Streaming services continue growing, offering a vast amount of content for an extremely diverse group of subscribers.
Churn and costs continue growing.

Generative Artificial Intelligence can help reduce churn and costs:
1. in increasing the customer experience.
2. in supporting relevant content discovery, beyond the use of traditional metadata.
3. in identifying topics and chapters in programs.
4. in contextualizing content for the advertisers.
5. in segmenting the audience for the advertisers.

AI can help content providers and streaming service providers to capture their audiences’ attention by enhancing search and discovery on topics and content that is of interest and relevant for the viewer. This can be done by constant and real-time analysis of the content.
It offers the providers to automatically create and personalize carousels for the topics that are of interest to their viewers. Chapters can be created for automatic generation of short-form content.
Supporting the increase in FAST channels, publishers and brands are constantly looking to make the best return of their ad investments.
AI can give this a boost by analysing the content and help driving for relevant, contextual advertisement insertion that resonates with the subscriber.
In this talk, we will elaborate on several use cases that are currently available and show the real impact these have on customer satisfaction, churn reduction, ARPU increase and improvement of ROI of advertising.