More than half of Brazilians access the internet via TV

A survey shows that 53.5% of users use their televisions to access content.

A survey released this Thursday (24) by the Brazilian Institute of Geography and Statistics (IBGE) reveals that, for the first time, more than half of internet users in Brazil access content through their televisions. The data, from the annual Continuous PNAD module on Information and Communication Technology (ICT), shows accelerated growth in this type of access, which rose from 11.3% in 2016 to 32.2% in 2019, reaching 53.5% in 2024.
“IBGE data shows that access to broadcast television is extremely high in Brazil. Information on internet usage on TV sets reveals the enormous potential of TV 3.0, which will definitively unite broadcasting with the internet and bring endless possibilities for new services and applications to viewers of free and broadcast TV in the country,” said Tawfic Awwad Junior, director of the Department of Innovation, Regulation, and Oversight of the Broadcasting Secretariat of the Ministry of Communications.
The survey, conducted last year, showed that the primary means of access was via mobile phone (98.8% of respondents). The second most common source of access was via TV (53.5% of users). Internet access via personal computers fell from 63.2% in 2016 to 46.2% in 2019, reaching 33.4% in 2024, the lowest level in the historical series. Tablet use, in turn, showed a downward trend between 2016 and 2022, remained stable in 2023, and registered a small increase in 2024.
The survey reinforces a global trend. Television, previously seen solely as a traditional broadcast medium, is increasingly integrated into the digital world. In Brazil, this transformation is expected to gain even more momentum with the arrival of TV 3.0, which promises to revolutionize the way Brazilians consume content on broadcast TV. The new technology will bring superior image and sound quality, as well as greater interactivity, allowing viewers to browse, interact and access online services directly through the television screen.
According to the Ministry of Communications, TV 3.0 will also pave the way for the provision of digital public services, such as easier access to the Gov.br platform, expanding connectivity and digital inclusion for the population. “Brazil is about to enter a new era in broadcasting. TV 3.0 will not only be a technological advancement, but a tool for social integration, capable of bringing information, services, and opportunities to millions of people across the country,” emphasized Frederico de Siqueira Filho, Minister of Communications.