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The future holds major surprises! The SET Innovation Zone is even greater!

By Edson Mackeenzy*

The innovation movement is taking giant steps. Countless solutions are launched everyday around the world, contributing to the challenges the multimedia market is facing. Since 2013, SET has promoted the Innovation Zone, an incentive program for start-ups with technology solutions for content transmission and production.

Commencing with the 2017 SET EXPO, the initiative has become a content channel on the SET site, with interviews, articles, a solutions catalog and daily news about the latest developments in innovation. “The purpose is to create a relationship movement with the start-up ecosystem, which will enable these entrepreneurs to connect even more with their potential clients”, says Edson Mackeenzy, Head and Curator of the Innovation Zone.

The channel will continue promoting the SETup Challenge demo day, but now regionally. Start-ups can register their solutions all the year round and, by keeping their records up to date, they will be invited to present at events promoted in São Paulo, in a partnership with the Sub-secretariat for Entrepreneurship and Micro and Small Business (SEMPE) or at the five regional events held by SET throughout Brazil. The winning solution at each regional demo day will be accompanied by the SET innovation team, and will receive awards from the partners and a space to present their solution at the next SET EXPO.

The focus of the Innovation Zone is to find solutions that go way beyond the screens, that create an immersive environment of content by using a mixture of Virtual Reality (VR), Augmented Reality (AR), Artificial Intelligence (AI) and even the Internet of Things (IoT). “This is how we are expanding the role of SET in the relationships with Start-Ups and with the entire content creation and distribution ecosystem. This is how we keep our associates up to date with the main innovations within the sector around the world”, says Claudio Younis, Vice President of SET.

Registrations for the next SETup Challenge are open until July 7 at www.f6s.com/siz2017. The 10 Start-Ups selected will be announced on the site of SET, on July 21, 2017, to exhibit in the innovation pavilion during the 2017 SET EXPO.


*Edson Mackeenzy is Head of the SET Innovation Zone, the SET relationship program for Start-Ups. An experienced entrepreneur, innovation specialist, business development, presenter and keynote speaker at specialized marketing, technology and business events. Obsessed with connecting people and opportunities, managing and operating Start-Ups.