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Open TV, OTT Platforms and Consumption Habits in the Post-pandemic

With the changes in television consumption habits, the need for content producers and broadcasters to understand the real adjustments necessary for audiovisual products made available on online platforms to be delivered to users with high retention/engagement rates has become increasingly evident. The maturing of multiplatform services has shown that the simple transposition of television content to online platforms does not generate satisfactory numbers or effective communication. The panel aims to draw the attention of participants to this problem and how broadcasters can tackle it without drastic changes in their work routines.

Chair: Fernando Moura - Editor of the SET Magazine

Fernando Carlos Moura is a Doctor of Language and Communication Sciences with a specialty in Communication and Culture from the Nova University of Lisbon, Portugal. Editor-Chef of the SET Magazine since 2013 and professor of the Audiovisual Production Degree at the National University of Três de Febrero (UNTREF), Buenos Aires, Argentina. Researcher associated with the Brazilian Observatory of Digital Television (Obted).

Speaker: Prof. Dr. Francisco Machado Filho - Assistant Professor at the State University of São Paulo Júlio de Mesquita Filho

Graduated in Social Communication, Radio and TV Qualification – Faculdades Espírito Santense (1999), Master’s in Communication from the University of Marília (2006) and PhD in Social Communication from the Methodist University of São Paulo (2011). He is currently an assistant professor at the Universidade Estadual Paulista Júlio de Mesquita Filho. He has experience in the field of Communication, with an emphasis on Radio and Television, working mainly on the following topics: communication and technology, convergence, internet, digital TV and business model. He is Vice Coordinator of Intercom’s Television and Televisualities Research Group and Director of TV UNESP

Speaker: Professor Ph.D. Deisy Feitosa - Coordinator and professor of the Journalism course at FAPCOM

Journalist, broadcaster, master in Digital Television, PhD in Communication Sciences, post-doctorate in Humanities, Rights and Other Legitimacies and post-doctorate in Audiovisual Media and Processes. Coordinator and professor of the Journalism course at FAPCOM (Paulus College of Technology and Communication) and collaborating professor at the Department of Cinema, Radio and Television at the School of Communications and Arts at the University of São Paulo (CTR-ECA/USP). Researcher at LabArteMídia and co-founder/co-coordinator of the Brazilian Observatory of Digital Television and Technological Convergence (Obted). Partner of the Television Engineering Society (SET) and contributor to the SET Magazine.

The importance of linear TV programming in the age of streaming services: strategies and tactics in the grid and in the programs given the wide possibilities of video consumption.

Speaker: Prof. Dr. Renato Tavares Junior - Broadcaster, journalist and university professor

Author of the book “TV programming: concepts, strategies, tactics and formats”. PhD in Audiovisual Communication, Master in Social Communication Interfaces. Bachelor in Radio and TV. Coordinator and professor of the Radio and TV course at the Centro Universitário Belas Artes de São Paulo. Supervisor of the Audiovisual Producer and Rádio Gazeta Online at Faculdade Cásper Líbero, where he teaches courses in Journalism, Radio, TV, Internet and Advertising. Director of the program “Edições Extra” aired on TV Gazeta.