(PT) Construindo uma Jornada Única para os Usuários com o Poder da Inteligência Artificial

In this presentation, we will share how we use artificial intelligence to transform our user experience through personalization at scale. We will demonstrate how we accelerate the creation and enhancement of content metadata with the support of AI, optimizing previously manual and time-consuming processes.

We will also explore how we developed AI-powered tools to solve specific tasks that would have been challenging using traditional development approaches. This is a journey of innovation focused on real impact and intelligent solutions.