Paula Carvalho

Business Director  - Sell Side & New Business, Kantar IBOPE Media

Paula Carvalho has been part of the commercial team at Kantar IBOPE Media for 11 years and currently serves as Commercial Director – Sell Side.
She holds a degree in Advertising and Marketing from Mackenzie University and a postgraduate degree in Consumer Science Applied to Marketing from ESPM São Paulo. Her career began with qualitative research, and for the past 20 years, she has focused on Media Research, working directly with various media outlets. At Kantar IBOPE Media, she has supported a wide range of client profiles. Paula is currently a member of the Digital Video Committee at IAB.