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Artificial Intelligence |
Room 1
Artificial Intelligence for Design, Production and Post-Production of Images and Audio
The panel will address how discriminative and generative AIs are revolutionizing audiovisual content production. Experts will discuss how these technologies are transforming content design and creation, including visual effects, audio and video editing, and complex task automation. This allows professionals to focus on creative and strategic aspects. Executives and industry professionals will have the opportunity to learn how AI can optimize workflows, reduce costs, and enhance production quality, making this panel a must-attend for those looking to lead innovation in the audiovisual sector.
Chair:
Fernando Moreira,
Coordinator of the SET Working Group on Artificial Intelligence
Fernando José Garcia Moreira is a consultant in audiovisual technology with extensive experience in developing projects for studios and audiovisual production centers. He holds a Ph.D. in Social Communication with research focused on communicational processes and interactivity of Digital TV. He also has a Master's degree in Social Communication with research in Information and Communication Technologies applied to Education, as well as a degree in Pedagogy. As a professor of production and audiovisual technology courses, he was the creator and director of TV Univap from 1997 to 2020, and served as the coordinator of the Radio and TV program at Univap from 2017 to 2020. He is also an author with contributions to 12 books and articles published in national and international journals. He has been a speaker at events in Brazil, Argentina, Mexico, Peru, Chile, the Dominican Republic, the United States, and Spain. He previously served as the President of the Brazilian Association of University Television (ABTU) and was a member of the Board of Directors of the Association of Educational and Cultural Ibero-American Television (ATEI). He is a member of the Brazilian Society of Television Engineering (SET).
Content Creation with Adobe Generative AI
Learn about Adobe’s new AI technologies for audio and video editing, and see innovations with Firefly, Adobe’s generative Artificial Intelligence platform.
Speaker:
Luis Bechtold,
Senior Field Specialist - Adobe Enterprise | Pro Video Team
Luis Bechtold works in Adobe's Enterprise strategic team as a Senior Field Specialist in the area of professional video and post-production, with a focus on broadcast, film, advertising, social media and emerging technologies. With more than 20 years of experience in the Digital Media Industry, Luis works in business development with companies and partners in the audiovisual sector, driving innovation through the use of AI in technologies for the creation and management of digital content.
How to mass produce content using AI to facilitate and help processes while reducing costs.
Speaker:
Carlos Cristofanilli,
Communications and Marketing Manager | Media, Content and Broadcast Engineering Center [B]3
25 years of experience acquired in broadcasters (TV Cultura and SBT), in an independent production company producing programs for the Multishow channel (Globosat), advertising films, corporate communications producing content for networks and events.
AI and Post-Production: Tools, Techniques and Trends
Audiovisual post-production has undergone a true revolution following the introduction of tools linked to artificial intelligence. Topics related to the visual conceptualization of ideas, audio processing, removal of specific visual elements, improvement of image definition, transcription and photogrammetry will be covered. In addition, examples will be presented of how this is already being used in the marketing of large corporations and in the production of successful films and series.
Speaker:
Eduardo Calvet,
Director and producer of documentaries, advertising films and virtual reality
Eduardo Calvet é mestre em Mídias Criativas pela Universidade Federal do Rio de Janeiro e atua nas áreas de Documentário, Trailers e Realidade Virtual. Dirigiu e produziu mais de uma dezena de projetos audiovisuais, com seleções em festivais como a Bienal de Veneza, Annecy, Festival do Rio, Mostra de SP e Gramado. Na TV Globo, colaborou criativamente nas principais campanhas promocionais de dramaturgia e esportes, premiadas com mais de 130 troféus, incluindo Clio, One Show, New York Festivals, Olympic Golden Rings e Promax Awards.
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Connectivity |
Room 2
What are the Possibilities for workflow Convergence in media Distribution?
Chair:
Eduardo Lopes,
Technology Director of Rede Amazônica
Eduardo Lopes holds a degree in Electrical and Telecommunications Engineering from Inatel. He has specializations in Systems (Center for Higher Education in Management, Technology and Education – FAI), Project Management (Fundação Getúlio Vargas – FGV), Digital TV and IPTV (Inatel), Business Administration (Postgraduate and Graduation Institute – IPOG) and Digital Strategies for Media Companies (ISE Business School). Currently, he is the Director of Technology at Rede Amazônica, an affiliate of TV Globo in the North Region.
Speaker:
Boris Kauffmann,
Senior Specialist Solutions Architect - AWS
He has over 15 years of experience in the media industry, working in technology roles across broadcast, post-production, and digital media preservation.
Before joining AWS, he was responsible for the design and architecture of various IP-based video routing systems as a Solutions Engineer at Imagine Communications. He implemented multiple playout, master control, and routing systems for broadcasters across Latin America.
He holds a Bachelor's degree in Electrical Engineering with an emphasis in Telecommunications from Universidade Presbiteriana Mackenzie in Brazil, and a Master's degree from the same university’s Graduate Program in Electrical and Computer Engineering. His research focused on the virtualization of the ATSC 3.0 and DTV+ air-chain.
Speaker:
Glenn Zolotar,
Systems Engineering/Pre-Sales Manager, Hitachi Kokusai Linear
Electronics Technician; Audio Recording Engineering, and MBA from the University of North Texas.
He has been working in the Digital TV market for 13 years at Hitachi Kokusai Linear, having participated in numerous projects, support and development of solutions, and implementation of transmission systems for TV stations in Brazil and abroad.
Speaker:
Guilherme Saraiva,
Director of Media and Satellite Sales, Claro Empresas | SET Advisor
I am a technology and digital products executive. Over the past few years, I have worked on digital transformation projects, leading initiatives focused on operational efficiency, improving customer experience, creating new revenue streams through digital products, and building partner ecosystems.
I have built my career over 30 years in national and international media and telecommunications companies such as Telecine, Globosat, British Telecom, NET, and Vicom. Throughout this journey, I participated in three company merger processes, actively involved in both the sale and integration phases.
I specialize in product development and management, complex project management, and client relationship management. I hold a degree in Telecommunications Engineering from IME, and MBAs in Marketing and Finance from FGV. I have completed specialization courses in project and process management at PUC and in pricing strategy at IBMEC. I am currently pursuing an MBA in Big Data and Artificial Intelligence at PUC.
Speaker:
Marcelo Amoedo,
Senior Sales Director - SES
Marcelo Amoedo has over 25 years of experience in the Broadcast market and specializes in content transmission networks and systems, video compression, Digital TV, and satellite communication solutions. He currently serves as Senior Sales Director at SES, where he is responsible for the commercialization of space segments for media and broadcast services, as well as managed media solutions and services for video content distribution in Brazil. He holds a Bachelor's degree in Business Administration, a Technology degree in Computer Networks, a postgraduate degree in Digital TV, Broadcasting, and New Media, and is currently pursuing an Executive MBA in Strategic and Economic Business Management.
Fábio Brasil,
IT Manager, Amazon Network Group
MBA in IT Management, Graduated in Systems Analysis, with over 30 years of experience in the area, working in retail, industrial, educational and broadcasting companies, for over 10 years in the Rede Amazônica Group in the IT area with a focus on broadcasting, a group formed by 13 TV stations affiliated with Rede Globo and Rádios CBN Amazônia, composed of 5 FM stations, in addition to news portals.
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Production |
Room 3
Producing for TV 3.0: Immersive Audio, HDR, Accessibility
TV 3.0 comes with a series of opportunities for broadcasters and challenges for the areas involved with content production. This panel aims to address three points in this process:
Live production in HDR, addressing challenges with different capture and distribution formats.
Accessibility, as the tools available in TV 3.0 can help create a unique environment available to everyone, regardless of their needs.
Immersive audio, greater realism and improved experience for the viewer, who now has the feeling of being “inside the scene”.
Chair:
Wolfran Bittencourt,
Director at Wolfran Engenharia Ltda
Graduated in electrical engineering from the Catholic University of Rio Grande do Sul, he has been working in the broadcasting area for 35 years. He was a regulatory project engineer at the RBS and TVE-RS group. He served as Director of Technology at the University of Vale do Rio dos Sinos TV (TV UNISINOS), which was an affiliate of the Futura channel.
From 2004 to 2007 he was part of the Digital TV research group at the University of Vale do Rio dos Sinos, which participated in studies on the implementation of the Brazilian Digital Television System, working on source signal coding and signal multiplexing research.
In 2013 he founded Wolfran Engenharia, a consultancy company for projects in the regulatory and studio areas of radio and TV stations.
He is currently also technically responsible for the following broadcasters: TV Assembleia do Rio Grande do Sul, TV Câmara de Porto Alegre, TV Câmara de Bagé and TV Câmara de Santa Maria.
Live production for HDR / SDR
Addressing the challenges in live HDR productions, considering the various currently available capture and distribution formats, while maintaining full compatibility with the distribution of content in SDR from legacy infrastructure.
Let’s discuss the available standards and the effort-to-gain ratio in this initiative.
Speaker:
Ricardo Costa,
Media Solutions Specialist , Globo
Graduated in Electrical Engineering with a focus on Electronics from FEI, with a postgraduate degree in Services Management from Mackenzie, been active in the Broadcast market since 2007. Have actively participated in the SD to HD migration in the national market, both from the broadcasters’ and equipment suppliers’ perspectives.
Additionally, contribute for national and international forums. Currently, at Globo, is part of the Center of Excellence team as Video specialist, contributing to aligning the company’s strategy with technology trends and the internal clients’ needs.
