ventures and was listed as one of the most influential investors by Venture360. Besides that, Daniel is also a board member in several startups in Brazil and abroad, a mentor at Endeavor, Artemisia, Quintessa, ACE and Lisbon-Challenge, member of the Entrepreneurship and Innovation Committee of ABVCAP and professor of entrepreneurship and finance at INSPER, in Sao Paulo. Daniel is also a co-author of the book Private Equity and Venture Capital in Brazil.

How to build an ecosystem to fuel open innovation?

In this session, we will discuss an open innovation model and share how Plug and Play has successfully built an ecosystem across 37 locations in 17 different countries. Through this session, the audience will have the opportunity to learn how Plug and Play has achieved this global model through collaboration with the following change-makers: Universities, Service providers, Venture capitalists, Advisers, and Angel Investors, Corporations, Government organizations, Accelerators + Incubators.

Speaker: Mehrad Moeini - Head de Business Development | Plug and Play Tech Center

Mehrad has over 8 years of experience in business development, strategy, and consulting working for technology companies including Oracle [NYSE: ORCL] and Paycom [NYSE: PAYC]. He started his career at Plug and Play in 2019 to spearhead efforts to launch the Media & Advertising innovation ecosystem. Plug and Play is an early-stage VC firm known for exit like PayPal, Dropbox, and Honey and innovation platform to Fortune 500 corporations. Lastly, Mehrad is an investor and adviser to early-stage startups.

Collaboration in the Ecosystem from a Startup Perspective

With the speed of digitalization we’re witnessing today, collaboration in the ecosystem is no longer an option but an imperative in accelerating innovation. Startups can provide a fresh, agile, and digital-first perspective on people, process, and technology, while benefiting from resources and access from other players in the ecosystem. Through real customer stories and partnerships Robby will demonstrate the mutual benefits synergy in the ecosystem can bring.

Speaker: Robby Arguelles - Sales Executive | Headspin

Robby studied at the University of São Paulo and also lived in Mexico City and San Francisco, making him trilingual. His experience with startups in San Francisco has given him an understanding of how emerging technologies and engineering solve business problems. He’s passionate about working with technical teams and introducing new technologies to key stakeholders. Robby’s professional goal is to empower Latin American businesses by introducing high tech solutions so they can compete in the global market through digital transformation.


Thursday – 25 August

9h | Room 1
Radio
Is the Future of Radio in the Networks?
Eduardo Cappia / Daniel Starck
9h | Room 2
Connectivity
Challenges of Deploying TVRO in Ku Band
Claudio Borgo

11h | Room 1
Radio
Radio 100+ The Media, the Listener and the Business
Eduardo Cappia / Marco Moretto
11h | Room 2
Security
Piracy – Achievements and new challenges
André Felipe Teixeira
11h | Room 3
Innovation
Leadership & Innovation
Daniel Monteiro

BREAK

14h | Room 1
Radio
The most FRUSTRATING talk at SET Expo 2022
Robson Ferri
14h | Room 2
Academic
Academic Call for Papers – Session 1
Rangel Arthur
14h | Room 3
Innovation
Technologies Applied to Content. How to prepare for the Content of the Future
Pablo Bioni
16h | Room 1
Academic
Open TV, OTT Platforms and Consumption Habits in the Post-pandemic
Fernando Moura
16h | Room 2
Academic
Academic Call for Papers – Session 2
Cristiano Akamine
16h | Room 3
Connectivity
Cloud Technologies
Eduardo Lopes

Thursday – 25 August

Schedule Lecture
Schedule Lecture

9h | Room 1

 

 

Radio | Room 1

Is the Future of Radio in the Networks?

The increase in the number of affiliates to Radio networks has been a phenomenon in high expansion in recent years.
The migration from AM Radio to FM and the Radio Networks of the Amazon region, with the preservation of local content, opened up possibilities for the networks’ brands.
Quality, national and local journalistic content, in addition to advertising optimization, favor its growth.
Come and get to know the subject more closely with the network executives in the panel moderated by Daniel Starck.

Moderator: Eduardo Cappia, SET Board Member and EMC Director

JOSE EDUARDO MARTI CAPPIA – Graduation 1979 from the University of Mogi das Cruzes. Electrical Engineer with qualification in: Electronics and Electrotechnics. Specialist in FM radiant systems, measurement and coverage.
Director of the Company EMC – TELECOMMUNICATIONS SOLUTION since 1991
EMC – distinguished company for the implementation of Digital Radio tests at UFMG – Belo Horizonte, in partnership with the Ministry of Communications. Technical Responsible for HD Radio tests in Cordeirópolis – SP and DRM in Belo Horizonte, focusing on low power stations. Evaluation and defense of a thesis with IBiquity in the USA, on the coexistence of digital broadcasters in the first adjacent FM channels.
Implementation in 2014 of a scientific and experimental test station in eFM – 84.7 MHz – Jovem Pan – São Paulo with the support of AESP- ASSOCIAÇÃO DAS RADIO AND TELEVISION IN THE STATE OF SAO PAULO, where it acts as leader of the Technical Committee since 2011 having been renewed in its performance until 2023.
Board of Directors / Council SET – TELEVISION ENGINEERING SOCIETY – since 2011.
Author of articles in columns and websites for the dissemination of the sector and thematic works on spectral efficiency, with support for measuring diagrams of radiating antennas and their effective gains.
Active participation in Regulatory Groups and Discussion of Standardization of the Sector, acting in the Migration process from Radio AM to FM since 2009, (MCTIC and Anatel (Mosaico)).

C0-moderator: Daniel Starck - Director at tudoradio.com

Daniel Starck is a journalist, entrepreneur and owner of tudoradio.com. With 20 years on the air, it is the largest Brazilian portal dedicated to broadcasting. He has a degree in Social Communication from PUC-PR. He had stints on radio stations such as CBN, Rádio Clube and Rádio Paraná. He works as a consultant and speaker in the artistic and digital areas of radio, having participated in events promoted by leading associations for the sector, such as AESP, ACAERT, AERP and AMIRT. He also has knowledge in the technology area, with an emphasis on applications, programmatic media, new devices, websites and streaming.

Speaker: Carlos Aros - Content Director | Rede Jovem Pan News

Content Director of Rede Jovem Pan News, journalist specialized in Technology and Innovation, executive editor of MIT Technology Review Brazil.

Speaker: Luiz Benite - General Director at Massa FM Network

Advertiser with a postgraduate degree in Marketing. Created the expansion model for Rede Massa FM, the second largest radio network in Brazil and leader in several markets.
He created and expanded Radio Network formats such as Rede Transamérica Hits. He was Director of Rede Band FM Santa Catarina and Top FM São Paulo

Speaker: Jean Pierre Zanetti Vandresen - Technical Manager at Grupo Bandeirantes de Comunicação

With a systemic, dynamic vision, project management, processes and execution, in the search for the best solutions with quality and results for the company. Development of OPEX and CAPEX of operations. Training in technical, engineering and certifications in networks (IT), focusing on audio and IP systems in radio and television stations. In the last 21 years, leading two large radio networks, such as Grupo RBS and Grupo Bandeirantes, leading teams in the engineering and internal and external operations, developing projects and solutions with manufacturers and suppliers, especially studios and central of Rádio Gaúcha and AoIP in Grupo Bandeirantes, in addition to planning and executing national events of all sizes and international events (4 World Cups, 3 Olympics, 3 Copa America, Champions League, Club World Cup, Panamericano, F1) between other sporting, entertainment or news events.

9h | Room 2

 

 

Connectivity | Room 2

Challenges of Deploying TVRO in Ku Band

To mitigate the potential interference of the 5G cellular technology signal in the Band C range, a program was created to migrate domestic satellite dish receptions from Band C to Ku Band, part of this migration being supported with resources from the 5G auction. Mainly considering the deadlines defined in the 5G entry schedule, this program has a major technical and operational challenge in the uplink of the TVRO signal in a new MCPC (Multiple Channels per Carrier) transmission system in Ku Band, the challenge of specification, purchase, manufacture , supply and installation of a kit of receivers for families that are part of the social programs of the federal government (CadÚnico), and also the challenge of adapting the software of the legacy domestic receivers base but with the ability to migrate band along with the new models.

