The Role of Metadata in Optimizing Production Workflows and Enriching Assets in the Archive
In this panel, we will address the importance of metadata in optimizing content production and enriching the content archives of content creators with the aim of increasing the monetization potential of older assets. Within this context, we will also explore the intersection of metadata and artificial intelligence, along with advancements in search technologies that facilitate media discovery. We will have perspectives from Brazilian media companies as well as from Avid, who will share research findings regarding the transformation of asset management driven by new metadata organization strategies and the integration of AI tools.