Artificial Intelligence for Automatic Audio Mixing in Live Broadcast Sporting Events
AI-driven applications enable the automatic creation of high-quality mixes in various formats, including NGA (Next Generation Audio), without the need for video or other tracking system. Field sounds, crowds, commentary, audio description, etc., are all automatically mixed and with loudness compliant with any standard.
This technology allows for the automatic creation of an immersive audio experience using only regular microphone setups. Without the need for additional tracking or manual operation, only with AI mechanisms that process microphone inputs.
With automation that controls signal levels, it is possible to adopt a simplified approach, focusing on features such as object-based audio (OBA) productions, immersive sound, interactivity, and accessibility options.
The goal of this presentation is to demonstrate the application of Artificial Intelligence for the automation of mixing audio signals in live broadcast sporting events, allowing the creation of processing workflows to support TV 3.0 audio features in real time.
Speaker:
Gabriel Thomazini,
Audio Consultant - Fraunhofer IIS
Gabriel Thomazini embarked on his career as a recording engineer, traversing through various studios and collaborating with artists across diverse musical genres. His passion for audio led him to work as an audio engineer in TV stations, where he delved deeper into audiovisual applications.
Throughout his journey, Thomazini engaged in projects involving IP-based mobile units, studios, and control rooms, as well as developing remote workflows and mixing for 3D audio formats. His background in Computer Science propelled him to collaborate on extended reality initiatives, crafting audio solutions for VR and AR applications.
With over 20 years of experience in the broadcast industry, Thomazini joined Fraunhofer IIS in 2021. Currently, he serves as an audio consultant for the development of the MPEG-H audio ecosystem in Brazil, sharing his extensive knowledge and expertise to drive innovation and advancement of audio technology in the country.
Integraded Immersive audio workflow in AOIP platform
From pre-production on DAW, alongside live audio feeds with real time mixing and direct mixer access of the multi-format immersive audio control, monitoring and deployment system all integrated on an AOIP platform.
Speaker:
Giuliano Quiqueto,
Technical Consultant - Yamaha Musical do Brasil
With more than 30 years of experience in professional audio, post-doctorate in acoustics and vibrations from USP, specialized in DSP from ISVR, European Doctorate in acoustics and vibrations from the University of Ferrara, Electrical production engineer from FEI, he works as a technical consultant for Yamaha Musical do Brasil since 1996, being responsible for introducing O2R to the Brazilian market.
Screen for All: Accessibility on TV 3.0
In the panel “Screen for All: Accessibility on TV 3.0”, we will explore the importance of inclusion in the new era of television, demonstrating how accessibility goes beyond simply removing barriers.
– TV 3.0 as an Inclusive Platform: TV 3.0, with its interactive technologies and connectivity, presents a unique opportunity to create genuinely inclusive entertainment experiences.
– Overcoming Challenges, Building Solutions: We’ll address the challenges of accessibility legislation and its practical application, using as an example the Mobi LOAD case – an app that provides resources such as audio description and descriptive subtitles in movie theaters.
– Sponsorship and Social Responsibility: We will discuss the feasibility of using sponsorship to promote the production of accessibility resources, highlighting the role of brands as defenders of equality and social responsibility.
Conclusion: TV 3.0 has the potential to be a powerful tool for inclusion, as long as accessibility is considered from the outset of the content creation process. Through the joint action of different sectors, we can build a future where entertainment is accessible and enjoyable for everyone.
Speaker:
Rafael Parlatore,
Director of Accessibility at MAV
Rafael Parlatore is MAV's Accessibility Director, with over 18 years' experience in audiovisual accessibility. At MAV, he leads projects to make theaters, cinemas, events and audiovisual productions accessible to diverse audiences. He contributed to the development of Closed Captioning and Audiodescription standards, and chaired the EGA's Accessibility Committee, promoting inclusion. He constantly seeks innovations to overcome barriers in communication and the audiovisual experience.
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Security |
SET Auditorium
Are you prepared for a Disruption?
In this panel, we will explore and reinforce the need for companies in the media and entertainment industry to prepare for possible disasters. We will use real cases of disruption, share lessons learned and present effective methodologies, architectures and approaches for disaster recovery processes. The objective is to ensure business continuity in the event of incidents caused by cybersecurity events or other threats.
Chair:
Alex Viana,
Cybersecurity and IT Infrastructure Manager, RECORD
Professional with a Master's degree in Systems Technology Management from Centro Paula Souza (FATEC São Paulo), an MBA in Information Security, and a Bachelor's degree in Computer Networks. He has 22 years of experience in IT Infrastructure, holding certifications from Cisco, Microsoft, Exin, among others. For the past 12 years, he has specialized in Information Security, with experience in companies from the technology, retail, and broadcasting sectors. He has also worked as a university professor at institutions such as UniSant'Anna, IBTA, Impacta, and FMU. Currently, he manages the Information Security and IT Infrastructure departments at RECORD.
Speaker:
Nilo Trigueiro,
IT and Systems Manager, RECORD BRASÍLIA
Graduated in Computer Network Management from Universidade Paulista, Nilo has been working in the area for 21 years, working as an Instructor and Consultant in companies in the retail and television segments. Since 2012, he has contributed to the evolution of Technology, Innovation and Security at Record Brasília, currently as IT and Systems Manager.
Speaker:
Matheus Pereira,
Technology Manager - TV Integração
Graduated in Information Systems, he has 19 years of experience in the Broadcast and Open TV market, having contributed to significant projects in his company. He currently works as Technology Manager at TV Integração (affiliate of Rede Globo), being responsible for the Infrastructure, Information Security, Help Desk and Television Engineering sectors. Passionate about technology, he is a software programmer in his spare time and an IoT enthusiast, always aware of new trends and innovations in his area of expertise.
Speaker:
Antonio Bueno,
Consult Partner at Kyndryl
Master's degree in Computer Science and MBA in Cyber Security. Throughout my career at Kyndryl, I have worked in several positions such as user support, service leader, architecture and now I work as a Consultant where I am responsible for enabling and helping our clients in digital transformation through Modernization, Innovation and Security. Over these 20 years with the company, I have worked in several segments such as finance, banking, services, retail, industry and broadcast.
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Connectivity |
Room 1
TV 3.0 – What is the new Infrastructure Concept that will enable the Implementation of the TV of the Future?
We invite everyone to an unmissable panel on the challenges of technical implementation of TV3.0, which seeks to completely integrate the worlds of broadcast and broadband.
Our panel will feature representatives from the broadcast market who will share valuable insights on how we can structure proposals for this new model, which will need to incorporate concepts such as cloud production, scalability, on-demand use, infrastructure sharing, agility for enable new business models in addition to the constant search for cost and operational efficiency.
Chair:
Carolina Duca,
Director of Infrastructure and Telecom, Globo
Engineer and Master in Digital Transmission Systems, has been working for over 10 years in the area of content production and distribution. She is currently responsible for Globo’s telecommunications area.
Speaker:
Atheer Sabti,
Video Principal Solutions Architect - Hewlett Packard Enterprise
With 20+ years of experience specializes in Digital Video solutions. He has a bachelor’s degree in computer science and a master’s degree in business administration. Over the last 2 decades, he led Video Operations, Engineering and Architecture teams during his work for Broadcasters, CSPs and ISPs designing, deploying, and managing different IPTV and OTT video solutions before joining HPE in 2019 where he started to focus mainly on the OTA Broadcast Core solution with Service Orchestration and Workflow Automation helping Broadcasters to modernize their Stations by migrating to a hybrid cloud-based solution and to monetize their spectrum leveraging automation and service orchestration technologies.
Speaker:
Boris Kauffmann,
Senior Specialist Solutions Architect - AWS
He has over 15 years of experience in the media industry, working in technology roles across broadcast, post-production, and digital media preservation.
Before joining AWS, he was responsible for the design and architecture of various IP-based video routing systems as a Solutions Engineer at Imagine Communications. He implemented multiple playout, master control, and routing systems for broadcasters across Latin America.
He holds a Bachelor's degree in Electrical Engineering with an emphasis in Telecommunications from Universidade Presbiteriana Mackenzie in Brazil, and a Master's degree from the same university’s Graduate Program in Electrical and Computer Engineering. His research focused on the virtualization of the ATSC 3.0 and DTV+ air-chain.
Speaker:
Ewerton Maciel,
CTO, TV TEM
PMP (Project Management Professional) from Fundação Getúlio Vargas, Electrical Engineer with an emphasis on Telecom from Facens, 26 years of experience in Broadcast, Has worked in the Navy, TV Globo, Harris Corporation and is currently Technology Director at TVTEM Afiliada Globo in SP. Training in Cloud (GCP and AWS) - Iaas, IA and Network. Certification in Security, and IOT (Arduino and ESP32).
Speaker:
Bruno Tariant,
Vice President for North and South America @ ENENSYS Technologies
Vice President for the North and South America region for ENENSYS Technologies, Bruno TARIANT has led the ENENSYS team responsible for the implementation of several ATSC 3.0 projects in the USA for the past 5 years. He is also responsible for the implementation of several projects with ENENSYS products for ATSC1 technology in Mexico, DVB-T2 in Colombia/Panama and ISDB-T in South America. He has held several other positions in companies such as Witbe, Infovista, Tektronix and IBM in countries such as the USA, Mexico and Brazil. He graduated as a computer engineer with a specialization in Telecommunications from the National Institute of Applied Sciences (INSA) in Rennes/France.
Speaker:
Nertan Azevedo,
Commercial Director at ATEME
Entrepreneur, results-oriented, over 15 years of experience in leadership, business development and sales. Industrial Engineer with an MBA from Fundação Dom Cabral.