With a technological focus, we will understand the details of this program with representatives of EMBRATEL/CLARO, EAF – Entity Administering the 3.5GHz Band created to manage this process and which operates under the brand Siga Antenado – and the participation of a manufacturer of Home Receivers .

Chair: Claudio Borgo – Video Engineering Director - Claro

Speaker: Guilherme Saraiva - Sales Director - Embratel

Guilherme Saraiva is the commercial director for the Media and Satellite segments at EMBRATEL, where he supports clients in the development of their business in the physical and digital worlds. In Grupo Globo he acted as CTO of Telecine, where he launched the streaming platform Telecine Play. He was technology planning manager at Globosat during the migration of channels to HD and the launch of OTT digital products.
He led NET’s marketing and corporate products area, participating in the launch of broadband internet services. He coordinated British Telecom’s expansion plan in Latin America, collaborating on digital inclusion projects in several countries.
Telecommunications engineer from IME, with an MBA in marketing from FGV, Master in Finance from FGV and an MBA in Data Science from PUC-RJ.

Speaker: Antonio Parrini – Director of Operations - EAF

Antônio Parrini has almost 30 years of professional experience, all of them in Telecom. The last 8 years were as C-level Executive in tower companies such as BR Towers (COO), Centennial (CEO) and Phoenix Tower (VP). Before that, he worked for telecom operators such as ATL (before being acquired by Claro), Oi and GVT (before being acquired by Vivo).
At Oi, he was Director of Networks and Operations, in the Fixed and Wirelles divisions, for almost 10 years. He participated in several startups, such as Oi Mobile (employee #3) and BR Towers (employee #2). He is a telecommunications engineer with a degree from Universidade Federal Fluminense and an MBA from COPPEAD UFRJ business school.

Speaker: Marcio Cauduro – Business and TV Products Manager - Elsys

Executive with more than 20 years of experience in strategy, management, development and launch of Products and Services working in Telecom Operators, Startups, Electronics Industry and Service Providers. Acting in different Technology markets such as TV, Internet, Mobile Applications and database search engines. Building technological and commercial partnerships with local and international partners to offer customized products.
Computer Engineer from UNICAMP with a postgraduate degree in Business Administration from FGV/SP and an MBA from IE Business School – Spain.

12h45 - 13h45 | Room 1

 

 

| Room 1

SET Express | Radio

Chair: Ronald Almeida - Technical Manager – Engineering | O Povo – Communication Group / Representative SET Nordeste

Engineer with more than 17 years of experience in Broadcasting, working for TV, radio and web portal stations. Developing activities related to Telecommunications, Engineering and IT. Acting mainly in management, planning, maintenance, implementation of new projects, among others.
Director of External Relations of ACERT – Ceará Association of Radio and Television Broadcasters (2nd Biennium)
Worked in the operation and technical implementation of affiliated stations of TV Cultura, Canal Futura, SBT and Band, radios CBN, Nova Brasil and Globo, in the city of Fortaleza/CE.

Radio Year 101 – Relevance for generating new business

130 million people consume some type of audio in Brazil.*
Consumption is broad and ranges from the housewife’s radio to the mobile application of a multinational executive
There is nothing to question about the strength of radio communication in the country.
The growth in the consumption of podcasts further reinforces the relevance of the radio medium with the possibility of on-demand distribution.
Investment in the sector increases with programmatic digital media and the migration from AM.
Why then does a small group of broadcasters take most of the advertising budget?
The 10 broadcasters that earn the most in the Brazilian market are those that customize their programming and focus on specific audiences.
All of them have a niche programming and audience profile, which gives them a repertoire to compete in the market with other media.
In these stations, the sponsor is a partner within a business project. The relationship with sponsors must always be long-term.
The audience is increasingly personalized. It’s not a matter of the number of listeners, but the type of listener the market wants to talk to.
The difficulty in the medium is precisely in seeking this customization since 3 out of 5 radio stations in the country broadcast exactly the same type of content. The discussion is no longer on which device we are going to deliver the content, but what we are going to deliver to our listener.

Speaker: Juliana Paiva - Partner-director Radiodata

Experience in production audio and video content. Management of integrated projects for media companies with an emphasis on expansion and consumption for companies such as Rádios CBN and Globo, CNN Rádio/Rede Transamerica, UOL, Nova Brasil and Antagonista.
I have more than 20 years of experience in audio, with stints on Jovem Pan, CBN and Rádio Globo radio stations.

The audience relationship management as key to modern radio success

Since its origins, radio has sought to deliver relevant content to its audience. In most of its centenary in Brazil, interaction with listeners was essentially one-way. As it is a mass medium, programming sought to reach the maximum number of listeners and feedback from surveys gained strength from the 1940s onwards. In the advertising context, radio shared the audience and the total media budget with only a few players.

In the last 15 years, significant changes in technology have transformed people’s behavior and expectations, increasing their power of choice and the way they consume, interact and engage with content and advertising. Some of the factors that contributed the most: the arrival of smartphones; the expansion of internet access; the rise of streaming services and the boom of social networks.

The wide range of options and the ease of access on demand require radio stations to think of new formats to connect listeners to programming and brands.

At the same time, the evolution of technology and marketing brought new metrics for ROI analysis, which made negotiating contracts and presenting results/campaing check more complex.

Giants like Netflix, Amazon, Meta and Google have invested in getting to know their customers in depth to deliver more results. Radio broadcasters needs to follow along.

Actions, tools and options to qualify the audience and turn other media into allies are the focus of this lecture.

Speaker: Carolina Sasse - Partner and Director of Marketing and Sales - Cadena

Carolina Sasse has a degree in Business Administration and is currently Marketing & Sales Director at Cadena, a company for over 20 years providing software solutions for management, automation and audience intelligence for radio stations.
Since 2007, she has been in contact with thousands of radio professionals throughout Brazil to learn more about their routines, daily challenges and how to help them simplify processes, increase listeners’ engagement and sales of radio and its advertisers, with tools and content. She believes in the power of radio to connect people and brands.
She worked for 10 years in Quality and Customer Success in Brazil & Latin America leading teams and projects.
She has already spoken at the main events in the field, such as SET EXPO 2018, ACAERT Congresses 2018/2022, Regional Seminars and Meetings SERT/SC 2016-2022, AESP Talks, Regional Meetings and Lives from AMIRT and AESP, Fala Norte and Nordeste.
In addition to being a guest columnist for TudoRadio.com, she periodically provides content and lives with radio experts at Cadena’s blog and YouTube channel.
She regularly participates in Radio and Marketing events like NAB Show, RD Summit and other.

How programmatic media puts Radio in tune with the advertising market

Speaker: Thiago Fernandes - founder of Nextdial

Thiago Fernandes, founder of Nextdial (@nextdialbr), a technology startup that is making life easier for radio professionals, agencies and advertisers. He was a Microsoft Evangelist and holds a degree in Computer Science, an MBA in Software Engineering from ITA and a specialization in Marketing from ESPM.

11h | Room 1

 

 

Radio | Room 1

Radio 100+ The Media, the Listener and the Business

Completing 100+ years in Brazil, radio is undergoing continuous transformation. Its adaptability and agility make it always contemporary, incorporating new technologies and new properties. Today’s radio is a digital and amplified mix of audio content. Reinventing itself every day, the radio of the future will be an even better version than the current one.

In this panel, we will discuss the current landscape of cross-platform audio content represented by radio, podcasts and streaming. We will also discuss the process of digital transformation that is imposed as a change strategy and that has an impact on the business model, customer relationships and user engagement (the listener inserted in a broader context).

