Figital Convergence in Television: AI, 5G, and Spatial Computing Reinventing Production, Distribution, and Viewer Experience

This panel is a direct evolution of last year’s event, which focused on the impact of 5G on the media and entertainment industry. However, this year’s focus expands far beyond, delving into the futuristic waves of emerging technologies such as 5.5G and 6G, space computing, and the figital world (physical-digital-social).

Key Points:

  1. Enhanced Connectivity: Explore how 5G, 6G, and VLC are accelerating possibilities in production, transmission, and consumption, serving as the infrastructure pillars of a hyperconnected world.
  2. Artificial Intelligence in Content Production: Discuss the transformative role of AI in content creation, opening new frontiers of creativity and efficiency.
  3. Augmented and Mixed Reality as Endpoints: Evaluate how these devices are becoming the new tools for media and entertainment consumption, enriching the viewer’s experience.
  4. Monetization and the Entertainment Industry: Examine how emerging technologies are creating new ways to monetize audiovisual content, reshaping the industry’s economy.
  5. Future Vision: A futuristic perspective on what technological advancement will bring to the figital world, where the physical-digital-social tridimensionality is already beginning to shape new behaviors, and the new digital-native generations Z and Alpha are starting to define future needs.

This year’s panel aims not only to look at the present but also to attempt to anticipate the future, exploring the vast possibilities emerging in a rapidly transforming world. The convergence of the physical, digital, and social is no longer a distant vision; it is already here, and this panel is poised to explore this new horizon.

 

Chair: Fernando Gomes de Oliveira, Specialist in Media Convergence, Generative AI, and 5G Broadcast

A national reference in the practical application of AI and 5G/6G networks to the media and entertainment ecosystem, Fernando Gomes de Oliveira brings 35 years of frontline technology experience to SET Expo 2025, where he will be one of the leading voices shaping the future of content creation and distribution. A Computer Engineer from Poli-USP, Fernando led Brazil’s analog TV signal switch-off through Seja Digital, a landmark project that connected over 90 million Brazilians to the digital world. Prior to that, he held key roles at Irdeto, Skysystem, and Intellicast, deploying content security solutions for major networks across Latin America. Currently serving as CIO of Intellinet Conectividade Inteligente and VP of Technological Ecosystems at the Smart City Business America Institute, Fernando integrates generative AI, 5G/6G, and cybersecurity to transform audiovisual production chains, OTT platforms, and TV 3.0. He also collaborates with zero1educa, an initiative that trains creators in AI-powered video production, and chairs the Applied AI for Business Committee at I2AI. As a board member of AI Brasil, he advocates for ethical and scalable innovation. A speaker and moderator at events such as Futurecom, Quantum Week, and Summit Cidades, Fernando bridges traditional broadcast engineering with the new frontiers of intelligent storytelling. In his talks, he demonstrates how generative AI, cloud computing, and 5G Broadcast — one of SET Expo’s central themes — can unlock new revenue streams, personalize user experiences, and enhance content security. His mission: to turn technology into real value for the industry and meaningful experiences for audiences.

Cost-effective and profitable high-quality video services over 5G and 5G-Broadcast

According to Ericsson, video represents 70% today and 80 in 2027 of data traffic in mobile networks. GSMA forecasts Mobile Network Operators will spend $720 billion in 5G between 2021 and 2025. The profitability of 5G networks will come thanks to monetization of video services.
To make that happen, solutions are already available today.
To attract and retain end users, the highest video quality and quality of experience can be guaranteed with high Video Quality encoding and broadcast-like latency thanks to Low-Latency CMAF. Immersive experiences can be created thanks to three-dimensional audio protocols such as MPEG-H. Monetization, and cost-effectiveness, will ensure profitability. Dynamic Ad Insertion is now ready to help service/content providers monetize their video services in 5G.