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Artificial Intelligence |
Room 2
IAG APPLIED TO INFORMATIVE CONTENT PRODUCTION: How can journalistic Newsrooms and Communication Agencies utilize a creative yet imprecise Tool?
Since the launch of CHATGPT in late 2022, artificial intelligence (AI) has garnered significant attention from the media, the market, organizations, and academia. In journalism and content production, the potential for productivity gains exists, but it must be carefully considered in light of the risks of errors and inaccuracies that developers themselves highlight. In activities where information quality is crucial and errors can harm brands and reputations, how do we navigate a technology that seems here to stay?
Chair:
Márcio Carneiro dos Santos,
Coordinator of the SET Working Group on Artificial Intelligence
Journalist (UFMA), with an MBA in Marketing (ISAN-FGV/RIO). Holds a Master’s degree in Communication (UAM) and a Doctorate in Intelligence Technologies and Digital Design from PUC-SP. Currently a professor in the Department of Social Communication at UFMA, specializing in Journalism in Digital Networks. Serves as the coordinator of LABCOM - Media Convergence Laboratory and NID - Data Intelligence Nucleus within LABCOM. Also coordinates the Postgraduate Program in Professional Communication at UFMA and leads the AI Working Group at SET. Author of the book: “Generative Artificial Intelligence” and various courses and articles on IAG, including “Customized Artificial Intelligence and Process Automation: Why ChatGPT is not suitable for organizations?
Practical Cases of AI Use as a ‘Copilot’ for Journalism and Editing Professionals
The rapid evolution of Artificial Intelligence is profoundly redefining the media and entertainment industry, offering innovative and transformative solutions. In this presentation, we will explore practical AI use cases aimed at Journalism, focusing on the use of various tools available as a co-pilot for professionals who create and edit news.
Speaker:
Felipe Andrade,
VP of Sales at CIS Group
Felipe Andrade has a degree in Computer Engineering, with more than 30 years of experience in the Broadcast market, working in leadership positions in companies such as Sony, Philips, GrassValley, Avid and Quantel. Since 2018, he has held the position of Vice President of Sales at CIS Group, leading the commercial and project departments, focusing on technology for journalism, sports and entertainment production in the United States and Latin American markets.
The Impact of AI on Media Companies
Artificial Intelligence profoundly transforms the trajectory of media companies worldwide – encompassing any company specialized in content production. Adapting to this landscape involves understanding how to effectively integrate technology across the entire production chain. This raises critical questions about defining business objectives when utilizing AI, ensuring the quality and ethics of algorithm-generated content, and maximizing added value for the target audience. A 10-minute reflection to help you in decision-making processes.
Rafael Sbarai,
Head of Product at Cartola Express - Globo
I'm a Head of Product at Cartola Express, a daily fantasy game created at Globo. Professor in MBA and Graduate programs at FGV, Insper and Mackenzie teaching Digital Strategy, Product, Data and Business Models. I've got an M.C. in Journalism – Business, Journalism and Technology – at Faculdade Casper Libero, leading university of journalism in Brazil.
AI Studies and its application of NHK STRL
NHK STRL has been contributed to the advancement of broadcasting technologies since its establishment in 1930. From 2021, NHK STRL is conducting studies under the concept of “Future Vision 2030-2040”. While looking for the future areas, we are now also focusing on the research that empower the current media and content production.
In this presentation, latest AI studies and its application of NHK STRL including image analysis, speech analysis, and language analysis are introduced.
Speaker:
Kohei Kambara,
Chief of Advanced Transmission Systems Research Division at NHK | STRL
Kohei Kambara received BE and ME degrees in electrical and computer engineering from Yokohama National University, Kanagawa, Japan, in 1999 and 2001. He joined NHK in 2001. From 2001-2009 and since 2019, he has been working for NHK STRL. He is a Chief of Advanced Transmission Systems Research Division and is engaged in the development of next-generation broadcasting systems.
Practical Use of Generative AI in UOL's Newsroom
UOL has developed a tool to prevent hallucinations in generative AI models. Utilizing R.A.G. techniques, the portal successfully brought to life projects aimed at both the end audience and internal newsroom use. From May to July of this year, we created chatbots based on our news articles, AI-generated article summaries, and automated monitoring of selected websites. Thomas K. Pomerancblum, UOL’s General Manager of Software Engineering, discusses the challenges and outcomes of these initiatives.
Speaker:
Thomas K. Pomerancblum,
Senior Software Engineering Manager , UOL
With over 25 years of experience in the technology industry, Thomas is the Senior Software Engineering Manager, responsible for the development, UX, and UI teams in the content area of UOL. He leads the teams responsible for the systems used by the portal's editorial staff to publish, display, and distribute their content across various devices, interfaces, and networks where their production is present.
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Production |
Room 3
Advancement in “All in One” Solutions for Content Production and Virtual Set Design
“All in One” technological solutions are nothing new, but they are increasingly incorporating new applications and functionalities (software-based), with great reliability, allowing them to be used by an ever-increasing range of broadcasters around the world, with an unbeatable cost-benefit ratio.
In this panel, we will show several technologies and success stories that were presented at the last NAB, with great repercussion in our field. The solutions range from production itself, but also virtual scenography and even solutions with integrated master.
Chair:
Caio Klein,
General Director of TVE RS
Electrical Engineer graduated at UFRGS, post-graduated in Business and People Strategic Leadership at ESPM-RS. Initiated his career at RBS, where he worked in many technical functions. Then, for 10 years, Caio was the Technical Director of TVE-RS. In 2005, he returned to RBS to be the Technical Manager of the Group’s radio stations and then being the Operations Executive Manager of RBSTV, where he participated on the coverage of the 2006, 2010, 2014 and 2018 FIFA World Cups, the 2008 and 2012 Summer Olympic Games and the 2006, 2010 and 2017 FIFA World Cup Clubs, events where he was responsible for the RBS Group’s logistic. Nowadays, he is the General Director of TVE RS.
Case study: Complete operation of a large broadcaster on LiveOS' SMPTE2110 software-based platform
VRT, Belgium’s largest Dutch-language public broadcaster (it has three TV and five radio stations) has selected LiveOS (software-based) as its production system in replacement of the current system (hardware/SDI). The upgrade to the IP SMPTE2110 is the unequivocal step in the evolution of video production and the Neton.live system also has several advantages such as flexibility, scalability, low latencies and a friendly web interface.
From this experience we will show how the use of a software-based production system streamlines a broadcaster’s processes from end to end: implementation, configurations, integration with third parties, production operation and reuse.
Speaker:
Magnus Moreira,
Technical Specialist at Vídeo Systems
Magnus studied Electronics Technician, Electrical Engineering and Journalism at the Centro Universitário de Minas Gerais, UnilesteMG.
He worked as an editor and assistant director on documentaries, advertising and institutional videos. He was the technician responsible for implementing TV dos Vales (currently InterTV dos Vales) in his hometown, Coronel Fabriciano.
Since 2009 he has been a technical specialist at Vídeo Systems where he works with projects, pre/post sales, commissioning, training and support for the various companies represented by the company, including: Chyron and Neton.
Virtual production for TV and Advertising with Disguise all in one solutions
Dive into a new world of content creation. From movies to TV shows, advertising to entertainment; technologies such as high-performance Disguise servers, high-resolution LED panels, camera tracking and game engines are changing the way we produce content. Come and discover how these innovations are shaping the future of the professional production industry.
Plus, a brief look at how this technology was used by TV Globo in its recent coverage of the Paris Olympics.
Speaker:
Nelson Maluf,
Virtual Production Director, On + Av
Video Director with over 25 years of experience. Graduated from Full Sail University in Film and TV Production in the USA. His career stands out for his 12-year participation as Video Director in the world tour of singer Julio Iglesias, traveling to 64 countries on all continents. In addition to international tours, in Brazil he has executed the main national and international shows using large LED panels and high-performance servers; currently, technical director of virtual production, in addition to participating in several advertising projects for major brands, he worked at Globo for the Paris 2024 Olympics, with the ultra-realistic virtual set and several disguise servers in a cluster.
Integrated Solutions: Simplifying the Content Production
Help tell your story…beautifully. The Tricaster platform puts an entire suite of media production capabilities at your fingertips. You can produce anything from presentations and webcasts to online events and sporting events with quality, consistency and efficiency.
Vizrt Virtual Studio GO – Everything you need to produce immersive augmented reality graphics and virtual set designs. It’s all there. Pre-configured and ready to go live.
Speaker:
Leonardo Leitão,
Key Account Manager - Vizrt
With over 20 years of experience in the broadcast market, I worked for 13 years at Globosat performing various functions within the engineering and operations departments. Participated in coverage of significant events such as the Olympic Games, World Cup, Rock in Rio, and others.
In 2014, I joined the Ross Video sales team in Latin America, acting as a Solutions Architect throughout the region. Since the end of 2020, I have assumed the position of Regional Sales Manager in Brazil, contributing to the expansion and greater recognition of the Ross Video brand in the Brazilian market.
Recently (September 2023), I joined the Vizrt Sales Team in Latin America as a Key Account Manager, managing closely the most important customers in Brazil and Mexico.
The advancement in “All in One” solutions
Major transformations are happening across the video industry, most notably a rise in video streaming consumption and acceleration of cloud adoption and Hybrid Projects. Multiple applications and optimizing workflows that until recently were separate and are now all done together. Emerged as a popular business model and we will present strategies for unifying resources to support broadcast, video streaming and social media.
Solutions with an ALL-in-One approach are in very high demand in the market today, seeking greater technical and commercial efficiency.
