Juliana Algañaraz is a renowned executive in the audiovisual market. Recognized for her strategic leadership, she has built a distinguished career leading major content production companies and media channels in Brazil and Latin America.

Throughout her career, Juliana has held high-level leadership positions, having served as CEO of Endemol Shine Brasil and led the production company Porta dos Fundos. Her resume also includes strategic roles at global entertainment and pay-TV companies, including Discovery Channel, Fox, and Animal Planet. In Brazilian free-to-air television, she has also undertaken and led partnerships with broadcasters such as RedeTV.

In September 2025, Juliana assumed the position of general superintendent of TV Gazeta in São Paulo.