Pedro Derbli

Gaming Director at Cheil Brasil (Grupo Samsung)

Extensive experience in strategic planning focused on Gaming, Technology, and Artificial Intelligence.

Led projects for global brands such as Ubisoft, EA Games, Tencent, Epic Games, Garena, Riot, The Pokémon Company, Samsung, and VISA. He was behind some of Brazil’s largest gaming activations, including the Samsung Gaming House in Fortnite and the proprietary game G•Run, which reached over 30 million players.

A specialist in connecting brands to the gaming universe, he has also contributed to major international eSports initiatives and on-site activations at events like BGS, CCXP, and Gamescom. His career includes strategic roles at companies such as BBL Esports, Dream Factory, and Westcon, with operations across LATAM, Europe, and Asia.