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SET is participating at the 2018 NAB Show with a range of activivities

SET (Brazilian Society of Television Engineering) is participating in yet another edition of the NAB Show, with a tailor-made agenda, and the aim of further strengthening the ties between the US and the Brazilian content and media technology markets. “Our presence at the NAB Show targets to encourage the exchange of experiences and knowledge, to offer professional development and to foster business opportunities,” says SET President, engineer Liliana Nakonechnyj.

The agenda SET has put together for this year is the outcome of 28 years’ experience at the event, and is centered on the three-day early morning seminar specially created for the US show: SET Breakfast @ NABShow (SET e Trinta), a meeting point for Brazilian professionals visiting Las Vegas.

In 2018, the seminar was completely overhauled. “We are now focusing on providing the audience the chance of exchanging ideas with the speakers,” explains the chief executive of SET, Olimpio Franco. Six panels were organized, in which moderators will mediate discussions with key players in the market, including broadcasters, content producers, vendors and tech companies, for the discussion of innovations from the perspective of producers and consumers.

The themes were chosen amongst the most relevant of the moment: the use of IP technologies in television infrastructure; the latest in satellite services and content production; technologies for sporting events and advanced advertising. Disruptive technologies will be addressed in a session on digital transformations and the 4th Industrial Revolution.

Six leading Brazilian executives are confirmed as hosts: Raymundo Barros, TV Globo; Luciano Possani, Globosat; Thiago Abreu, TV Globo; José Frederico Rehme, iTVC; Raimundo Lima, SBT and Fernando Bittencourt, SET.

These are SET´s activities at 2018 NAB Show:

SET Breakfast @ NABShow (SET e Trinta)
A three-day seminar on the most important issues in technology and business trends. More than 300 industry professionals from Brazil and Latin America and 20 worldwide key speakers join the early morning event, from 7:30 am to 9 am.

Dates: April 9 to 11
Times: 7:30 am to 10:00 am (April 9) and 7:30 am to 9:00 (April 10 and 11)
Target audience: professionals from the entire audiovisual market chain
Room: N116
Registrations and program schedule: https://www.set.org.br/events/set-no-nabshow-2018/?lang=en

2018 SET EXPO Booth (SU8923SR)
The 2018 SET EXPO Booth at the NAB Show will put on SET´s most important event and the largest content and media technology trade show in Latin America for professionals visiting the exhibition pavilion.

SET Room (N116)

SET organizes every year the official participation of the Brazilian delegation at the NAB Show in partnership with the US Consulate-General in São Paulo. Participants in the Brazilian delegation have access to a room in the LVCC with computers, internet, coffee, water and meeting tables. A representative of the United States Department of Trade is also on hand to help identify opportunities and products of interest and assist in holding exclusive meetings with exhibitors.

Brazilian Pavilion (SU1721)
Organized by the Brazilian unions Sindvel and Eletroeletrônicos Brasil and government agency APEX, this year the Brazilian Pavilion will host 13 companies that will exhibit their products at the NAB Show. This is Brazil’s 11th participation with a specific pavilion at the trade show. SET supports this initiative.