Guilhermo Almeida dos Reis

UX Manager at Claro tv+

Guilhermo Reis loves UX, the User Experience Design. He has worked in this area for over 20 years, designing and leading UX teams in large companies, such as Globoplay, Catho, Webmotors and Banco Real. He is currently UX Manager at Claro tv +, leading the team of designers responsible for the user interface on Smart TVs, Set-top Boxes, smartphones, tablets and websites. He has more than 10 years as a teacher in this area, teaching postgraduate courses and workshops and he has already helped train many good professionals in the market. Guilhermo is the author of the book Fundamentals of UX (fundamentosdeux.com) , an important reference guide in the area in Brazil. He is also a community enthusiast, giving talks and participating in the organization of important UX conferences, such as EBAI and ILA18.