Moderator: Eduardo Cappia, SET Board Member and EMC Director

JOSE EDUARDO MARTI CAPPIA – Graduation 1979 from the University of Mogi das Cruzes. Electrical Engineer with qualification in: Electronics and Electrotechnics. Specialist in FM radiant systems, measurement and coverage.
Director of the Company EMC – TELECOMMUNICATIONS SOLUTION since 1991
EMC – distinguished company for the implementation of Digital Radio tests at UFMG – Belo Horizonte, in partnership with the Ministry of Communications. Technical Responsible for HD Radio tests in Cordeirópolis – SP and DRM in Belo Horizonte, focusing on low power stations. Evaluation and defense of a thesis with IBiquity in the USA, on the coexistence of digital broadcasters in the first adjacent FM channels.
Implementation in 2014 of a scientific and experimental test station in eFM – 84.7 MHz – Jovem Pan – São Paulo with the support of AESP- ASSOCIAÇÃO DAS RADIO AND TELEVISION IN THE STATE OF SAO PAULO, where it acts as leader of the Technical Committee since 2011 having been renewed in its performance until 2023.
Board of Directors / Council SET – TELEVISION ENGINEERING SOCIETY – since 2011.
Author of articles in columns and websites for the dissemination of the sector and thematic works on spectral efficiency, with support for measuring diagrams of radiating antennas and their effective gains.
Active participation in Regulatory Groups and Discussion of Standardization of the Sector, acting in the Migration process from Radio AM to FM since 2009, (MCTIC and Anatel (Mosaico)).

Co-moderator: Marco Moretto - Director at Rádio HOT107 FM and Member of the Board of Directors of AESP

Marco Moretto started his radio activities in 2006, still as a child, at the age of 12. Integrated into the medium, he became professionalized and specialized in administration focused on communication vehicles. He is one of the youngest administrators of Brazilian radio. He graduated from Centro Universitário de Bauru (Toledo Teaching Institution) and specialized at FGV EAESP (School of Business Administration of Fundação Getúlio Vargas). He frequently participates in national and international congresses and exhibitions. He is Director of Rádio HOT107 FM and Member of the Board of Directors of AESP (Association of Radio and Television Broadcasters of the State of São Paulo).

Listeners’ media consumption habits in the digital universe

Speaker: Giovana Alcantara - Director of Regional Business Development at Kantar IBOPE Media

Giovana Alcantara is Director of Regional Business Development at Kantar IBOPE Media and leads the service teams at the company’s branches across the country. The executive has a degree in Social Communication and a postgraduate degree in Marketing. Giovana Alcantara has been working in the Brazilian advertising market for more than two decades, having held strategic positions in agencies and vehicles, in the areas of planning and research.

Radio’s digital transformation – new paradigms, business models, customer relationships and audience engagement

Habits change more and more quickly. A radio station’s competitor is no longer just another radio station. The digital world and the growing diversity of media make the challenge of gaining and, above all, keeping attention, increasingly complex. At the same time, producing and distributing on multiple platforms brings new opportunities for monetization of content and relationship with the public. There is no right model, but not testing new models is a mistake.

Speaker: Allen Chahad - Head of Strategic Partnerships -Vibra Digital (Bandeirantes Group)

Allen Chahad is Head of Strategic Partnerships at Vibra, a spin-off company and digital strategist of Bandeirantes Group. Journalist with more than 20 years of experience in the market, always connected to the mission of promoting digital transformation. He was a Reporter, Editor, Coordinator and Content Manager for Terra Networks. At Jovem Pan Radio he was content director for digital platforms. And at Bandeirantes Group he worked as Integration Coordinator and Newsroom Manager of Journalism TV before participating the set-up of Vibra. In 2022, coordinated the Collaboration Project of ABERT with Meta and ICFJ in the “Digital Transformation Accelerator” program for radio and TV stations throughout Brazil.

Podcasts in Brazil and the World

Speaker: Rodrigo Tigre - Country Manager - Entravision Cisneros Interactive

Rodrigo Tigre has been developing projects on the Internet since 1997. He has also participated in the creation and development of several start-ups. Rodrigo is a partner at RedMas / Audio.ad, the first digital audio advertising solutions company in Latin America. Headquartered in Argentina and established in São Paulo in 2016, it has more than thirty customers locally, including Nissan, Outback and Losango. In addition to Brazil, RedMas / Audio.ad has offices in more than 15 countries in Latin America and the USA and has more than 200 employees. Since 2011, it has been part of Grupo Cisneros, one of the largest private media, entertainment, telecommunications and mass communications products groups in the world.

11h | Room 2

 

 

Security | Room 2

Piracy – Achievements and new challenges

In a context of accelerated digitalization, economic crisis and post-pandemic, we will take stock of the fight against piracy in recent years and discuss the guidelines for acting from now on, approaching the subject from the angle of technology, industry, public and legal authorities.

Moderator: André Felipe Teixeira Content Security Manager - Globo

Audiovisual Piracy: How to Restrict Illegal Internet Streaming?

Audiovisual piracy has evolved. New techniques and modern operations spread over the internet have challenged the legal industry and national public authorities. Thousands of pirated offers are available on the internet and are preferred by millions of Brazilians, who are unaware of the cyber risks they are taking. The problem is serious and needs to be addressed. How, then, to restrict pirated transmissions over the internet in Brazil? Coordinated actions, public and private, use of technology and blockages in the telecommunications infrastructure. Those are some of the ingredients.

Speaker: Jonas Antunes - Director - ABTA - Brazilian Pay TV Association

Jonas Antunes Couto is an economist and lawyer, with a PhD in Economic Law from USP. Director of ABTA (Brazilian Association of Pay TV), today he is a member of the National Council to Combat Piracy of the Ministry of Justice and coordinates the industry’s efforts to prevent and combat audiovisual piracy.
 

Speaker: Eduardo Luiz Perfeito Carneiro - Piracy Combat Coordinator - Ancine

Bachelor in Law. Specialist in Intellectual Property at PUC-Rio. Coordinator for Combating Piracy at ANCINE. Member of the National Council to Combat Piracy of the Ministry of Justice. Member of the State Council to Combat Piracy of Santa Catarina. Consultant to the OAB/SP Intellectual Property Commission. Member of the Council for Combating the Illegal Market of Fecomércio/RJ.

Video: technology evolution and piracy  

Speaker: Danilo de Almeida - Director Solutions Engineering - Synamedia

Technical director of solutions engineering at Synamedia, graduated in Information Systems by FIAP, having specialization in Operations Management by POLI-USP and Innovation/Digital Transformation by FIAP. He has worked for more than 20 years in the technology business and 11 years in the digital TV business. Industry speaker about technology, ad-tech, broadcast & streaming and combat the piracy in audiovisual business. Guitar play and barbecue maker on occasion.

Account Sharing and subscription piracy

Speaker: Felipe Senna - Director of Ltahub, Partner of CQS | FV Advogados

Felipe Senna is a lawyer, LL.M in United States Law from Temple University Japan Campus and a Postgraduate Degree in Business Law from FGV. He is a Partner at CQSFV Advogados and Director of Public Policy and Industry Relations at LTAHub. Specialist in Intellectual Property, Cyber Crimes, Anti-Piracy and Content Protection, having worked as Associate at Azevedo Sette Advogados, Head Anti-Piracy at SKY Brasil and Director of Anti-Piracy at FOX Networks Group Latin America. He is on the board of private associations and public initiatives to combat piracy and protect content.

11h | Room 3

 

 

Innovation | Room 3

Leadership & Innovation

Moderator: Daniel Monteiro - Head of Product Development and Technology - Globoplay

Graduated in Electronic Engineering from UFRJ and passionate about new technologies, he joined Globo as an intern in 1998, working for 20 years in R&D and innovation areas. Since the beginning of 2021, he has been at the forefront of Globoplay’s product and technology development, leading the teams that create and develop Globoplay’s applications for all platforms.

