Marcos Amazonas is a communications professional and specialist in the strategic implementation of telecommunications, broadcasting, and media operations. He worked on the launch and development of cable TV in Brazil, for channels such as MTV Brasil, ESPN Brasil, and Eurochannel, as well as on projects involving technological integration, programming, and platform expansion. He also created and structured television programs and marketing strategies. Today, he researches the impacts of new technologies on the transformation of broadcasters, data governance, and strategic interactivity—content, advertising, and new experience journeys.