Vicente Varela

Digital Business, Media, and Data-Driven Expert

With 15 years of experience in management, development, implementation, and delivery of work to the Top 100 largest companies in Brazil and LATAM, in special for McDonald’s as Head of Business Intelligence in Latin American Markets.

A great team leader and worker focused on the success of management team, integration of media Tradicional and Digital solutions, Strategic media Plan, Media Optimization and Digital Data Analytics, delivering results, and growing revenue for many clients.

Graduated in Advertising, Specialized in Market Research at Universidade Anhembi Morumbi and Specialized in Leadership Improvement at Berlin School of creative. Currently working on Walt Disney Company / Maker Studios as Digital Specialist, worked on many large advertising companies in Brazil as Y&R, Fala! (Co -founder Retail Agency), Havas Media Group (Z+/Media Contacts) , IBOPE (Desk research) , Fischer and DM9DDB.