Speaker: Pablo Canano - COCEO founder of Driven.cx

COCEO founder of Driven.cx, a company specialized in consumer experience and the purchase journey.
Master’s Degree in Digital Marketing – ESPM
Pablo has a Post in User experience – Centered Design.
He was the founder of the first agency specialized in UX for e-commerce, Profite.Seleccionado por e-commerce Brasil among the best professionals in Brazil in UX.Professor by Estácio de Sá, Instituto Infnet and Impacta. It has 10 national and international awards in shopping experience.

Speaker: Fernando Bittencourt - Former president of SET

An electronic engineer, he is the founder of FB Consultoria and former general director of Engineering at Rede Globo. He is part of the Deliberative Council of the SBTVD Forum and is a member of the international entities: IEEE, IBC and SMPTE. In 1994, he became the coordinator of the group created by SET and ABERT that studied and implemented digital TV in Brazil. He was a member of the Council of Social Communication of the Federal Senate. He is recognized worldwide as an engineer of notorious knowledge in the field of communications.

Speaker: Carlos Henrique Moreira - Sr. Director of International Ecosystem&Partnerships at Grupo Globo / Silicon Valley.

Co-founded and developed Esporte Interativo, Brazil’s first national television network and multi-media platform fully dedicated to live sports with an unprecedented engaging format, acquired by WarnerMedia. Leadership roles at Nike and Twitter. Now leading innovation and CorpDev as Sr. Director of International Ecosystem&Partnerships at Grupo Globo based in Silicon Valley.

Investor at JWS, Galy, Strofe, Jiffy.ai, FeverUp, Republic (via Tribe Capital), Conta Simples, Hamama, IDWall, GamersClub (exit to Immortals Team), Peer5 (exit to Microsoft) and EasyCarros. Operating LP at Canary, Venture Partner and Advisor at Mindset Ventures, Founder and BoD at Reaction Global, and investor at Tau Ventures.

Mentor at Endeavor and Supernode, consultant at Stanford Seed Program and member of Stanford Angels and Entrepreneurs. Father of 3. Sportsman and ocean lover.

Speaker: Thiago Taranto - CEO and founding partner of Mobi2buy

Entrepreneur since he was 17 years old when he launched the security portal hacker.com.br, passionate about technology and how it can provide business innovation. Today in his fourth startup, he serves as CEO and founding partner of Mobi2buy, a technology company with more than 8 years of experience in the market serving clients such as Oi, Claro, TIM, Havaianas, Estácio, among others. ​

12h45 - 13h45 | Room 3

 

 

| Room 3

SET Express | Digital TV

Chair: Alberto Botelho - Broadcasting Project Engineer - LM Telecom

Is a PhD student in electrical engineering (Mackenzie). Has degree in Electrical Engineering (UNIP), specialized in Engineering of Digital Television Systems (Inatel) and Engineering of Telecommunications Networks (Inatel), MBA in Project Management (FGV) and Master of Science in electrical engineering (Mackenzie). Worked on Rede TV! and currently works at LM Telecom as a broadcast project engineer, since 2002.

Rede Amazônica: Experience with implementing MPEG-H Audio on the Amazon Sat channel

Grupo Rede Amazônica is the first broadcaster in Latin America to provide a 24/7 MPEG-H Audio service on the Amazon Sat channel using ISDB-Tb..

MPEG-H Audio has been included in the TV 2.5 standard, particularly due to its capabilities to deliver immersive sound and, even more important, its advanced personalization and accessibility options, which no other audio system can currently deliver.

Since the MPEG-H Audio system is designed to work over unmodified HD-SDI embedded audio channels, or IP, stations can begin implementing MPEG-H Audio features as they choose, without changing their internal plant or operating procedures.

You will be presented to a working example of how MPEG-H is integrated into professional production and distribution facilities today.

Speaker: Gabriel Thomazini - Audio Consultant - Fraunhofer IIS

Gabriel Thomazini started his career as a recording engineer and went to different studios, working with artists from different genres. In the early 2000s he began designing audio systems and creating immersive content for planetariums. At the same time, he worked as an audio engineer in TV stations and since then he became increasingly involved in AV applications. He carried out projects in IP-based OB vans, studios, and control rooms, as well as the development of remote workflows and mixing for 3D audio formats. He has collaborated on extended reality initiatives, developing audio solutions for VR and AR applications. After more than 20 years in the broadcast area he joined the Fraunhofer IIS Institute in 2021, where he acts as an audio consultant for the development of the MPEG-H audio ecosystem in Brazil.

HDR TV transmissions with dynamic metadata

SBTVD includes HDR solutions with dynamic metadata in their TV2.5 and TV3.0 specifications. In this presentation we will elaborate on HDR using dynamic metadata. We start by briefly discussing what HDR is and its advantages for television transmissions compared to standard SDR transmissions in this presentation. Subsequently, we will explain the benefits of using dynamic metadata for HDR transmissions and how it can be used to get perfectly adapted pictures for a TV display by so-called display adaptation.
We furthermore explain that a dynamic metadata HDR system can operate with different base layers, such as SDR, HDR10 and HLG, and as such fulfill different type of technical and commercial requirements. This will be followed by showing how to use these different systems in a production chain and by an example of the Rock in Rio 2019 trial where SL-HDR1 and MPEG-H Audio were deployed. SL-HDR1 is the SDR base layer variant of the Advanced HDR by Technicolor dynamic metadata HDR system.
We continue by elaborating on the technical characteristics and performance parameters of an HDR system. We will use the SL-HDR1 and 2 parts of Advanced HDR by Technicolor, which are publicly specified by ETSI, to discuss technical characteristics. The typical performance parameters checked during tests of HDR systems will also be taken along. We conclude with some typical high-level results.

Speaker: José Filipe Ferraz Valente - Video Standardization Engineer - Philips

Jose Filipe Ferraz Valente is Bachelor in Electronic Engineering.
He already works in the Broadcast area for more than thirty years in different roles. Currently he is working as video standardization engineer for Philips and as such involved in the new TV2.5 and TV3.0 standards in Brazil by the SBTVD forum. Previously, at Globo | Globosat he was active in the implementation and projects of TV systems and participated in the elaboration and execution of major events such as the Olympics, World Cups and musical shows, such as Rock in Rio. During this period, Filipe also acted as coordinator in the area of live events production. Furthermore, he worked at Seal B&C-Convergint, a broadcast systems integrator company, as a Systems Engineer and at Oi, a Telecom company, as a Consultant Specialist.

The MPEG V3C standard (V-PPC, MIV) for immersive video

The Visual Volumetric Video-based Coding (V3C) standard defines a generic mechanism  for coding volumetric video  used in XR immersive videos.

The Moving Picture Experts Group (MPEG) has specified two applications that utilize V3C: Video-based Point Cloud Compression (V-PCC) – ISO/IEC 23090-5, and MPEG Immersive Video (MIV) – ISO/IEC 23090-12. V-PCC and MIV have been adopted at the end of 2021 for TV3.0 for fulfilling XR requirements by the SBTVD Forum.

This presentation provides an overview of the generic concepts of V-PCC and MIV technologies.

The presentation is related to demonstrations that we are presenting at our joint booth with Philips and Fraunhofer at the SET2022 show floor.

Speaker: Celine Guede - Architect in Research & Innovation - InterDigital

Celine Guede graduated in engineering in 1998 from Polytech Orleans School, France. The following year, she joined Technicolor as an R&D engineer, where she first specialized in real-time software development, and in 2013 she joined the Advanced Television Systems activities, where she dedicated her expertise to contributions to the ATSC 3.0 television transmission standards.
In late 2016, Celine joined the Point Cloud Compression project and made contributions to the emerging MPEG Point Cloud Compression standard called V-PCC (Video-Based Point Cloud Compression).
In 2019, she moved to InterDigital as an architect, where she contributed to finalizing the MPEG V-PCC standard. Since 2022, her work is dedicated to volumetric video transmission, and she is heavily involved in the dissemination of V-PCC and MIV (MPEG Immersive Video) developing a real-time codec for these technologies and preparing standard

14h | Room 1

 

 

Radio | Room 1

The most FRUSTRATING talk at SET Expo 2022

“Better to enjoy the contents of rooms 2 and 3, which will also take place at the same time, so as not to waste your precious time. There’s nothing interesting about technology here.”

