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AI in Communication Studies. Cases and Inferences

he academic panel SET/TV UNESP presents an unmissable debate on Artificial Intelligence (AI) and the innovative research being conducted in both theoretical and practical fields. Get ready for a fascinating journey into the world of AI and its revolutionary applications in the audiovisual field. In this panel, we will bring together AI experts and invited researchers with the aim of exploring the latest findings, trends, and challenges faced in the field of AI. The invited professors will share their knowledge and experiences. In addition to the lectures, the panel will provide an environment conducive to valuable interactions and idea exchanges among participants and the audience.

Chair: Prof. Dr. Fernando Carlos Moura, Editor-in-Chief of the SET Magazine

Editor-in-Chief of the SET Magazine Fernando Carlos Moura holds a Ph.D. in Language and Communication Sciences with a specialization in Communication and Culture from Universidade Nova de Lisboa, Portugal. He has been the Editor-in-Chief of Revista da SET since 2013 and is currently a postdoctoral researcher in the Postdoctoral Studies Program (PEP-UNTREF) and the director of the Project for Applied Research Program in Audiovisual Narratives in Times of Digital and Cultural Convergence at UNTREF. Additionally, he is a professor in the Audiovisual Production Bachelor's Degree program at the Universidad Nacional de Tres de Febrero (UNTREF) in Buenos Aires, Argentina. He is also an associated researcher at the Brazilian Digital Television Observatory (Obted).

Speaker: Prof. Dr. Francisco Machado Filho, Assistant Professor at the State University of São Paulo Júlio de Mesquita Filho

Graduated in Social Communication, Radio and TV Qualification – Faculdades Espírito Santense (1999), Master’s in Communication from the University of Marília (2006) and PhD in Social Communication from the Methodist University of São Paulo (2011). He is currently an assistant professor at the Universidade Estadual Paulista Júlio de Mesquita Filho. He has experience in the field of Communication, with an emphasis on Radio and Television, working mainly on the following topics: communication and technology, convergence, internet, digital TV and business model. He is Vice Coordinator of Intercom’s Television and Televisualities Research Group and Director of TV UNESP.

Audiovisual and Artificial Intelligence: Autonomous Text Content Production

The generation of audiovisual texts using Artificial Intelligence (AI) resources has reached an advanced technical level, and its results require further improvement in the process of enjoyment and meaning production in communicative relationships. The issue of the semantic and modal competence of the receiver in interpreting the contents circulating in communication that incorporates generative AI is essential for understanding messages increasingly processed by machines. Beyond the perspective of changes in production processes and impacts on the job market in the audiovisual sector, it is necessary to critically examine the origin, quality, and use of content derived from autonomous systems and their impact on communication.

Speaker: Profa. Dra. Ana Silvia Lopes Davi Médola, - UNESP

She is an Associate Professor in Televisual Communication at the Universidade Estadual Paulista UNESP in Bauru, São Paulo, where she is affiliated with the Department of Social Communication and works as a professor in the Social Communication: Radio, Television, and Internet program. She is accredited as a permanent faculty member in the Communication Graduate Program at UNESP (Master's and Ph.D. levels). She holds a Ph.D. in Communication and Semiotics from PUC/SP, focusing on the analysis of audiovisual language and television aesthetics. She has a bachelor's degree in Journalism and History and has worked in broadcasting companies such as Rede Globo and the now-defunct Rede Manchete. She served as the Director of TV Unesp from 2010 to 2017. In her research activities, she leads the GEA - Audiovisual Studies Group at UNESP and is a member of the Sociosemiotic Research Center (PUC-SP, USP-FFLCH, CNRS-Paris). Her scientific production focuses on communication studies, television, semiotics of audiovisual language, and is documented in book chapters and articles published in scientific journals.

Artificial Intelligence in Audiovisual Production and Disinformation: Television as a Tool for Media Education

AI, by simulating human intelligence, applies two principles: “machine learning” and “deep learning.” Through these techniques, systems are capable of performing complex tasks without human interaction, autonomously learning and using information through data processing and analysis to understand patterns and optimize processes. However, it is important to analyze the various effects that this can generate. When AI is used to generate disinformation and manipulation, it becomes a risk, and audience awareness is essential when consuming such content.

Speaker: Kellyanne Alves, Ajunct Professor at the Communication Department at the Tourism and Arts Communication Center (CCTA) at the Federal University of Paraíba (UFPB)

PhD in Communication from the Federal University of Pernambuco (UFPE) with a doctoral internship at Pompeu Fabra University, in Barcelona, ​​Spain. Researcher at the Digital Applications Laboratory Research Center - LAVID, at the Informatics Center, at UFPB. Researcher at GP Television and Televisual Studies at Intercom. Master’s in Digital Television at State University of São Paulo Júlio de Mesquita Filho (2010), studying in the line of Information and Communication Management for Digital TV. Graduated in Radio and TV (2007) and Journalism at UFPB (2009). Author of the book Active Sources: collaboration of active audiences on television news in Brazil and Spain.

Practical analysis of some tools for content creation using Artificial Intelligence

The presentation will analyze the AI tools used in content production, from generating texts and scripts to generative image filling and video editing. The talk will showcase case studies of development in these areas.

Speaker: Fernando Moreira, Coordinator of the SET Working Group on Artificial Intelligence

Fernando José Garcia Moreira is a consultant in audiovisual technology with extensive experience in developing projects for studios and audiovisual production centers. He holds a Ph.D. in Social Communication with research focused on communicational processes and interactivity of Digital TV. He also has a Master's degree in Social Communication with research in Information and Communication Technologies applied to Education, as well as a degree in Pedagogy. As a professor of production and audiovisual technology courses, he was the creator and director of TV Univap from 1997 to 2020, and served as the coordinator of the Radio and TV program at Univap from 2017 to 2020. He is also an author with contributions to 12 books and articles published in national and international journals. He has been a speaker at events in Brazil, Argentina, Mexico, Peru, Chile, the Dominican Republic, the United States, and Spain. He previously served as the President of the Brazilian Association of University Television (ABTU) and was a member of the Board of Directors of the Association of Educational and Cultural Ibero-American Television (ATEI). He is a member of the Brazilian Society of Television Engineering (SET).