Speaker:
Eliésio Silva Júnior,
Sales Director Brazil - Video Solutions Harmonic
30 years of professional experience - Television and Telecom (Sales / Projects / Systems / Operations / Support), developed in large multinational and national companies: 17 years at Globosat (including 3 years at TV Globo), 7 years at Tektronix, 2 years at SEAL/Telecom and since 2020 at Harmonic.
Eliésio has a degree in electronics from FABES, an MBA in business management from Universidade Veiga de Almeida and an MBA in digital TV and new media from Universidade Federal de Niterói. In addition, Eliésio has technical training in electronics and telecommunications.
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Security |
SET Auditorium
Can Brazil become a global Reference in the fight against audiovisual Piracy?
This panel will discuss the reasons why the fight against piracy in Brazil began to attract attention in other countries and how far it can go.
Chair:
Diogo Leuzinger,
Information Security Specialist, Globo
A graduate of Actuarial Science from UFRJ and a master's degree holder in Administration from COPPEAD/UFRJ, Diogo worked for years at Globo on Digital Transformation projects. For the past 5 years, he has been leading initiatives to combat audiovisual piracy in the Information Security field.
Enhancing Global Copyright Protection: MPA/ACE Enforcement Strategies and Brazil's Contribution to the Fight Against Piracy
Providing an overview of the Siteblocking status and noticeable MPA/ACE enforcement strategies worldwide. Focusing on “best practices” and lessons learned in the course of MPA/ACE’s efforts to protect copyright, and as well as on current challenges in the overall landscape. Placing the Brazilian model in an international perspective and outlining ideas and possibilities to further strengthen Brazil’s position in the global fight against piracy.
Speaker:
Julie Kever,
Senior Legal Counsel- Motion Picture Association
Belgian national, I practiced law, and particularly intellectual property law, for over ten years in several Belgian and international law firms. In 2022, I joined the MPA legal team in Brussels as Senior Legal Counsel, and since then contribute to the development of the MPA’s global site blocking strategy and participate in the coordination and supervision of judicial or administrative site blocking actions carried out the by MPA and/or its members in a very large number of countries worldwide.
Combating Audiovisual Piracy: how far can we go?
Brazil has made great progress in combating audiovisual piracy. A large network of public-private cooperation was established to, from many fronts, prevent and repress this illicit activity. But it is a fact that some legal operations on the Brazilian internet (hosting servers, domain registrars, even some social networks or market places) have not yet assumed their responsibilities. Many criminal operations continue to contract services, using these legal platforms to operate their businesses. Something needs to change: in Brazil and in the world. State regulation of platforms that have proven to be inefficient in combating criminal operations appears to be increasingly urgent.
Speaker:
Jonas Antunes,
Legal Director, ABTA - Brazilian Pay TV Association
Jonas Antunes Couto is an economist and lawyer, with a PhD in Economic Law from USP. He is currently the Legal and Regulatory Director of ABTA, where he oversees activities related to the prevention and combat of audiovisual piracy in the industry.
Marcelo Alves da Silva,
Enforcement Superintendent - ANATEL
Graduated in Electrical Engineering from the Federal University of Uberlândia (UFU). Specialized in Business Administration from the São Paulo School of Administration of the Getúlio Vargas Foundation (FGV). He joined the telecommunications sector as an engineer in 1996, at CTBC Telecom, then the only private company in the sector. He has been a career civil servant at Anatel since 2015, where he has worked as a specialist in the Planning and Regulation Superintendence, head of advisory and inspection manager at the Inspection Superintendence, and advisor to the Board of Directors.
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SET Express |
XR Content: Compatibility and Optimization of Usage Forms
In this panel on virtual production, we will address some of the most relevant challenges for creating and managing XR content, building the best narratives with multiple screens and LED walls; and how to combine virtual environments and real characters. It will be an excellent opportunity to exchange experiences and learnings with representatives from OTTera, Disguise and Brainstorm.
Chair:
Wilson Oliveira de Almeida,
TV 3.0 GT Coordinator - SET
Telecommunications Engineer with an MBA in Network Management and Internet Technology at the Electronic Computing Center at UFRJ. Business consultant in the areas of Technology, Broadcast and Virtual Production. Background developed during 30 years as an executive at Globo, with extensive experience in Projects, Processes and Support, always focusing on innovation in coverage of major events such as World Cups and Olympic Games; in addition to major projects such as the new Jornal Nacional scenario, Cloud Productions and Virtual Productions; with great specialization in high performance LED Panels.
VIRTUAL PRODUCTION AND XR: CONCEPT, WORFLOWS, BENEFITS AND LIMITATIONS
Virtual Production and XR are now the trendiest and most recent flavors of Virtual Reality, especially when combined with LED video walls. Virtual sets and Augmented Reality (AR) have been around for decades now, and the Virtual Reality concept has diversified with the arrival of new display technologies like LED video walls, that provide alternatives to traditional chroma keying. Recent productions have taken advantage of this technology, and broadcasters are increasingly using it for live shows, but many users still see XR as a diffuse concept associated to video walls. As a form of Virtual Reality (VR), Extended Reality (XR) can be defined as the combination of real and virtual environments. However, in practical terms for broadcast and film content creation, XR is normally understood as the combination of virtual environments projected in a LED wall, and sometimes LED floors, with real characters on stage, sometimes including other graphic elements in a sort of Immersive Mixed Reality (IMR). But, there is no technical reason why the LEDs can’t be replaced by a Chroma set so, using one method or the other is key for achieving a given result.
Speaker:
Erik Iriondo Pérez,
Sales Manager for Latin America and the Caribbean at Brainstorm
Erik Iriondo Pérez is the Sales Manager for Latin America and the Caribbean at Brainstorm, a leading provider of real-time 3D graphics and virtual production solutions, specializing in virtual sets. He has been instrumental in implementing innovative solutions in the broadcast market.
Tech Support and Content Compatibility in XR
OTTera is at the forefront of integrating our OTT applications into extended reality (XR) and virtual reality (VR) devices, setting new standards for immersive media experiences. As VR devices continue to shrink in size and grow in accessibility, the demand for high-quality XR content is anticipated to surge.
OTTera is actively preparing its content, channels, and applications to be compatible with XR devices, such as the Meta Quest and Apple Vision Pro. Our focus is on harnessing cutting-edge technologies to create, distribute, and manage XR content efficiently, ensuring our apps are ready for the next wave of immersive media consumption.
Technical support is paramount when it comes to XR media production. Ensuring seamless compatibility and performance across various platforms requires a deep understanding of the underlying technologies, including spatial computing, 6DoF (six degrees of freedom) tracking, and real-time rendering engines.
By leveraging advanced distribution protocols and ensuring compatibility with diverse hardware ecosystems, we plan to provide a robust framework for delivering high-quality content into XR devices.
In summary, OTTera is committed to driving the future of media through XR and VR advancements. Our strategic approach involves staying ahead of industry trends, adopting state-of-the-art technologies, and ensuring our platforms are primed for the immersive content revolution.
Speaker:
Steve Rifkin,
Chief Operations Officer (COO) and co-founder of OTTera
Steven Rifkin is the Chief Operations Officer (COO) and co-founder of OTTera, Inc., a leading global technology services company providing digital supply chain solutions. As the COO of OTTera, Steven is responsible for the day-to-day operations of the company, ensuring that all aspects of the business run smoothly and efficiently. Steven's leadership is focused on a commitment to excellence, team collaboration, and an unwavering dedication to the company’s mission of providing top-tier OTT solutions to clients worldwide.
Under Steven’s tenure, OTTera has continued to grow and thrive, expanding its services and reaching new markets. His ability to lead cross-functional teams, manage complex projects, and drive operational efficiency has been key to the company’s success. Steven’s strategic insights and operational expertise have enabled OTTera to navigate the challenges of the OTT industry and position itself as a leader in the field.
Before joining OTTera, Steven gained extensive experience working with networks, production companies and medium-sized media businesses in the United States entertainment space, where he played pivotal roles in operations, business development, and strategic planning. His work in these environments allowed him to develop a unique understanding of a digital publishing worflows and monetization of digital inventories.
Achieve Better Storytelling with multiple screens and LED Walls in the Studio
Let’s explore how these technologies can transform visual storytelling, creating immersive and engaging experiences.
- Evolution of Visual Storytelling: With technological advancements, studios can now create dynamic environments using multiple screens and LED walls, enhancing traditional storytelling methods.
2. Benefits: Creative Flexibility – Rapidly changing virtual sets offer unprecedented creative freedom. Total Immersion – Multiple screens create a visually rich environment, enhancing emotional connection. Interactivity – Real-time information and interactive graphics deeply engage audiences.
3. Use Cases: TV and Film – Shows like “The Mandalorian” use LED walls for realistic backdrops. Sports Broadcasting – Multiple screens display real-time stats and replays. Live Events – Concerts use LED walls for stunning visuals.
4. Implementation: Planning and Design – Ensure screens complement the narrative. Technology and Equipment – Invest in high-quality, reliable equipment. Technical Team – Experienced teams are crucial for a smooth operation.
5. Bottom line: Multiple screens and LED walls enhance visual storytelling, creating immersive experiences and elevating production quality.
Speaker:
Ely Stacy,
Technical Solutions Manager, disguise
Ely Stacy leads the Technical Solutions team at Disguise, specifying and integrating dozens of Virtual Production and XR stages as well as training operators in the Disguise Virtual Production Accelerator. Every production is different and presents different challenges to overcome, from cameras to camera and talent tracking to GhostFrame and complex system integration. Technology, AI and entertainment have been evolving quickly over the last few years with industries overlapping and a demand for bigger and better experiences.
