The production of content for the internet has evolved over the last 10 years and the professionalization of the creator economy has transformed the operationalization and negotiation of digital products for the media market. The panel will show the evolution of large companies such as NWB, which has been building the digital influence economy in sports for over 10 years and owns the content brands Desimpedidos, André Hernan, Camisa 21, Corrida na Veia, Acelerados and Paulo Vita Show, and also FitDance, which today forms the largest dance community in the world with products that go beyond the creation of digital content.
Desimpedidos, a pioneering channel and one of the most popular football channels on the internet, founded its fut7 team and will now revolutionize the most iconic championship in digital: the Desimpedidos Super Cup with a prize of 1 million reais! After seven editions breaking the internet with football entertainment alongside hundreds of personalities from music, TV, comedy and digital, another challenge has arrived to transform the 8th Desimpedidos Super Cup into the greatest of all time. In this panel, the creators of the Desimpedidos Esporte Clube team, representatives of Furia and G3X will discuss the revolution in the Fut7 scene with the internet and the expectations for the Desimpedidos Super Cup tournament with unprecedented prize money.
From director of Desimpedidos to permanent cast member until the creation of his own channel in partnership with NWB, Paulo Vita, together with his team, will discuss his journey with digital content from behind the camera to his transformation into a content creator and the launch of Paulo Vita Show, his YouTube channel that in 90 days has already reached more than 20 million views.
The country of football will host the Women’s World Cup in 2027 and, after winning silver at the Olympics, Brazil has three years to increase the visibility of the women’s category and make the championship a success story. Experts on the subject will bring their historical perspective, the performance of brands and the market, and the power of creating digital content to bring the prominence that women’s football needs and deserves to take off in Brazil.
Antonio Abibe is the CEO of NWB, a content production company focused on sports that forms the largest digital network in Brazil, with ownership of the brands Desimpedidos, Camisa 21, André Hernan, Acelerados, Corrida na Veia and hundreds of affiliated profiles. With 20 years of experience in media and entertainment industries, such as Google, Manual do Mundo, Grupo Mix and MTV, Abibe actively works on the development of the country’s creator economy.
With 22 years of experience in the audiovisual market, I have worked for large companies such as SBT, Band, Casablanca, Endemol Shine Brasil, Ambev, companies where I had the opportunity to work on the most diverse projects in the area, from small productions to large projects, national and international, including reality shows, branded content and advertising. I have been at the helm of FitDance as Operations Director for 2 years.
Journalist, mother of Joaquim, former swimmer, runner, sports lover, specialist in content production for digital platforms, live streaming, live action, animation, social media, TV and radio, Luiza Maggessi has over 10 years of experience in the audiovisual market focused on entertainment and works as Chief Operating Officer (COO) of NWB.
Cristiano Moura, Official Blackmagic Design Instructor and Demonstrator, participates in the main fairs around the world presenting the latest tools in the powerful DaVinci Resolve software. Being the only one in Brazil with the “Training the Trainer” patent who is authorized to train new instructors for DaVinci Resolve.
Rafael Grostein is co-founder of Desimpedidos and president of Desimpedidos Esporte Clube. With 15 years of experience in the advertising and entertainment market, he is a specialist in media, community and technology, having worked on projects for films, social media and influencer marketing for brands such as Nike, Adidas, VW, Bradesco and Gillette.
Sergio Gandolphi is a trained journalist, having worked in the editorial department of the daily LANCE! and TV GLOBO between 2003 and 2017 and, since then, has worked with influencer marketing and digital content production for NWB, being one of the creators of TEIA NWB, and current new business manager for NWB and sports director for Desimpedidos Futebol Clube.
Tor Johansen, winner of 6 Emmy Awards for Photography, is the Director and Official Ambassador for Blackmagic Design who travels around the world presenting the latest releases and advantages of Blackmagic Design Cinematographic cameras. An unmissable presentation where he will not only explain technical aspects but also share his professional experiences.