Robson Ferri, Creativity with RF, promises to have nothing compelling in his talk.
In an hour and a half of the time allotted to the presentation, right after lunch, he was unable to sensitize guests… so he will do a “stand up alone”. Good luck to those who venture to enter room 1 at 2 pm.

Presenter: Robson Ferri - Director | RF Conteúdo Play

24 years of experience in the communication field.
Passage through the radio stations Metropolitana FM 98.5 São Paulo, Rede Transamerica, Rádio Mix FM 106.3 São Paulo.
Standard voice of more than 25 radio stations in Brazil, plus 2 abroad.
He is currently one of the voices responsible for creating institutional and promotional pieces for TV Globo Rio de Janeiro and for the Globo de Rádio system.
Founder and executive director of RF, a digital content agency serving several segments that seek strategic content to strengthen their brand in communication on digital platforms.
Heading a team of more than 40 employees, with a dedicated structure located in São Paulo – SP, offers a wide range of solutions in content creation, production and distribution.

14h | Room 2

 

 

Academic | Room 2

Academic Call for Papers – Session 1

This panel will present a set of scientific works that were submitted to the Call for Papers promoted annually by SET.
The selected works will be published in the SET International Journal of Broadcast Engineering (SET IJBE) an international scientific journal whose objective is the dissemination of knowledge about communications engineering, especially in the areas of broadcast and new media.

Chair: Rangel Arthur - Professor at School of Technology in University of Campinas, Brazil

Rangel Arthur is a Professor at School of Technology in University of Campinas, Brazil. He received the Electrical Engineering degree from the State University of Sâo Paulo, Brazil in 1999, MSc and PhD degrees in Electrical Engineering in 2002 and 2007, respectively, from University of Campinas, Brazil. His current research interest includes telecommunication systems, image processing and artificial intelligence. From 2011 to 2014, he was Coordinator and Associate Coordinator of the Technology Courses in Telecommunications Systems and Telecommunications Engineering at FT, which was created during his management. From 2015 to 2016 he was Associate Director of the Faculty of Technology (FT) at Unicamp. Since 2016 he has been an Advisor to the Innovation Agency (Inova) at Unicamp. He is a member of the Association of Innovation Environments of Limeira-SP, of the Business Incubator of Unicamp and of the Municipal Council of Science, Technology and Innovation of the Municipal Government of Campinas-SP.

Radio Advertising and Audience Metrics

Brazilian radio stations are highly regulated, and due to specific rules and processes, bureaucracy has become a barrier to participation in national or state advertising campaigns, especially for stations outside large cities. Added to this is the competition with major internet players, with little or no regulation, in search of the same resources available for advertising campaigns. In this ecosystem, the requirement of audience metrics and reports of proof of placements is a reality that needs to be treated with precision and seriousness, in order to guarantee the good use of public funds and the good performance of the campaigns. The way that radio needs to go is to speed up the generation of such reports, matching large technology companies, which will place it in a prominent position, considering its capillarity and close proximity to the public. That said, this article intends to demonstrate, through a temporal report, how through the identification of an opportunity in the broadcasting sector, it was possible, through the use of streaming combined with a programmatic media solution, to develop a system that gives autonomy to the advertiser to place a request for direct commercial insertion into the broadcaster’s commercial operations system. The placement takes place automatically, and then integrates audience research data, performs the accounting and automatic delivery of proof and performance report. A solution that makes the medium more efficient and makes it possible to broadcast national and state campaigns on all broadcasters in the state or country. With this unprecedented model, Nextdial and AERP, the Association of Radio and Television Broadcasters of the State of Paraná, foster business and drive the economy, reinforcing the broadcasters main attributes: creativity and credibility. Finally, after validating the model and presenting it to the Federal Government’s Secom Media Center, the result was the creation of a new category in MidiaCad, a system that integrates all media providers for the Federal Government, a category that was called the AERP Nextdial Radio Network.

Speaker: Ticiane Pfeiffer Bronze - Superintendent - AERP - Paraná Radio and Television Association

Graduated in Business Administration from the Federal University of Paraná, Postgraduate in Marketing at FAE Business School, Postgraduate in Higher Education and Master in Business Administration in Strategy and Organizational Analysis at the Federal University of Paraná.

Comparison of the Physical-layer Performance between ATSC 3.0 and 5G Broadcast

This paper compares the physical-layer performances of ATSC 3.0 and 5G-Broadcast in providing mobile broadcasting services. The differences of physical-layer between ATSC 3.0 and 5G-Broadcast are discussed in terms of transmission efficiency, overheads, and BICM performance over mobile environments. The computer simulations show that ATSC 3.0 can provide more robust and enhanced physical-layer performance than 5G broadcast over mobile environments.

Speaker: Sung-Ik Park - Principal Researcher & Project Leader - ETRI (Electronics and Telecommunications Research Institute)

Dr. Sung-Ik Park (IEEE Fellow) joined the Broadcasting System Research Group of Electronics and Telecommunication Research Institute (ETRI) in 2002, and he is in charge of terrestrial broadcasting standardization, HW/SW implementations, and laboratory/field tests. Dr. Park is a principal researcher and leading several broadcasting research projects. Dr. Park has more than 300 peer-reviewed journal and conference publications and various best paper and contribution awards for his work on broadcasting technologies. Dr. Park currently serves as an associate editor of the IEEE Transactions on Broadcasting and ETRI Journal, and a distinguished lecturer at the IEEE Broadcasting Technology Society.

Advances in video compression: a glimpse of the long-awaited disruption?

The consumption of video content on the internet is increasing at a constant pace, along with an increase of video quality. As an answer to the ever-growing demand for high quality video, compression technology improves steadily. About every decade, a new major video compression standard is issued, providing a decrease of bitrate by a factor two. Interestingly, the technology does not change radically between codec generations. Instead, the same block-based hybrid video coding scheme principles and ideas are re-used and pushed further. All along the video compression history, there were several attempts to depart from this model, but none achieved to be competitive. Following the latest codec generation, VVC, the research community has started focusing on deep learning-based strategies. Could it be the new contender to the classical hybrid approach? This presentation analyzes the benefits and limitations of deep learning-based video compression methods, and investigates practical aspects such as rate control, delay, memory consumption and power consumption. Overlapping patch-based end-to-end video compression strategy is proposed to overcome memory consumption limitations.

 

 

Dr. Mickaël Raulet - CTO at ATEME

Dr. Mickaël Raulet is CTO at ATEME, where he drives research and innovation with various collaborative R&D projects. He represents ATEME in several standardization bodies: ATSC, DVB, 3GPP, ISO/IEC, ITU, MPEG, DASH-IF, CMAF-IF, SVA and UHD Forum. He is the author of numerous patents and more than 100 conference and journal scientific papers. In 2006 he received his Ph.D. from INSA in electronic and signal processing, in collaboration with Mitsubishi Electric ITE (Rennes, France).