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SET Express |
Room 2
TV 3.0: Technology and Business – The future of TV in Brazil
This Panel will explore aspects of innovative technologies to leverage new business models that TV 3.0 will provide to broadcasters.
We will also cover a reference architecture for building ATSC3.0 workflows in the cloud, and finally we will discuss how MIMO (MULTIPLE INPUT MULTIPLE OUTPUT) antennas will work for the transmission and reception of TV 3.0 over the air.
Chair:
Marcos de Araújo,
Technical project coordinator - TV CULTURA-SP
Degree in Electrical Engineering from UMC University.
Training in Project Management from ESPM.
Long experience in Broadcasting working for 47 years at Tv Cultura in São Paulo, participating in the entire evolution of the Brazilian television system, starting as a video technician, audio and video coordinator and now as Coordinator of Technical TV Projects.
TV 3.0 in practice: Challenges for the business area
The future of TV lies in the internet, personalization, and intensive use of data. Supported by the rapid growth of Smart TVs and strong demand from advertisers for digital audiences, the media market is slowly adapting to a user who never stops moving.
In the race for new revenue sources, national and regional broadcasters are implementing innovative technologies, already available today, to leverage business with the sale of formats and products based on the concepts of TV 3.0.
Beyond technical, regulatory, and investment obstacles, the true challenge for TV lies in its operation and business model. For over 70 years, our TV has thought and breathed “linearity”.
Marketing, product, sales, and operations departments, all in sync with a schedule that starts and ends at the same time. Orders, Opec, Insertion, Basket. Fundamental concepts in every broadcaster that lose their original meaning when each user watches personalized content whenever they want.
The opportunities are numerous: growth, revenue, and value generation for the entire market. But for TV to maintain its influence and revenue, it needs to bring digital to the forefront of its business. The TV of the future is being designed today, and we will present practical actions on how various broadcasters are already (and increasingly need to) initiate this transformation in-house, today.
Speaker:
João Vitor de Castro,
Director of Channels and Partnerships, Zedia
João Vitor de Castro is a partner and Director of Channels and Partnerships at Zedia, a company that supports major networks and media groups in Brazil in their digital transformation processes. Developed as a platform focused on broadcasters, Zedia leverages data and intelligence to tackle the main challenges of modern television — from delivering personalized content and advertising experiences to the digital restructuring of business models. Currently, João works directly with several TV stations, helping to build digital products and train commercial teams for the new distribution and monetization models that define the future of the industry.
Building ATSC 3.0 Workflows in the Cloud: A Practical Approach
The transition to the SBTVD 3.0 broadcasting standard will drive innovation in the broadcasting industry. In this presentation, we will explore a reference architecture for building an ATSC/TV 3.0 workflow in the cloud.
Firstly, we will introduce the key features of ATSC 3.0. Then, we will explore how the cloud can provide a scalable and flexible infrastructure to support these new standards, as all components of an ATSC 3.0 system, except for the exciter and transmitter, can be implemented in software.
We will discuss the reference architecture for ATSC 3.0 workflows running in the cloud, addressing key points such as channel origination, ROUTE/DASH streams, and distribution to the transmitter, highlighting the services that can be used at each stage of the process.
We will highlight the potential use of ARQ protocols for distribution in the Studio-to-Transmitter Link Transport Protocol (STLTP), which enables secure and reliable transmission to the transmitters, enabling cloud-based central-casting architectures.
Additionally, we will present proof-of-concept experiments that were conducted to validate these architectures and demonstrate their feasibility. These proof-of-concept experiments includes scenario simulations, scalability tests, and performance evaluations. We will share preliminary results and lessons learned so far, providing valuable insights for participants interested in implementing.
Speaker:
Boris Kauffmann,
Senior Specialist Solutions Architect - AWS
He has over 15 years of experience in the media industry, working in technology roles across broadcast, post-production, and digital media preservation.
Before joining AWS, he was responsible for the design and architecture of various IP-based video routing systems as a Solutions Engineer at Imagine Communications. He implemented multiple playout, master control, and routing systems for broadcasters across Latin America.
He holds a Bachelor's degree in Electrical Engineering with an emphasis in Telecommunications from Universidade Presbiteriana Mackenzie in Brazil, and a Master's degree from the same university’s Graduate Program in Electrical and Computer Engineering. His research focused on the virtualization of the ATSC 3.0 and DTV+ air-chain.
MIMO antenna for TV 3.0
TV 3.0 has challenging guidelines, as superior audiovisual quality, and efficient use of the radio spectrum. In this scenario, the SBTVD Forum established that providing support for MIMO antenna is a requirement of TV 3.0. The presentation explores the importance of the MIMO antenna in TV 3.0, the concept of current and proposed polarizations, the MIMO antenna types and the advantages and challenges of MIMO in TV 3.0.
Speaker:
Alberto Botelho,
Broadcasting Project Engineer - LM Telecom
He has PhD in Electrical and Computer Engineering from Mackenzie, Master's degree in Electrical and Computer Engineering Mackenzie, specialization in Digital Television Systems Engineering from Inatel, specialization in Telecommunications Network Engineering from Inatel, MBA in Project Management from FGV and degree in Electrical Engineering from UNIP. He has worked as a broadcasting project engineer since 2002 and currently works at LM Telecom.
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SET Express |
Room 3
New Digital Era: Audience Metrics, Re-Sounding and Hyperconvergence
In this panel we will address very relevant topics in the new digital era we are going through.
We will discuss the present and future of TV audience metrics with the integration of data from TV, CTV, OTT, Streaming, Vlog, Podcast, etc., seeking a new set of tools to help the market measure and understand the behavior of its customers. consumers, thus measuring and attributing results to their investments in content and advertising.
We will explore the latest innovations in the audiovisual market, with a focus on re-sounding works, highlighting how new solutions are shaping the current scenario, from the creation and management of soundtracks to the introduction of a revolutionary service for dividing files into multiple channels, generating a great diversity of sound possibilities, overcoming technical barriers and new quality standards.
And Hyperconvergence, with so many different formats, conversion needs, centralization, integration and diversity together in the smallest physical space and lower energy consumption is another highlighted topic.
Chair:
Robson Tavares,
Technical Director at REDE CNT
Robson Tavares, Electronics Technician, Broadcaster and Electrical Engineer with emphasis in Telecommunications from UFPR (Federal University of Paraná).
He has been working in broadcasting since 1981, with experience in all areas of Television Stations, from studio and external capture, production, post-production, archiving, distribution, exhibition and transmission.
He began his career as a broadcaster at TV Cultura in São Paulo, with stints at SBT, video producers and currently at REDE CNT, in the Technical Direction, with maintenance work, projects, training, as well as implementation of Broadcasters and Retransmitters throughout Brazil.
Present and future of TV audience metrics
The present and future of TV audience metrics are in data integration. TV, CTV, OTT, Streaming, Vlog, Podcast, etc. With the fragmentation of content distribution channels, the market is seeking ways to measure and attribute the results of their investments in content and advertising.
Latitude, in partnership with Kantar IBOPE Media and other data sources , has been developing a new set of tools to help the market measure and understand consumer behavior. With a mix of methodology, research, and new technologies, the future of measurement and attribution promises an even more complete and granular view of each consumer.
Discover new possibilities for measuring audience, engagement, attention, and performance for broadcasters and advertisers.
1) Expansion of Panel Size and Diversity; 2) Use of IoT Technologies and Connected Devices; 3) Privacy and Compliance with Regulations; 4) Hybrid Panels.
Speaker:
Marcio Malmegrin,
CEO of Latitude Data Services
Marcio Malmegrin is a serial Entrepeneur and a C-Level Executive with a demonstrated history of working in the media, marketing and advertising industry. As a founding partner of Macuco Tech Ventures. Marcio acts as advisor and investor on startups such as Orbit DataScience, Zedia and Mantis.Ai, among others, and is currently the CEO of Latitude Data Services.
Revolutionizing the Audiovisual Market: Innovations in Re-Sonorization of Projects
In this talk, we propose to explore the latest innovations in the audiovisual market, with a focus on re-sounding works. Highlighting the leadership of Music Solution, a pioneering company in this field for over 20 years, we will discuss how new market solutions are shaping the current audiovisual landscape. From the creation and management of soundtracks to the recent introduction of a revolutionary service for splitting audio files into multiple channels, we will examine how these technologies are renewing quality standards, enabling dubbing on a global scale, facilitating the commercialization of works and preserving the artistic integrity of productions.
Today there are several technical issues that hold up the distribution of certain productions due to poor audio quality and specific issues with the release rights for soundtracks. Re-Sono’s technology offers possibilities for new and old productions. For new productions, for example, it can replace music that is captured organically during the recording of a documentary with material from the client’s own archive that has already been released for use.
Luiz Helenio and Julio Cesar, partners at Music Solution, will discuss the possibilities of reactivating catalog products, speeding up, cheapening and expanding the global space that audiovisual productions can occupy. Among the biggest clients already using Re-Sono technology are the Globo group, TV Record, SBT and Canal Off.
Speaker:
Luiz Helenio,
Partner at Music Solution
A partner at Music Solution since 2016, Luiz has a postgraduate degree in Production Engineering Applied to Entertainment. He has more than 20 years' experience in the industry, particularly in the area of audiovisual technical education, where he has helped train more than 15,000 students and given corporate training to teams from major media companies such as Globo, Globosat, TVE and Rádio Meu, among others.
