João Vitor de Castro

Director of New Business, Zedia

João Vitor de Castro is a partner and Director of Channels and Partnerships at Zedia, a company that supports major networks and media groups in Brazil in their digital transformation processes. Developed as a platform focused on broadcasters, Zedia leverages data and intelligence to tackle the main challenges of modern television — from delivering personalized content and advertising experiences to the digital restructuring of business models. Currently, João works directly with several TV stations, helping to build digital products and train commercial teams for the new distribution and monetization models that define the future of the industry.