Gabriela Sicito

Director of Market Intelligence & Adservices, Globo

Gabriela Sicito has served as a director at Globo since 2021. With over 20 years of professional experience, she has held leadership roles at companies such as BNP Paribas, Serasa Experian, and TIM. She holds a degree in Production Engineering and MBAs in Marketing (ESPM), Finance (Insper), and Business Strategy (Wharton School). Currently, she leads the Market Intelligence & Adservices division, overseeing strategic, analytical, and consultative insights across multiple facets of the media ecosystem.