Co-speaker:
Julio Cesar,
Partner - Music Solution
Graduated in musical composition and popular piano, Julio Cesar is one of the founding partners of Music Solution, but he started playing music at the age of 14, when he was already teaching introductory music classes and playing in dance bands. He had a long stint at Record TV, where he worked as an audio recording technician, sound designer and music producer. He also produced tracks for the journalistic “Jornal da Record” (as an interpreter), “Fala Brasil” and “Esporte Fantástico”, for example.
The Benefits of Hyperconvergence in Broadcast infrastructure
The use of computing platforms for broadcast-related applications, which began in the early 1990s, helped the market undergo several transformations in relation to content distribution.
In terms of connectivity, we can mention the new standards that have emerged for internal signal traffic to broadcasters, distributions and contributions. In this sense, we are talking about the advent of standards such as SDI (3G or 12G), ST-2022, ST-2110, SRT, NDI, control protocols such as NMOS, etc.
Video processing took an important leap forward by using CPUs, GPUs and FPGAs, associated with software layers.
A major change was also noticed in relation to the ways in which these systems were deployed, through the emergence of distributed computing, known as cloud, which now allows for much more flexible installations, which can be completely on-premises, completely cloud or hybrid, bringing together the best of both worlds.
The lecture aims to discuss how the use of the same computing platforms, which enabled us to make so many improvements in relation to the generation, contribution and distribution of content, can help the Broadcast market to simplify its internal infrastructure, through a concept called hyperconvergence. , where different equipment can converge on just one platform, in an end-to-end production chain, being able to manage the different I/O formats available today, in addition to having its functions defined on demand and by software.
Speaker:
Luiz Cláudio Costa,
Solutions Architect - LatAm, Rossvideo
Working for 25 years in the broadcast market with initiatives related to the technical area. He has a degree in Computer Science and Electronics Technician. During the period of experience in the market, he worked at Globosat, where he was in charge of projects related to exhibition automation and event production, and at Globo as Project Manager for media solutions before joining Ross Video as a solution architect for Latin America.
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Streaming |
Room 1
The new Frontiers of Media: Monetization in convergent Screens
This panel will address the business opportunities and technology challenges of the connected screen world. The last frontiers of offline are dissolving and the two great institutions of the offline world: television and OOH are increasingly digital.
Experts will discuss the different monetization models, including subscription, advertising and hybrid models, and how each can be used to maximize revenue and user engagement. The panel will explore the structure, advantages and challenges of having video ubiquitous in the daily consumer journey and what the main challenges and opportunities are for brands to connect with their consumers in this challenging journey.
In addition, the panel will discuss the use of targeted and programmatic advertising to personalize and increase the effectiveness of advertising campaigns. Speakers will share insights on how data analytics can be used to optimize revenues, improving ad targeting and user experience. The audience will learn about the latest innovations in communication strategies and how to apply these approaches to succeed in the ever-evolving video market.
Topics to be covered:
- TV got a C and OOH got a D, what does that mean?
- Monetization Models: Subscriptions, Advertising and Hybrid Models.
- Targeted and Programmatic Advertising: Personalization and Effectiveness.
Chair:
Breno Barcelos,
DV360 Product Lead at Google Brasil
An executive with over 13 years of experience in ad tech and digital marketing, offering a unique perspective that spans both the sell side and the buy side of the ecosystem. For the past eight years at Google, he has led product strategy for Display & Video 360 in Brazil, driving ad tech enablement and development for the country’s leading advertisers and agencies. Reinforcing his commitment to market growth, he currently serves as Chair of the Video Committee at IAB Brazil, having also chaired the Programmatic Media and Automation Committee in 2023.
Speaker:
Renata Fernandes,
Director of Digital Advertising Products at Globo
Renata Fernandes is the Director of Digital Advertising Products at Globo. She holds a degree in Journalism from UERJ and a post-graduate degree in Media Management from the University of Westminster. With over ten years of experience in the digital ecosystem, she is currently responsible for the digital advertising strategy across Globo's product portfolio.
Speaker:
Luis Camargo,
Conselheiro da SET
Luis Camargo leads content and distribution partnerships for Media & Entertainment in Latin America at Google Play and Google TV. Over his 11-year journey at Google, he has driven digital transformation in the Media and Telecom sectors via Google Cloud, and spent four years spearheading strategic partnerships in monetization and programmatic media across Latin America and Portugal. Prior to that, he managed digital media at Globo and worked at Predicta, a pioneering AdTech and MarTech company in Brazil. He chaired the Video Committee at IAB, serves as a board advisor at SET, and is a member of the SBTVD Forum.
Speaker:
Salomao Junior,
Vice President of Magnite
Software Engineer with over 20 years of experience, working in the Ad Tech area since 2008. As Vice President of Magnite, Sal is responsible for the development and implementation of solutions for clients in Latin America.
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Connectivity |
Room 2
Neither Cloud nor on Premises… we will be hybrid! What have we learned so far that could help us in future Decision-making?
In this panel, we will discuss lessons learned from both cloud and on-premises experiences, sharing acquired knowledge, exploring new approaches, and uncovering possibilities for workflows that can lead us to dynamic and “dematerialized” installations.
Chair:
Fabio Acquati,
Director of Technology, NGN Telecom
Started his career at Tektronix, as Video System Engineer for South America and, over this period, watched the evolution and transition of video systems, following DTV tests in Brazil from the very beginning. Nowadays, he is Director at NGN Telecom, company he founded to work with monitoring, quality assurance and process automation for Telecom and Video Networks, improving his knowledge in IP networks. He is part of GEIP SET group, video industry training instructor and has studied, along its partners, the technology and the challenges IP video, cloud, workflow orchestration and process automation.
Ground to Cloud - Cloud to Ground (GCCG) Media Transport - Standards and Approaches
This presentation examines the technical challenges and standards development related to integrating production and broadcast workflows using cloud and on-premises technologies. The power of the cloud to quickly scale computing-intensive services is already proven. However, television production is still predominantly carried out on-premises. The cloud’s ability to scale resources on demand presents an attractive alternative, and the transition to cloud-based production is underway, although it still faces resistance.
Key hurdles include integrating cloud-based processing with traditional workflows, maintaining adequate video quality and timing models, and building interoperability across multiple vendors. Industry approaches to these challenges will be discussed and presented, highlighting the definition of standards and practices for complex productions that can achieve latency comparable to that of the traditional model.
Speaker:
Boris Kauffmann,
Senior Specialist Solutions Architect - AWS
He has over 15 years of experience in the media industry, working in technology roles across broadcast, post-production, and digital media preservation.
Before joining AWS, he was responsible for the design and architecture of various IP-based video routing systems as a Solutions Engineer at Imagine Communications. He implemented multiple playout, master control, and routing systems for broadcasters across Latin America.
He holds a Bachelor's degree in Electrical Engineering with an emphasis in Telecommunications from Universidade Presbiteriana Mackenzie in Brazil, and a Master's degree from the same university’s Graduate Program in Electrical and Computer Engineering. His research focused on the virtualization of the ATSC 3.0 and DTV+ air-chain.
OmniCloud Globe Case for Hybrid MultiCloud Usage
Public Cloud services have experienced accelerated growth, becoming an important enabler of digital transformation in companies. However, there are several use cases in different industries where the characteristics of On-Premises clouds are preferred. Is it possible to use the best of both worlds in an integrated manner, allowing the distribution of workloads between public and private clouds to be a strategic business decision? The OmniCloud Globo Case will be presented, with its Hybrid MultiCloud architecture, applications and results, relevant lessons learned, guidelines for the efficient and successful adoption of this model and vision for the future.
Speaker:
Cesar Rodrigues,
Senior Technology Manager, Globo
Bachelor and Master in Computer Science, with over 25 years of experience in developing technologies aimed at transforming corporate businesses. He is currently responsible for the development of Globo's Cloud platforms and Basic IT Infrastructure services.
Best Practices in Hybrid Deployments: Unveiling the True Cost of Ownership - Top Learnings from Leading Media Companies
Speaker:
Jon Wilson,
President and Chief Operating Officer of Grass Valley
Jon is the President, Chief Operating Officer for Grass Valley. He believes in building and developing high-performing organizations driven by business growth, optimizing performance and driving great outcomes for customers.
Jon joined Grass Valley in October 2023 from Telestream where he held multiple senior executive roles, having most recently served as President and Chief Operating Officer, with a broad mandate across the business including responsibility for the company's day-to-day operations. During his time at Telestream he helped lead the business through a rapid expansion via numerous acquisitions. This enabled a significant expansion in the company's product portfolio, capabilities, international presence and financial performance.
Previously, Jon held various senior-level financial roles at Radisys and began his career at the accounting firm KPMG where he earned his CPA. He holds a BS in Accounting from Linfield University.
Digital Transformation in Broadcasting: Facing Challenges and Exploring Innovations in Hybrid Environments
Digital transformation is revolutionizing broadcasting, bringing a series of new challenges and opportunities. In this opportunity, we will explore how broadcasters can choose and integrate on-premises infrastructures with cloud technologies to create hybrid environments that are flexible, scalable and secure, aligned with their business rules.
Speaker:
Gilvani Moletta,
Executive Engineering Manager - EBC - Empresa Brasil de Comunicação
Telecommunications Engineer, Master's student in Social Communication, with an MBA in Artificial Intelligence and Financial Mathematics and Statistics, both from Faculdade Batista de Minas Gerais. Specialized in Systems Control from ITA, he has extensive experience in the areas of Information Technology, Broadcast Systems and Radio Broadcasting Systems. Specialist in data network infrastructure, with project management skills. With a career that spans both the private and public sectors, he has contributed significantly to companies such as CBS, LPC, MTV Brasil, TV Cultura and TV Brasil - DF where he worked in the area of Information Technology and recently in the Executive Engineering Management.
