Pedro Sung is YouTube Ads Strategy Lead at Google, where he works with the mission of translating the power of the platform, creators, and algorithms into real and sustainable growth for advertisers. He holds a degree in Business Administration from FEA-USP and an MBA from the Kellogg School of Management, combining a classic vision of building value and trust with the dynamics of the new digital ecosystem. His professional foundation was built at P&G, with a strong focus on brand management, trade, and shopper marketing, and on analyzing multiple facets of consumer behavior. In his 10-year journey at Google, Pedro led business strategies and designed joint plans with major advertisers in the Consumer Goods industry, always keeping an eye on media transformations and new ways to connect with audiences.