Speaker: Williams Tovar, 5G Media Streaming Solutions Director at ATEME

Williams spearheaded the company’s IABM 2023 success for its award-winning 5G Media Streaming solution. He is also dedicated to ensuring customer satisfaction and that Ateme remains on the cutting-edge of innovation in 5G for video streaming. Williams brings over 20 years of experience in mobile and data networks, previously working with industry leaders including ENENSYS and Alcatel. In addition, he is fluent in English, French, and Spanish and holds a master’s degree in electronics engineering from INSA (Rennes, France) as well as an MBA from the Rennes School of Business.

Speaker: Arismar Cerqueira S. Jr., R&D | Telecommunications Engineering | Ph.D

Telecommunications Consultant, Research Productivity Researcher at CNPq, Level 1D and Adjunct Professor V of the National Institute of Telecommunications (INATEL). He holds a Bachelor's Degree in Electrical Engineering from the Federal University of Bahia (2001), a Master's Degree in Electrical Engineering from Unicamp (2002), a Ph.D. in Telecommunications Engineering from Scuola Superiore Sant ́Anna - Italy and University of Bath - England (2006), and a Post-Doctorate in Electrical Engineering from Unicamp (2009). From March 2009 to August 2011, he was a Professor at Unicamp in the area of Telecommunications. He has served as Invited Researcher and/or Invited Professor of internationally renowned universities, such as University of Oulu-Finland (2017), Technical University of Denmark-Denmark (2013), Max Planck Institute- Germany (2010), University of Bath - England (2004, 2005 and 2007) and Scuola Superiore Sant'Anna - Italy (2015, 2017 and 2019). His main research areas are: 5G, 6G, Antennas, Artificial Intelligence, Internet of Things (IoT), Microwave Photonics, Optical Communications and Radars. Arismar has 12 patents, 31 products transferred to industry and more than 300 articles published in international and national journals and congresses.

Uirá Moreno Rosário e Barros, Telecom Analyst – Strategy and Technology | Globo

Uirá Moreno Rosário e Barros holds a master's degree in Electrical Engineering with a focus on Telecommunications from Mackenzie University. Currently, he serves as a Product Owner (PO) at Globo's Telecom Innovation Lab, focusing on the Future of Connectivity Networks and Content Distribution. Among his notable innovation cases, he was responsible for the First Immersive Live Audio Commercial Transmission in ISDB-T and the applications of 5G in events such as Big Brother Brasil (BBB), Carnival, Rock in Rio, Prêmio Multishow de Música, and the Presidential Inauguration. In addition to his industry work, Uirá is a Professor of Radio, TV, and Internet at Faculdade Cásper Líbero and a member of the TV 3.0 Working Group at SET, where he coordinates the topic of Immersive Audio.

Carlos Alberto S. Camardella , Telecommunications Engineering Consultant - Claro Brasil

Carlos holds a degree in Electrical Engineering with a focus on Electronics and Systems, and later specialized in Telecommunications at Pontifical Catholic University of Rio de Janeiro (PUC-RJ). He began his professional career in Brazilian military projects as a radar systems and weapon controls designer. In the field of telecommunications, he joined Embratel in 1999, working on the implementation of the first ATM data networks and IP/Internet Backbone, the deployment of the first national-level contribution digital video signal transport network for TV broadcasters (SmarTVideo), the project for the new contribution IP video network for TV broadcasters (EvSOL), and the testing and implementation of the first WiMax, Metro Ethernet, and GPON networks. Integrated into the Technological Evolution area, he has always been involved in developing new products and services, such as NGN telephony and Netfone, and conducting research and development on new technologies like IoT, SDN, HFC, eMBMS (LTE Broadcast), NFV/Virtualization, Orchestration, 4.5G, and 5G for the Claro group. He also coordinated, together with Claro, the coexistence tests conducted by Anatel between 5G in the 3.5GHz band and satellite TV reception systems in the C-band. He participated as one of the rapporteurs in the Frequencies Committee of the Brazil 5G Project and is part of the Brazilian delegation at the ITU (ITU). He has been a member of the GT-Desocupação (Technical Group for the Vacation of the 3.5 GHz Band and Interference Mitigation) of GAISPI/ANATEL (Group for Monitoring the Implementation of Solutions for Interference Problems in the 3.625 to 3.700 MHz band) since its creation.