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Artificial Intelligence |
Room 3
[De]Regulated AI: Impacts, Challenges and Opportunities for TV, Advertisers, Agencies, Producers and Viewers
Join an essential debate on the regulation of Artificial Intelligence and its effects on the audiovisual and advertising sectors. Discover how the new regulations impact the creation, distribution and monetization of content, and how they influence viewers, raising questions about disinformation and deepfakes. Join experts Paulo Gomes de Oliveira Filho, Paula Marques Rodrigues and Eduardo Salvallagio to explore the challenges and opportunities of compliance and responsible innovation. This 90-minute panel will include individual presentations, dynamic discussions between panelists and an interactive Q&A session. Don’t miss this chance to be at the forefront of the regulation and use of AI in the media and entertainment market!
Chair:
Fernando Gomes de Oliveira,
Specialist in Media Convergence, Generative AI, and 5G Broadcast
A national reference in the practical application of AI and 5G/6G networks to the media and entertainment ecosystem, Fernando Gomes de Oliveira brings 35 years of frontline technology experience to SET Expo 2025, where he will be one of the leading voices shaping the future of content creation and distribution.
A Computer Engineer from Poli-USP, Fernando led Brazil’s analog TV signal switch-off through Seja Digital, a landmark project that connected over 90 million Brazilians to the digital world. Prior to that, he held key roles at Irdeto, Skysystem, and Intellicast, deploying content security solutions for major networks across Latin America.
Currently serving as CIO of Intellinet Conectividade Inteligente and VP of Technological Ecosystems at the Smart City Business America Institute, Fernando integrates generative AI, 5G/6G, and cybersecurity to transform audiovisual production chains, OTT platforms, and TV 3.0. He also collaborates with zero1educa, an initiative that trains creators in AI-powered video production, and chairs the Applied AI for Business Committee at I2AI. As a board member of AI Brasil, he advocates for ethical and scalable innovation.
A speaker and moderator at events such as Futurecom, Quantum Week, and Summit Cidades, Fernando bridges traditional broadcast engineering with the new frontiers of intelligent storytelling. In his talks, he demonstrates how generative AI, cloud computing, and 5G Broadcast — one of SET Expo’s central themes — can unlock new revenue streams, personalize user experiences, and enhance content security. His mission: to turn technology into real value for the industry and meaningful experiences for audiences.
Speaker:
Paula Marques Rodrigues,
Lawyer in the area of Technology, Privacy and Data Protection
Lawyer with solid experience in Digital Law, Data Protection and Artificial Intelligence, with 15 years of experience in the Private Sector. Postgraduate degree in Law and Information Technology from the Polytechnic School - POLI/USP and in Civil Law and Civil Procedure from the Paulista School of Law - EPD. Researcher in Artificial Intelligence at the Lawgorithm Association (USP). Associate of i2AI (International Association of Artificial Intelligence). Columnist for EA Magazine.
Speaker:
Paulo Gomes de Oliveira,
Specialist in Communication Law
Lawyer graduated from the Law School of the University of São Paulo in 1972.
Specialist in Communication Law, Intellectual Property and Administrative Law.
Professor at the Higher School of Law of the OAB/SP.
Speaker:
Eduardo Salvallagio,
CEO of Dishubtive and Creative Technology Director at Vitrio/B&Partners
Always seeking new things. Created the first commercial cases with Generative AI in Brazil: the first advertising case, the first course and the first creative department focused exclusively on this technology. Digital platform strategist from Stanford, MIT and Boston University, with 25 years of experience in online business. Advertiser, multimedia developer, e-commerce/logistics systems/innovation manager from several internationally renowned institutions. Founder of a marketplace aimed at women with over 1 million customers.
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Security |
SET Auditorium
Artificial Intelligence to deceive you
In this panel, we will explore developments in the use of AI by fraudsters, and will also discuss the legal and ethical issues involved in the use of AI in greater depth. We will also discuss existing tools to address the risks posed by the misuse of technology, such as methods for identifying AI-altered material in the media and entertainment industry.
Chair:
Diego Piffaretti,
Red Team Lead | CyberSecurity - Globo
Piffaretti has a degree in Computing and a master's degree in computing from the Instituto Militar de Engenharia (IME). He has extensive experience in IT, with 13 years of experience in information security, with an emphasis on offensive security, acting as an ethical hacker in several clients and segments, experience with intrusion tests in ATM (ATM), networks, infrastructure and applications.
He has been carrying out personal research on deepfake since 2019.
At Globo he works as technical leader of the offensive security team, a team made up of "good hackers", working with invasion tests and supporting other areas as a technical reference on the topic of cybersecurity.
Legal issues of Artificial Intelligence
The lecture will address the impact of artificial intelligence on the legal world. Is it legal to use any online content to train AI? Who owns the rights to AI-generated works? Who is responsible for errors or damages caused by AI systems? There are many questions and new dilemmas arise every day. Let’s discuss how to deal with this insecure scenario, making use of all the potential of AI without succumbing to its risks.
Speaker:
Andreia Saad,
Legal Director and DPO at Globo
Lawyer specializing in competition, regulatory, technology & privacy law. She has worked in the private sector for over 20 years, having worked at the largest law firms in the country and served as an international associate at Cleary Gotlieb Steen and Hamilton LLP in Washington, DC, USA. She is Legal Director and DPO of Grupo Globo. Bachelor of Law from the State University of Rio de Janeiro (UERJ) and LL.M. in Trade Regulation – Antitrust & Competition Law from New York University School of Law (NYU). Speaker and author of publications on topics of antitrust law, artificial intelligence and personal data protection.
Speaker:
Diego Bolzan,
Solution Expert – Americas , Nagravision
Diego Bolzan brings over 18 years of expertise in the IT and Telecom sector, specializing in PayTV solutions and anti-piracy services. As a Solution Expert at NAGRA, he adeptly transforms complex customer requirements into bespoke technical solutions. He has been instrumental in significant anti-piracy initiatives across Latin American and European markets, innovating with AI-based solutions for the automatic detection of content infringement. His work ensures robust security in content distribution, meeting diverse market needs and protecting intellectual property rights effectively.
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Artificial Intelligence |
Room 1
AI applied to Digital Products / Smart Interfaces. Success Cases
This panel explores the application of artificial intelligence in digital products, focusing on intelligent interfaces. Success cases will be presented, demonstrating how AI can transform the user experience, making interactions more intuitive and efficient. Speakers will discuss the technologies behind these interfaces, such as machine learning and natural language processing, and share insights about the challenges and benefits of implementing AI in digital products. Practical examples and case studies will illustrate the positive impact of AI on usability and user satisfaction.
Chair:
Roberta Luzio,
Product Development Coordinator - Globoplay
With an MBA in Business Management from FGV and certifications in CSPO (Certified Scrum Product Owner) and Product Management Leadership, she currently holds the position of Group Product Manager at Globoplay. In this role, she focuses on product strategy development and communication, driving evolution by bridging business and technology and orchestrating multidisciplinary teams. Passionate about people, strategy, and digital products, she also has specializations in Social Media, Reputation and Branding, and a Postgraduate degree in People Management, career, leadership, and coaching.
AI in the Development of digital Solutions: from Process to Product
AI has evolved a lot in recent years and, at the same time as it democratizes concepts that were previously more restricted to data scientists, it brings challenges regarding the best tools and
approaches that solve real user and business problems. At this meeting we discussed how AI technology has been used both in the process of developing solutions and in the digital products
themselves, inserted in contexts of hyper personalization and at the same time in scenarios with a high degree of uncertainty
Speaker:
Renato Nobre,
Senior Innovation Advisor & Generative AI Ambassador no Google Cloud Latam
Senior innovation consultant for Latin America at Google Cloud collaborating with clients on
innovation processes supported by disruptive Gen(AI) technologies. He has 25 years of
experience with companies around the world, having worked in companies in the technology
sector such as Oracle, SAP, Infor and HP. Professor for 6 years at the ESPM Innovation and
Creativity Center, master in Production Engineering from USP and co-author of the books
"Business Model You and Visual Tools for Strategist".
Speaker:
Thais Nicolau,
Marketing Director at Nomad
With more than 20 years of experience leading marketing and branding areas in Brazil, the United States and Latin America, the executive has been one of the highlights in building brands in the country. His experience with brands such as Mercado Livre and Burger King over the last 6 years has brought significant results in reputation and brand loyalty linked to market share gains. Thais is known for leading bold communication campaigns, which are highly awarded and referenced in the advertising market. The executive appeared on the list of Top 10 CMOs in Brazil, from the Brazilian Association of Advertisers, in 2023.
Speaker:
Rodrigo Cadena,
CTO (Chief Technology Officer) of Eletromidia
Rodrigo holds a bachelor's degree in Computer Network Administration from Instituto Brasileiro de Tecnologia Avançada (IBTA) and an MBA in Strategic IT Management from Fundação Getúlio Vargas (FGV). He has been in the out-of-home (OOH) media industry since 2003, working for Elemidia until it was acquired by Eletromidia, occupying various positions in the Operations and Technology areas.
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Connectivity |
Room 2
How can 5G change the Way we produce and distribute Content?
In this panel, we will present cases of end-to-end content production and distribution, taking advantage of the best that 5G technology can provide in the media and entertainment industry, identifying the main impacts and benefits that 5G can bring and that are already mature, as well as some bets and evolution trends.
