(PT) SETX – Conteúdo ao alcance da audiência, no matter where: como construir audiências leais em múltiplas telas – palestra Ronaldo Dias
In the age of hyperdistribution, being present across multiple screens is no longer a competitive advantage — it’s a prerequisite for those seeking to achieve and maintain relevance with today’s audiences. But how can brands and content creators build lasting relationships in a fragmented media landscape, where viewers constantly shift between linear TV, FAST channels, AVOD, SVOD platforms, and social media?
In this session, Amagi will share global insights and practical strategies to help creators, broadcasters, and brands establish a consistent and effective presence across multi-platform ecosystems. The presentation will explore how to tailor content for various formats and platforms, leverage data to understand audience behavior in real time, and identify engagement touchpoints across the viewer journey.
Real-world case studies and international benchmarks will highlight how clients have successfully expanded their multiplatform presence — delivering content wherever the audience is, from cable and broadcast to FAST, AVOD, and SVOD services.