Juan Fontenla

Executive in Marketing Strategy and Customer Engagement, NTT DATA

Marketing executive with over 20 years of experience in marketing management, with roles at companies such as NTT DATA, Nokia, Navteq, Terra, DirectNet, and Citibank. Led marketing strategies across Latin America, including the launch of services in Brazil, Argentina, Chile, and Peru, and coordinated multidisciplinary teams across Latin America and the United States in the planning, management, and execution of B2B and B2C marketing initiatives.

In consulting, led Marketing 5.0, Data-Driven Marketing Strategies and AI-powered marketing solutions projects for companies such as Record, CPFL, Equatorial and Ambev, integrating marketing strategy with disruptive technologies. Holds a Master’s degree in Consumer Behavior from ESPM, complemented by executive education in Strategic Business Management at Harvard University, Digital Marketing and Social Media Analytics at MIT, and Applied Neuroscience Applied to Consumer Behavior at ESPM. Also holds specializations in Branding from FGV and Marketing from ESPM.

Researcher and Consumer Behavior Session Chair at the European Marketing Academy, and author of a scientific article published in the Review of Business Management. Graduate-level lecturer in Marketing and Consumer Behavior at Saint Paul Escola de Negócios, Unicamp, PUC, and Mackenzie