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The new Technologies that are driving the Streaming Market

With the growth of the streaming market, we are witnessing an increasing need to enhance the user experience, whether through a wider offering of 4K content, reduced delay for live sports, or the introduction of channels in a new business model known as “fast channels” (Free Ad-Supported Streaming Television). This model stands out for offering channels for free with advertising via streaming. All these advancements bring complexity across the entire encoding, packaging, distribution, and operational platforms.
This panel will discuss the technologies and operational models being considered and adopted to achieve greater efficiency and ensure a better user experience.

Chair: Carolina Duca, Director of Infrastructure and Telecom, Globo

Engineer and Master in Digital Transmission Systems, has been working for over 10 years in the area of content production and distribution. She is currently responsible for Globo’s telecommunications area.

Speaker: Marcos Sant'Anna, Coordinator of Digital Projects and Products, Globo

Coordinator of Digital Projects and Products, graduated in electronic engineering from Gama Filho University. He has extensive experience in network architecture projects, servers, storages, data center infrastructure, and video. Currently, he leads a team of 13 Product Owners who create and execute strategies in Globo's digital platforms and products, involving the flow of digital media distribution. He has a strong knowledge of encoding, packaging, and CDN.

Speaker: Manfred von Runkel, Principal Solutions Architect at Bitmovin

Principal Solutions Architect enabling customers – video & software engineers to achieve the best results on the OTT streaming platforms. Postgraduate software architecture / data science & Microsoft Azure Solutions Architect Expert with 15 years of tech experience working as Software Engineer, Cloud Architect and Software Manager. Full professional proficiency – Portuguese, English, German and Spanish.

Speaker: Ronaldo Dias, Director of Sales Americas - Amagi

Sales Director at Amagi, leading the Hispanic segment across the Americas. With over 15 years of experience in the Media & Entertainment industry, he has built his career at companies such as MediaKind, Ericsson, SondaIT, and Harmonic, consistently driving business creation and expansion throughout Latin America. An electrical engineer from FEI with an MBA in Finance and Marketing from FGV, he is also an entrepreneur and investor: he founded webASAP (2011) and Phoenix USA (2017), both focused on applying global technology to education, and has been actively investing in startups since 2020.