Contributions to TV 3.0 using 5G-MAG Reference Tools

The evolution of the evolved Multimedia Broadcast Multicast Service (eMBMS) to the Further evolved Multimedia Broadcast Multicast Service (FeMBMS) in Release 14 of 3GPP enabled broadcast transmission in a format 100% dedicated to user devices. As a result, the 5G standard for cellular networks expanded and began to be quoted in the broadcasting sector as 5G Broadcast. This standard is one of the quoted ones to integrate the TV 3.0 architecture in Brazil, being responsible for the physical layer. To be possible, this technology must meet some requirements, such as negative noise carrier ratio, MIMO antennas and channel bonding. In order to complement the tests carried out by the SBTVD Forum, this paper aims to evaluate and discuss the SNR and minimum signal level tests using an Open-Source receiver called 5G-MAG that is managed by the group of the same name. The tests were performed using a Universal Software Peripheral Radio (USRP) Software Defined Radio (SDR) playing an I/Q file with 5G Transmission data with bandwidths of 3, 5, 6, 7 and 8MHz to transmit the signal via GNU Radio software and another USRP SDR as a receiver, interfaced with 5G-MAG.

Speaker: Wesley Henrique Silva de Souza - Master's student and electrical engineer - Mackenzie Presbyterian University

He is a Master’s student in Electrical Engineering with research area in Telecommunications at Mackenzie Presbyterian University (MPU), holds a degree in Electrical Engineering with emphasis in Telecommunications, Electronics and Automation from the same institution (2020) and technical professional qualification in Electro-electronics from the Technical Institute of Barueri (TIB) since 2014.

 

Spectrum Availability for the Deployment of TV 3.0

In this paper, we study the current and future spectrum availability of the VHF and UHF bands in Brazil for the deployment Next-Generation Digital Terrestrial Television Systems, which are being studied under the “TV 3.0 Project” initiative, coordinated by The Brazilian Digital Terrestrial Television System Forum (SBTVD Forum). Coverage simulations of all expected operating stations in Brazil were computed in different scenarios to estimate the spectrum availability over the Brazilian territory. Results indicate that hybrid approaches should be implemented to smoothly introduce new digital television systems.

Speaker: Thiago Aguiar Soares - Head of Innovation & Regulation of Broadcasting Services - Ministry of Communications (MCom)

Thiago Aguiar Soares is graduated in electrical engineering from the University of Brasília (UnB), Brazil, post-graduated in telecommunications regulation from the National Institute of Telecommunications (INATEL), and currently pursuing a master’s degree in electrical engineering at UnB. He worked for 12 years with the National Agency of Telecommunications (Anatel), coordinating projects on digital television, digital radio, broadcasting technical regulation, IT systems implementation, among others. Since 2020, he is Head of Innovation & Regulation of Broadcasting Services in the Brazilian Ministry of Communications. He is Vice-Chairman of the Study Group 6 (Broadcasting) of the Radiocommunication Sector of the International Telecommunications Union (ITU-R).

CONVOLUTIONAL NEURAL NETWORK IMPLEMENTATION IN FPGA FOR IMAGE RECOGNITION

Neural networks (NN) are being researched and improved to a degree that machines are able
to closely resemble the capacity to execute complex tasks that only an intelligent animal is capable
of, vision used in the interpretation and recognition of the environment is one of such tasks that is
being researched so future technologies can simulate vision in autonomous vehicles to further
improve self-driving capabilities, increasing driver convenience, help avoid accidents and even
autonomous delivery, convolutional neural networks, inspired by the mechanics of animal vision, are
1utilized for the complex task of image recognition. Field Programmable Gate-Arrays (FPGA) recent
developments have given it more parallel processing and processing speed making it a prime
candidate for the implementation of NNs efficiently, with more processing capabilities and low
response times compared with the alternatives. The objective of this work is to evaluate the
performance viability of FPGA implementation of an image classification NN with acceptable
accuracy and low response time.
Speaker: Fadi Jerji - Ph.D. Candidate and postgraduate Researcher - Mackenzie Presbyterian University, São Paulo, Brazil

FADI JERJI received a B.S. degree in computer engineering in 2010 and a M.S. degree in electrical and computation engineering from Mackenzie Presbyterian University, São Paulo, Brazil, in 2019. Acted as an assistant professor at the electrical and computation engineering department at Mackenzie Presbyterian University (2019-2021)
He is currently pursuing a Ph.D. degree in electrical and computation engineering at Mackenzie Presbyterian University.
Since 2017 he has been a postgraduate Researcher with the Digital TV Research Laboratory at Mackenzie Presbyterian University.

14h | Room 3

 

 

Innovation | Room 3

Technologies Applied to Content. How to prepare for the Content of the Future

In a period of so much technological evolution, what can we expect from the future of entertainment and content, how to consume, how to interact, how to create?

At the panel, Experts will discuss the future of audio, video and even content consumption with an approach to emerging technologies and real-world use cases already applied, such as image and audio synthesis, the integration of new computing processes to generate content, and how we should prepare ourselves for this moment.

Chair: Pablo Bioni - Researcher, VFX Supervisor, and Head of Innovation - Future of Content - Globo

With more than 18 years of experience in VFX, Pablo is a former computer engineer with a master’s degree in image processing at PUC-RJ. His main focus is on innovation and technology roadmap forecasts. Pablo has lead R&D academic laboratories and worked in Europe with famous VFX teams and had active participation as a member of ACM, SMPTE, and VES.
Pablo joined Globo’s R&D in 2011 as Technical Director, worked on more than 30 products, and is currently head of Innovation and New Technologies applied on content.

 

Speaker: Luiz Kruszielski - Audio Producer - Globo

Luiz Kruszielski is an audio producer at Rede Globo, being responsible for the audio of several series and soap operas. He holds a Master’s and a Doctor’s degree from Tokyo University of the Arts, Japan, where he specialized in psychoacoustics applied to audio-visual. He has also dedicated himself to research on spatial audio and artificial intelligence applied to voice synthesis.

 

Sandro Di Segni - Animation and VFX Supervisor

Working in the animation and VFX market for over 20 years Sandro has participated in big names in the world of Animation such as Star Wars: Clone Wars and Cinema in Harry Potter, Man of Steel, Jurassic Park and more recently in the Miss Marvel series and in Shazam 2 movie yet to be released.

In addition to being an effects specialist, he also created his own startup and ran for a while and acted as an effects supervisor in several national films such as the recently released Pluft, the Fantasminha.

Flavio Mayerhofer - Head of Metaverso Meta4Chain, Director and founder Studio XR

Graduated in technology, cinema and marketing, he is a pioneer in immersive technologies in Brazil. Flavio is co-founder of the XRBR Brazilian association of extended reality companies and professionals. He is also the founder of Studio XR, a company specializing in extended reality with several projects using 5G in Brazil, having directed the first holography and VR streaming using 5G in Latin America. He is co-founder of 3DParade, a platform for building metaverses in WEBXR, where he held the first metaverse fair in Latin America, with around 2000,000 simultaneous access. He also created the Futurecom 2021 Metaverse which took place on the 3DParade platform. In its portfolio of projects carried out are the following companies: Globo, Netflix, Samsung, HBO, TV Escola, Petrobras, Shell, Ericsson, Motorola, LG, Casa Bahia, Mclaren, Claro, Serasa, Stone, XP Investimentos, L’Oréal, Accor Hotels, among others.

16h | Room 1

 

 

Academic | Room 1

Open TV, OTT Platforms and Consumption Habits in the Post-pandemic

With the changes in television consumption habits, the need for content producers and broadcasters to understand the real adjustments necessary for audiovisual products made available on online platforms to be delivered to users with high retention/engagement rates has become increasingly evident. The maturing of multiplatform services has shown that the simple transposition of television content to online platforms does not generate satisfactory numbers or effective communication. The panel aims to draw the attention of participants to this problem and how broadcasters can tackle it without drastic changes in their work routines.

Chair: Fernando Moura - Editor of the SET Magazine

Fernando Carlos Moura is a Doctor of Language and Communication Sciences with a specialty in Communication and Culture from the Nova University of Lisbon, Portugal. Editor-Chef of the SET Magazine since 2013 and professor of the Audiovisual Production Degree at the National University of Três de Febrero (UNTREF), Buenos Aires, Argentina. Researcher associated with the Brazilian Observatory of Digital Television (Obted).

