Paulo Henrique Castro

President of SET | CEO & Founder of Mediatech Lab

An engineer and executive with over 30 years of experience in the media and technology sector, Paulo Henrique Castro is President of SET—a technical-scientific entity that serves as a hub for innovation, business, and technology for the Brazilian audiovisual market—and CEO and Founder of Mediatech Lab, a startup specializing in emerging technologies and innovation consulting.

With 27 years at Globo, where he was Director of Technology and R&D, Paulo played a decisive role in the implementation of Digital TV in Brazil and currently leads strategic projects such as the official pilot of TV 3.0 in the country. He is a member of the IBC, IEEE, and SMPTE, and has been a SET advisor since 1997.