Marcelo Mattar

Manager Director- LiveRamp

Marcelo has over 18 years of experience in data-driven ad sales, business development and digital marketing in leading national and global companies. Its role is to help increase demand among brands and agencies for data-driven solutions provided by LiveRamp’s partner Carrefour Links, which enable the analysis of customer data and activation of high-value audiences within the Carrefour retail platform.
In his role, he also drives the adoption of Retail Media Networks in Brazil, which allow advertisers to buy advertising space in the retailer’s stores. He specializes in leveraging consumer data on digital platforms such as Microsoft AD Expert, Terra/Telefônica, Samsung TV Plus, Samsung Pay and Mastercard Database for Latin America. Prior to LiveRamp, he was Regional Director of Client Partnerships in the Brazilian office of Teads, the world’s leading video advertising marketplace. He also worked at Mastercard Advisors, Samsung, Microsoft, Globo, Terra Networks and Jovem Pan.