Chair:
Jonas Ribeiro,
Broadcast TV and 5G Manager - Globo
Jonas has 12 years in the television, media and entertainment industry, leading projects and products for capture, post-production and distribution of content for TV, OTT platforms and digital products, with greater focus in recent years on the delivery of Video On Demand and Live Streaming through content contribution networks (CDN) and with dynamic advertising insertion (DAI), in addition to the entire creation and distribution chain of FAST channels. Now he leads the TV 3.0 and 5G Broadcast Products area at Globo. He has a degree in Computer Engineering from UERJ, a postgraduate degree in Software Engineering from INFNET, executive training from l'Ecole des Hautes Etudes Commerciales de Paris and an MBA in Management, Entrepreneurship and New Business Development from PUC.
Speaker:
Joao Carlos Haidar,
Sales Engineer - Haivision
Joao Carlos has 30 years of experience in the broadcast and television industry, leading projects and teams for live events, ObVan manager for live events, soap operas, international events as Olympic Games in London and Brasil, World Cup and Roland Garros tournament.
In recent years focused in specific projects, as the Rio Youtube Space in Rio de Janeiro, Copa America VAR and FIFA VAR projects, and finally start a role as Sales Engineer with Haivision leading important projects, demos, PoCs in Brasil involving video delivery over public internet with low latency, private and slicing 5G.
He has a degree in Eletronics, and started to study electronic in 1984.
Speaker:
Ronan Poullaouec,
Senior Vice President of Engineering - Haivision
Ronan has over 20 years of experience in product management and engineering, pioneering new technologies in the video technology industry. Ronan co-founded AVIWEST in 2008, developing tethered cellular video solutions for the broadcast and media market, where he won 2 Emmy® Awards for Technology and Engineering. Under his leadership, AVIWEST was acquired by Haivision in 2022 to enhance the company’s product portfolio and help expand the company’s global development operations. He holds a degree in electrical engineering from the University of Rennes and is passionate about innovative technologies such as 5G.
Speaker:
Alexandre Dal Forno,
IoT & 5G Director - TIM
Twenty-nine years’ experience in the telecommunications market, with Masters’ and PhD in Telecommunications, as well as a corporate career spanning key areas in the formation of a telecommunications executive (Marketing, Sales, Finance and Engineering)
Speaker:
Mario Confort ,
Core Network Product Manager - Huawei
Mario graduated in electronic engineering from UERJ in 2007 and has 18 years of experience in the Brazilian telecommunications market. He has worked in engineering and planning teams at two of the largest national mobile operators and currently works as a product manager for 5G core networking solutions at Huawei Technologies. Having worked in the market since 2006, he has participated in the introduction of transformative connectivity and mobility technologies since the introduction of 3G, always focusing on data networks. He is currently working on the introduction of 5G with new regional Brazilian mobile operators and promoting core solutions aimed at the enterprise segment, notably in private 5G networks.
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Business |
Room 3
From Digital to TV: How Influencers Are Transforming the Media Landscape
In recent years, digital influencers and content creators have been redefining the media landscape. With their careers built on platforms such as YouTube, TikTok and Instagram, these new digital protagonists have gained not only a large audience, but also credibility and authority in their niches. Such notoriety has led many of them to be absorbed by television, a traditional medium that is seeking to reinvent itself in the face of changes in the way audiences consume content.
This panel explores the transition of influencers from the digital world to TV, highlighting how their presence on social media has not only prepared them to reach new heights, but also how they have brought a new dynamic to television, with a language and approach that deeply resonates with contemporary audiences.
In addition, the reverse movement will be discussed, where TV producers and presenters have migrated to digital, without, however, abandoning television. On the contrary, many are returning to the television medium with new vigor, armed with the experience acquired on digital platforms, further expanding their reach and relevance.
The panel seeks to answer how this integration between digital and TV is shaping the future of media, creating new opportunities and challenges for both influencers and traditional content producers.
Chair:
Eduardo Brandini,
Head of Partnerships at YouTube and Professor at FAAP
Graduated in Social Communication - Radio and TV at FAAP, with a postgraduate degree in Management and Technological Innovation at ESPM, and currently pursuing a master's degree in Art, Education, and Cultural History at Mackenzie/SP. With over 24 years of experience in the communication field, I have worked for Brazil's major TV networks, including Globo, SBT, Band, and Cultura.He is also a professor at Fundação Armando Álvares Penteado (FAAP) in the Journalism and Radio, TV, and Internet courses.
Speaker:
Antonio Abibe,
CEO of NWB
NWB is a content production company focused on sports that built the largest digital network in Brazil, owning the brands Desimpedidos, Camisa 21, André Hernan, Acelerados, Corrida na Veia, and hundreds of affiliated internet profiles. With 20 years of experience in media and entertainment industries, such as Google, Manual do Mundo, Grupo Mix, and MTV, Abibe actively contributes to the development of the country's creator economy.
Speaker:
Mara Luquet,
Founding Partner at MyNews
Mara Luquet is the founder of the MyNews channel, an independent journalism channel on YouTube, which has over one million subscribers.
A journalist with 30 years of experience in the main media outlets in the country, Mara has worked for TV Globo, Veja magazine, Valor Econômico newspaper, Folha de São Paulo and CBN radio. A specialist in personal finance and retirement plans, Mara is the author of several books, including "Como Ter Dinheiro para a Vida Toda" and "Guia a Valor Econômico de Finanças". She currently lives between São Paulo, Lisbon and Costa Rica.
Speaker:
Pedro Mota Cortella,
Journalist and Digital Strategist
Pedro Cortella is a journalist and digital strategist specializing in Education and building authority on social media.
He holds a degree in Social Communication from Mackenzie and a postgraduate degree in Digital Marketing from ESPM. He worked for 12 years in television, working for MTV Brasil, Band and Sportv/Tv Globo.
In 2017, observing the growing importance of the digital market and social media, he founded Agência Sophya - one of the first social media agencies in Brazil focused on building digital authority for thought leaders.
In 2022, he started Saber Ampliado, a lifelong learning community combining classical theoretical knowledge with practical guidance on the use of digital tools.
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Security |
SET Auditorium
Increasing Security in High-Complexity Environments
Cybersecurity challenges require an innovative approach, especially for the media and broadcast industry. Understanding the environment, its complexity and support from business teams are fundamental requirements for the effective implementation of security controls, ensuring greater detection and response capabilities in the face of constant threats.
Chair:
Fernando Karbas,
Information Security Specialist, SBT
Fernando Karbas has a degree in Computer Science and an MBA in Information Security. He has 15 years of experience in the security area, working in various market segments with an emphasis on Blue Team and security architecture. Over the past 4 years, he has specialized in industrial and IoT environments. At SBT, he holds the position of Information Security Specialist, supporting both Corporate IT and the Innovation and Engineering areas, monitoring projects, products and processes throughout the company.
Safe Content, Shielded Business: The importance of security in content production
Ensuring security in content production is vital to protecting sensitive data, maintaining the integrity of information, and building public trust. This involves protecting information from unauthorized access, preventing unauthorized changes, and implementing robust measures against cyber threats. In addition, it is crucial to have a security crisis response plan and protect intellectual property from unauthorized use. In short, content security not only protects data and systems, but also strengthens reputation and brand trust.
Speaker:
Fernanda Dogiec,
Media Solutions Security Specialist, Globo
Fernanda has a degree in Computer Science, a postgraduate degree in Information and Communication Technology Management and an MBA in Information Security. She has 20 years of experience in the job market. She has worked in Information Security for the last 6 years, with an emphasis on Blue Team and good architecture practices. At Globo, she plays the role of technical leader in the position of Media Solutions Security Specialist, monitoring projects, products and processes throughout the entire stage of Content Capture, Post-Production, Exhibition and Distribution.
Keeping Content Secure in Brazil, Central and South America – TPN Annual Report 2024
With cybercrime growing, and increasing volumes of pre-release post-production work performed in Brazil, Central and South America, how does this important region compare to the rest of the world regarding security preparedness?
Based on TPN’s business intelligence, we will discuss how Brazil, Central and South American post-production providers’ security preparedness compares to other global regions and focus on the various incident management security domains where the region’s content security compliance must improve.
Speaker:
Kari Grubin,
Director, Motion Picture Association Trusted Partner Network
Kari Grubin is a multi-talented executive who has spent the past 25 years leading and managing studio divisions, global postproduction facilities, corporate departments, and groups within trade organizations. Kari is the Membership Services Director for the Motion Picture Association Trusted Partner Network where she works with program participants and members to help grow the TPN program and TPN+ platform for security preparedness and enhanced awareness of content security best practices at all stages of content development in the digital media supply chain.
Kari serves on the executive board of the Hollywood Professional Association (HPA) and is an active member of the Academy of Motion Picture Arts and Sciences, serving on the Production and Technology Branch Executive Committee.
Kari holds three US patents in media and entertainment technology as a co-inventor.
New Era, New Tools: The Future of Zero Trust Security
The increase of an attack surfaces and a constantly cyber threats scenario make it increasingly difficult to prevent ransomware attacks and meet compliance requirements. The Zero Trust concept, redefines what is possible in cybersecurity. We will present the new possibilities on cibersecurity, a paradigm shift, fostering business innovation, through unified management with comprehensive visibility and continuous policy enforcement across all environments, with agility and operational excellence driven by artificial intelligence
Fernando Ceolin,
Regional Director for Brazil and South America at Akamai
Fernando is an information security specialist with over 25 years of experience helping major corporations in Latin America increase their security levels. He has a degree in Computer Science, an MBA in Corporate Governance and is CISSP certified.
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