Past, present and future of OOH

Before the pandemic, the OOH (Out-of-Home) advertising sector was the fastest growing medium in relation to the others. With the restriction on circulation, the sector had a sudden drop in performance. Today, when people return to the streets, is there a revival? On what level?

With the evolution of digital display technologies and the possibilities of production and remote control of content, OOH evolves into DOOH (Digital Out-of-Home). Real-time displays, geo-located ads, consumer-display interaction, open new avenues for advertisers.

Fábio Palma and Aga Porada, two renowned publicists, will take us to the future of OOH.