• PT
  • EN

IBM executive to participate at the opening ceremony of the SET EXPO Conference

Marcelo Porto, vice president of the Cloud unit for IBM Latin America, will be the keynote speaker on the panel. The event takes place from August 27 thru 30 in São Paulo


The opening ceremony of the SET EXPO Conference, the largest professional training and recycling conference in Latin America, on August 27 will be honored with the participation of Marcelo Porto, vice president of the Cloud unit for IBM Latin America. He will be the keynote speaker at the presentation. The conference will run from August 27 thru 30 at the Expo Center Norte Convention Center, and is organized by SET – the Brazilian Association of Television Engineering, which is celebrating 30 years this year.


Porto will be present at the opening ceremony alongside the president of SET, Liliana Nakonechnyj. With over 30 years at the company, he headed up IBM’s consolidation as a company for cognitive solutions in the cloud, having opened its doors to entrepreneurship and innovation programs and engaging in several initiatives with start-ups and developers, such as design thinking and hackathon sessions.


The opening panels of the conference, scheduled for 9 am on August 27, promise important discussions for the sector. In the field of “Innovation e Disruptive Technologies”, Rodrigo Dias Arnaut, technology director for Innovation and Creativity at Esconderijo Criativo and Mundo360, will chair a debate about virtual reality, augmented reality, 360 degree video and light field.


In the case of technology and business, Carlos Octavio Queiroz, head of Partnerships and Technology Architecture at TV Globo, will chair the panel on the “Future of Advertising, A Multiple Platform Approach”. Within the discussion about “Audiovisual Contribution and Infrastructure”, there will be two panels: “Production Control Automation”, chaired by Caue Franzon, executive projects manager of RBSTV and Radio; and “Innovations 2018 for the Contribution, Distribution and Delivery of Content via Satellite”, with José Raimundo Cristóvam, technical director of UNISAT and deputy director of the SET Southeastern Region in the chair.


The full conference platform can be found at this link.



Divided into a Conference and a Trade Show, SET EXPO is the largest annual gathering of business and technology involving the creation, production and distribution of audiovisual content in Latin America, as well as one of the world’s largest. This year, 15,000 attendees from more than 35 countries are expected, who will circulate through the Red Pavilion of the Expo Center Norte to check out the latest novelties of the 150 exhibitors representing more than 400 domestic and international brands. The event takes place from August 27 thru 30.


About SET

Founded in 1988, the Brazilian Association of Television Engineering (SET) is a not-for-profit association consisting of companies, professionals and academics whose main objective is to develop technical and scientific knowledge across the entire audiovisual media chain, from creation to delivery. It represents the largest discussion forum on standards and trends for the electronic content creation, management and distribution markets in Brazil.




Date: Conference: August 27 thru 30 | Trade Show: August 28 thru 30

Opening hours: Conference: 9:00 am to 6:00 pm | Trade Show: 12 noon to 8:00 pm
Venue: Expo Center Norte – Red Pavilion and Convention Center

Address: Rua José Bernardo Pinto, 333 – Vila Guilherme District – São Paulo – SP

Information and registration:



Press information:

2PRÓ Comunicação- [email protected]
Myrian Vallone- [email protected]

Jorge Soufen- [email protected]

Fernanda Abigail – [email protected]

Marcela Lage- [email protected]

Telephone: 55 (11) 3030.9435/3030. 9404


Twitter: @2procom



Post Tags: