SET partners with Sony and launches SET TV

Sony and SET have just partnered to bolster their institutional marketing efforts. The partnership will see SET use Sony technology to capture sounds and pictures for exhibition on the SET TV channel on YouTube.

“We are expanding our partnership models that seek to enhance the image, brand and strength of SET and the companies that support it”, says SET Director of Marketing, Cláudio Younis.

The first experiment with the equipment, a professional high-definition camera, took place in April during the SET communication team’s participation at the NAB Show, held Las Vegas.

Interviews were recorded about the SET Breakfast (SET e Trinta) and the key events at the US trade show.  “We have increased the possibilities for producing video content covering our events, and for using this on the social networks”, Younis believes.

Since SET was founded, Sony has had an excellent relationship with the entity, having supported a wide range of initiatives that seek to foster the relationship of its partners with its associates and with the electronic media market.

A frequent participant at different SET events, Sony had the largest stand at the SET EXPO 2016 trade fair, as well as sponsorships at the Conference, the regional events and at the SET Breakfast (SET e Trinta).

“In Brazil, SET brings together professionals that influence the trends in the audiovisual content production and distribution market. So what could be more natural than for Sony to always be present at its initiatives”, says Luis Fabichak, general manager of the Professional Solutions Division of Sony Brazil.

The news will be announced at the SET Regional Sul (South) event (Broadcast and New Media Technology Seminar), which is being held on May 31 and June 1 at UniRitter, in Porto Alegre. The event is intended for television, radio, cinema and multimedia professionals from across the entire southern region, and consists of conferences and demonstrations of equipment by the largest global manufacturers within the industry.

To watch SET TV, go to:    http://bit.ly/SET_TV

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