Lauro Teixeira
Director of Market Intelligence at TV Globo
Lauro Teixeira has been Director of Market Intelligence at TV Globo since 2019, bringing 25 years of experience in data analysis, information design, and television programming. He has held strategic roles at TV TEM, TV Aparecida, TV Liberal, and Globo itself, where he has built a 19-year career. He is member #991 of Mensa Brazil and author of the book Digital Television: Interaction and Usability.