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The New Radio in the Digital World

The integration of traditional and digital elements is transforming radio into a new media. The listener-user experience is novel and expanded, creating a more complex relationship with the product and opening up new possibilities. Monetization models are also adapting to these transformations, incorporating new technologies and offering new opportunities. This panel will discuss how broadcasters are navigating the process of integrating into the digital universe and explore future perspectives.

Chair: Marco Túlio Nascimento, Board Member of SET and Director of ZYDigital

Telecommunications Engineer graduated from the Federal Fluminense University and Member of the Deliberative Council of SET. With a career developed in the broadcasting industry, they worked at Sistema Globo de Rádio (Globo Radio System), where they held the position of General Manager of Technology and were responsible for the Engineering, IT, and Operations areas. Currently, they are the director of ZYDIGITAL, a company they founded in 2015. ZYDIGITAL operates in the technology and media market with the goal of contributing to the reinvention of radio, creating a new way of consuming audio, and enhancing the listening experience. The company conducts studies and provides solutions in the areas of radio, streaming, smartphone apps, voice apps, and podcasting. Additionally, ZYDIGITAL maintains the ZYDIGITAL portal, a hub for digital intelligence and innovation. ZYDIGITAL also operates GUIA RÁDIO, a B2B market intelligence and communication platform that brings together all radio stations in Brazil.

New technologies and transformations in production and commercialization models

The transformation of radio and its integration into the digital environment demands new forms of content production. It also brings profound changes to the commercialization processes, from new tools to new monetization models. The integration of operational workflows – both traditional and digital – and the incorporation of new technologies are strategic elements for the success of this transition process. This presentation will discuss this scenario, how broadcasters are managing these changes, and how new technologies are transforming the business model.

Speaker: Rhadam Miranda, Executive Manager of Technical and IT Operations at Grupo RBS

Rhadam Miranda has a degree in Telecommunications Engineering from the Regional University of Blumenau (FURB), has specializations in Project Management and Business Administration from FGV-RS, and is studying an MBA in Digital Business, BI and AI from ESPM. PMP certified in Project Management by PMI and in SCRUM agile methods. He has been working in the broadcasting area for the RBS Group for 13 years, starting his career as a project engineer at RBS TV. He currently manages the Technical Operations areas of RBSTV, Radios and IT of the RBS Group.

The Dissolved Boundary between Radio and Television in the Digital Domain

While traditional technology restricted radio to audio-only, the shift to digital has opened up the possibility of multimedia content distribution. Many radio stations have started to livestream video from their studios, which not only required the inclusion of cameras, switchers, and lighting in their operations but also demanded the development of new skills for their professionals. On the other hand, the live television language has been increasingly resembling traditional radio formats such as talk shows, debates, and roundtable discussions among commentators. In some cases, these traditional channels have merged, presenting programs that are broadcasted on both radio stations and television channels, with language suitable for both media formats. This segment of the panel will discuss how video is being incorporated into the operations of radio stations and will showcase integration case studies between radio and television.

Speaker: Jean Pierre Zanetti Vandresen, Engineering and Operations Manager Bandeirantes Group

With a systemic, dynamic vision, project management, processes and execution, in the search for the best solutions with quality and results for the company. Development of OPEX and CAPEX of operations. Training in technical, engineering and certifications in networks (IT), focusing on audio and IP systems in radio and television stations. In the last 21 years, leading two large radio networks, such as Grupo RBS and Grupo Bandeirantes, leading teams in the engineering and internal and external operations, developing projects and solutions with manufacturers and suppliers, especially studios and central of Rádio Gaúcha and AoIP in Grupo Bandeirantes, in addition to planning and executing national events of all sizes and international events (4 World Cups, 3 Olympics, 3 Copa America, Champions League, Club World Cup, Panamericano, F1) between other sporting, entertainment or news events.

The Monetization of Multiplatform Radio

In the digital realm, radio is multi-format and multi-platform. Audio, text, images, and videos dynamically combine and are distributed through websites, applications, and other platforms. In this context, programmatic media integrates with traditional processes to offer new monetization opportunities. This presentation will discuss market practices, implementation models, and how radio stations should adapt their workflows to fit into this new and more complex reality.

Speaker: Rodrigo Tigre, Head of Audio at Adsmovil

Rodrigo Tigre is the Head of Audio at Adsmovil and the author of "Podcast S.A.: uma revolução em alto e bom som," a book that tells the story of the evolution of podcasts in Brazil. As a digital entrepreneur since the age of 18, he began developing internet projects in 1996, including GamesMania and Netbyte, a gaming portal and e-commerce platform, respectively. In 2006, he created Feminice, a portal for the female segment, which was later acquired by Bolsa de Mulher, where he served as Director of New Business. Since 2016, he has been working in the digital audio market and served as a local partner at Audio.ad until 2022 when the company was acquired by Entravision. Currently, he is the Head of Audio at Adsmovil, working to drive the audio market in Latin America and the United States by developing partnerships between local radio stations, podcasts, and major brands. With his extensive experience in entrepreneurship and his focus on digital audio, Rodrigo Tigre also served as the president of the audio committee at IAB for 4 years and is currently a professor of the 360 Audio and Advertising in Games courses.