At the same time that generative artificial intelligence (GAI) has been growing and becoming a potentially useful tool in several areas of organizations, the perception that its use in professional environments is not as simple as it seems is also growing. Everyone can test and play with GAI models, but putting an application into production to deal with customers, sensitive data and internal organizational processes requires specific knowledge and methodology. Furthermore, due to the very characteristics of GAI, not everything can be automated through this sub-area of ​​artificial intelligence. If these are the issues you are currently dealing with in your organization, in this panel a group of experts on the subject will present ways to carry out this next stage of the digital transition in a safe and systematic way.

In this panel, we will explore how the integration of Arion NRCS with Reuters News Agency content is revolutionizing news production at TV Aparecida. With in-depth insights from experts, we will discuss the benefits and efficiencies brought by this partnership, highlighting how technology can transform the way news is produced and delivered to the public. This pioneering case study will serve as a reference for other broadcasters looking to improve their content production processes. Join us and discover the future of journalism at SET Expo 2024, in a joint action between SNEWS and Reuters, with the special participation of Paulo Borsatti, Operations Engineering Manager at TV Aparecida.