With 15 years of experience in marketing, programming, and content curation, Leonora is originally from Goiânia and holds a degree in Communications. She began her career as a marketing executive in the consumer goods industry. In television, she led departments in Intelligence, Curation, and Musical Rights & Events. In 2019, she took on programming responsibilities at a network, and in 2021, she expanded her role to Director of Programming & Marketing. Since March of this year, she has been serving as the Director of TV Globo Channel.