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Future of content production featured on day three of NAB Show

— Industrial Light & Magic Shared VFX Secrets Behind the Making of ‘Star Wars: The Last Jedi’ —

LAS VEGAS — NAB Show concluded its third day of sessions and exhibits featuring breakthrough technologies and innovations across media, entertainment and technology. This year’s NAB Show runs through Thursday, April 12.

The first Main Stage session of the day, “Race on the Red Planet: Chasing our Creative Future With Curiosity and Opportunity,” featured a three-part program that explored the evolving role of technology in content creation. The session was produced by AWS.

As part of the session, Marco Tempest, creative technologist and advisor to NASA Jet Propulsion Laboratory and Director’s Fellow at the MIT MediaLab, showcased gesture-controlled drones and augmented reality. After, a panel featuring Jeff Dow, EVP and CIO at 20th Century Fox; Dave Duvall, SVP of Infrastructure Support Services at Discovery Inc.; Robert Hogg, deputy surface lead, Mars 2020 Project at JPL; and BA Winston, global head of Digital Video Playback and Delivery at Amazon Prime Video, joined moderator Michelle Munson, co-founder and CEO of Eluvio, to discuss how cloud-based workflows and machine learning are altering the ways we collect and navigate data.

Later in the afternoon, “Star Wars: Join the Rebellion” featured Marla Newall, matchmove and layout supervisor, Eddie Pasquarello, VFX supervisor, and Erich Ippen, lead lookdev technical director – all hailing from Industrial Light & Magic – in conversation with Noah Kadner, contributing writer at “ASC Magazine.” The group discussed how the studio created some of the film’s visual effects sequences and how the most complex shots were brought to life.

Livestreamed sessions can be viewed on the home page of NABShow.com. Select clips from today’s sessions can be viewed here and will be added on a continuous basis.