Radio’s digital transformation – new paradigms, business models, customer relationships and audience engagement

Habits change more and more quickly. A radio station’s competitor is no longer just another radio station. The digital world and the growing diversity of media make the challenge of gaining and, above all, keeping attention, increasingly complex. At the same time, producing and distributing on multiple platforms brings new opportunities for monetization of content and relationship with the public. There is no right model, but not testing new models is a mistake.