Speaker: Prof. Dr. Francisco Machado Filho - Assistant Professor at the State University of São Paulo Júlio de Mesquita Filho

Graduated in Social Communication, Radio and TV Qualification – Faculdades Espírito Santense (1999), Master’s in Communication from the University of Marília (2006) and PhD in Social Communication from the Methodist University of São Paulo (2011). He is currently an assistant professor at the Universidade Estadual Paulista Júlio de Mesquita Filho. He has experience in the field of Communication, with an emphasis on Radio and Television, working mainly on the following topics: communication and technology, convergence, internet, digital TV and business model. He is Vice Coordinator of Intercom’s Television and Televisualities Research Group and Director of TV UNESP

Speaker: Professor Ph.D. Deisy Feitosa - Coordinator and professor of the Journalism course at FAPCOM

Journalist, broadcaster, master in Digital Television, PhD in Communication Sciences, post-doctorate in Humanities, Rights and Other Legitimacies and post-doctorate in Audiovisual Media and Processes. Coordinator and professor of the Journalism course at FAPCOM (Paulus College of Technology and Communication) and collaborating professor at the Department of Cinema, Radio and Television at the School of Communications and Arts at the University of São Paulo (CTR-ECA/USP). Researcher at LabArteMídia and co-founder/co-coordinator of the Brazilian Observatory of Digital Television and Technological Convergence (Obted). Partner of the Television Engineering Society (SET) and contributor to the SET Magazine.

The importance of linear TV programming in the age of streaming services: strategies and tactics in the grid and in the programs given the wide possibilities of video consumption.

Speaker: Prof. Dr. Renato Tavares Junior - Broadcaster, journalist and university professor

Author of the book “TV programming: concepts, strategies, tactics and formats”. PhD in Audiovisual Communication, Master in Social Communication Interfaces. Bachelor in Radio and TV. Coordinator and professor of the Radio and TV course at the Centro Universitário Belas Artes de São Paulo. Supervisor of the Audiovisual Producer and Rádio Gazeta Online at Faculdade Cásper Líbero, where he teaches courses in Journalism, Radio, TV, Internet and Advertising. Director of the program “Edições Extra” aired on TV Gazeta.

16h | Room 2

 

 

Academic | Room 2

Academic Call for Papers – Session 2

This panel will present a set of scientific works that were submitted to the Call for Papers promoted annually by SET.
The selected works will be published in the SET International Journal of Broadcast Engineering (SET IJBE) an international scientific journal whose objective is the dissemination of knowledge about communications engineering, especially in the areas of broadcast and new media.

Chair: Cristiano Akamine - Professor - Universidade Presbiteriana Mackenzie

Received the B.Sc.degree from Mackenzie Presbyterian University, Sao Paulo, Brazil, in 1999, and the M.Sc. and Ph.D. degrees from the State University of Campinas, Sao Paulo, in 2004 and 2011, respectively,all in electrical engineering. He is a Professor of Embedded Systems, Software Defined Radio, and Advanced Communication Systems, Mackenzie Presbyterian University. Since 1998, he has been a Researcher with the Digital TV Research Laboratory, Mackenzie Presbyterian University, where he had the opportunity to work with several digital TV systems. His research interests are in SoC for broadcast TV and software defined radio.

ATSC 3.0 Diversity Receiver Trials

This paper identifies the practical gain of diversity receivers by introducing the broadcast field trials conducted in South Korea. The presented results are primarily on the on-vehicle reception of ATSC 3.0 services and were obtained in an operating commercial network. Through the technical review in the first part, it is emphasized that multi-antenna diversity brings a significant reliability gain to mobile broadcasting delivering HD content. This paper also presents original field results that verify the diversity gain in distributing ultra-HD services.

Sungjun Ahn - Senior Researcher - ETRI (Electronics and Telecommunications Research Institute)

Sungjun Ahn is currently a Senior Research Engineer of Electronics and Telecommunications Research Institute (ETRI), where he has participated in Media Research Division since 2017. Mainly focused on media transmissions, his research covers the physical-layer design, system implementation, HW field experiements, and theoretic modeling/analysis for digital broadcasting and wireless system applications. He has authored more than 50 technical publications in peer‐reviewed journals and conference proceedings. He is currently involved in research activities on the inter/intra-network cooperation of broadcasting and 5G.

An IoT Based Proposal for Telemetry and Telecommand Systems for TV 3.0

With the forthcoming evolution of television broadcast systems from TV 2.0 to TV 3.0, the equipment used for remote monitoring and maintaining the quality of services will have to go through a technological update in order to add greater efficiency and interaction between computer networks and the physical world. Telemetry and remote control are widely used in TV 2.0 by means of using GPRS technology. TV 3.0 will need an increased level of interactivity to meet the expected requirements for performance and features. In this context, the joint use of Internet of Things and TV 3.0 in an intelligent and collaborative way is a natural evolution of current Telemetry and Telecommand systems

Alberto Botelho - PhD student in electrical engineering (Mackenzie) | LM Telecom

Is a PhD student in electrical engineering (Mackenzie). Has degree in Electrical Engineering (UNIP), specialized in Engineering of Digital Television Systems (Inatel) and Engineering of Telecommunications Networks (Inatel), MBA in Project Management (FGV) and Master of Science in electrical engineering (Mackenzie). Worked on Rede TV! and currently works at LM Telecom as a broadcast project engineer, since 2002.

Audience and Complexity Aware Orchestration

Video encoding services are known to be computationally intensive. In a software environment, it is desirable to be able to adapt to the available computing resources. Therefore, modern live video encoders have the “elasticity” feature. That is, their algorithmic complexity adapts automatically to the number and capabilities of available CPU cores. In other words, the more CPU are allocated to a live video encoder, the higher the encoding performance. Until recently, the elasticity feature was used as an ad-hoc adaptation to uncontrollably varying conditions. In this paper, mechanisms allowing to take control of the computing resource are presented. Two real-time resource optimizations strategies are then proposed. The first one is based on video content complexity and manages the video head-end costs, while the second relates to audience measurements and targets network bandwidth usage optimization.

Dr. Mickaël Raulet - CTO at ATEME

Dr. Mickaël Raulet is CTO at ATEME, where he drives research and innovation with various collaborative R&D projects. He represents ATEME in several standardization bodies: ATSC, DVB, 3GPP, ISO/IEC, ITU, MPEG, DASH-IF, CMAF-IF, SVA and UHD Forum. He is the author of numerous patents and more than 100 conference and journal scientific papers. In 2006 he received his Ph.D. from INSA in electronic and signal processing, in collaboration with Mitsubishi Electric ITE (Rennes, France).

Channel Bonding and MIMO of ATSC 3.0 Broadcasting System

This paper introduces channel bonding and multiple-input multiple-output (MIMO) technologies adopted in Advanced Television Systems Committee (ATSC) 3.0, a recently developed digital terrestrial television standard. Channel bonding and MIMO are aimed at enhancing the channel capacity, so they enable to deliver rich media services such as 8K ultra-high definition (UHD) video. Several researches to evaluate the two technologies through intensive computer simulation, laboratory tests, and field experiments are also introduced briefly, in addition to a newly conducted laboratory test of channel bonding.

Speaker: Bo-mi Lim - Senior Researcher - ETRI (Electronics and Telecommunications Research Institute) Korea

Bo-mi Lim received the B.S. degree from Ajou University, Suwon, Republic of Korea, in 2008, and the M.S. degree from the Korea Advanced Institute of Science and Technology, Daejeon, Republic of Korea, in 2010. Since 2010, she has been a Member of Research Staff with the Media Research Division, Electronics and Telecommunications Research Institute. Her research interests are in areas of wireless communication system design and digital broadcasting.

