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Conference enters the debate about new technologies for Digital TV

Not so long ago, the main focus in discussions about Digital TV was the search for evolution in video and audio quality. The new technologies are now demanding other requisites that aim to offer the user a unique experience, mixing the resources of a traditional TV, with digital content and even machine learning-based recommendations.

“Following the analog-digital transition, free-to-air TV needs to continue integrating new technologies so as to continuously offer what’s best, not just in video and audio quality, but also by integrating new personalization resources so as to adapt to the changes in people’s habits”, says engineer Liliana Nakonechnyj, member of the Council of Former Presidents da SET.

A professional recognized worldwide, with a solid career dedicated to implementing TV signal distribution systems in ground-based transmission stations, contribution and distribution systems via radio, satellite and fiber optics, Liliana has also been responsible for engineering support for the television stations affiliated to Rede Globo. For over a decade, she has participated in the tests to introduce digital television in Brazil. She will be moderator on the panel “Next Gen: New Technologies for Digital TV”, which runs from 3:40 pm to 5 pm on August 26, during the 2019 Set Expo Conference.

The largest technology, media and entertainment business event in Latin America and one of the world’s largest, SET EXPO will be held from August 26 thru 29, at the Expo Center Norte Convention Center, in São Paulo.

Besides Liliana, the panel will have as co-chair Luiz Fausto de Souza Brito, strategy and regulatory affairs specialist at TV Globo, who, among other roles, is also part of the working group on Harmonization of the ISDB-T International Forum.

According to Liliana, technology professionals have always leveraged the evolution of Brazilian TV and the expansion of Digital TV. And SET EXPO can make an enormous contribution to advancing these discussions. “The time has come to plan the introduction of the future generation and, to that end, we need to be up to date. Nothing better than sharing in the knowledge of the international experts who will be at this session, describing how to advance the development of the technologies that will enable the installation of the next generation of free-to-air TV in their countries”, Liliana concludes.

This will be the 31st Technology, Media and Entertainment Business Conference staged by SET. The entity expects to attract 2,000 attendees, who will watch over 50 panels and 200 talks over the four days of the event.

The program schedule includes topics on radio and audio; AV contribution and infrastructure; innovation and disruptive technologies; content production; audiovisual distribution and regulatory and standardization issues.


Divided into the Conference and a Trade Show, SET EXPO is the largest technology e and media and entertainment business event in Latin America and one of the world’s largest. This year, for the conference alone 2000 attendees are expected, with an additional 5,000 at the Trade Show, from 38 countries, invading the Red Pavilion and the Expo Center Norte Convention Center to check out the novelties of 150 exhibitor companies representing over 400 Brazilian and international brands. The event takes place from August 26 thru 29.


Conference passes are on sale and there is a progressive discount depending on the number of days purchased. Those registering by the end of July will enjoy the same table of prices charged in June, with a 10% discount. Entrance to the Trade Show is free. Those registering for the Trade Show by July 22 will enter a draw for a full pass that gives access to the four days of the Conference. In all, two passes will be raffled.

About SET

Founded in 1988, The Brazilian Association for Television Engineering (SET) is a not-for-profit association consisting of businesses, professionals and academics whose main objective is to develop technical and scientific knowledge across the entire audiovisual media chain, from creation to delivery. It represents the largest discussion forum on standards and trends for electronic content creation, management and distribution market in Brazil.



Date: Conference: August 26 thru 29 | Trade Show: August 27 thru 29

Time: Conference: 9:00 am to 6:00 pm | Trade Show: 12 noon until 8:00 pm
Venue: Expo Center Norte – Red Pavilion and Convention Center.

Address: Rua José Bernardo Pinto, 333 – Vila Guilherme District – São Paulo – SP

Information and registration: