(PT) AVANÇOS DA IA NO RÁDIO – palestra de Alvaro Bufarah Jr.

In this lecture, Prof. Dr. Álvaro Bufarah explores how artificial intelligence tools are being integrated into Brazilian radio journalism, focusing on narrative transformations and the ethical challenges surrounding automated news production. Drawing from real-world experiences and communication research, the professor analyzes how synthetic voices, scripting algorithms, and recommendation systems are impacting newsroom workflows, while also paving the way for new forms of creative experimentation. The presentation further proposes a reflection on the limits of automation in journalistic content and the paths toward professional training in the face of this technological revolution.