• SET News • Join us • Members area • Log In

SET News• Join us• Members area• Log In
mobile logo
by
0

Come and discover real-life use Cases of how AI is already impacting the Value Chain of the Media Industry. And what else is coming up ahead?

Chair: Leonardo Chaves, Coordinator of the TV 3.0 Application Layer Working Group at SET / Media Executive at NTT Data

Leonardo has 20 years of experience in the media and entertainment market and has worked on different projects related to content production and distribution, with a focus on new formats and transmission technologies. In recent years, he has dedicated himself to developing the next generation of TV and new media consumption experiences. He is passionate about the innovation process and seeks to accelerate the adoption of disruptive solutions through the external ecosystem, counting on startups, innovation hubs, centers of excellence and universities. He graduated from the Federal University of Rio de Janeiro, where he also completed a master's degree in Electrical Engineering in 2013. He has an MBA in business management from PUC-Rio and between 2017 and 2020 he was the coordinator of the Technical Module of the Brazilian Digital TV Forum. He is an associate member of SET and IEEE.

The Future of Automatic AI Dubbing

In this session, we will hear from a leading Artificial Intelligence and Machine Learning company focused on human language technologies on the topic of fully automatic AI dubbing. The presentation will feature a demonstration of speaker-adaptive AI dubbing across multiple languages that automatically retains the speaker characteristics and timing of the original speakers when applied to a target language, a look at how the technology works, the types of quality tiers available with automatic dubbing and how to apply them across media archives, as well as a look into the future of what to expect, and what not to expect, from the technology.

Speaker: Kylle Maddock, SVP Sales & Marketing, AppTek

Kyle Maddock is the SVP of Sales & Marketing for AppTek, a global leader in artificial intelligence and machine learning for Human Language Technologies including automatic speech recognition, neural machine translation, natural language understanding and neural speech synthesis. Kyle is a 25+ year sales and marketing veteran who has driven over one billion in profitable revenue growth through both consumer and B2B marketing initiatives.

Artificial Intelligence to predict streaming content success

Claudio will present research done on simulation of streaming content results. The researcher departed from experimental studies carried out in the classroom, such as the Porta dos Fundos Audience Simulator on Youtube, to more sophisticated projects with support from CNPq and FAPESP, such as the simulator of successful songs on Spotify. The music simulator project analyzed a 6-year history of songs that made the Top 200 on Spotify and other songs that did not make it to understand the pattern of what makes these songs popular. The artificial intelligence applied to the simulator is able to measure the success rate with very high precision, serving as a support for record labels, producers and artists. The researcher will show the simulator live and show some application examples to the audience.

Speaker: Claudio Oliveira, Coordinator of the Digital Transformation Center at ESPM and Partner at Cognitive

Claudio is Coordinator of ESPM's Digital Transformation Center (DIGI) and professor of Business Technology and Marketing Science at the Business Administration course at ESPM. He is responsible for a project sponsored by Fapesp and CNPq on return on investment in marketing in Brazil. Doctor, master and graduate in Production Engineering from Poli USP. Speaker at national and international events. Partner at Cognitive Consulting with over 20 years of experience in Marketing Intelligence.

Will ChatGPT kill journalism?

The idea behind the talk is to showcase examples of how Artificial Intelligence is already being used in newsrooms around the world. We will present case studies of experiments conducted at the BBC, NHK, NYTimes, The Guardian, and others.
Next, we will discuss the impact of AI on the future of journalism and the various open questions regarding the disruptive impacts of Generative Artificial Intelligence technologies, for text, audio, video, and graphics.
In addition, we will address topics such as the proliferation of fake news, now amplified by AIs, and its already perceived impacts on our society.
Finally, we will present an alternative approach to the need for journalists to be increasingly aware of how these tools can be used to their advantage and how the concepts of immersion, first-person journalism, and storyliving will become even more necessary.

Speaker: Bárbara Lins, CEO, SOUV

Barbara Lins is an award-winning journalist with experience in renowned media outlets such as Band News FM, CBN, and TV Globo. She completed her undergraduate and master's degrees at the University of Brasilia, where she also taught. Passionate about new technologies, she stands out for her application of mobile journalism for national and international coverage, such as the Soccer World Cup in South Africa and the 70th United Nations General Assembly in New York. She was a scholarship recipient of the Japanese agency JICA, where she studied about Digital TV. Currently, she works as a presenter at Nova Brasil FM and as a co-founder of the startup SOUV, which develops different solutions for journalists, communication companies, and content creators.