Rita Mesquita

Brazil Director – Media & AdTech Solutions | Microsoft Ads

I have over 18 years of experience in marketing and digital transformation, currently working as Brazil Director, Media and Ad Tech Solutions at Microsoft. Throughout my career, I have driven operational excellence and innovation, leading high-performing teams and managing strategic partnerships with major advertisers, agencies, and media partners across Latin America. My expertise spans digital strategy, platform technologies, and large-scale commercial growth.

Bridging technology and advertising, I have successfully led go-to-market strategies for industry leaders, fostered significant revenue growth, and guided integration during major mergers.