Guilherme Ravache is a consultant, speaker, and columnist for the newspaper Valor Econômico, specializing in the media market and digital business. With experience in major newsrooms in Brazil, he has also worked in marketing for multinational companies and agencies. Over the past four years, he has been involved in audience growth and revenue optimization projects for more than 50 media groups across Latin America, Europe, and Asia. He is the founder of the consultancy Ravache Mídia and a partner at JAGR Conteúdo.