Generative AI in the Creative Industry: Opportunity or Threat

Chair: Bruno Souza, Director of Technology - Data & AI, Globo

Bruno leads the strategy and development of data, analytics, and artificial intelligence platforms for Globo's digital initiatives. He holds a degree in Electronic and Computer Engineering from UFRJ, a master's degree in Computer Science/Machine Learning from PUC-RJ, and an MBA in Executive Management from COPPEAD/UFRJ.

Speaker: Jeremias Klausner, Data Science Manager, Globo

Jeremias is in charge of over 30 data scientists, assigned to various digital products and platforms within the Globo group. He has been working in the field of data science and artificial intelligence for over 20 years. He holds a bachelor's and master's degree in Electrical Engineering from PUC-RJ and an MBA in Executive Management from COPPEAD/UFRJ.

Speaker: Paula Chimenti, Center for Studies in Strategy and Innovation, Coppead/UFRJ

She holds a Ph.D. in Business Administration from COPPEAD Institute of Administration (COPPEAD) at the Federal University of Rio de Janeiro (UFRJ) and a Master's degree in Business Administration from Pontifical Catholic University of Rio de Janeiro (PUC-Rio), where she also completed a specialization in Marketing (IAG Master in Marketing) and earned a degree in Social Communication. She participated in the Global Colloquium on Participant Centered Learning at Harvard Business School. She teaches Soft Skills, Strategy and Innovation, Platform Management, Network Markets, and Research Methodology in the Executive MBA, Master's, and Ph.D. courses at COPPEAD/UFRJ. She has taught in the Global Partners MBA program at Georgia State University, IAE/Sorbonne, and COPPEAD. She coordinates the Executive MBA program at COPPEAD. She served as a Faculty Advisor for the Graduate Teaching Council (CEPG) at UFRJ for two consecutive terms. She is an editor of teaching cases for the RAC - Journal of Contemporary Administration. She coordinates the Center for Studies in Strategy and Innovation, where she conducts research on the impact of innovations on business ecosystems. She has several published works in Brazil and abroad in the areas of strategy and innovation and serves as a reviewer for national and international journals and conferences. Her article on Business Ecosystems received the first prize at the most important academic marketing event in Brazil. She has worked in companies from different sectors in marketing and communication roles. She works as a consultant for public and private organizations in the area of strategy and innovation.

Speaker: Gabriel Carvalho, Key Account Director- Google Cloud

Gabriel Carvalho is the Executive Director responsible for managing and executing the partnership with Grupo Globo. With 9 years of experience at Google, he has worked in various areas such as Business Development in Latin America for the Google Maps platform and has led digital transformation and innovation projects through Cloud Computing. He holds a Bachelor's degree in Geography from Pontifical Catholic University of São Paulo (PUC-SP) and a Master's degree in Engineering with a focus on Information Systems from the Polytechnic School of the University of São Paulo (Poli-USP). Prior to joining Google, Gabriel worked at Hexagon Brasil for over 9 years, developing geotechnology solutions for different sectors, including Oil & Gas, Mining, Government, and Public Safety.