Guilherme Machado

Media & Partnerships Manager | Gamers Club

Guilherme Machado, currently Partnerships and Media Manager at Gamers Club and Siprocal, brings over 10 years of experience in the advertising industry and 5 years in the global gaming market, having served as Business Manager for Level Up LATAM, a Tencent company. He also held the position of Country Manager at MTR7, where he developed sports projects in partnership with Barcelona and Real Madrid Legends.

Since 2021, he has mentored young game developers focused on social impact through Instituto Claro, and has delivered numerous lectures and workshops on gaming, marketing, and business for institutions and companies such as ESPM, The360, Fatec, Estácio, O Futuro das Coisas, Ambev, Samsung, Heineken, Globo, AlmapBBDO, BFerraz, among others.

As of 2025, he serves as Head of Gaming on the board of ABOTTS — the Brazilian Association of OOT and Streaming.