Tuta Neto

CEO of Sampi Director of New Business at Jovem Pan

Tuta Neto is one of the leading figures driving digital innovation in Brazilian radio. He currently serves as CEO of Sampi, a company specializing in AI-powered content creation, and as Director of New Business at Jovem Pan, where he leads strategic projects in media, technology, and education.

With extensive experience in digital campaigns, audiovisual production, and marketing automation, Tuta Neto spearheads transformative initiatives in generative artificial intelligence, multiplatform content, and personalized listener experiences. He is also known for his work in forging strategic partnerships and driving acquisitions through Media for Equity, bridging technological innovation with sustainable business models.

Heir to one of the most iconic legacies in Brazilian broadcasting, Tuta Neto is the grandson of Antônio Augusto de Amaral Carvalho—“Sr. Tuta”—a historic director and central figure in the development of the Jovem Pan Network. Representing a new generation of the Machado de Carvalho family, he brings a contemporary vision to the digital transformation of radio and communications in Brazil.