Implementation of reconfigurable communication systems for Low earth orbit satellites based on Simulink

he initiatives to create constellations of low-orbiting satellites have paved the way for the development of communication systems for them. Given that these systems have to be robust, in order to provide unlimited connectivity across the planet, helping to connect the unconnected.

Thus, the article describes an implementation of a reconfigurable system for low-orbit satellites based on Simulink. Reconfigurability is possible through Software Defined Radio technology, which allows some or all of the physical layer functions to be implemented via software. This is a great advantage for satellites, since in space it is not feasible to change the hardware. Thus, it is possible to modify the communication parameters through a radio base station, that is, remotely.

Therefore, through the simulation in the Simulink software, reconfigurability becomes capable insofar as it makes it possible to change the parameters of the blocks and the blocks themselves. In it, the system presents the receiving chair that receives information from the subsystem called Command, that is, command data from the ERB related to the proper functioning of the satellite systems. These data, modulated in BFSK (Binary Frequency-shift Keying) and in FM (Frequency Modulation), are demodulated. Then, in the transmitting chair, called Telemetry, it is modulated in BPSK (Binary Phase-shift Keying) to be sent back to the ERB with information related to the health and status of the satellite.

Speaker: Marcos Roberto Martins de Souza - Telecommunications Engineering Student at the State University of Campinas

Marcos Roberto Martins de Souza, Telecommunications Engineering student at the State University of Campinas, passionate about the areas of digital signal processing and wireless communications. Developer of the project financed by CNPq (Conselho Nacional de Pesquisa e Desenvolvimento) with the: Reconfigurable communication system for low space orbit satellites using Software Defined Radio technology.

Mobile Reception on TV 3.0: a case study with Advanced ISDB-T technology

This article presents the results of mobile reception tests in the field of Advanced ISDB-T in Rio de Janeiro, taking as parameters the requirements defined in the call for proposals for TV 3.0. This scenario is particularly challenging due to the rugged topography and the presence of large bodies of water. It is noteworthy that, unlike the tests in Japan, which sought a high transmission rate, the tests carried out in the city of Rio de Janeiro aim to evaluate the robustness and performance of the system under various reception conditions, thus validating pre-established criteria.

Speaker: Pedro Vladimir Gonzalez Castellanos - Professor - Fluminense Federal University

Professor Pedro holds a degree in Systems Engineering – Universidad Francisco de Paula Santander (2001), a degree in Computer Engineering recognized by the Federal University of Rio de Janeiro – UFRJ in 2010, a Master’s degree in Electrical Engineering from the Pontifical Catholic University of Rio de Janeiro.(2003), PhD in Electrical Engineering from the Pontifical Catholic University of Rio de Janeiro (2008). He has experience in Electrical Engineering, with emphasis on Electromagnetic Theory, Microwaves, Wave Propagation, Antennas, working mainly on the following topic: Characterization and Modeling of the propagation channel for wireless communication systems. He has knowledge in C, C++ programming languages and extensive experience in Matlab. He is currently an adjunct professor at the Fluminense Federal University, working at undergraduate and graduate levels.

16h | Room 3

 

 

Connectivity | Room 3

Cloud Technologies

Chair: Eduardo Lopes - Technology Director of Rede Amazônica

Eduardo Lopes holds a degree in Electrical and Telecommunications Engineering from Inatel. He has specializations in Systems (Center for Higher Education in Management, Technology and Education – FAI), Project Management (Fundação Getúlio Vargas – FGV), Digital TV and IPTV (Inatel), Business Administration (Postgraduate and Graduation Institute – IPOG) and Digital Strategies for Media Companies (ISE Business School). Currently, he is the Director of Technology at Rede Amazônica, an affiliate of TV Globo in the North Region.

Camera To Cloud: The fastest and most secure way to get footage from cameras to collaborators, anywhere in the world.

First there was film, which had to be developed. Then came tape, which had to be digitized. Then there were files on hard drives. Not to mention shipping. Now it’s in the cloud. This changes everything.

Frame.io is all about getting your teams closer to the assets as quickly as possible. We recently launched C2C Camera to Cloud technology to reduces the time it takes to get audio and video files from production sets directly to post teams so all stakeholders can start the collaborative

Speaker: Luis Bechtold - Strategic Manager - Adobe Sytems

I am currently driving Strategic Business Development across Adobe’s Creative Cloud Enterprise SaaS business with Adobe’s Latin America Enterprise Customers & Industry Partners to accelerate Business growth & Product Innovation.
Customer focus leader with 20+ years of experience in the Digital Media and Entertainment Industry.

Broadcast migration to the Cloud & why FAST will dominate the next 20 years of TV

Learn why Amagi believes that all Broadcast is set to migrate to the Cloud and why Amagi believes that FAST channels will dominate the broadcast industry over the next 20 years.

  • Why Cloud? How next-gen cloud-native solutions can augment and ultimately replace traditional on-premise uplinks and data centers. How cloud enables flexible workloads, built-in redundancy, new revenue streams, and business agility.
  • Why FAST? A brief history and evolution of Free Ad Supported Streaming TV. Why have connected TV devices taken over 70% of the free and paid TV market?

Speaker: Paul Finster - VP, Global Business Development - Amagi

Paul Finster is an accomplished technology executive with expertise and history in Solution Selling, Service Delivery and Operations, Product Development and Software Engineering across diverse business sectors, working now with a focus on the Media and Entertainment market. At Amagi, he’s responsible for Streaming Innovation & Business Development.

Planning Your Hybrid Cloud Playout Journey

Vinicius will discuss the importance of creating a solid strategy when it comes to planning your journey into the cloud and in what circumstances it would be feasible to operate wholly in the cloud or when it’s not!

That said, it is understood that broadcasters may not want their playout in the cloud yet, so in this short presentation Vinicius will discuss why this is the case. He will also talk about the benefits of hybrid cloud playout, what broadcasters need to consider when planning their strategies of implementing these workflows and the variety of playout deployment models that have emerged as the industry diversifies further into different broadcast offerings such as dynamic FAST channels (free ad-supporting streaming TV services).

Speaker: Vinicius Val de Casas - Solution Architect / Project Manager at Pebble

Vinicius Val de Casas has been working in the broadcast industry for over 20 years with extensive experience in supporting solutions for integrated networks, video and data systems.
He held a variety of senior roles for renowned and highly respected organisations such as TV RECORD, BAND, SBT and ESPN Brasil, as well as major systems integrators. His experience spans across business development and sales functions, as well as in technical and operation roles. Over the last 5 years he focused his career in the fields of playout automation delivering leading broadcast solutions across Brazilian and global markets.Vinicius Val de Casas – Marketing & Communications Manager – Pebble

The Impact of Cloud and Streaming Innovations on LATAM Broadcasters

Major transformations are happening across the LATAM video industry, most notably a rise in video streaming consumption and acceleration in cloud adoption. During this presentation, attendees will gain insights into the future of linear TV as well as the growth opportunities related to OTT delivery. This session will talk about the technology trends impacting the LATAM broadcasters and video service providers including how SaaS has emerged as a popular business model. The session will also detail recent case studies highlighting new developments in playout; statmux; distribution; live sports streaming, including ultra-low-latency and dynamic ad insertion; quality of video, and other innovations to enable outstanding viewer experiences for enhanced monetization.

Speaker: Eliésio Silva Júnior - Sales Director Brazil - Video Solutions Harmonic

Eliésio Silva Júnior is Harmonic’s sales director in Brazil for the company’s video solutions. He manages direct sales to key accounts, while also planning and executing the company’s growth strategy in Brazil. Eliésio has more than 27 years of professional experience in television engineering and manufacturing for large multinational and national companies, including Globosat and TV Globo. Prior to that, Eliésio was the LATAM manager and regional video sales leader at Tektronix. Eliésio has a teaching degree in electronics from FABES, an MBA in business management from Veiga de Almeida University and an MBA in digital TV and new media from the Federal University of Niteroi. In addition, Eliésio has technical degrees in electronics and telecommunications.

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